scholarly journals Airbnb Hospitality: Exploring Users and Non-Users’ Perceptions and Intentions

2021 ◽  
Vol 13 (19) ◽  
pp. 10884
Author(s):  
Asad Mohsin ◽  
Jorge Lengler
Keyword(s):  
New Zealand ◽  
Conceptual Model ◽  
Millennial Generation ◽  
Sharing Economy ◽  
Social Implications ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Actual Experience ◽  
Path Modelling ◽  
Managerial Implications

Although the use of Airbnb services is growing, research relating to its value, risk, satisfaction, and repurchase intentions involving the millennial generation is scarce. This study investigates actual experience of social, utilitarian and hedonic values, risks, satisfaction, and repurchase intentions of Airbnb millennial consumers. It further assesses perceptions of similar values, risks, and what it would take to generate satisfaction and repurchase intention amid Airbnb non-consumers. PLS Path Modelling is used to test the hypothesised relationships and compare Airbnb consumers and non-consumers. A conceptual model proposing five hypotheses is tested using a dataset of 206 responses representing consumers and non-consumers from New Zealand. The results of the two groups are compared to assess differences in the relationships specified in the proposed conceptual model. The findings have theoretical, managerial, and social implications as it expands the literature by comparing consumers/non-consumers relating to sharing economy and identifies factors that lead to satisfaction and repurchase intentions linked to the millennials, hence generating managerial implications. The findings also suggest social, utilitarian, and hedonic values that have implications for the millennial generation.

scholarly journals How Does Social Identification Moderate the Repurchase Intention?

2020 ◽  
Vol 32 (4) ◽  
pp. 1-25
Author(s):  
Shwu-Min Horng
Keyword(s):  
Positive Impact ◽  
Social Identification ◽  
Three Dimensions ◽  
Future Research ◽  
Research Model ◽  
Repurchase Intention ◽  
Moderating Effects ◽  
Repurchase Intentions ◽  
Managerial Implications ◽  
Online Group

This research studied user repurchase intentions on online group buying services. In the research model, satisfaction is hypothesized to have a positive relationship with trust that will have a positive impact on repurchase intention. Each of the three dimensions is divided into two constructs, one for the product and the other for the website. In addition, the moderating effects of social identification on the relationships between trust and repurchase intention, and between satisfaction and trust were tested. A survey collected 300 effective samples to test the research model. The results of PLS showed that all of the causal relationships were all significant while the moderating effects of social identification were significant for several relationships. When social identification is low, the influences of trust toward the product on repurchase intention for the product, satisfaction toward the product on trust toward the product, and satisfaction toward the website on trust toward the website, are stronger. Managerial implications and suggestions for future research were also discussed.

Effects of Customer Value Proposals on the Service Trade Repurchase Intentions of Sharing-Economy Users

2019 ◽  
Vol 23 (8) ◽  
pp. 73-88
Author(s):  
Woo-Sung Cho ◽  
Seung-Gyun Yoo ◽  
Ki-Hong Jeon ◽  
Chang-Youl Choi
Keyword(s):  
Customer Value ◽  
Sharing Economy ◽  
Service Trade ◽  
Repurchase Intentions

Airbnb and the paradox of the body: The biopolitical management of hosts in four tourist towns in New Zealand

2021 ◽  
pp. 144078332110001
Author(s):  
Stella Pennell
Keyword(s):  
New Zealand ◽  
Business Model ◽  
Sharing Economy ◽  
The Body ◽  
Business Practices ◽  
Individual Freedom ◽  
Time Work ◽  
Part Time ◽  
Part Time Work ◽  
Low Wages

Airbnb is emblematic of a set of business practices commonly known as ‘the sharing economy’. It is a disruptive business model of homestay accommodation that has exploited conditions of growing precarity of work since 2008. Work precarity is particularly evident in regional tourist areas in New Zealand, which historically experience seasonal, part-time work and low wages. Airbnb draws specifically on the rhetoric of micro-entrepreneurism, with focus on individual freedom and choice: appealing concepts for those experiencing precarity. This article challenges the rhetoric of Airbnb and investigates notions of home, authenticity and hospitality that are reconceptualized under a specific regime of digital biopolitics. Drawing on research conducted in four regional tourist towns in New Zealand this article analyses the biopolitical interpellations that impact hosts’ subjectivities as entities in motion and considers the ways that the rationalities of Airbnb’s algorithms modulate the embodied behaviours of its hosts.

A CONCEPTUAL MODEL TO UNDERSTAND THE EFFECTS OF PERCEPTION ON THE CONTINUANCE INTENTION IN FACEBOOK

2012 ◽  
Vol 01 (08) ◽  
pp. 29-34
Author(s):  
Shih-Chih Chen ◽  
Huei-Huang Chen ◽  
Mei-Tzu Lin ◽  
Yu-Bei Chen
Keyword(s):  
Information System ◽  
Social Networking ◽  
Conceptual Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
System Quality ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Proposed Model ◽  
Managerial Implications

Recently, the social networking applications expand rapidly and attract a lot of users in a short time period. This study attempts to develop a conceptual model to understand the continuance intention in the context of social networking. The conceptual model integrates the post-acceptance model of information system continuance with perceived ease-of-use and perceived usefulness proposed by Bhattacherjee (2001a) and Davis (1989), respectively. In the proposed model, continuance intention is influenced by the relationship quality and information system quality. Additionally, nine propositions are developed based the proposed model and literature review. Finally, conclusions, managerial implications, and future direction of research are also provided.

scholarly journals Factors that Encourage Student Engagement: Insights from a Case Study of ‘First Time’ Students in a New Zealand University.

2011 ◽  
Vol 8 (1) ◽  
pp. 81-96
Author(s):  
Barbara Russell ◽  
◽  
Gloria R L Slater ◽  
Keyword(s):  
New Zealand ◽  
Student Engagement ◽  
Conceptual Model ◽  
Tertiary Education ◽  
Research Question ◽  
Education Programme ◽  
Active Citizenship ◽  
Structured Interviews ◽  
First Time

This case study reports on the findings from one of nine tertiary institutions that took part in a project funded by the Teaching and Learning Research Initiative (TLRI) in New Zealand. The research question explored how institutional and non institutional learning environments influence student engagement with learning in a higher education, university setting. Data was collected initially by means of a questionnaire; subsequently more in-depth data was gathered through semi-structured interviews with students randomly selected from those who indicated, on the questionnaire, that they were willing to be interviewed. Respondents were enrolled for the first time in this institution, but not necessarily for the first time in a tertiary education programme. A conceptual model with four strands: motivation and agency; transactional engagement; institutional support and active citizenship was used to organise the data. Findings were analysed against a synthesis of current literature and suggest that factors identified in the first three strands of the conceptual model played a significant role in student engagement with learning; active citizenship, however, did not feature highly in student responses and is an aspect of engagement that could benefit from further research.

scholarly journals Anteseden Kepuasan Pelanggan terhadap Niat Beli Ulang

Telaah Bisnis ◽  
2021 ◽  
Vol 21 (1) ◽  
pp. 31
Author(s):  
Shafira Fitri Cahyaning Ratri ◽  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Program Data

This study aims to analyze the antecedents of repurchase intention on Apples smartphones. The population used in this study is the Indonesian people. While the sample taken from this study was 250 respondents. The data used in this research is primary data via google form which is distributed online through social media. The sampling technique used in this study was Convienence Sampling. The data were processed by SEM analysis using the AMOS program. Data variables used in this study consisted of variables of service quality, perceived usefulness, customer satisfaction and repurchase intention. The results of the data analysis conducted indicate that there is a positive and significant influence on service quality variables on perceived usefulness, service quality on customer satisfaction, service quality on repurchase intentions, perceived usefulness on customer satisfaction, perceived usefulness on repurchase intentions and satisfaction. customers against repurchase intentions.

Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention

2016 ◽  
Vol 118 (12) ◽  
pp. 2963-2980 ◽  
Author(s):  
Edward S.-T. Wang ◽  
Jia-Rong Yu
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Repurchase Intention ◽  
Product Attribute ◽  
Content Type ◽  
Repurchase Intentions ◽  
Hedonic Value ◽  
Value Perceptions ◽  
Utilitarian Value ◽  
Functional Attribute

Purpose The purpose of this paper is to explore the effect of the product attribute beliefs of ready-to-drink (RTD) coffee beverages (i.e. content sensory, packaging and branding, and content functional attributes) on perceived value (i.e. utilitarian and hedonic value) and repurchase intention. Design/methodology/approach In the study survey, 401 participants who had purchased RTD coffee beverages within the previous month were included. Structural equation modelling was employed to analyse the survey data. Findings The findings indicate that consumers of RTD coffee beverages form utilitarian and hedonic value perceptions through content sensory, packaging and branding, and content functional attribute beliefs. Furthermore, utilitarian value is one of the most crucial determinants of repurchase intentions. The findings further reveal that whereas content functional attribute beliefs have a dominant influence on utilitarian value, content sensory attribute beliefs have a greater influence on hedonic value. Originality/value The findings of this study can serve as a reference for RTD coffee beverage companies to develop new products and communication strategies.

EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

2021 ◽  
pp. 002224372110551
Author(s):  
Xiaodong Nie ◽  
Zhiyong Yang ◽  
Yinlong Zhang ◽  
Narayanan Janakiraman
Keyword(s):  
Close Association ◽  
Consumer Preference ◽  
Sharing Economy ◽  
Knowledge Gap ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Managerial Implications ◽  
The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

Dynamic Type Matching

2021 ◽  
Author(s):  
Ming Hu ◽  
Yun Zhou
Keyword(s):  
Sufficient Conditions ◽  
Sharing Economy ◽  
Problem Definition ◽  
Periodic Review ◽  
Optimal Matching ◽  
Demand And Supply ◽  
Holding Costs ◽  
Current Period ◽  
Dynamic Type ◽  
Managerial Implications

Problem definition: We consider an intermediary’s problem of dynamically matching demand and supply of heterogeneous types in a periodic-review fashion. Specifically, there are two disjoint sets of demand and supply types, and a reward for each possible matching of a demand type and a supply type. In each period, demand and supply of various types arrive in random quantities. The platform decides on the optimal matching policy to maximize the expected total discounted rewards, given that unmatched demand and supply may incur waiting or holding costs, and will be fully or partially carried over to the next period. Academic/practical relevance: The problem is crucial to many intermediaries who manage matchings centrally in a sharing economy. Methodology: We formulate the problem as a dynamic program. We explore the structural properties of the optimal policy and propose heuristic policies. Results: We provide sufficient conditions on matching rewards such that the optimal matching policy follows a priority hierarchy among possible matching pairs. We show that those conditions are satisfied by vertically and unidirectionally horizontally differentiated types, for which quality and distance determine priority, respectively. Managerial implications: The priority property simplifies the matching decision within a period, and the trade-off reduces to a choice between matching in the current period and that in the future. Then the optimal matching policy has a match-down-to structure when considering a specific pair of demand and supply types in the priority hierarchy.

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