scholarly journals Market Basket Analysis in a Financial Institution

2019 ◽  
Vol 1 (1) ◽  
pp. 6-12 ◽  
Author(s):  
Felipe Rezende ◽  
Marcelo Ladeira
Keyword(s):  
Association Rules ◽  
Financial Institution ◽  
Sao Paulo ◽  
The State ◽  
Data Preparation ◽  
Market Basket Analysis ◽  
Market Basket ◽  
The Subject ◽  
Future Work ◽  
The Way

This article demonstrates a study on Market Basket Analysis of a financial institution, showing rules of personal consumer association of the state of São Paulo. A concept about three association algorithms is presented, but a study with only one is performed. The paper is divided into an introduction, describing a brief account of the reason for choosing the subject. Understanding the business, where it is explained about the financial institution and the importance of the study to the institution. The way the data are handled is demonstrated in Understanding the Data, just as the Data Preparation is described in the sequence, putting all the filters and treatments that were done on the data. In the following, it is described the Modeling, which reports on algorithms of association rules and on examples of these algorithms, as well as which algorithm was chosen to be treated in the paper. Evaluation explains on the results obtained with the study and the Implementation as it was done all the analysis of the data and the results obtained. Finally, we have the Conclusion about the learning obtained with the article and what future work to do. 

In the Light of Hoasca

2008 ◽  
Vol 2 (3) ◽  
pp. 319-349
Author(s):  
Sérgio Brissac
Keyword(s):  
Subjective Experience ◽  
Sao Paulo ◽  
The State ◽  
Religious Practices ◽  
São Paulo ◽  
Symbolic System ◽  
The Subject ◽  
The Way

This article deals with the symbolic experiences of urban participants of the União do Vegetal (UDV), in the state of São Paulo, Brazil. Through the analysis of participant speech, it seeks to identify the discursive axes of disciples of the UDV. Subjects’ experiences under the effects of the tea are strongly liminal, and frequently act as mediators through which the subject articulates elements of his life with those of the UDV worldview, experiencing them as a single reality. This experience is labeled by the author as encompassment in the force of the burracheira (the UDV designation for the ‘strange force’ that accompanies ingestion of the tea). As elaborated by Brissac, this idea denotes both the subjective experience of being ‘swept up’ by the effects of ayahuasca, and the way in which the UDV as a symbolic system draws to itself elements of other religious practices.

A Hybrid Algorithm of Mining Closed Itemsets for Large Databases

2011 ◽  
Vol 145 ◽  
pp. 292-296
Author(s):  
Lee Wen Huang
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Execution Time ◽  
Hybrid Algorithm ◽  
Hybrid Approach ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Large Databases ◽  
Closed Itemsets ◽  
Simulation Results

Data Mining means a process of nontrivial extraction of implicit, previously and potentially useful information from data in databases. Mining closed large itemsets is a further work of mining association rules, which aims to find the set of necessary subsets of large itemsets that could be representative of all large itemsets. In this paper, we design a hybrid approach, considering the character of data, to mine the closed large itemsets efficiently. Two features of market basket analysis are considered – the number of items is large; the number of associated items for each item is small. Combining the cut-point method and the hash concept, the new algorithm can find the closed large itemsets efficiently. The simulation results show that the new algorithm outperforms the FP-CLOSE algorithm in the execution time and the space of storage.

scholarly journals Genotyping of Digital Music Subscribers

2018 ◽  
Author(s):  
Rafael Vargas
Keyword(s):  
Association Rules ◽  
Direct Marketing ◽  
Digital Music ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Subjective Perspective ◽  
Input Variables

This paper presents a methodology to categorize subscribers of digital music service (DMS) by taking as input variables their historic download pattern and streaming library. Drawing inspiration from biology, we develop a metric called "genotype" by defining a series of indicators called attractors and detractors that form a category space or "species" for every user. These species are based on four main styles of music: latin, urban, rock and pop; the indicators assign weights to the genres based on the sociological subjective perspective of music fans from one category in relation to other music styles, i.e., how they view other types of music they don't feel affinity with. The result is a segmentation of users that finds application in the making of offers and promotions, which can in turn be coupled with association rules and market basket analysis to improve direct marketing campaigns (CTR) and maximize revenue.

Concept Drift

2011 ◽  
pp. 202-206 ◽  
Author(s):  
Marcus A. Maloof
Keyword(s):  
Data Mining ◽  
Intrusion Detection ◽  
User Interfaces ◽  
Concept Drift ◽  
Market Basket Analysis ◽  
Intelligent User Interfaces ◽  
Market Basket ◽  
The Subject ◽  
Traditional Approaches ◽  
E Mail

Traditional approaches to data mining are based on an assumption that the process that generated or is generating a data stream is static. Although this assumption holds for many applications, it does not hold for many others. Consider systems that build models for identifying important e-mail. Through interaction with and feedback from a user, such a system might determine that particular e-mail addresses and certain words of the subject are useful for predicting the importance of e-mail. However, when the user or the persons sending e-mail start other projects or take on additional responsibilities, what constitutes important e-mail will change. That is, the concept of important e-mail will change or drift. Such a system must be able to adapt its model or concept description in response to this change. Coping with or tracking concept drift is important for other applications, such as market-basket analysis, intrusion detection, and intelligent user interfaces, to name a few.

Democracy and Civic Culture

2009 ◽  
Author(s):  
Filippo Sabetti
Keyword(s):  
Political Culture ◽  
Subject Matter ◽  
The State ◽  
Civic Culture ◽  
Future Research ◽  
The Subject ◽  
State Of Research ◽  
The Relationship ◽  
The Way

This article attempts to take stock of the state of research on democracy and culture by providing answers to several sets of questions. It seeks to improve the understanding of the relationship between culture and action, and between political culture and democratic outcomes. The article begins by exploring the way the literature has dealt with the possible meaning of culture and political culture and their relationship to action. It also suggests why there has been little contribution to democracy derived from political culture research, and identifies how the efforts to rethink how and why the subject matter is approached in certain ways led many analysts to break out of established epistemological demarcations. This eventually led to the reinvigorated tools of investigation and research on democracy and civic culture. The article concludes with a discussion on the implications of improved tools of investigation for future research.

scholarly journals Art. XVII.—On the Cotton Trade of India

1860 ◽  
Vol 17 ◽  
pp. 346-387
Author(s):  
J. A. Mann
Keyword(s):  
The State ◽  
Raw Material ◽  
The Subject ◽  
The One ◽  
The Way ◽  
Cotton Trade

The great and increasing importance attaching to the question of Cotton supply renders any remarks which may throw light on the subject, of peculiar interest; the fact that the value of our cotton manufacture now exceeds sixty million pounds sterling annually— consuming therein upwards of four hundred thousand tons of the simple fibre—employing nearly one hundred million pounds sterling of capital—and giving employment directly and indirectly to about four millions of our countrymen, is alone so startling and withal so colossal as almost to defy comprehension. That a fibre so simple, and with us but a century since so little known and appreciated, should now give rise to such wealth and comfort, almost partakes of fiction; and one knows not how sufficiently to praise the ingenuity of Wyatt, Kay, Hargreaves, Arkwright, and Crompton, who led the way to raise the manufacture in little more than a century to its present prodigious proportions. But the extension, not to say the sustenance, of this trade, is primarily dependent upon the supply of the raw material: upon this, the one hundred millions of our capital, and the livelihood of near four millions of our countrymen is dependent, a matter so serious and of such magnitude, as to make the question one of the State; the appalling result only contemplated of one year's stoppage of the supply, is sufficient to force a dread of the slender basis upon which the magnificent fabric depends. Our legislators are however now fully alive to its importance, and it is pleasing to mark the attention the matter receives amid the turmoil of our immense governmental affairs.

Evaluating time variations to identify valuable association rules in market basket analysis

2013 ◽  
Vol 7 (1) ◽  
pp. 81-90
Author(s):  
Vasilios Papavasileiou ◽  
Athanasios Tsadiras
Keyword(s):  
Association Rules ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Time Variations

scholarly journals Application of Text Message Held in Image Using Combination of Least Significant Bit Method and One Time Pad

2019 ◽  
Vol 13 (4) ◽  
pp. 323
Author(s):  
Eferoni Ndruru ◽  
Taronisokhi Zebua
Keyword(s):  
Data Mining ◽  
Association Rules ◽  
Data Hiding ◽  
Text Message ◽  
Third Party ◽  
Least Significant Bit ◽  
Market Basket Analysis ◽  
Market Basket ◽  
Sales Data ◽  
The Third

Stenography and security are one of the techniques to develop art in securing data. Stenography has the most important aspect is the level of security in data hiding, which makes the third party unable to detect some information that has been secured. Usually used to hide textinformationThe (LSB) algorithm is one of the basic algorithms proposed by Arawak and Giant in 1994 to determine the frequent item set for Boolean association rules. A priory algorithm includes the type of association rules in data mining. The rule that states associations between attributes are often called affinity analysis or market basket analysis. OTP can be widely used in business. With the knowledge of text message, concealment techniques will make it easier for companies to know the number of frequencies of sales data, making it easier for companies to take an appropriate transaction action. The results of this study, hide the text message on the image (image) by using a combination of LSB and Otp methods.

scholarly journals Más allá de Piaget: cognición adulta y educación

10.14201/2845 ◽  
2009 ◽  
Vol 11 ◽  
Author(s):  
Antonio Víctor Martín García
Keyword(s):  
Cognitive Development ◽  
Life Span ◽  
Educational Intervention ◽  
Classical Model ◽  
The State ◽  
Information Process ◽  
The Subject ◽  
Pedagogical Theory ◽  
Adult Cognition ◽  
The Way

RESUMEN: El objetivo de este artículo es intentar una aproximación a la descripción del tipo de pensamiento que utilizan los adultos. Partimos de la base en nuestro trabajo de que el conocimiento sobre el modo como piensan las personas adultas se presenta como un aspecto clave para la teoría pedagógica y especialmente para la práctica, cuando se orienta hacia este tipo de alumnos. Para ello, organizamos el texto integrando el concepto de pensamiento en un constructo más amplio y comprensivo como es el de cognición. Desde ese marco realizamos, en primer lugar, una síntesis crítica de la teoría piagetiana en lo referente al desarrollo cognitivo por cuanto representa el modelo, ya clásico, más elaborado sobre el tema, y en segundo, un análisis de algunas de las formulaciones teóricas y empíricas recientes más importantes sobre la cognición adulta, como por ejemplo las derivadas del procesamiento de la información, de la perspectiva del Life-span, o del denominado modelo de encapsulación. Terminamos intentando ofrecer el estado de la cuestión en relación con los aspectos nucleares del pensamiento adulto. Todo ello con vistas a apoyar procesos de intervención e investigación educativa en este campo.ABSTRACT: The aim this article is to attempt an approach to a description of the type of thought that adults use. We take for granted in our paper that knowledge about the way adults think is a key aspect in pedagogical, theory and especially in terms of practice when it is directed towards this type of students. With this in mind we organize the text integrating the concept of thought in a wider an more comprehensive construct which is cognition. From this framework we make, first of all, a critical synthesis of the Piaget theory related to cognitive development in as far as it represents the now classical model, but more developed on the subject and, secondly an analysis of some of the most important of the recent theoretical and empirical formulation of adult cognition, such as those derived from information process and from the Lifespan perspective. We finish attempting to offer the state of the question in relation to nuclear aspects of adult thought. The aim of all this is to support processes of educational intervention and research in this field.

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