The use and modification of the hashtag #yazhemat in the modern world based on the analysis of posts on the social network Instagram
With the growing popularity of social networks, the popularity of hashtags has also grown. The article is devoted to the analysis of the content of posts that include the previously sensational hashtag #yazhemat on Instagram. Initially, this tag is applied to the unworthy behavior of female mothers. However, changes in the institutions of family and motherhood have led to the acquisition of a hashtag of direct meaning. The authors give advice on spending time with children (72%), share recipes for a healthy lifestyle (5%) and conduct discussions on preserving the psychological health of not only mothers, but also expectant mothers (4%). They also offered work options for «moms» on maternity leave, shared tips on the competent upbringing of the child, so as not to spoil him and ways to wean the child from bad habits.