scholarly journals PENGARUH PROMOSI DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PRODUK SURVEI PADA SENTRA UMKM DI KABUPATEN BANDUNG

2019 ◽  
Vol 5 (1) ◽  
pp. 1-12
Author(s):  
Fera Regi Ardiansyah ◽  
Herman S Soegoto
Keyword(s):  

Promosi adalah suatu komunikasi informasi penjual dan pembeli yang bertujuan untuk merubah sikap dan tingkah laku pembeli. Saluran distribusi adalah sekumpulan organisasi atau institusi yang saling bergantung membantu membuat suatu produk atau jasa yang dijual kepada konsumen akhir melalui penjual atau perantara. Sedangkan volume penjualan jumlah yang dipandang dari hubungan biaya dalam perusahaan dapat memperkirakan target unit penjualan untuk memperoleh laba yang ditentukanTujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh kegiatan promosi dan saluran distribusi secara bersama-sama terhadap volume penjualan pada UMKM di kabupaten Bandung.Metode penelitian ini melalui pendekatan kuantitatif. Responden dalam penelitian ini adalah pelaku sekaligus pemilik UMKM di kabupaten Bandung dengan jumlah 100 responden. Hipotesis yang diajukan dalam penelitian ini yaitu terdapat pengaruh antara promosi dan saluran distribusi terhadap volume penjualan. Hasil pengujian hipotesis menunjukkan bahwa ketiga hipotesis alternatif (Ha) yang diajukan dalam penelitian ini diterima, dan menolak hipotesis nol (Ho). Beberapa kesimpulan penelitian dapat dirumuskan sebagai berikut : Berdasarkan pengujian persamaan regresi diperoleh Y = 17,049 + 0,511X1 + 0,356X2, persamaan regresi tersebut dapat diartikan bahwa setiap kenaikan satu satuan variabel tingkat promosi dan saluran distribusi akan meningkatkan variabel volume penjualan sebesar 0,511 satuan tingkat promosi dan 0,356 satuan saluran distribusi pada konstanta 17,049. Pengujian hipotesis menunjukan bahwa Fhitung sebesar 70,728 sedangkan Ftabel dengan dk pembilang = 1 dan dk penyebut = dk = 100-2-1 = 97 dengan taraf kesalahan 5% harga F tabel ditemukan adalah 3,95 (interpolasi). Dengan demikian harga Fhitung lebih besar dari harga Ftabel (Fhitung > Ftabel). Hal ini menunjukan bahwa Ha diterima dan Ho ditolak. Hal ini telah berimplikasi pada tingkat peningkatan volume penjualan yang secara positif dipengaruhi oleh dua faktor determinan secara bersama-sama, yaitu promosi dan saluran distribusi dimana tingkat volume penjualan produk menjadi sasaran terwujudnya UMKM yang sehat.

Author(s):  
E. Bouquerel ◽  
R. Catherall ◽  
M. Eller ◽  
J. Lettry ◽  
S. Marzari ◽  
...  
Keyword(s):  

2010 ◽  
Vol 38 (2) ◽  
pp. 187-196 ◽  
Author(s):  
Ismail Hakki Mirici

In this experimental study, based on qualitative and quantitative data collection from an experimental and a control group, the influence of 2 different ways of prestudy on foreign language learning attitude of the upper-intermediate level of English language learners was investigated. One prestudy program was based on specially designed familiarization handout-materials comprising topic-related reading activities, the other program entailed using a dictionary focusing on the words used in the target unit. Students who worked with the handout were significantly more motivated, active, and interactive than those who worked with a dictionary. In addition, teachers felt that students who did prestudy using handouts found the unit more meaningful and developed a better attitude towards learning a foreign language than did those who relied on a dictionary.


2011 ◽  
Vol 175 (2) ◽  
pp. 445-449
Author(s):  
R. Luis ◽  
J. Bermudez ◽  
J. C. David ◽  
D. Ene ◽  
I. F. Goncalves ◽  
...  
Keyword(s):  

2017 ◽  
Author(s):  
SEHMAN

ABSTRAK Kemajuan teknologi informasi telah banyak di manfaatkan dalam bidang keamanan terlebih disaat tindakan kriminal meningkat terutama dari pencurian. Mobil merupakan salah satu target unit yang harus di tingkatkan keamanannya, banyak para ahli menciptakan jenis keamanan pada mobil. Penulis mencoba untuk lebih mengembangkan dengan memanfaatkan Metoda Eigenface. Eigenface merupakan metoda yang memiliki prinsip kerja dengan menggunakan file XML dalam melakukan Recognition Face (pendeteksian wajah), hal ini hampir sama halnya dengan Face Detection. Pengaplikasian Face Recognition ini memiliki database berupa informasi wajah pemilik mobil yang sebelumnya telah disimpan kemudian dibandingkan oleh wajah yang telah ditangkap dan menghasilkan informasi baru berupa pengenalan wajah yang akan mengaktifkan alarm dan penguncian mobil otomatis. Kata kunci: Eigenface, File XML Pengenalan Wajah, Keamanan Mobil. ABSTRACT The development of information technology have been utilized on the security settings. Car is one of the target unit that should get it’s security improved, many experts create the kind of security on the car. The author tries to further develop car security by using eigenface method. Eigenface is a method which has the working principle using XML Files in performing face recognition (face detection), it is almost the same as face detection. The application of face recognition have database which contains information on car owners face, a process previously saved then compared by a face that has been captured and produce new information in the form of identification face that will activate the car alarm and automatic locking. Key Word: Eigenface, XML files, Face Recognition, Car Security,


Author(s):  
Alyona Pluhina

Higher education establishments are intended to provide a high level of students’ professional knowledge and skills, to form the creative personality of a modern teacher capable of research and innovation activity, as well as to self-improvement in the process of developing media education skills. The purpose and tasks of the article are to substantiate creating the structural model of forming media competence of intending primary school teachers. Research results. The developed model structure includes the following units: the methodologically target unit, the organization and pedagogical one, the content and activity unit, the evaluative and result one. The methodologically target unit. It covers the purpose and tasks, the approaches, general didactic principles, specific principles. The content and activity unit is based on the components: the content of the training, methods, forms. The evaluation and result unit contains structural components (motivational, cognitive, activity, reflexive); criteria (motivational and value, information and cognitive, operation and activity, evaluative and reflexive) and levels (initial, average, sufficient, creative), with which the effectiveness of intending primary school teachers’ professional training is determined. Pedagogical conditions: forming the positive motivation of intending primary school teachers by using the media in the educational process; enriching intending primary school teachers’ professional training with media education knowledge; creation of the means and methods of ensuring the integration of media education facilities into the intending primary school teachers’ professional training; involving intending primary school teachers to a focused, creative media activity and creating their own media product. Conclusions and the prospects for further researches. The model of forming media competence of intending primary school teachers and its implementation in the educational process has allowed to form students’ media competence as the professional skill by using the selected forms of work, methods, content and means.


2010 ◽  
Vol 31 (11) ◽  
pp. 1139-1147 ◽  
Author(s):  
Jo-anne M. Salangsang ◽  
Lee H. Harrison ◽  
Maria M. Brooks ◽  
Kathleen A. Shutt ◽  
Melissa I. Saul ◽  
...  

Background.Determining risk factors for acquisition of methicillin-resistant Staphylococcus aureus (MRSA) in hospitals is important for defining infection-control measures that may lead to fewer hospital-acquired infections.Objective.To determine patient-associated risk factors for acquisition of MRSA in a tertiary care hospital with the goal of identifying modifiable risk factors.Methods.A retrospective matched case-control study was performed. Case patients who acquired MRSA during hospitalization and 2 matched control patients were selected among inpatients admitted to target units during the period from 2001 through 2008. The odds of exposure to potential risk factors were compared between case patients and control patients, using matched univariate conditional logistic regression. A single multivariate conditional logistic regression model identifying independent patient-specific risk factors was generated.Results.A total of 451 case patients and 866 control patients were analyzed. Factors positively associated with MRSA acquisition were as follows: target unit stay before index culture; primary diagnosis of respiratory disease, digestive tract disease, injury or trauma, or other diagnosis compared with cardiocirculatory disease; peripheral vascular disease; mechanical ventilation with pneumonia; ventricular shunting or ventriculostomy; and ciprofloxacin use. Factors associated with decreased risk were receipt of a solid-organ transplant and use of penicillins, cephalosporins, rifamycins, daptomycin or linezolid, and proton pump inhibitors.Conclusion.Among the factors associated with increased risk, few are modifiable. Patients with at-risk conditions could be targeted for intensive surveillance to detect acquisition sooner. The association of MRSA acquisition with target unit exposure argues for rigorous application of hand hygiene, appropriate barriers, environmental control, and strict aseptic technique for all procedures performed on such Patients. Our findings support focusing efforts to prevent MRSA transmission and restriction of ciprofloxacin use.


Author(s):  
Velimir Graorkoski ◽  
Ana Madevska-Bogdanova

<p class="western"><span>The adaptive learning systems are changing the learning process as we know it. One of the advantages they have over the traditional ways of learning is the attempt to adapt to the learner's capabilities in order to deliver the knowledge as optimizing as possible. Even in such sophisticated implementations there are differences in the treatment of the adaptive learning.</span></p> <p class="western"><span>During the past years spent in research of different aspects of the adaptive learning, we made a distinction of our latest development phase as an advanced adaptive learning, having more specific approach to the problem from the phase where the problem of adaptive learning is treated as a general case. Considering the conditions of advanced adaptive learning rather than basic adaptive learning, the process of learning is different and closely related to the human learner. In order to demonstrate this key improvement, we presented a general learner model through its learning mechanism and its behavior in the adaptive learning environment together with the instantiation process. In this paper we present a new way of learning with learning environment instances, constructed by choosing different ways to obtain the knowledge for a target unit.</span></p>


2019 ◽  
Vol 2 (1) ◽  
pp. 1-8
Author(s):  
Erwin ◽  
Sri Utami Permata ◽  
Taufik Hidayat B. Tahawa ◽  
Riady Ibnu Khaldun
Keyword(s):  

Tujuan penelitian ini adalah untuk memahami promosi penjualan (sales promotion), periklanan (advertising) yang di terapkan oleh PT. Astra Internasional Tbk- Daihatsu Makassar  terhadap keputusan konsumen. Penelitian ini menggunakan desain riset Eksplorasisehingga dapat memberikan pemahaman dan pengertian secara mendalam terhadap suatu objek seperti variabel promosi penjualan, dan periklanan, dengan variabel keputusan konsumen.Penelitian ini mengambil lokasi di Kota Makassar pada perusahaan PT. Astra Internasional Tbk– Daihatsu cabang Makassar. Adapun data yang digunakan dalam penelitian ini adalah data primer dan sekunder dengan melalukan observasi langsung, wawancara, dokumentasi, dan kuesioner. Populasi penelitian ini adalah dengan menyesuaikan jumlah target unit perusahaan dan waktu penelitian, mencapai 3.615unit service. Untuk memperkuat analisis data dalam penelitian ini, peneliti memilih beberapa informan yang dianggap memahami yang permasalahan yang akan diteliti seperti para konsumen yang melakukan service pada PT. Astra Internasional Tbk- Daihatsu Makassar dengan jumlah 97 sampel. Hasil penelitian ini menunjukkan bahwa di antara beberapa varibel penelitian seperti promosi penjualan dan periklanan yang memiliki pengaruh signifikan terhadap keputusan konsumen adalah variabel periklanan


2014 ◽  
Vol 53 ◽  
pp. 178-186 ◽  
Author(s):  
Jun-Yan Wang ◽  
Yi Yang ◽  
Jat-Yuen Richard Liew ◽  
Min-Hong Zhang

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