scholarly journals What is a Highly Popular Post? Popularity Benchmark Models for Posts on Facebook Pages

2021 ◽  
Vol 3 (1) ◽  
pp. 1-16
Author(s):  
Pin Luarn ◽  
Ya-Cing Jhan ◽  
Hong-Wen Lin
Keyword(s):  
Author(s):  
T. Sashchuk

<div><em>The article presents the results of the study of the communicative competence of the politicians on the basis of the analysis of their messages on their official pages of the Facebook social network. The research used the following general scientific methods: descriptive and comparative, as well as analysis, synthesis and generalization. The quantitative content analysis method with qualitative elements was used to distinguish the peculiarities of information messages that provide communication of the deputies of Verkhovna Rada (Ukrainian Parliament) on their official Facebook pages. Information messages have been analyzed by the following three criteria: subject matter, structure and language.</em></div><p> </p><p><em>For the first time the article draws a parallel between communicative competence and the ability to communicate with voters on the official pages of Facebook which is the most popular social network in Ukraine. As it is established, communicative competence in the analyzed cases is caused not by education, but by previous professional activity of a politician. The most successful and high-quality communication was from the current parliamentarian who worked as a journalist in the past. More than half of the messages that provided successful communication consisted of sufficiently structured short text and a video. The topic covers the activity of the parliamentarian in the Verkhovna Rada and in his district. More than half of the messages are spoken in the first person.</em></p><p><em>The findings of the study can be used in teaching such subjects as Political PR and Electronic PR, and may be of interest to politicians and their assistants.</em><em></em></p><p><strong><em>Key words:</em></strong><em> competence and competency, communicative competence, political discourse, official page of the deputy of Verkhovna Rada of Ukraine on the Facebook social network, subject matter and structure of the information message, first-person narrative, correspondence of communication to the level of communicative competence.</em></p>


Author(s):  
Gideon Rahat ◽  
Ofer Kenig

The chapter starts with a brief overview of the study of political personalization online, then focuses on its claims concerning the influence of online platforms on political personalization. It then analyses online personalization by comparing the online presence and activity of parties, party leaders, and prominent politicians from twenty-five democracies, and also the consumption rate of their Facebook pages. High variance at the national levels of personalization online demonstrates that personalization is not a necessary development of politics in the age of online social networks. Levels of online controlled media personalization do not seem to be generally high. Parties are present online more than individual politicians, and in most cases the amount of their output is higher. Online personalization in voters’ behavior—the consumption side—is, however, prevalent. Such personalization is evident in the amounts of the consumption of the outputs of party leaders, but not of other prominent politicians.


Author(s):  
Beniamino Schiavone ◽  
Andrea Vitale ◽  
Mena Gallo ◽  
Gianlucasalvatore Russo ◽  
Domenico Ponticelli ◽  
...  

Background: Facebook is the most popular social network across the world and also allows users access to health information. Our study presents an overview of the official Facebook profiles of hospitals in Italy (n = 1351) and how much they are used. Methods: All hospitals were surveyed on the number of Facebook posts in May (post-lockdown) and October (second pandemic wave) 2020. The number of followers, the creation date of the official page, and the frequency of publication—that is, the average number of days between two subsequent posts—were determined. Results: In Italy, only 28% (n = 379) of the hospitals had official Facebook pages, of which 20.6% (n = 78) were public hospitals, and 79.4% (n = 301) were private hospitals. Of the hospitals with Facebook pages, 49.1% used them every week, and public hospitals published more often. Conclusions: Despite the differences between regions and types of management, the number of hospitals in Italy that use Facebook as a tool for the public dissemination of health information is still low. Hospitals should adopt an effective communication strategy using social networks to improve the quality of health care.


2018 ◽  
Vol 118 (8) ◽  
pp. 1578-1596 ◽  
Author(s):  
Wandeep Kaur ◽  
Vimala Balakrishnan

Purpose The purpose of this paper is to investigate the effect of including letter repetition commonly found within social media text and its impact in determining the sentiment scores for two major airlines in Malaysia. Design/methodology/approach A Sentiment Intensity Calculator (SentI-Cal) was developed by assigning individual weights to each letter repetition, and tested it using data collected from official Facebook pages of the airlines. Findings Evaluation metrics indicate that SentI-Cal outperforms the baseline tool Semantic Orientation Calculator (SO-CAL), with an accuracy of 90.7 percent compared to 58.33 percent for SO-CAL. Practical implications A more accurate sentiment score allows airline services to easily obtain a better understanding of the sentiments of their customers, hence providing opportunities in improving their airline services. Originality/value Proposed mechanism calculates sentiment intensity of social media text by assigning individual weightage to each repeated letter and exclamation mark thus producing a more accurate sentiment score.


2021 ◽  
pp. 1-21
Author(s):  
Florentine Martino ◽  
Alexandra Chung ◽  
Jane Potter ◽  
Tara Heneghan ◽  
Melanie Chisholm ◽  
...  

Abstract Objective: To systematically audit the extent of unhealthy sponsorship within junior community sporting clubs and ascertain whether differences exist across geographical areas and sports types. Design: Club sponsorship data were assessed to determine the extent of unhealthy food/beverage, alcohol, and gambling sponsorship using a cross-sectional design. Differences across geographical areas were assessed using logistic regressions. Setting: A stratified random sampling procedure was used to select 30 communities across the state of Victoria, Australia. Within each community, local clubs across the top eight participating junior sports were selected for audit. Participants: Sponsorship data was collected from 191 club websites and Facebook pages in September-November 2019. Results: Unhealthy sponsorships represented 8.9% of all identified sponsorship arrangements. A quarter of all clubs accepted alcohol (25.6%) and unhealthy food sponsors (25.9%), and one-fifth of all clubs accepted high-risk food (unhealthy brands with large market share) (18.1%) and gambling sponsors (20.4%). Acceptance of unhealthy sponsorship differed across sport types with football, netball, cricket, and soccer clubs having the greatest number. Compared to metro areas, a significantly greater proportion of sporting clubs in regional areas were affiliated with unhealthy food (32.7% vs 19.6%) and high-risk food sponsors (26.9% vs 9.8%). A higher proportion of clubs in low SES, compared to high SES areas, were affiliated with alcohol (33.9 % vs 16.5%) and gambling sponsors (27.4% vs 12.6%). Conclusion: Victorian children participating in community junior sport are being exposed to marketing of unhealthy brands and products. Public health intervention is necessary to protect children from this exposure.


2021 ◽  
Vol 3 (4) ◽  
pp. 119-126
Author(s):  
Hadeel EJMAIL

Death is one of the most difficult topics a person can talk about. The human being is busy with how to continue his life and improve its conditions. This study aims is to explore the writing of Facebook pages of the dead. The research used the qualitative approach through a content analysis, where (50) publications were found on fifteen pages of a dead person with an intentional sample, and the results of the research showed that writing people in the pages of the dead included two directions, the first direction is a desire to immortalize the dead and a kind of preserving their roots Alive. As for the other direction, it was weeping over their ruins and showing the end of a person's death and his end life. Sometimes in the same post include both directions together, meaning "the use of the deceased’s account by his family by changing the profile picture of the dead, and at the same time inviting the deceased’s friends through his page to the memorial event. People write on the pages of the dead in order to weep over their ruins on the one hand, and to immortalize their memories on the other side. Facebook as a social platform and the interaction of people with the pages of the dead shows the great social interaction that takes place in this space, and research in this field is not consistent with one and only claim, as some posts are either temporary or permanent; Therefore, I have used screen capture technology to collect and retain information. The pages of the dead included referring to them, writing memorials and longing, etc. Facebook has become a social platform that allows those who lose a dear person to share their grief through it, and enables them to deal with death and relieve their pain


2021 ◽  
Author(s):  
Bob Hudson ◽  

Bronze weights from Myanmar (old Burma) are popularly but incorrectly identified as “opium weights”. This paper examines the historical evidence for a system of weights and measures in old Burma going back to the 11th to 14th century Bagan period. It also examines the challenge to Southeast Asian archaeology, history and museology posed by the popular “Angel Weights” website and Facebook pages, which claim that a hoard of bronzes and associated documentation kept in a so-far undisclosed location represents a hitherto unknown collection of weights that date back to the Bagan and 14th to 16th century First Ava periods. This (so far) private curatorship of alleged historical data presents a dilemma: how does an academic deal with data that is available only on the internet, presented only from the viewpoint of its owners? မြန်မာပြည် (ယခင်ဗမာပြည်)မှ ကြေးရုပ်အလေးများကို လူသိများလှသော်လည်း ဘိန်းချိန် အလေးများဟူ၍ လွဲမှားစွာ ဖွင့်ဆိုလေ့ရှိသည်။ ယခုစာတမ်းမှာ အေဒီ(၁၁)ရာစုမှ (၁၄)ရာစု ရှေးခေတ် မြန်မာပြည် ပုဂံခေတ်ကာလတွင် သုံးစွဲခဲ့သော အလေးချိန်စနစ်တစ်ခုအတွက် သမိုင်းဆိုင်ရာ အထောက်အထားများကို လေ့လာရှာဖွေရန်ဖြစ်သည်။ အလားတူပင် အရှေ့တောင်အာရှ ရှေးဟောင်း သုတေသန၊ သမိုင်းနှင့် ပြတိုက်ဆိုင်ရာ ကြေးထည်ပစ္စည်းများနှင့် ဆက်စပ်အထောက်အထားများကို ယင်းတို့၏ မူရင်းနေရာ အတိအကျ မသိရှိဘဲ ပုဂံခေတ်မှ အေဒီ(၁၄_၁၆) ရာစု အင်းဝခေတ်တို့နှင့် သက်ဆိုင်သည့် ကြေးထည်ပစ္စည်းနှင့် အလေးများဟူ၍ “နတ်ရုပ်အလေးများ” ကွန်ယက်နှင့် ဖေ့စ်ဘုတ် လူမှုကွန်ယက်စာမျက်နှာများတွင် လူသိထင်ရှားဖော်ပြ ထားခြင်းတို့အပေါ် စောဒကတက်စရာရှိသည် များကို စစ်ဆေးလေ့လာသွားရန်လည်းဖြစ်သည်။ ဤသို့ (ဖော်ပြထားသည့်) ကိုယ်ပိုင်ပြသမှု များမှ သမိုင်းဆိုင်ရာ အချက်အလက် များကို လိုသလို သုံးစွဲနေမှုများသည်-“ပစ္စည်းပိုင်ရှင်တို့၏ အထင် အမြင်ဖြင့်သာ ဖော်ပြထားသည့် အင်တာနက် တွင်သာရနိုင်သော အချက်အလက်များနှင့် ပညာရပ်ဆိုင်ရာ လေ့လာမှုတို့မည်ကဲ့သို့ ဆက်စပ်နိုင်ကြ မည်နည်း”ဟူသော အကြပ်အတည်းတစ်ခုကိုလည်း ဖော်ပြ လျက်ရှိသည်။


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