scholarly journals Perancangan Media Promosi Rumah Gadang Mande Rubiah Dalam Bentuk Audio Visual

2019 ◽  
Vol 3 (2) ◽  
pp. 41-46
Author(s):  
Fitri Ramadhany
Keyword(s):  
Cultural Heritage ◽  
Design Process ◽  
Swot Analysis ◽  
Target Audience ◽  
Visual Message ◽  
Analysis Theory ◽  
The Future ◽  
The Media ◽  
Promotional Video ◽  
Visual Element

This design was designed with the aim of introducing cultural heritage located in the Lunang District, Pesisir Selatan. So that in the future more people will visit with the aim of knowing more about the history that is in it. The media used is more effective in packaging the information conveyed. Furthermore, it will be analyzed using SWOT analysis theory. This is done for a creative approach in reaching the target audience and the goals and messages contained in it can be conveyed properly and precisely. Then make the concept of strategies and creative programs that really provide solutions in solving problems in design. The design process produces a promotional video for Rumah Gadang Mande Rubiah. This promotional video is the main media that has an attractive visual element, and a visual message that contains information about the promotional video for Rumah Gadang Mande Rubiah. The results of the design can later be used by Rumah Gadang Mande Rubiah as a way to introduce it to the wider community.  

scholarly journals Public Service Broadcasting: The challenge of representing ethnic minority audiences

2016 ◽  
Vol 1 (1) ◽  
pp. 40-51
Author(s):  
Gurvinder Aujla-Sidhu
Keyword(s):  
Ethnic Minority ◽  
Public Service ◽  
Target Audience ◽  
Radio Station ◽  
Director General ◽  
Public Service Broadcasting ◽  
Media Construction ◽  
The Future ◽  
The Media ◽  
The Uk

This paper examines the problems the BBC has in engaging and representing minority audiences. The Director General of the BBC, Tony Hall, has claimed that he wants the future BBC to “represent every family and community in the UK” (June 2014). Not an easy feat when the BBC’s own research indicates that it is failing to attract ethnic minority audiences (BBC Service Review 2012). Critics such as Hall (1990) have suggested the problem is the media construction of “race” as an issue and its definitions. The paper will focus on the BBC Asian Network, a radio station which was almost closed down in 2010, ostensibly because it was the most expensive BBC radio service to operate, and had very low listener figures. Producers and Editors explain the issues they face in attracting and retaining the target audience.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

The Media Conspiracy Behind the Death of Diana, Princess Of Wales: A Study of Critical Discourse Analysis

Metahumaniora ◽  
2017 ◽  
Vol 7 (2) ◽  
pp. 56
Author(s):  
Indah Mustika Santhi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Qualitative Method ◽  
Critical Discourse ◽  
Daily Mail ◽  
Daily Newspapers ◽  
Analysis Theory ◽  
The Media ◽  
Material Process ◽  
Social Level

ABSTRAKPenelitian ini berjudul “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. Penelitian ini bertujuan untuk menjelaskanbagaimana kematian Putri Diana direpresentasikan oleh The Daily Mail dalam artikelartikelpemberitaannya melalui dimensi tekstual dan juga memaparkan cara pandang TheDaily Mail sebagai pelaku media konspirasi pada praktik kerjanya terkait berita kematianPutri Diana dalam dimensi sosiokultural. Objek penelitian ini adalah The Daily Mail, salahsatu tabloid harian terbesar di Inggris. Metode yang digunakan dalam penelitian ini adalahmetode kualitatif, analisis deskriptif. Penulis menggunakan teori analisis wacana kritisFairclough (1995), disertai dengan beberapa teori pendukung lainnya, seperti teori klausasebagai representasi Halliday (2004), teori konspirasi Feaster (2008), Birchall (2006),Barkun (2003), Hodapp dan von Kannun (2008). Hasil dari penelitian ini menunjukkanbahwa representasi kematian Putri Diana dalam dimensi tekstual didapat melalui prosesmaterial, proses mental, proses relasional, proses verbal, dan proses eksistensial yangterdapat dalam artikel-artikel The Daily Mail. Sementara itu, cara pandang The Daily Mailsebagai pelaku media konspirasi atas berita kematian Putri Diana didapat melalui prosestataran sosial, tataran institusional, tataran sosial pada dimensi praktik sosiokultural.Kata Kunci: Transitivitas, Analisis Wacana Kritis, Media konspirasi.ABSTRACTThis thesis is entitled “The Media Conspiracy Behind the Death of Diana, Princessof Wales: A Study of Critical Discourse Analysis”. This thesis is aimed to describe therepresentation of Princess Diana’s death and The Daily Mail’s perspective as a mediaconspiracy actor through textual and sociocultural dimension. The object of this thesis isThe Daily Mail, one of the widest national daily newspapers in England. The method that isused in this thesis is a qualitative method, a descriptive analytic method. The writer uses thecritical discourse analysis theory of Fairclough (1995) and some other supported theories,such as clause as representation theory by Halliday (2004), the conspiracy theory by Feaster(2008), Birchall (2006), Barkun (2003), Hodapp and von Kannun (2008). The result of thisresearch shows that the representation in textual dimension that appear on Princess Diana’sdeath is derived from material process, mental process, relational process, verbal process, andexistential process. While The Daily Mail’s perspective on Princess Diana’s death is derivedfrom situational level, institutional level and social level of sociocultural practice dimension.Keywords: Transitivity, Critical Discourse Analysis, Media Conspiracy.

scholarly journals Site Experience Enhancement and Perspective in Cultural Heritage Fruition—A Survey on New Technologies and Methodologies Based on a “Four-Pillars” Approach

2021 ◽  
Vol 13 (4) ◽  
pp. 92
Author(s):  
Agnese Augello ◽  
Ignazio Infantino ◽  
Giovanni Pilato ◽  
Gianpaolo Vitale
Keyword(s):  
Cultural Heritage ◽  
New Technologies ◽  
Multimodal Interaction ◽  
Heritage Sites ◽  
The Future ◽  
Cultural Interest ◽  
And Behavior

This paper deals with innovative fruition modalities of cultural heritage sites. Based on two ongoing experiments, four pillars are considered, that is, User Localization, Multimodal Interaction, User Understanding and Gamification. A survey of the existing literature regarding one or more issues related to the four pillars is proposed. It aims to put in evidence the exploitation of these contributions to cultural heritage. It is discussed how a cultural site can be enriched, extended and transformed into an intelligent multimodal environment in this perspective. This new augmented environment can focus on the visitor, analyze his activity and behavior, and make his experience more satisfying, fulfilling and unique. After an in-depth overview of the existing technologies and methodologies for the fruition of cultural interest sites, the two experiments are described in detail and the authors’ vision of the future is proposed.

scholarly journals The Awareness of and Input into Cultural Heritage Preservation by Urban Planners and Other Municipal Actors in Light of Climate Change

Atmosphere ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 726
Author(s):  
Paul Carroll ◽  
Eeva Aarrevaara
Keyword(s):  
Climate Change ◽  
Cultural Heritage ◽  
Urban Areas ◽  
Climate Change Impacts ◽  
Town Planning ◽  
Urban Setting ◽  
Heritage Preservation ◽  
Climate Conditions ◽  
The Future ◽  
Cultural Heritage Preservation

Future climate conditions need to be considered in planning for urban areas. As well as considering how new structures would best endure in the future, it is important to take into account factors that contribute to the degradation of cultural heritage buildings in the urban setting. Climate change can cause an increase in structural degradation. In this paper, a review of both what these factors are and how they are addressed by urban planners is presented. A series of inquiries into the topic was carried out on town planning personnel and those involved in cultural heritage preservation in several towns and cities in Finland and in a small number of other European countries. The target group members were asked about observed climate change impacts on cultural heritage, about present steps being taken to protect urban cultural heritage, and also their views were obtained on how climate change impacts will be emphasised in the future in this regard. The results of the inquiry demonstrate that climate change is still considered only in a limited way in urban planning, and more interaction between different bodies, both planning and heritage authorities, as well as current research on climate change impacts, is needed in the field.

Introduction—What is Preservation?

2017 ◽  
Vol 51 (2) ◽  
pp. 177-182 ◽  
Author(s):  
Mirjam Brusius
Keyword(s):  
Middle East ◽  
Cultural Heritage ◽  
Annual Meeting ◽  
Nation Building ◽  
Archaeological Excavation ◽  
The Future ◽  
Middle East Studies ◽  
Two Sides

Tangible “heritage” (artifacts, buildings, and sites) has always played key roles in identity and nation-building in the Middle East. As countries in the Middle East face unprecedented disorder and violence we lack more nuanced answers to what preservation was, is, and what it can be in the future. This roundtable—initiated as a session at the Middle East Studies Association's annual meeting in 2016—offers a much-needed perspective and critical voice in a debate that has become increasingly monolithic. In other words, current notions of what “cultural heritage” is and how it should be preserved are limited and often dismiss the limitations, complexities and ironies of iconoclasm. Objects seen as valuable by some but “idolatrous” to others, for example, have sometimes been destroyed precisely because they were considered worthy of preservation by opposing parties. Further, preservation and destruction were rarely exclusive binaries, but rather connected and identified in crucial ways. They are, in other words, two sides of the same coin: Archaeological excavation has destroyed buildings and deposits in strata above selected layers or artifacts, often removing sites that are meaningful in other ways, such as Islamic shrines.

scholarly journals Improving Capacity Development for Threatened Maritime and Marine Cultural Heritage Through the Evaluation of a Parameter Framework

2019 ◽  
Vol 14 (3) ◽  
pp. 409-427
Author(s):  
Katherine Recinos ◽  
Lucy Blue
Keyword(s):  
Middle East ◽  
Cultural Heritage ◽  
Case Studies ◽  
North Africa ◽  
Capacity Development ◽  
The World ◽  
The Future ◽  
Development Initiatives

Abstract Maritime cultural heritage is under increasing threat around the world, facing damage, destruction, and disappearance. Despite attempts to mitigate these threats, maritime cultural heritage is often not addressed to the same extent or with equal resources. One approach that can be applied towards protecting and conserving threatened cultural heritage, and closing this gap, is capacity development. This paper addresses the question of how capacity development can be improved and adapted for the protection of maritime cultural heritage under threat. It asserts that capacity development for maritime cultural heritage can be improved by gaining a more comprehensive and structured understanding of capacity development initiatives through applying a consistent framework for evaluation and analysis. This allows for assessment and reflection on previous or ongoing initiatives, leading to the implementation of more effective initiatives in the future. In order to do this, a model for classifying initiatives by ten parameters is proposed. It is then applied to a number of case studies featuring initiatives in the Middle East and North Africa region. This is followed by a discussion of how conclusions and themes drawn from the examination and evaluation of the case study initiatives can provide a deeper understanding of capacity development efforts, and an analysis of how the parameter model as a framework can aid in improving capacity development for threatened maritime cultural heritage overall.

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