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2021 ◽  
Vol 6 (1) ◽  
pp. 3
Author(s):  
Tamara von Sawitzky ◽  
Thomas Grauschopf ◽  
Andreas Riener

Numerous statistics show that cyclists are often involved in road traffic accidents, often with serious outcomes. One potential hazard of cycling, especially in cities, is “dooring”—passing parked vehicles that still have occupants inside. These occupants could open the vehicle door unexpectedly in the cyclist’s path—requiring a quick evasive response by the cyclist to avoid a collision. Dooring can be very poorly anticipated; as a possible solution, we propose in this work a system that notifies the cyclist of opening doors based on a networked intelligent transportation infrastructure. In a user study with a bicycle simulator (N = 24), we examined the effects of three user interface designs compared to a baseline (no notifications) on cycling behavior (speed and lateral position), perceived safety, and ease of use. Awareness messages (either visual message, visual message + auditory icon, or visual + voice message) were displayed on a smart bicycle helmet at different times before passing a parked, still-occupied vehicle. Our participants found the notifications of potential hazards very easy to understand and appealing and felt that the alerts could help them navigate traffic more safely. Those concepts that (additionally) used auditory icons or voice messages were preferred. In addition, the lateral distance increased significantly when a potentially opening door was indicated. In these situations, cyclists were able to safely pass the parked vehicle without braking. In summary, we are convinced that notification systems, such as the one presented here, are an important component for increasing road safety, especially for vulnerable road users.


2021 ◽  
Vol 3 (3) ◽  
pp. 161-168
Author(s):  
Hasbullah Hasbullah ◽  
Andi Sofyan Anas ◽  
Anak Agung Gde Agung Indrawan ◽  
Tomi Tri Sujaka

The COVID-19 pandemic has paralyzed all activities and economies in almost all land areas of the world. The paralysis of community activities in various places disturbs creative ideas emerging through visual communication media, one of which is the animation of Larva from South Korea. The problem to be raised in this paper is about how the form of visual messages conveyed through Larva animation. The purpose of this article is for the audience to understand the message that is hidden behind the Larva animation. The method used in this paper is qualitative with observation data collection techniques or direct observation of Larva animation videos and literature study. Data analysis techniques, namely, reduction, presentation, and drawing conclusions based on the semiotic theory of Raland Barthes. The results presented in this paper lead to a visual message that displays the shape at the denotative level of the covid-19 virus in red to purple plus the effect of a dirty brown color that attacks larvae that are eating without implementing health protocols so that the Larva cough and spread the virus a group of larvae. which is enjoying food and immediately dies, then attacks the two red and yellow Larva. However, they apply health protocols such as washing hands using hand sanitizer and wearing masks. Connotatively, this visual message illustrates the importance of implementing health protocols during this COVID-19 period.


2021 ◽  
pp. 120633122110323
Author(s):  
Dżoana Latała-Matysiak ◽  
Marcin Marciniak

We live in the visual culture times, when images continuously and daily are transferring some information. A visual message is also an indispensable element of architecture, in the semantic layer as an aesthetic value, sometimes fulfilling a narrative function by means of a symbol, which is an international visual code. Most of the symbols, hidden in painting, sculpture, or architecture, are elements of nature. The article discusses examples of architecture whose form is based on a lotus flower. Unification of urban landscapes leads to a decrease in the value of aesthetic impressions; therefore, the unique architecture builds the unique identity of the place.


2021 ◽  
Vol 3 (1) ◽  
pp. 92-120
Author(s):  
Kamau Wango

In painting, just like in other disciplines of art, a thematic approach is often applied by artists in their work because themes define all aspects of human endeavour. A thematic approach is also important in the derivation of subject matter that artists ultimately pursue in their work. It can be said that any painting that is executed can be compartmentalised to fit within a given thematic pattern. Artists often, but not always, actively consider the essence of the theme itself; at times, they instinctively or spontaneously express something on canvas. It is presumed that the ‘intent of the artist’, at any given time, is to depict or express some phenomenon that is derived from the intricacies of human endeavour, behavioural traits, experiential sources, or from an individual’s own emotions and feelings. Ideally, a subject matter emanates from a particular theme, but it is also generally acknowledged that artists do not always necessarily base their work on a theme as a springboard to their core intent, but that the theme ultimately emerges by implication. A theme is too broad to be compressed into a single pictorial composition and, hence, each theme is interpreted into a retinue of ideas by cohorts of artists. A theme, by its description, is also not explicit because it is a guiding or emanative factor; therefore, it is often implied. It would be unusual, however, that an artist fails to put in perspective his or her thematic foundation in describing the final piece of work because artworks always have some thematic connotation even if it is not deliberately intended by the artist. In this regard, there are some kinds of artworks that bear weighty thematic foundations and others that bear some form of useful thematic content embedded in their meaning. This paper seeks to determine the extent to which the concept of the thematic approach is used by artists to derive subject matter in their painting and whether their subsequent paintings are, therefore, theme-specific or are as a result of creative spontaneity. Further, it seeks to find out the nature of the subject matter, the artist’s motivation and inspiration and whether the resultant paintings are effective in rendering the intended visual message to the audience. A powerful theme is not necessarily a fundamental prerequisite for powerful artwork since artworks are rendered differently by different people, but a powerful artwork is often a good indicator of a potent theme. This paper also examines the stylistic approach, content and context applied by the artists in their paintings. The paintings featured in this paper are those done by some of the contemporary Kenyan artists working independently at different studio locations in Nairobi, Kenya. They were identified and interviewed by fourth-year students at Kenyatta University in their study of the local art scene as part of their wider development of individual painting styles.


2021 ◽  
Vol 1 (5) ◽  
pp. 655-672
Author(s):  
Vrida Bunga Saraswati ◽  
Pujiyanto ◽  
Mitra Istiar Wardhana

Abstract: Kecap ABC Advertisement in edition Suami Sejati Hargai Istri is one of Kecap ABC advertisements produced from a series of campaigns called Suami Sejati Mau Masak, Terima Kasih Perasan Pertama launched by Heinz ABC Indonesia to express appreciation to the wife or mother in domestic work, one of which is cooking. This advertisement not only contains the aim of appreciating men for women in the kitchen but also conveys the message of feminism that is conveyed visually in the advertisements. The purpose of this study was to analyze the visual messages of feminism in the Kecap ABC advertisement in edition Suami Sejati Hargai Istri using the meaning of Roland Barthes' semiotic theory. This study uses a descriptive qualitative research method with Roland Barthes' semiotic approach with the stages of formulating the background, problems, objectives, formulating research methods, collecting data, analysis, discussion and conclusions. The result of this research is the analysis of selected scenes from the Kecap ABC advertisement in edition Suami Sejati Hargai Istri that most supports the visual message of feminism and then analyzed with Roland Barthes' denotative, connotative and mythical meanings of semiotics. Keywords: semiotic, television advertisment, feminism Abstrak: Iklan Kecap ABC edisi Suami Sejati Hargai Istri merupakan salah satu iklan Kecap ABC yang dihasilkan dari serangkaian kampanye Suami Sejati Mau Masak, Terima Kasih Perasan Pertama yang diluncurkan oleh Heinz ABC Indonesia untuk menyampaikan bentuk apresiasi pada istri atau ibu dalam pekerjaan domestik salah satunya memasak. Dalam iklan ini tidak hanya mengandung tujuan apresiasi laki-laki pada perempuan di dapur tetapi juga menyampaikan pesan feminisme yang disampaikan secara visual dalam iklan-iklannya. Tujuan dari penelitian ini adalah menganalisa pesan-pesan visual feminisme dalam iklan Kecap ABC edisi Suami Sejati Hargai Istri menggunakan pemaknaan teori semiotika Roland Barthes. Penelitian ini menggunakan metode penelitian kulitatif deskriptif pendekatan semiotika Roland Barthes dengan tahapan merumuskan latar belakang, masalah, tujuan, merumuskan metode penelitian, mengumpulkan data, analisis, pembahasan hingga kesimpulan. Hasil dari penelitian ini adalah analisis adegan-adegan terpilih dari iklan Kecap ABC edisi Suami Sejati Hargai Istri yang paling mendukung adanya pesan visual feminisme  lalu dianalisis dengan pemaknaan semiotika Roland Barthes denotatif, konotatif dan mitos. Kata kunci: semiotika, iklan televisi, feminism


Author(s):  
Daniil Yu. Dorofeev ◽  
Roman V. Svetlov ◽  
Mikhail I. Mikeshin ◽  
Marina A. Vasilyeva

The article is devoted to the topic of visualization, which is relevant for the modern world in general and scientific knowledge in particular, investigated through the image of Plato in Antiquity and in medieval Orthodox painting. Using the example of Plato’s iconography as a visual message, the authors want to show the great potential for the development of the visual history of philosophy, anthropology and culture in general, as well as the new visually oriented semiotics and semantics of the image. This approach reveals expressively and meaningfully its relevance for the study of Plato’s image, together with other ancient philosophers’ images, in Orthodox medieval churches in Greece, Serbia, Romania, Bulgaria and, of course, ancient Russia in the 15th-17th cc, allowing to see the great ancient Greek philosopher from a new perspective.


Author(s):  
Tuğba Demir

The formal setup of this study is primarily based on the connection between visuality, visual communication, and visual culture. Subsequently, information is given about illustration as a visual culture product. How illustrations focusing on the problems of the modern world can present a visual message with aggressive drawings will be analyzed through examples and shown. This study deals with the representation of the image through representation and explores the meaning behind the depiction of the messages to be conveyed through illustration in visual communication. The illustration chosen for limiting the study focuses on the problems of the modern world and conveys the focus on the subject with a critical line in the reflection of aggressive linear violence.


2020 ◽  
Vol 5 (2) ◽  
pp. 173-189
Author(s):  
Joanna Szady

This article presents the biography of Saint Zygmunt Szczęsny Feliński (1822–1895), which is the basis for the exhibition in the museum dedicated to the memory of this outstanding nineteenth-century figure of the Polish Church. The cognitive and educational potential of Archbishop Feliński's life is emphasised in the narrative layer of the exhibition by means of modern multimedia solutions. The museum uses various forms of visual message, aimed both at viewers who prefer traditional exhibition solutions, as well as those with high skill levels and technological expectations. The Museum of St Zygmunt Feliński plays an important role in the historical education process and popularises the biography of the archbishop as a role model for life and action. By spreading the cult of the saint, it also meets the religious needs of visitors through contact with the material and spiritual heritage of the exhibition’s protagonist.


Author(s):  
Yulia A. Evgrafova

Homogeneous texts are being replaced by heterogeneous texts that are called audio-visual ones; texts and teletexts belong to the most formed of them. On the ground of cinema and television the texts with the unique structure that combines verbal and non-verbal sense carriers apoeared. The aim of this work is to describe peculiarities of meaning articulation in the dynamic scope of such screen texts. To reach the aim the task to show how the basic elements of the screen “language” materialize in verbal and non-verbal units of the screen “speech” of polycode-multimodal text and how it constructs the general meaning of audio-visual narration is set. Also contamination of levels of meaning is being studied in this work and how it influences the trope. The research is being held on the case of the film text “Faust” by A. Sokurov. The analysis is being done on the space-time continuum, i.e. with the consideration of the movement in the film text. Units of the screen “speech” are being extracted from the chosen segments and analysed as the main sources of the meaning of audio-visual message as a whole; also the peculiarities of the meaning articulation on the denotational and connotational levels in space-time scope of polycode-multimodal text are being described. Apart from that, the process of semiotic interpolation of verbal and non-verbal units that leads to the generating of the transitional meaning and of the trope on the grounds of displacement and adjacency of the meanings is being studied. The author comes to the conclusion that integrity of verbal and non-verbal units in the space-time scope of the polycode-multimodal text, that results in trope generation, also leads to the semiotic situation of simulacrativity, whose main goal is to make the spectator believe that what is happening on the screen is real. This article is aimed at students, post-graduates, professors, linguists and others interested in general and linguistic semiotics.


eLife ◽  
2020 ◽  
Vol 9 ◽  
Author(s):  
Nora Brackbill ◽  
Colleen Rhoades ◽  
Alexandra Kling ◽  
Nishal P Shah ◽  
Alexander Sher ◽  
...  

The visual message conveyed by a retinal ganglion cell (RGC) is often summarized by its spatial receptive field, but in principle also depends on the responses of other RGCs and natural image statistics. This possibility was explored by linear reconstruction of natural images from responses of the four numerically-dominant macaque RGC types. Reconstructions were highly consistent across retinas. The optimal reconstruction filter for each RGC – its visual message – reflected natural image statistics, and resembled the receptive field only when nearby, same-type cells were included. ON and OFF cells conveyed largely independent, complementary representations, and parasol and midget cells conveyed distinct features. Correlated activity and nonlinearities had statistically significant but minor effects on reconstruction. Simulated reconstructions, using linear-nonlinear cascade models of RGC light responses that incorporated measured spatial properties and nonlinearities, produced similar results. Spatiotemporal reconstructions exhibited similar spatial properties, suggesting that the results are relevant for natural vision.


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