PENGARUH SOSIAL MEDIA PEMASARAN TERHADAP PENJUALAN HASIL INDUSTRI KERAJINAN TENUN SONGKET RUMAHAN DI LOMBOK TENGAH

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Lale Puspita Kembang ◽  
Mahmud Mahmud ◽  
Lalu Delsi Samsumar
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Sampling Technique ◽  
Woven Fabric ◽  
Social Media Marketing ◽  
Sales Volume ◽  
Purposive Sampling ◽  
Negative Effect ◽  
Independent Variable ◽  
Positive Effect

<em>Central Lombok is known as a center for songket woven fabric craftsmen, and has experienced ups and downs in terms of sales. Many factors cause the problem to occur, including the location of craftsmen and potential buyers relatively far from major roads, minimal promotions, high fees for guides and partners, inappropriate prices for goods, and so on. The purpose of this study was to determine the effect of social media marketing on the increase in sales volume of the home-made songket woven fabric industry in Central Lombok. This type of research is survey research, carried out using a questionnaire with a Likert scale. The sampling technique used was purposive sampling. The results showed that the independent variable Facebook has a positive effect on sales. WhatsApp has a positive effect on sales volume. Twitter has a positive effect on sales. Instagram has a negative effect on sales.</em>

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

PENGARUH LEVERAGE, DAN LIKUDITAS TERHADAP KEBIJAKAN DIVIDEN DENGAN PROFITABILITAS SEBAGAI VARIABEL KONTROL

2015 ◽  
Vol 10 (1) ◽  
pp. 43
Author(s):  
Umi Murtini ◽  
Gerry Rante
Keyword(s):  
Dividend Policy ◽  
Stock Exchange ◽  
Control Variable ◽  
Manufacturing Companies ◽  
Purposive Sampling ◽  
Research Population ◽  
Negative Effect ◽  
Independent Variable ◽  
Positive Effect ◽  
Research Analysis

ABSTRACT This research aims to examine the effects of leverage and liquidity on dividend policy with profitability as control variable. Independent variables were used leverage and liquidity. Dependent variable was used dividend policy. This research used profitability as control variable.The research population was manufacturing companies that listed in Indonesia Stock Exchange (IDX) in period of 2009-2012. Sample was collected by purposive sampling method. Total of 18 manufacturing companies were taken as sample of research. Analysis method of this research used multiple regression.The result of this research showed that leverage had negative effect on dividend policy. While liquidity didn’t have effect on dividend policy. As control variable, profitability had positive effect on dividend policy. This empirical evidence of research proved that profitability could be added as independent variable. Keywords : Dividend Policy, Leverage, Liquidity and Profitability ABSTRAK Penelitian ini bertujuan untuk memperoleh bukti empiris tentang pengaruh leverage dan likuiditas terhadap kebijakan dividen dengan profitabilitas sebagai variabel kontrol. Variabel independen yang digunakan adalah leverage dan likuditas. Variabel dependen yang digunakan adalah kebijakan dividen.Penelitian ini menggunakan profitabilitas sebagai variabel kontrol.Populasi dalam penelitian adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2009-2012.Sampel yang dikumpulkan menggunakan metode purposive sampling.Total 18 perusahaan ditentukan sebagai sampel.Metode analisis penelitian ini menggunakan regresi linier berganda.Pengumpulan data menggunakan metode purposive sampling terhadap perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2009 sampai 2012.Sebanyak 18 perusahaan manufaktur digunakan sebagai sampel.Metode analisis dari penelitian ini menggunakan regresi berganda.Hasil dari penelitian ini menunjukkan bahwa leverage memiliki pengaruh negatif terhadap kebijakan dividen. Sedangkan likuditas tidak memiliki pengaruh terhadap kebijakan dividen.Sebagai variabel kontrol, profitabilitas berpengaruh positif terhadap kebijakan dividen.Bukti empiris dari penelitian ini membuktikan bahwa profitabilitas dapat ditambahkan sebagai variabel independen. Kata Kunci: Kebijakan Dividen, Leverage, Likuiditas dan Profitabilitas.

scholarly journals ANALISIS PENENTU NIAT BELI ONLINE SLASHFOOTWEAR

2021 ◽  
Vol 29 (2) ◽  
pp. 71-80
Author(s):  
Annisa Nur Fuadiah ◽  
Beta Asteria
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Purposive Sampling ◽  
On Line

Penelitian dilakukan untuk menganalisis pengaruh social media marketing, kepercayan konsumen dan persepsi harga terhadap niat beli online followers Instagram Slashfootwear. Sampel pada penelitian ialah  followers Instagram Slashfootwear. Diterapkan purposive sampling technique, jumlah responden sebanyak 110. Googleform digunakan dalam pengisian kuisioner secara on line. Teknik analisis data menggunakan regresi berganda. Hasil penelitian sebagai berikut; (1) terdapat pengaruh positif social media marketing terhadap niat beli online pada followers Instagram Slashfootwear; (2) terdapat pengaruh positif kepercayaan konsumen terhadap niat beli online pada followers Instagram Slashfootwear; (3) terdapat pengaruh positif persepsi harga terhadap niat beli online pada followers Instagram Slashfootwear; (4) terdapat pengaruh positif social media marketing, kepercyaan konsumen, dan persepsi harga terhadap niat niat beli online pada followers Instagram Slashfootwear.

scholarly journals The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty

2020 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Vika Ansy Anggraini ◽  
Arga Hananto
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Customer Equity ◽  
Social Media Marketing ◽  
Marketing Activities ◽  
Relationship Equity ◽  
Value Equity ◽  
Positive Effect

During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media.  To promote its services, e-commerce firms have also embraced social media and carry out social media marketing activities. This study is aimed to test the influence of social media marketing activities toward customer loyalty through customer equity drivers (i.e. Value Equity, Brand Equity, dan Relationship Equity.). A survey was conducted using convenience sampling technique to select respondents. A total of 161 usable responses were used in the main data analysis. This study found support for the five dimensions of social media marketing activities suggested from previous study. Furthermore,  this study found that social media marketing activities affect value equity, brand equity and relationship equity. This study also found that two customer equity drivers (brand equity and relationship equity)had a positive effect on customer loyalty, while value equity had a positive effect on customer loyalty, but it was not significant. Discussion and managerial implications were also discussed in this study

scholarly journals Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran?

2020 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Alfian Budi Primanto ◽  
Ita Athia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Marketing Channel ◽  
Social Media Marketing ◽  
Marketing Capability ◽  
Purposive Sampling ◽  
Marketing Performance ◽  
Basic Features ◽  
Indirect Relationship ◽  
Relationship Of

Abstract.  The marketing capability of MSMEs in utilizing social media as a strategic marketing channel is crucial to have. The purpose of this study was to understand the relationship of social media marketing usage on marketing performance with marketing capability play as mediation role. This study used Preacher Hayes with bootstrappingtechnique to analyze the direct and indirect effect within model. Purposive sampling used as sampling technique with sample size of 193 respondents. This study proved that there is significant direct relationship between social media marketing and marketing performance. Unfortunately, the direct and indirect relationship of marketing capability on marketing performance failed to prove in this study. The SMEs in this study tend to doubt their marketing capabilities both the ability to innovate or the ability to manage brands. Athought, they understand that the brand is an important asset and innovation is mandatory, but due to lack of confidence in the mastery of those capabilities makes them use social media only for basic features as a storefront. Keywords: Social Media Marketng; Marketing Performance; Marketing Capability; Preacher-Hayes. Abstrak.  Kemampuan pemasaran pelaku UMKM dalam memanfaatkan media sosial sebagai saluran pemasaran strategis sangat krusial untuk dimiliki. Penelitian ini bertujuan untuk mengetahui hubungan aktivitas pemasaran media sosial dan kinerja pemasaran melalui peran mediasi kemampuan pemasaran. Penelitian ini menggunakan Preacher Hayes dengan teknik bootstrapping dalam pengujian pengaruh langsung dan mediasi hipotesis penelitian. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan ukuran sampel sebanyak 193 responden. Penelitian ini menyimpulkan bahwa terdapat pengaruh antara aktivitas pemasaran media sosial terhadap kinerja pemasaran. Adapun, pengaruh kemampuan pemasaran baik secara langsung maupun perannya sebagai mediator aktivitas pemasaran media sosial terhadap kinerja pemasaran tidak terbukti dalam penelitian ini. Pelaku UMKM dalam penelitian ini cenderung ragu-ragu dengan kemampuan pemasaran yang dimilikinya baik kemampuan untuk berinovasi ataupun kemampuan pengelolaan merek. Mereka memahami bahwa merek merupakan aset yang penting dan inovasi adalah wajib namun dikarenakan kurangnya keyakinan dalam penguasaan kemampuan tersebut menyebabkan mereka hanya menggunakan media sosial dengan fitur dasar sebagai etalase produk untuk mencapai kinerja pemasaran yang telah ditetapkan.   Kata kunci:  Pemasaran Media Sosial; Kinerja Pemasaran; Kemampuan Pemasaran; Preacher-Hayes.

scholarly journals The Role of Social Media Marketing Activities on Customer Equity Drivers and Customer Loyalty

2020 ◽  
Vol 5 (01) ◽  
pp. 1
Author(s):  
Vika Ansy Anggraini ◽  
Arga Hananto
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Customer Equity ◽  
Social Media Marketing ◽  
Marketing Activities ◽  
Relationship Equity ◽  
Value Equity ◽  
Positive Effect

During the past few years, adoption of e-commerce in Indonesia has been increasing along with other trends in information , communication and technology sector such as widespread use of smartphones and social media.  To promote its services, e-commerce firms have also embraced social media and carry out social media marketing activities. This study is aimed to test the influence of social media marketing activities toward customer loyalty through customer equity drivers (i.e. Value Equity, Brand Equity, dan Relationship Equity.). A survey was conducted using convenience sampling technique to select respondents. A total of 161 usable responses were used in the main data analysis. This study found support for the five dimensions of social media marketing activities suggested from previous study. Furthermore,  this study found that social media marketing activities affect value equity, brand equity and relationship equity. This study also found that two customer equity drivers (brand equity and relationship equity)had a positive effect on customer loyalty, while value equity had a positive effect on customer loyalty, but it was not significant. Discussion and managerial implications were also discussed in this study

scholarly journals PENGARUH PROFITABILITAS, STRUKTUR AKTIVA, PERTUMBUHAN PERUSAHAAN, RISIKO BISNIS DAN AKTIVITAS PERUSAHAAN TERHADAP STRUKTUR MODAL

2020 ◽  
Vol 17 (2) ◽  
pp. 32
Author(s):  
Melinda Rubiyana ◽  
Farida Titik Kristanti
Keyword(s):  
Capital Structure ◽  
Stock Exchange ◽  
Sampling Technique ◽  
Business Risk ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Negative Effect ◽  
Company Growth ◽  
Research Period ◽  
Positive Effect

ABSTRACT   The purpose of this study is to determine the effect of profitability(ROA), asset structure(SA), company growth (GROWTH), business risk (BEPR), and company activities (TATO) on capital structure (DER) in a large trading sub-sector company listed its shares on the Indonesia Stock Exchange 2013-2018 period simultaneously (simultaneously) or partially (partial). Purposive sampling technique was used in this study for sampling by obtaining 21 company samples with a research period of 6 years, so that 126 data samples were obtained. Processing data using Eviews 9.0, this study uses data from several independent variables, namely profitability (ROA), asset structure (SA), company growth (GROWTH), business risk (BEPR), and company activities (TATO) with the results of research that simultaneously the five independent variables can affect the capital structure. While partially it can be concluded, company growth has a significant negative effect on capital structure and asset structure has a significant positive effect on the dependent variable. Whereas the other variables, profitability, business risk, and company activities cannot influence the capital structure.Keywords                   : Capital Structure; ROA;  SA; GROWTH; BEPR and TATO. ABSTRAKTujuan dilakukan penelitian ini yaitu untuk mengetahui pengaruh profitabilitas (ROA), struktur aktiva (SA), pertumbuhan perusahaan (GROWTH), risiko bisnis (BEPR), dan aktivitas perusahaan (TATO) terhadap struktur modal (DER)  disuatu perusahaaan sub sektor perdagangan besar yang mencatatkan sahamnya di Bursa Efek Indonesia periode 2013-2018 secara bersamaan (simultan) maupun sebagian (parsial). Teknik purposive sampling digunakan dalam penelitian ini untuk pengambilan sampel  dengan peroleh 21 sampel perusahaan dengan periode penelitian 6 tahun, sehingga diperoleh sebesar 126 data sampel. Pengolahaan data menggunakan Eviews 9.0, penelitian ini menggunakan data dari beberapa variabel bebas yaitu profitabilitas (ROA), struktur aktiva (SA), pertumbuhan perusahaan (GROWTH), risiko bisnis (BEPR), dan aktivitas perusahaan (TATO)  dengan hasil penelitian bahwa secara simultan kelima variabel bebas tersebut dapat berpengaruh terhadap struktur modal. Sedangkan secara parsial dapat disimpulkan, pertumbuhan perusahaan memiliki sebuah pengaruh negatif signifikan terhadap struktur modal dan struktur aktiva memilki pengaruh positif signifikan terhadap variabel dependen. Sedangkan pada variabel lainnya yaitu profitabilitas, risiko bisnis, dan aktivitas perusahaan tidak dapat mempengaruhi terjadinya struktur modal. Kata Kunci                          : Struktur Modal; ROA; SA; GROWTH; BEPR dan TATO.

scholarly journals Selective Exposure Media Sosial Pada Ibu dan Perilaku Anti Sosial Anak

2021 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
Lian Agustina Setiyaningsih ◽  
Muhammad Hanif Fahmi ◽  
Priyo Dari Molyo
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Rapid Development ◽  
Reliability And Validity ◽  
Sampling Technique ◽  
Selective Exposure ◽  
Purposive Sampling ◽  
Use Of Technology ◽  
Negative Effect ◽  
The Impact

Abstract: The rapid development of technology has accelerated the adaptation to the use of technology. Especially the use of technology on social media that affects family communication, namely on behavior change. The impact depends on the selective exposure (duration and frequency). Mothers often experience commodification and are identified with groups that are not well literate in the use of social media. So that raises the hypothesis of the effect of selective exposure on mothers on their children's anti-social behavior. This quantitative descriptive study uses a quasi-experimental method by providing initial insights to respondents. As many as 82 respondents of mothers in Malang Raya were involved in this study with the criteria of productive age, have children aged 5-12 years and have used social media for about 3 years. The sampling technique uses purposive sampling because it refers to the above criteria. This study conducted a test of reliability and validity, while in data analysis using linear regression and t test. The results of this study indicate that mothers are positioned under the control of technology which brings a trickle effect so that it can create a negative effect on children. Selective social media exposure to mothers has a significant effect 56,7% and correlation 1,568. Anti-social behavior is generated in form of refusal to interact with environment, aggressive, impulsive, quiet and has no regrets making mistakes. Keywords: selective exposure; social media; mother; anti-social; children Abstrak: Perkembangan teknologi yang cepat menyebabkan percepatan adaptasi atas penggunaan teknologi. Terutama pemanfaatan teknologi pada media sosial yang berpengaruh terhadap komunikasi keluarga yakni pada perubahan perilaku. Dampak yang ditimbulkan bergantung pada selective exposure (durasi dan frekuansi). Ibu sering mengalami komodifikasi dan diidentikan dengan golongan yang tidak terliterasi dengan baik dalam penggunaan media sosial. Sehingga memunculkan hipotesis adanya pengaruh selective exposure pada ibu terhadap perilaku anti sosial anaknya. Penelitian dekriptif kuantitatif ini menggunakan metode kuasi eksperimen dengan memberikan wawasan awal kepada responden. Sebanyak 82 responden ibu di Malang Raya terlibat dalam penelitian ini dengan kriteria usia produktif, memiliki anak usia 5-12 tahun dan telah menggunakan media sosial kurang lebih 3 tahun. Teknik sampling menggunakan purposive sampling karena merujuk pada kriteria di atas. Penelitian ini melakukan uji reliabilitas dan validitas, sedangkan dalam analisis data menggunakan regresi linier dan uji t. Hasil penelitian ini menunjukkan ibu diposisikan di bawah kendali teknologi yang membawa trickle effect sehingga mampu menciptakan pengaruh negatif terhadap anak. Selective exposure media sosial pada ibu berpengaruh signifikan sebesar 56,7% dengan korelasi sebesar 1,568. Perilaku anti sosial yang ditimbulkan berupa penolakan berinteraksi dengan lingkungan, agresif, impulsif, pendiam serta tidak memiliki penyesalan ketika berbuat kesalahan. Kata kunci: selective exposure; media sosial; ibu; anti sosial; anak

scholarly journals Cyberbullying Victimization dan Kesehatan Mental pada Remaja

2020 ◽  
Vol 5 (1) ◽  
pp. 35
Author(s):  
Fifyn Srimulya Ningrum ◽  
Zaujatul Amna
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Negative Affect ◽  
Sampling Technique ◽  
Positive Mental Health ◽  
Purposive Sampling ◽  
Research Participants ◽  
Cyberbullying Victimization ◽  
The Relationship ◽  
Positive Effect

Penelitian ini bertujuan untuk mengetahui hubungan antara cyberbullying victimization dengan kesehatan mental pada remaja. Sampel penelitian sebanyak 209 partisipan (102 laki-laki dan 107 perempuan) dengan rentang usia 16-18 tahun yang dipilih menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa ada hubungan negatif yang signifikan antara cyberbullying victimization dan kesehatan mental pada remaja. Hasil penelitian juga menunjukkan bahwa remaja yang memiliki pengalaman lebih rendah sebagai korban cyberbullying memiliki kesehatan mental yang positif. Sebaliknya, remaja yang memiliki pengalaman lebih tinggi sebagai korban cyberbullying memiliki kesehatan mental yang negatif. Kesimpulannya, hasil menunjukkan bahwa korban cyberbullying di media sosial dikaitkan dengan kesehatan mental pada remaja, baik berdampak positif maupun negatif.The aim of the study was to determine the relationship between cyberbullying victimization and mental health in adolescents. A total of 209 adolescents, consisting of 102 males and 107 females, with age ranges 16-18 years, were selected using purposive sampling technique as research participants. The result has shown that there was a negative significant correlation between cyberbullying victimization and mental health in adolescents. The result also showed that adolescent with less experience as cyberbullying victim would have positive mental health while adolescent with more experience as cyberbullying victim have negative mental health. In conclusion, this result showed that a cyber-victim on social media was associated with mental health, whether it's a positive effect or negative affect.

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