scholarly journals Impact of consumer Attitude towards purchase intention of the counterfeit products: a multigroup analysis between the user and non-user

2021 ◽  
Vol 72 (06) ◽  
pp. 606-612
Author(s):  
AMJAD FIZA ◽  
ZIR-UR-REHMAN MUHAMMAD ◽  
HASHIM MUHAMMAD ◽  
BAIG SAJJAD ◽  
MUBARIK FAZAL ◽  
...  
Keyword(s):  
Economic Benefit ◽  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Consumer Attitude ◽  
Distributed Data ◽  
Counterfeit Product ◽  
Strong Positive Relationship ◽  
Counterfeit Products ◽  
Hedonic Benefits

The purpose of this study was to investigate the factors which influence a consumer’s decision to buy counterfeit products. The factors are Attitude towards counterfeits by economic benefit, Attitude towards counterfeits by Hedonic benefits, Subjective norm and Perceived behaviour control and their impact on the purchase intention of the textile/clothing counterfeit product was analysed. A total of 120 questionnaires were distributed. Data was analysed using IBM Statistics 3.0. and SMART PLS. Attitude towards counterfeits by economic benefit and Perceived behaviour control had strong relationships with purchase intention of counterfeit products. Attitude towards counterfeits by Hedonic benefits didn’t show any significant relationship with purchase intention. Subjective norm had strong positive relationship with purchase intention of counterfeits. This study is useful for Developing Countries, especially in Impact of theory of planned behaviour on the purchase intention of the counterfeits and is examined on the user and non-user of the counterfeit product.

Factors affecting consumers’ intention to purchase counterfeit product

2017 ◽  
Vol 29 (4) ◽  
pp. 837-853 ◽  
Author(s):  
Farzana Quoquab ◽  
Sara Pahlevan ◽  
Jihad Mohammad ◽  
Ramayah Thurasamy
Keyword(s):  
Purchase Intention ◽  
Ethical Concern ◽  
Partial Least Square ◽  
Behavioural Intention ◽  
Ethical Aspect ◽  
Ethical Aspects ◽  
Content Type ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Counterfeit Products

Purpose Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.

Influence of the love of money and morality on intention to purchase counterfeit apparel

2018 ◽  
Vol 46 (9) ◽  
pp. 1421-1436 ◽  
Author(s):  
Beyza Gültekin
Keyword(s):  
Moral Judgment ◽  
Purchase Intention ◽  
Consumer Demand ◽  
Counterfeit Product ◽  
Intention To Purchase ◽  
Love Of Money ◽  
The Love Of Money ◽  
The Rich ◽  
Counterfeit Products

I examined the influence of dimensions of the love of money (rich, importance, achievement, budget) and moral judgment toward counterfeit product purchase, on consumers' intention to purchase counterfeit apparel. Data were collected from 185 participants in Ankara, Turkey, who had purchased counterfeit apparel. Results showed that the achievement and budget dimensions of the love of money positively influenced counterfeit purchase intention and, as predicted, moral judgment toward counterfeit product purchase negatively affected the intention to purchase counterfeit apparel. In contrast, the influence of the rich and importance dimensions of the love of money on counterfeit purchase intention was nonsignificant. My aim was that the practical outcome of this study would be to reduce consumer demand for counterfeit products through achieving an increase of awareness of morality, which reduces counterfeit purchase intention.

Consumer Behaviour Towards Vietnamese Online Shopping Websites in the Covid-19 Pandemic

2020 ◽  
Vol 36 (3) ◽  
Author(s):  
Nguyen Thu Ha ◽  
Hoang Dam Luong Thuy
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Consumer Behaviour ◽  
Online Shopping ◽  
Positive Impact ◽  
Subjective Norm ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Online Purchase

The theory of planned behaviour (TPB) was applied in this research in order to evaluate the influences of three factors including attitude, subjective norm and perceived behavioural control on online shopping purchase intention and behaviour towards websites in Vietnam. Data were collected from 170 online buyer in Vietnam, who responded willingly and fully to a questionnaire-based survey through Google Drive. The analysis results show that all three factors have positive impact on customer’s online purchase intention and behaviour in the Covid-19 pandemic. Especially, attitude is considered to have the greatest effects, followed by subjective norm and then perceived behavioural control that impacted on consumer shopping intention. In addition, the research also proposed some implications to diversify Covid-19 propagandas, encourage people using online shopping as well as support them in daily life during Covid-19 pandemic.

Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages

2019 ◽  
Vol 29 (1) ◽  
pp. 31-51
Author(s):  
Li-Chun Hsu
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Multiple Perspectives ◽  
Content Type ◽  
Complex Process ◽  
Antecedents And Consequences ◽  
Hedonic Benefits

Purpose This study aims to investigate the social, utilitarian and hedonic benefits associated with a brand behavioral performance from an attitude contagion theory perspective. An integrated empirical model was constructed to identify the antecedents and consequences of consumer attitude contagion. Design/methodology/approach Data were obtained from 609 members of Facebook apparel brand fan pages using purposive sampling. Structural equation modeling was used to validate the proposed theoretical model. Findings Social, utilitarian and hedonic benefits could be used to explain the effects of attitude contagion on various relationships. Attitude contagion factors partially mediate exogenous factors and the behavior of brand fans. Regarding the attitude contagion effect, perceived community attitude and attitude toward fans’ sponsored recommendation posts have stronger explanatory powers for attitude toward products than for attitude toward brands. Specifically, attitude toward brands can indirectly influence members’ purchase intention through brand recall. The proposed model exhibited desirable goodness-of-fit. Practical implications The findings can give brand community managers insight into the development of consumer attitude contagion and assist companies to improve their community management. Originality/value This study contributes to multiple perspectives in the literature regarding social, utilitarian and hedonic benefits and adopted an extension viewpoint to explain that the formation of consumer attitude is a complex process.

scholarly journals Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat

2018 ◽  
Vol 12 (2) ◽  
pp. 151
Author(s):  
Bebby Chrysanthini ◽  
Ujang Sumarwan ◽  
Amzul Rifin
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Sampling Method ◽  
Consumer Preferences ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Product Price ◽  
Organic Vegetables ◽  
Behavioral Belief

This research aimed to analyze consumer preferences to organic-vegetables attributes in Fambela-Myfarm and recommend strategic implication to increase organic vegetables sales. This research use consumer preferences theory and theory of planned behaviour, design in this research are using decriptive-quantitative approach. Sampling method used are purposive sampling to 200 samples whom have purchased organic vegetables. Independet variable on this research consist of behavioral belief (x<sub>1</sub>), subjective norm (x<sub>2</sub>), perceived behavioral control (x<sub>3</sub>) to purchase intention (y). These variable are analyzed using multiple linear regression. The results of this research shows that behavioral belief variable does not significantly affecting purchase intention. Subjective norm and perceived behavioral control variables shows significant influence to purchase intention. This research implied that Fabela-Myfarm could formulized marketing strategy to increase sales by utilizing product, price, promotion, and distribution. This strategies aimed to attract consumer to increase quantity through quality, and balance to create a better profit overtime.

Using food choice motives to model Pakistani ethnic food purchase intention among tourists

2019 ◽  
Vol 122 (6) ◽  
pp. 1731-1753
Author(s):  
Muhammad Shakil Ahmad ◽  
Ahmed Jamil ◽  
Khawaja Fawad Latif ◽  
T. Ramayah ◽  
Jasmine Yeap Ai Leen ◽  
...  
Keyword(s):  
Food Choice ◽  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Planned Behaviour ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Ethnic Food ◽  
The Impact ◽  
Food Choice Motives

Purpose The purpose of this paper is to examine the impact of different food choice motives on attitude and, subsequently, the impact of attitude, subjective norm and perceived behavioural control on the purchase intention of Pakistani ethnic food, based on the food choice motives theory and the theory of planned behaviour. Design/methodology/approach Using an intercept survey, data were collected from 559 local tourists coming from different areas of the country, who visited Swat, Gilgit and Muree regions of Pakistan, and the data were analysed using SmartPLS software. Findings In terms of direct effects, mood, familiarity, natural content and price were found to be significant predictors for attitude, whereas attitude, subjective norm and perceived behavioural control were found to positively affect intention to purchase Pakistani ethnic food. In addition, attitude was found to serve as a mediator for the relationships between mood, familiarity, sensory appeal and price on purchase intention. Originality/value This study has shed some light on the food choice behaviour of domestic tourists opting for their own local cuisine in Pakistan, which is under-represented in the tourism and food research literature. We also tested an integrated model of food choice motives and the theory of planned behaviour in modelling purchase intention in the tourism perspective. The present study also adds to the existing literature on mediation by modelling attitude as a mediator between food choice motives and purchase intention in the context of a developing country.

scholarly journals Generation Z Perception of Counterfeit Product Attribute and The Influence Toward Purchase Intention

2021 ◽  
Vol 2 (1) ◽  
pp. 82
Author(s):  
Distiani Fitria Kusuma
Keyword(s):  
Purchase Intention ◽  
Past Experience ◽  
Product Knowledge ◽  
Novelty Seeking ◽  
Product Attribute ◽  
Status Consumption ◽  
Research Results ◽  
Counterfeit Product ◽  
Generation Z ◽  
Counterfeit Products

This research was conducted on 133 z generations of Indonesia. This study uses the Stimulus-Organism-Respondent model to explain counterfeit products' purchase intention in Generation z in Indonesia. This study uses SEM to analyze research results. This study's results indicate that the stimulus of past experience, product knowledge, product appearance, novelty-seeking, status consumption, and information susceptibility can affect the utilitarian and hedonic attitude of generation z towards imitation products. The utilitarian and hedonic attitudes of generation Z affect the counterfeit product purchase intention. These results can understand what stimuli can affect generation Z's attitude towards counterfeit products and how this affects the counterfeit product purchase intention.

scholarly journals A Study of Consumer Attitude Towards Counterfeit Fashion Luxurious Products: The Mediating role of Purchase Intension

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Ikramuddin Junejo ◽  
Jan Muhammad Sohu ◽  
Sumaiyah Hassan Ali ◽  
Saba Qureshi ◽  
Saeed Ahmed Shaikh
Keyword(s):  
Social Influence ◽  
Purchase Intention ◽  
Influencing Factor ◽  
Primary Data ◽  
Consumer Attitude ◽  
Status Consumption ◽  
Mediating Role ◽  
Counterfeit Products ◽  
Purchase Intension

The aim of this study was to find the factors that influence the students’ attitude towards counterfeit fashion luxurious products in Hyderabad, Pakistan. The Primary data has been collected through a survey by distributing questionnaires to university students, a total of 330 respondents participated in this research. Various analyses were performed for the analysis of data such as Factor analysis, reliability analysis, and Regression analysis testing hypothesis in SPSS version 18 and AMOS versin 24. Findings revealed that the students who buy counterfeit products viewed social influence and status consumption as a significant influence on their attitude to buy counterfeit of fashion luxury products. Social influence considered the strongest influencing factor for consumer’s attitudes towards counterfeiting. All propsed model of mediation partially supported. This supports that attitude acts as a mediating variable in relation to purchase intention.

scholarly journals Counterfeit? I don’t mind

2021 ◽  
Vol 9 (1) ◽  
pp. 43-57
Author(s):  
Ni Made Dhian Rani Yulianti ◽  
A. A. Gd. Deni Windu Saputra
Keyword(s):  
Purchase Intention ◽  
Subjective Norm ◽  
Purchase Intentions ◽  
Online Questionnaire ◽  
Internal Factors ◽  
Fashion Products ◽  
Fashion Consciousness ◽  
Counterfeit Products ◽  
Shopping Motivation ◽  
Hedonic Shopping

The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective Norm, and Hedonic Shopping Motivation on Purchase Intention of counterfeit fashion products. This study used a quantitative approach that targets youth consumers in Denpasar City. Data was collected through an online questionnaire using a google form involving 100 respondents. The data were analyzed using SPSS software version 26.0. This research provides evidence that purchase intention is influenced by fashion consciousness and hedonic shopping motivation, while the subjective norm has no significant effect on the purchase intention of counterfeit fashion products. This research has implications for fashion product entrepreneurs, both original and counterfeit products, regarding the internal factors of consumers that influence purchase intentions on fashion products, especially counterfeit fashion products.

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