scholarly journals DIVERSITAS DEWAN KOMISARIS PADA PERUSAHAAN DIGITAL KREATIF DAN KINERJA KEUANGAN

2022 ◽  
Vol 8 (2) ◽  
pp. 167
Author(s):  
Erna Hernawati
Keyword(s):  
Social Media ◽  
Industry 4.0

Perusahaan periklanan pada era industry 4.0 dan era society 5.0 menghadapi tantangan yang berat, di era digital dan era social media dimana makin banyak penyedia konten kreatif dan iklan, yang dapat dimasuki oleh individu seperti selebgram dan youtuber dan tidak menjadi dominasi perusahaan besar saja. Hal ini  menjadikan manajemen perusahaan periklanan perlu melakukan transformasi dan berbagai langkah strategis untuk meningkatkan daya saing agar mampu bertahan. Dalam mengambil keputusan strategis, pengawasan yang efektif dari dewan komisaris memegang peraran penting agar selaras dengan kepentingan pemegang saham. Penelitian ini bertujuan untuk menginvestigasi pengaruh diversitas dewan komisaris terhadap kinerja keuangan. Menggunakan uji regresi data panel pada perusahaan periklanan yang terdaftar di BEI tahun 2017-2019, hasil penelitian ini membuktikan bahwa diversitas pendidikan dan  diversitas pengalaman dewan komisaris berpengaruh terhadap kinerja keuangan. Penelitian ini memberikan kontribusi bahwa untuk perusahaan periklanan terbukti secara empiris dipengaruhi oleh diversitas dewan komisaris meliputi aspek pendidikan dan pengalaman.

scholarly journals Pemanfaatan Digital Marketing dalam Promosi Pariwisata pada Era Industri 4.0

2018 ◽  
Vol 3 (2) ◽  
pp. 81
Author(s):  
I Gede Agus Krisna Warmayana
Keyword(s):  
Social Media ◽  
Mobile Applications ◽  
Industry 4.0 ◽  
Online Advertising ◽  
Digital Marketing ◽  
Mobile Media ◽  
The World ◽  
Web Forums

<p>Digital marketing is promoting online can use website and mobile media. In industry 4.0 is an automatic trend to carry out activities in the business field. The use of digital marketing in the industrial era 4.0 in the world of tourism is very influential supported by 5 digital marketing applications, namely websites, online advertising, social media, web forums and mobile applications. By applying digital marketing tourism will grow professionally and globally.</p>

Social Media as a Communication Channel

2020 ◽  
pp. 115-131
Author(s):  
Yigit Yurder ◽  
Buket Akdol
Keyword(s):  
Social Media ◽  
Industry 4.0 ◽  
Media Use ◽  
Daily Life ◽  
Online Communication ◽  
Smart Devices ◽  
Media Usage ◽  
Digital World ◽  
Shared Content ◽  
Online Platforms

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

Can Internal Social Media and Data Mining Be a Powerful Communication Vehicle in Reaching Employees in Change Management in Industry 4.0?

2021 ◽  
pp. 615-633
Author(s):  
Asli Goksoy
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Change Management ◽  
Industry 4.0 ◽  
Internal Communication ◽  
Generation Gap ◽  
Communication Tool ◽  
Employee Behaviors ◽  
Technology Services ◽  
The Relationship

With the rapid changes in the information and communication technologies through Industry 4.0, managers and change agents are now able to unlock wholly new streams in communicating change to their stakeholders. Social media can be an important “vehicle” to facilitate better and faster change management, whereas data mining can provide some crucial insight about employee perception about change. The purpose of this chapter is to capture the reader's attention towards the relationship between change management and Industry 4.0 tools specifically: social media and data mining. For that purpose, three in-depth interviews with senior managers of a Turkish telecommunication and technology services provider were conducted. The results support the research questions partially but point out new variables (national culture and generation gap) to consider in the relationship between employee behaviors and social media usage as an internal communication tool. Lastly, this chapter aims to provide suggestions for further studies.

Reinventing Museums in 21st Century

2020 ◽  
pp. 117-138 ◽  
Author(s):  
Antonios Kargas ◽  
Nikoletta Karitsioti ◽  
Georgios Loumos
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Empirical Research ◽  
21St Century ◽  
Industry 4.0 ◽  
Learning Effects ◽  
Industrial Services ◽  
Cultural Organizations ◽  
Digital Convergence

The forthcoming Industry 4.0 is expected to change not only manufacturing and industrial services, but will rearrange how services are offered in a variety of sectors, including museum's services. Museums will inevitably be led to more digital (VR & AR) and promoting (Social Media) paths. A forthcoming “digital convergence” between VR & AR technologies and social media's promoting logic could enlarge museums' potentialities in attracting more visitors, younger visitors, while new patterns for connecting learning effects and amusement should be established. This chapter contributes to the following: • Presenting existing theoretical and empirical research on Virtual Reality and Augmented Reality technological implementation in Museums. • Presenting current tensions on social media's usage from cultural organizations. • Exploring how VR & AR applications can incorporate various elements coming from social media operational logic.

Can Internal Social Media and Data Mining Be a Powerful Communication Vehicle in Reaching Employees in Change Management in Industry 4.0?

2020 ◽  
pp. 132-151
Author(s):  
Asli Goksoy
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Change Management ◽  
Industry 4.0 ◽  
Internal Communication ◽  
Generation Gap ◽  
Communication Tool ◽  
Employee Behaviors ◽  
Technology Services ◽  
The Relationship

With the rapid changes in the information and communication technologies through Industry 4.0, managers and change agents are now able to unlock wholly new streams in communicating change to their stakeholders. Social media can be an important “vehicle” to facilitate better and faster change management, whereas data mining can provide some crucial insight about employee perception about change. The purpose of this chapter is to capture the reader's attention towards the relationship between change management and Industry 4.0 tools specifically: social media and data mining. For that purpose, three in-depth interviews with senior managers of a Turkish telecommunication and technology services provider were conducted. The results support the research questions partially but point out new variables (national culture and generation gap) to consider in the relationship between employee behaviors and social media usage as an internal communication tool. Lastly, this chapter aims to provide suggestions for further studies.

Social Media as a Communication Channel

2021 ◽  
pp. 46-62
Author(s):  
Yigit Yurder ◽  
Buket Akdol
Keyword(s):  
Social Media ◽  
Industry 4.0 ◽  
Media Use ◽  
Daily Life ◽  
Online Communication ◽  
Smart Devices ◽  
Media Usage ◽  
Digital World ◽  
Shared Content ◽  
Online Platforms

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

Product Innovation and Personalization via Social Media

2022 ◽  
pp. 288-302
Author(s):  
Rajiv Ranjan
Keyword(s):  
Social Media ◽  
Educational Technology ◽  
Big Data ◽  
Competitive Advantage ◽  
Industry 4.0 ◽  
Corporate Sustainability ◽  
Venture Capitalists ◽  
Sustainable Competitive Advantage ◽  
Customer Data ◽  
Start Up

Innovation of products continually, customization, and personalization are the strategies to gain sustainable competitive advantage for companies operating in Industry 4.0 era. Corporations tend to turn to the new social media for access to customer data. How much big data in terms of variety, veracity, velocity, and volume the corporation has determines its prediction architecture and hence customer satisfaction. This is reflected both in terms of inflecting revenues as well as investment from the venture capitalists (VCs), who then see great potential in the business, whether it be a start-up, an established organization, or its spin-off. This chapter explains this new management strategy for corporate sustainability through application of social media to acquire personal consumer and customer data. This is to devise customised products, personalize experience, and innovate for the two. The chapter takes exceptional growth story of BYJU's an educational technology company, as an example to elucidate the theory, concepts, and ideas discussed.

scholarly journals Robustness Security of Data Hiding for H.265/HEVC Video Streams

2019 ◽  
Vol 8 (3S) ◽  
pp. 146-151
Keyword(s):  
Social Media ◽  
Data Hiding ◽  
Industry 4.0 ◽  
Security Analysis ◽  
Fake News ◽  
Video Streams ◽  
High Quality ◽  
Standard Format ◽  
Security Applications ◽  
Security Property

In the current age of IoT and Industry 4.0, vast amounts of big data are exchanged in the cloud, social media and among sensing devices, at times causing videos to go viral and proliferating fake news. Ultra high quality videos such as in the latest H.265/HEVC standard format have the capacity for data to be embedded in them for different security applications. Security for high quality videos is a concern in our current technological age where netizens often share videos with others through social media and video hosting sites like YouTube. In this paper, we focus on data hiding for H.265/ HEVC and perform detailed security analysis of a recent H. 265/HEVC data hiding scheme. Our security consideration includes the hiding properties of secrecy and undetectability, as well as the robustness security property of tamper resistance. We show specifically an attack against the robustness security of this data hiding scheme. We discuss reasons causing the insecurity against robustness and justify strategies to improve the scheme’s protection against these types of attacks

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