Social Media as a Communication Channel

2021 ◽  
pp. 46-62
Author(s):  
Yigit Yurder ◽  
Buket Akdol
Keyword(s):  
Social Media ◽  
Industry 4.0 ◽  
Media Use ◽  
Daily Life ◽  
Online Communication ◽  
Smart Devices ◽  
Media Usage ◽  
Digital World ◽  
Shared Content ◽  
Online Platforms

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

Social Media as a Communication Channel

2020 ◽  
pp. 115-131
Author(s):  
Yigit Yurder ◽  
Buket Akdol
Keyword(s):  
Social Media ◽  
Industry 4.0 ◽  
Media Use ◽  
Daily Life ◽  
Online Communication ◽  
Smart Devices ◽  
Media Usage ◽  
Digital World ◽  
Shared Content ◽  
Online Platforms

In digital world, people spend most of their time on social media. Social media has gone beyond being just an online communication platform. It has become a channel that users prefer to other online platforms, such as websites, blogs, forums to get information about various businesses, events, and individuals. With Industry 4.0, all devices are connected to online platform, smart devices get more place in daily life. Instead of accessing information through individual applications, consumers prefer to obtain information from the company's social media pages and/or the company's internal and external customers' shared content. The purpose of the chapter is to indicate the importance of social media use, for organizations to interact effectively with all stakeholders, and to explain the benefits of social media usage of organizations in terms of different functions with examples from best cases and results of empirical researches.

Motivations for Social Media Use and Consumption in Zambian Online Platforms

2021 ◽  
pp. 204-215
Author(s):  
Gregory Gondwe ◽  
Roberta Muchangwe ◽  
Japhet Edward Mwaya
Keyword(s):  
Social Media ◽  
Media Use ◽  
The Internet ◽  
Participatory Governance ◽  
Motivating Factors ◽  
Online Content ◽  
Social Media Use ◽  
Media Usage ◽  
Online Platforms ◽  
Different Cultures

Although considerable literature has grown around the motivations for social media use and consumption across Africa, there is still a dearth of research on trends of consumption across different cultures and particular demographic environments. Studies that have attempted to explore this field tend to focus on how social media and the internet as a whole have remedied individuals in different ways. Particularly, how social media usage has enhanced participatory governance economically improved people's lives. This chapter offers a rather nuanced synthesis and perception of social media usage and consumption in Zambia that underscores the motivating factors. Two major interpretations are identified: social media consumption that focuses only on the quantity of proliferated online content and social media usage that interrogates the various ways people in Zambia use social media to suit their tastes and needs. The two approaches underscore the debate in this chapter and highlight how most studies have downplayed the distinction between the two.

Divergent effects of social media use on meaning in life via loneliness and existential isolation during the coronavirus pandemic

2022 ◽  
pp. 026540752110669
Author(s):  
Peter J. Helm ◽  
Tyler Jimenez ◽  
Madhwa S. Galgali ◽  
Megan E. Edwards ◽  
Kenneth E. Vail ◽  
...  
Keyword(s):  
United States ◽  
Social Media ◽  
Meaning In Life ◽  
Media Use ◽  
The United States ◽  
Psychological Consequences ◽  
Social Media Use ◽  
Cross Sectional ◽  
Media Usage ◽  
Emotional Loneliness

Stay-at-home orders issued to combat the growing number of infections during the coronavirus pandemic in 2020 had many psychological consequences for people including elevated stress, anxiety, and difficulty maintaining meaning in their lives. The present studies utilized cross-sectional designs and were conducted to better understand how social media usage related to people’s subjective isolation (i.e., social loneliness, emotional loneliness, and existential isolation) and meaning in life (MIL) during the early months of the pandemic within the United States. Study 1 found that general social media use indirectly predicted higher MIL via lower existential isolation and social isolation. Study 2 replicated these patterns and found that social media use also predicted lower MIL via higher emotional loneliness, and that the aforementioned effects occurred with active, but not passive, social media use. Findings suggest social media use may be a viable means to validate one’s experiences (i.e., reduce existential isolation) during the pandemic but may also lead to intensified feelings concerning missing others (i.e., increased emotional loneliness). This research also helps to identify potential divergent effects of social media on MIL and helps to clarify the relationships among varying types of subjective isolation.

Impact of Social Media Readiness on Social Media Usage and Competitive Advantage

2019 ◽  
pp. 246-267
Author(s):  
Apoorv Durga ◽  
M. L. Singla
Keyword(s):  
Social Media ◽  
Competitive Advantage ◽  
Success Rate ◽  
Failure Rate ◽  
Media Use ◽  
The Other ◽  
Value Chains ◽  
Media Usage ◽  
Effective Implementation ◽  
Use Of Social Media

Usage of social media within organizations' value chains has been increasing rapidly. There are several benefits and savings projected due to usage of social media. As a result, there is also a lot of hype that is typical of any new web phenomenon. On the other hand, saner voices are cautioning against excessive hype and point to high failure rate of social media initiatives. Lack of best practices or frameworks and incomplete understanding of how to make best use of social media are some of the reasons cited for this high failure of social media initiatives. In addition, there are several other aspects related to governance, people, and processes that need to be addressed to improve success rate of these initiatives. Therefore, effective implementation of a social media initiative includes addressing all those aspects that relate to governance, people, and processes. The authors use a construct, “Social Media Readiness,” that encapsulates these aspects. This chapter summarizes research that shows how readiness can impact social media use.

Political Consumerism and Social Networking Usage

2022 ◽  
pp. 753-773
Author(s):  
Ozlen Ozgen ◽  
Veysel Karani Sukuroglu ◽  
Basak Akar
Keyword(s):  
Social Media ◽  
Media Use ◽  
The Internet ◽  
Political Consumerism ◽  
Social Media Use ◽  
Media Usage ◽  
Quota Sampling ◽  
Internet And Social Media

The main purpose of the study is to reveal the relations between the internet and social media usage and the basic motives behind the actions and engagements of political consumers departing from the thoughts and individual experiences of scholars. Therefore, the study first draws a framework of the political consumer, political consumerism, and the effects of political consumerism. Then it investigates the link between the internet and social media use and the aforementioned concepts. In other words, the purpose of the study is to analyze the extent to which internet and social media use and increase the likelihood of engaging in political consumerism through the method of a case study. As a method of sampling, quota sampling method was chosen. The in-depth interviews were performed in a semi-structured form to maintain the coherence and details. The results of this study and similar studies are thought to be beneficial for improving the quality of life for consumers, corporations, and governments related to agenda setting and policy making.

scholarly journals Social Media Usage Patterns: Research Note Regarding the Lack of Universal Validated Measures for Active and Passive Use

2019 ◽  
Vol 5 (2) ◽  
pp. 205630511984874 ◽  
Author(s):  
Briana M. Trifiro ◽  
Jennifer Gerson
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Use ◽  
General Measure ◽  
Social Media Use ◽  
Media Usage ◽  
Usage Patterns ◽  
Experimental Laboratory ◽  
Current Article

The existing literature regarding social media use provides extant evidence supporting the claim that usage patterns ultimately have the capability of impacting users. However, the vast majority of the literature is based upon experimental laboratory settings where participants are observed by researchers. The current article asserts that there is a significant deficiency within the discipline regarding the validated measurement of usage patterns of social networking sites (SNSs) and offers guidance for those who may want to develop a general measure.

scholarly journals Striving for a Safer and More Ergonomic Workplace: Acceptability and Human Factors Related to the Adoption of AR/VR Glasses in Industry 4.0

Smart Cities ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 289-307
Author(s):  
Cecilia Sik Lanyi ◽  
John Dermott Alexander Withers
Keyword(s):  
Industry 4.0 ◽  
New Technology ◽  
Background Information ◽  
Smart Devices ◽  
Technology Research ◽  
Research Papers ◽  
Key Technology ◽  
Digital World ◽  
Industrial Use ◽  
Research Questions

The word smart is very popular these days, as a result of nearly everything being digital today. Background information: In this digital world, everything is interconnected by smart devices. The driving force behind this is today’s Industry 4.0 environment, which is affected by many factors, including the ergonomic and safe design of new technology, ensuring the safety of factory operators, whilst increasing productivity and profits. The authors answer the following research questions: Are AR/VR systems or devices proposed for industrial use capable of meeting the needs of the industry (including sustainability)? Are these AR/VR devices designed to ensure easy use and efficient training of factory operators? Do the proposals of the reviewed research papers place sufficient emphasis on creating ergonomic workplaces? These publications were categorized into three subcategories based on the used key technology, research or application area, and their main purposes. Conclusion: Virtual reality, augmented reality, and IoT are becoming increasingly more suitable for industrial use, despite facing scrutiny and criticism.

scholarly journals Evaluation of Social Media Use Disorder in Medical Faculty Students

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
H Aygar ◽  
A Unsal ◽  
D Arslantas ◽  
B Isıktekin Atalay ◽  
C Cam ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Short Form ◽  
University Education ◽  
Family Type ◽  
Study Group ◽  
Social Media Use ◽  
Grade Point ◽  
Media Usage ◽  
Income Status

Abstract Background Recently, social media usage disorder has become a behavioral addiction with the internet which has entered our daily life rapidly. One of the important factors considered to be associated with social media use disorder is thought to be loneliness. The aim of the study was to evaluate the social media use disorder in medical school students. Methods This study is a cross-sectional study conducted on the students who were studying in Eskisehir Osmangazi University Faculty of Medicine between January 2 and February 28, 2019. The study group consisted of 422 internet user students. The level of social media usage was assessed by Social Media Disorder Scale (SMD-scale). The level of loneliness was evaluated with the short-form of the UCLA Loneliness Scale (ULS-8). Mann Whitney U, Kruskal Wallis, Spearman correlation analysis were used. Results Of the participants 226 (53.6%) was male. The age of the study group ranged from 17 to 29 years and the mean (SD) was 19.78 (1.33) years. The scores obtained from SMD-scale ranged from 0 to 63, with a mean of 12.18±10.35 (median = 9.0). All students had at least one social media account. In the study, no difference was found between the scores obtained from gender, age group, father’s education status, family income status and family type. While the scores of the students whose mothers have a university education level are lower; those who spent more than 2 hours a day on social media had a higher score. There was a weak positive correlation between the scores obtained from SMD-scale and ULS-8 (p < 0.001, r = 0.215). There was a weak negative correlation between the scores obtained from the SMD-scale and the academic grade point average (p = 0.012, r = -0.123). Conclusions It is concluded that the correct use of social media can be increased by informing about this issue. Increasing platforms such as student clubs in which individuals could socialize in real life may be useful in reducing this disorder. Key messages Public health studies could help prevent social media use disorder transform into more serious health problem in future. Further studies are needed to determine the effects of social media use disorders on mental and physical health.

Internet addiction and impulsivity among university students

2017 ◽  
Vol 41 (S1) ◽  
pp. S397-S397 ◽  
Author(s):  
B.Ö. Ünsalver ◽  
H. Aktepe
Keyword(s):  
Social Media ◽  
Internet Addiction ◽  
Psychological Factors ◽  
Media Use ◽  
Online Communication ◽  
Smart Phone ◽  
Internet Access ◽  
Social Media Use ◽  
Face To Face ◽  
Competing Interest

IntroductionThe progress in technology adds to the new ways of communication between people. In our age, online communication has taken the place of face to face communication. People express themselves, become friends and in a way become who they are through the tools of social media. Many biological and psychological factors may affect the choice of people for communicating through social media.ObjectiveMain objective of this research is to measure the frequency of Internet addiction and it's relationship to social media use and impulsivity.MethodsThe population of the study is composed of 117 female (58.5%) and 83 male (41.5%) students between 18–25 years of age from Uskudar University. Barratt Impulsivity Scale and Internet Addiction Scale were used for data collection and measurement of variables.ResultsAmong the participants, 97.5% were found to go online everyday. Among the participants, 74.5% went online for social media use. Only 5% of the subjects fitted the criteria for Internet addiction. Thirty-six percent had limited symptoms for Internet addiction. Internet addiction symptoms and impulsivity were positively related. The tool for Internet access did not affect Internet addiction. Those who used a smart phone went online for social media use more commonly than those who used a computer.ConclusionIt has been debated that social media and the increase in smart phone use may be affecting young people and increase internet addiction rates, however we have found that impulsivity is an important factor for internet addiction as in other types of addiction.Disclosure of interestThe authors have not supplied their declaration of competing interest.

scholarly journals Social Media Use, Engagement and Addiction as Predictors of Academic Performance

2015 ◽  
Vol 7 (4) ◽  
pp. 86 ◽  
Author(s):  
Jamal J. Al-Menayes
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Academic Performance ◽  
Media Use ◽  
Social Media Use ◽  
Media Usage ◽  
Social Media Addiction ◽  
Negative Effect ◽  
Performance Results ◽  
Predictors Of Academic Performance

<p>This study investigated the effect of social media usage, engagement, and addiction on academic performance. First, the results show that the amount of time one spends using social media affects academic performance in a negative way. The amount of time one spends using social media is negatively correlated with their academic performance. Second, the study examined the effect of social media engagement on academic performance. Results show the SMEQ had no significant impact on academic performance. This outcome indicates that, unlike social media usage, being engaged alone does not affect academic performance. Finally, the study looked at social media addiction and its effect on academic performance. Social Media Addiction Scale (SMAS) was used for this purpose. Factor analysis was again used to determine the dimensions of SMAS. The analysis yielded three factors. Two of these factors were negative predictors of academic performance. This is not surprising since addiction implies heavy usage that previously showed the same negative effect on academic performance.</p>

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