Space as a Medium for Interior Branding in Commercial and Retail Spaces Case Study: Tiara Handicraft Shop in Surabaya, Indonesia

2021 ◽  
Vol 12 (1) ◽  
pp. 108-108
Author(s):  
Sriti Mayang Sari ◽  
Poppy Firtatwentyna Nilasari ◽  
Purnama Esa Dora Tedjokoesoemo
Keyword(s):  
Marketing Strategy ◽  
Brand Image ◽  
Interior Space ◽  
Commercial Space ◽  
Commercial Activities ◽  
Space Design ◽  
Clear Vision

Commercial and retail spaces are a place where business or commercial activities are carried out. Space, in the context of commercial and promotional activities, can also be a branding medium for products and services that become commercial commodities. As a branding medium, it is very important that space is designed with the additional objective to strengthen the brand image, in addition to the main objective of optimizing commercial activities in it. Tiara handicraft is one shop that wants to embody interior branding through design and create a unique shopping environment as part of their marketing strategy. This study aims to determine how the interior space design of the Tiara Handicraft shop works as a medium for interior branding. Keywords: Clear Vision, Energy, Interior Branding, Retail, Commercial Space

scholarly journals Thinking about the Design of Commercial Industry Space Facilities under the Background of Epidemic Situation

CONVERTER ◽  
2021 ◽  
pp. 290-293
Author(s):  
Lili Wang
Keyword(s):  
Light Environment ◽  
Space Environment ◽  
Interior Space ◽  
Indoor Space ◽  
The Public ◽  
Commercial Space ◽  
Whole Process ◽  
Space Design ◽  
Facilities Design ◽  
Simple Interface

Objects: Based on the changes of people's life, work and social mode during the epidemic, it also brings a series of problems and thoughts to our interior designers in the interior space design, especially in the public commercial industryspace. Methods: the design of commercial space should pay more attention to the space functions such as ventilation quality, light environment, convenient human flow, rapid evacuation and other space functions, as well as relevant indoor space and facilities. Results: when we design commercial space, we should pay more attention to the detailed design of space identification guidance, space furnishing arrangement, spatial light environment and space air quality. Inclusion: let the interior space facilities design of commercial space not only stay in the form of simple interface, but also return to the essence of commercial space, and continue the whole process service between building space and business space environment.

scholarly journals SHOP GREEN: A CASE STUDY OF TARIQ ROAD AXIS IN KARACHI

2012 ◽  
Vol 12 (1) ◽  
pp. 60-75
Author(s):  
Yasira Naeem Pasha
Keyword(s):  
Urban Design ◽  
Traffic Congestion ◽  
Design Theory ◽  
Commercial Activity ◽  
Qualitative And Quantitative ◽  
Commercial Space ◽  
Commercial Activities ◽  
Retail Activity ◽  
The City

The emerging concern for urban environment is currently one of the most essential ingredients of urban design theory. A commercial activity within the extents of the modern city dwells in one such environment. The post-industrialization era has served severe limitations on the natural development of commercial activities, retailing being one of them. Today, the rather unusual transformation of retail activity has been largely endorsed on accounts of ease and comfort. However, this change has surfaced various shortcomings in terms of sustainability. This study aims to explore an existing retail activity in the context of Karachi. The main objective of the study is to find ways to upgrade the environment of the area in which this retail activity exists. The study aims to achieve this without subscribing to the insensitive and inorganic design solutions prevalent in contemporary times. The study also aims to develop a prototype which can serve other commercial spaces within the precincts of the city and beyond. Providing convenience of use to various stakeholders involved remains at the core of the study. The study derives a theoretical foundation through a focused literature review. Examples from other contexts are also referred. The study essentially comprises both qualitative and quantitative data which are carefully extracted from personal observations, structured questionnaires and visual documentation. Key Words: Environmental upgradation, Commercial space, Retail activity, Pedestrian circulation, Traffic congestion.

Commercial Form Analysis and Strategy Optimization of Train Station Based on Urban Development

2014 ◽  
Vol 584-586 ◽  
pp. 425-428
Author(s):  
Yu Chen Guo ◽  
Lu Wan ◽  
Yuan Yi Wei
Keyword(s):  
Design History ◽  
Railway Station ◽  
Train Station ◽  
Form Analysis ◽  
Commercial Space ◽  
Commercial Activities ◽  
Space Design ◽  
Passenger Transportation ◽  
Comprehensive Development ◽  
Railway Passenger

This paper studied commercial space of the Shanghai Railway Station. It summed up construction and development of history railway and railway passenger transportation. It clarified commercial activities of major railway terminal. It summarized appropriate scale and location of different business activities by the tightness of characteristics different commercial activities as well as problems and deficiencies of existing large passenger commercial space. It identified the source of the problem by several field researches on Shanghai Railway Station. This paper summarized different layout features of the passenger terminal commercial space design history and analyzed the differences and reasons. Finally this paper presented specific strategies and ideas of a large railway passenger commercial space design combined with their views of trends for railway passenger comprehensive development.

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