scholarly journals ON TREATING SELF-PRESENTATION IN POLITICAL DISCOURSE

2020 ◽  
Vol 30 (3) ◽  
pp. 454-460
Author(s):  
O.N. Mishchuk ◽  
L.G. Vasiliev ◽  
E.V. Belova
Keyword(s):  
Political Discourse ◽  
The Self ◽  
Institutional Characteristics ◽  
Anglo Saxon ◽  
Self Presentation ◽  
Communicative Strategies ◽  
Global Strategies

The article is devoted to the analysis of linguistic and extralinguistic factors of the manifestation of self-presentation in political discourse. Particular attention is paid to the concept of ‘political discourse’. Various approaches to the interpretation and study of political discourse are described; its institutional characteristics are given. The purpose of the politician’s self-presentation is defined, its relevant parameters are indicated and described in detail: dramatization, idealization, control of the impression made, distortion and mystification. To study the implementation and linguistic manifestation of the self-presentation macrostrategy, general communicative strategies and tactics in the speeches of Anglo-Saxon politicians are analyzed. An analysis of the speeches of politicians of the highest echelons of power is carried out, resulting in revealing these global strategies: positioning the image of the addressee, positioning one’s own image, positioning the integrated image. Examples of the implementation of these strategies at the lexical and grammatical levels are given.

scholarly journals On the self-presentation in the sport discourse (On the example of mixed martial arts fighters’ discourse)

2021 ◽  
Vol 21 (4) ◽  
pp. 387-392
Author(s):  
Alexander B. Alexeyev ◽  
Keyword(s):  
Martial Arts ◽  
Political Discourse ◽  
The Self ◽  
The Political ◽  
Mixed Martial Arts ◽  
Self Presentation

The article considers specific features of MMA fighters’ self-presentation. The strategy of self-presentation was studied predominantly on the basis of the political discourse, but it is used in the sport discourse as well. It has been found out that for self-presentation sportsmen actively use metaphors, epithets, similes, allegories, cliches, actualize such modality and formulas as ‘I am an underdog’, ‘I am the best’, ‘I am like you’.

“Stay with me. Talk to me”: reader interaction strategies in modern poetry

2020 ◽  
Vol 7 (2) ◽  
pp. 419-436
Author(s):  
Olga Igorevna Severskaya
Keyword(s):  
Discourse Analysis ◽  
High Impact ◽  
Modern Poetry ◽  
Self Presentation ◽  
Communication Plan ◽  
Communicative Strategies ◽  
The World ◽  
Poetic Text ◽  
Communicative Context

The article is devoted to the consideration of a poetic text as a communicative phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal, which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on the understanding of the speech strategy as a cognitive communication plan, a program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers own classification of strategies and tactics that are most often used in modern poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive strategies of actualizing, dramatizing and dialogizing the text and programming interpretations by tactics for highlighting objects and situations using sound “gestures”, pointing to the referent, framing, directly introducing the reader into the communicative context, attracting the recipient’s attention through appeals and pragmatic instructions, interrogation, and some others. Particular attention is paid to the multimodality of interactions and its specific manifestations in poetic discourse. The study is based on the material of Russian poetry of the 1980- 2000s using the methods of intent and discourse analysis.

FASHION BLOGGERS AS CELEBRITY EXPERTS IN RUSSIAN-SPOKEN SEGMENT OF SOCIAL MEDIA

2021 ◽  
pp. 139-156
Author(s):  
Zemfira K. Salamova ◽  
Keyword(s):  
Social Media ◽  
The Self ◽  
The Internet ◽  
Self Presentation ◽  
Online Platforms ◽  
The World

Social media has contributed to the spread of fashion, style or lifestyle blogging around the world. This study focuses on self-presentation strategies of Russian-speaking fashion bloggers. Its objects are Instagram accounts and YouTube channels of two Russian fashion bloggers: Alexander Rogov and Karina Nigay. The study also observes their appearances as guests in various interview shows on YouTube. Alexander Rogov received his initial fame through his television projects. Karina Nigay achieved popularity online on YouTube and Instagram, therefore she is a “pure” example of Internet celebritiy, whose rise to fame took place on the Internet. The article includes the following objectives 1) to study the self-branding of fashion bloggers on various online platforms; 2) to analyze the construction of fashion bloggers’ expert positions and its role in their personal brands. Turning to fashion blogging allows us to consider how its representatives build their personal brands and establish themselves as experts in the field of fashion and style in Russianlanguage social media.

Becoming #Instafamous

2021 ◽  
Author(s):  
Dominika Kováčová
Keyword(s):  
The Self ◽  
Professional Life ◽  
Self Presentation ◽  
Self Image

Abstract Drawing on Goffman’s (1990 [1959]) metaphor of stage, this paper considers Instagram a frontstage environment where users are cautious of being watched and attune their performance to how they want to be perceived via strategic self-presentation. This understanding of online performance is particularly pertinent in the discussions of bloggers who turn to Instagram to promote their work to new audiences. Examining the self-presentation practices of three fashion bloggers, this paper argues that to gain popularity on Instagram, bloggers utilize the features of formality and informality in the construction of an authentic and likable self-image. Since in the photographs the bloggers’ professional life is usually depicted as distant from their audience’s reality, the accompanying textual caption serves as a means of providing balance for the overall image the poster seeks to present. Consequently, the caption abounds with features of informality, which connote linguistic immediacy and imitate an intimate conversation with peers.

The Dark Triad and the self-presentation variables of socially desirable responding and self-monitoring

2018 ◽  
Vol 120 ◽  
pp. 234-237 ◽  
Author(s):  
Christopher Marcin Kowalski ◽  
Radosław Rogoza ◽  
Philip A. Vernon ◽  
Julie Aitken Schermer
Keyword(s):  
Dark Triad ◽  
The Self ◽  
Socially Desirable Responding ◽  
Self Monitoring ◽  
Self Presentation

scholarly journals ‘Detached Desires’ - Resituating Pornographic and Celebrity Persona Online

2020 ◽  
Vol 6 (1) ◽  
pp. 9-11
Author(s):  
Gareth Longstaff
Keyword(s):  
Role Models ◽  
The Self ◽  
Self Management ◽  
Self Presentation ◽  
Sexually Explicit ◽  
Well Function ◽  
Individual Profiles ◽  
Capitalist Ideology

Celebrity and pornography are dominant features of late-capitalist consumption, and both serve to influence and bolster the performance, curation and construction of a sexualised and/or sexually explicit persona online. More so, a range of social and networked spaces such as Twitter XXX, Instagram, JustFor.Fans and onlyfans.com have enabled ‘ordinary’ subjects to assimilate and adapt elements of celebrity and pornographic representation in ways that have permitted them to explicitly and publicly present (and profit from) their private sexual persona. Individuals create and sustain their individual profiles through boundless processes of self-branding, self-promoting, self-objectifying, and the self-management of their sexual personas as “an ideal typification of the neoliberal self, emphasising how demotic neoliberalism, with the aid of celebrity role models instructs” not only their own, but also their viewers desires (McGuigan 2014, p. 224). This enigmatic discourse of sexual self-presentation as a form of empowerment, entrepreneurialism, and an aesthetic mode of influence may well function as an apex of neo-liberal and late capitalist ideology. It is here that the meticulous construction of sexual authenticity and tropes we connect to the banal and everyday are refined and embodied to tactically produce amateurish porn content that followers and fans identify with, algorithmically rate, consistently follow, prolifically share, and (of course) economically subscribe.

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