“Stay with me. Talk to me”: reader interaction strategies in modern poetry

2020 ◽  
Vol 7 (2) ◽  
pp. 419-436
Author(s):  
Olga Igorevna Severskaya
Keyword(s):  
Discourse Analysis ◽  
High Impact ◽  
Modern Poetry ◽  
Self Presentation ◽  
Communication Plan ◽  
Communicative Strategies ◽  
The World ◽  
Poetic Text ◽  
Communicative Context

The article is devoted to the consideration of a poetic text as a communicative phenomenon with a high impact potential. The author defines the features of poetic communication, which is both mass and interpersonal, and its main goal, which is the poet’s desire to communicate author’s vision of the world and thereby change the picture of the reader’s world, achieving empathy from it. Based on the understanding of the speech strategy as a cognitive communication plan, a program for generating and perceiving speech, the author talks about the fundamental reversibility of text-generating and interpretative strategies and offers own classification of strategies and tactics that are most often used in modern poetry. In this classification, the main communicative strategies of self-presentation and rapprochement with the reader are associated with auxiliary discursive strategies of actualizing, dramatizing and dialogizing the text and programming interpretations by tactics for highlighting objects and situations using sound “gestures”, pointing to the referent, framing, directly introducing the reader into the communicative context, attracting the recipient’s attention through appeals and pragmatic instructions, interrogation, and some others. Particular attention is paid to the multimodality of interactions and its specific manifestations in poetic discourse. The study is based on the material of Russian poetry of the 1980- 2000s using the methods of intent and discourse analysis.

scholarly journals The Absurd Man in camusiana philosophy and poetry drummondiana: language as a source of (trans)formation

2017 ◽  
Vol 27 (3) ◽  
pp. 361
Author(s):  
Sara De Castro Cândido ◽  
Nàvia Regina Ribeiro da Costa ◽  
Ruzileide Epifânio Nogueira
Keyword(s):  
Discourse Analysis ◽  
Interdisciplinary Approach ◽  
Albert Camus ◽  
Dialectical Materialism ◽  
Anglo Saxon ◽  
Work Of Art ◽  
Carlos Drummond De Andrade ◽  
The World ◽  
Poetic Text ◽  
The Subject

This article seeks to an approach between the poetry of Carlos Drummond de Andrade, in Feeling of the world (1940), and the philosophy of Albert Camus, in The Myth of Sisyphus - the work of art as adventure of a spiritual destiny (2012), for, to think through by the language praticed by Drummond in two poems – Poem of necessity and Holding hands –, the be in the world and the passing of the man's condition of the being ontic to the be ontological, using also Durand (2012) and another theorists. Making use, as methodology, by the bibliographical research, and theory express of poetic text, concepts and analysis based on the phenomenological critique. Still in an interdisciplinary approach, to reflect the subject and its constitution as speech, will use theories of French line of discourse analysis (DA) and the line Anglo-Saxon (ADC), whose leading exponents are respectively, Michel Pêcheux and Norman Fairclough, relying on the concept of dialectical materialism. O Homem Absurdo na filosofia camusiana e na poesia drummondiana: a linguagem como fonte da (trans)formação Este artigo busca aproximações entre a poesia de Carlos Drummond de Andrade, em Sentimento do Mundo (1940), e a filosofia de Albert Camus, em O mito de Sísifo – a obra de arte como aventura de um destino espiritual (2012), para, por meio da linguagem praticada por Drummond em dois poemas – Poema da necessidade e Mãos dadas –, pensar o estar no mundo e a passagem do homem da condição de ser ôntico para ser ontológico, valendo-se, também, de Durand (2012) e de outros teóricos. Utiliza, como metodologia, a pesquisa bibliográfica e expressa teorias do texto poético, conceitos e análises com base na crítica fenomenológica. Ainda, numa atitude interdisciplinar, para refletir sobre o sujeito e sua constituição como discurso, baseia-se nas teorias da Análise de Discurso de linha francesa (AD) e de linha anglo-saxã (ADC), cujos principais expoentes são, respectivamente, Michel Pêcheux e Norman Fairclough, apoiando-se na concepção do materialismo dialético.

scholarly journals AXIOLOGICAL FEATURES OF CONDITIONAL SENTENCES IN ENGLISH

2021 ◽  
Vol 02 (08) ◽  
pp. 21-26
Author(s):  
Islom Urol Ugli Minnikulov ◽  
Keyword(s):  
English Language ◽  
Human Values ◽  
Literature Analysis ◽  
Related Literature ◽  
Article Deal ◽  
The World ◽  
Communicative Context ◽  
Research Show

This article deal with the analysis of the axiological potential of conditional sentences in the English language. The aim of the work is to reveal axiological features of conditional sentences in English in terms of expressing values in a communicative setting. In order to achieve the aim of the study, the following tasks are set: review of related literature; analysis of axiological characteristics of English conditional sentences; identification and classification of values expressed by conditional sentences in English. The results of research show that conditional sentences in English can: a) contribute to the verbalization of axiological picture of the world; b) verbalize some basic human values as power, benevolence, security, achievement, hedonism, self-direction, stimulation, conformity, universalism in a specific communicative context; c) express values with the help of whole syntactic meaning.

scholarly journals The presentation of brand personality in English-Chinese brand name translation

2018 ◽  
Vol 61 (1) ◽  
pp. 33-49 ◽  
Author(s):  
Ying Cui
Keyword(s):  
Discourse Analysis ◽  
Emotional Response ◽  
Brand Personality ◽  
Brand Names ◽  
Brand Name ◽  
Emotional Involvement ◽  
Consumer Markets ◽  
The World ◽  
Positive Images

The brand name is an important asset of a business, for consumers rely on brand names to identify goods for purchase. English-Chinese brand name translation is of significance as it influences how a brand is received in China, which has become one of the largest consumer markets in the world. Brand names often cause consumers’ emotional response to enhance their memory, establish positive images about the brands, and serve the purpose of promotion. This paper discusses the issue of emotional involvement in English-Chinese brand name translation via discourse analysis and exploration of the presentation of brand personality in translation. The causes for and types of emotional involvement are investigated with reference to studies on brand personality which can invoke consumers’ emotional response and play a key role in enhancing consumers’ loyalty to and trust of a brand, and a revised framework of brand personality for Chinese brand name translations is provided on the basis of current research on English and Chinese brand personality, as well as analysis and classification of the brands in our corpus. The examples in our corpus are analyzed according to this framework, and the features of emotional involvement in the Chinese translations are summarized and discussed.

scholarly journals Modality in English and Russian Legislative Discourse: A Comparative Study

2012 ◽  
Vol 22 (27) ◽  
pp. 37-44
Author(s):  
Vladimir Ozyumenko
Keyword(s):  
European Union ◽  
Comparative Study ◽  
Cultural Values ◽  
Intercultural Communication ◽  
English Language ◽  
Qualitative And Quantitative ◽  
Communicative Strategies ◽  
The World ◽  
Quantitative Results

This paper deals with the verbalization and functioning of modality in English and Russian legislative discourse. By comparing the means of modality in English and Russian legislative texts, both in their qualitative and quantitative aspects, it makes an attempt to explain the revealed differences. The data were collected through a comparative study of the English and Russian versions of the UN Charter and the Consolidated Version of the Treaty on European Union. The quantitative results confirm that the English language, as compared to Russian, has a more sophisticated set of modals which are used more regularly. The qualitative findings show some differences in the choices of linguistic forms and communicative strategies. Sociolinguistic and cognitive analyses were then conducted, suggesting that these differences are rooted in culture; that is, in social organization, cultural values, the concept of self, and the relations between authority and individuals. The results advocate the idea that grammar is an ideological instrument for the categorization and classification of things that happen in the world (Thornborrow 2002). Alongside other aspects of language, it provides a lot of sociocultural information. The results are relevant to the study of translation and intercultural communication, as well as to ESL teaching.

scholarly journals Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian)

2021 ◽  
Vol 23 (1) ◽  
pp. 229-236
Author(s):  
E. G. Zheludkova ◽  
K. M. Purgina
Keyword(s):  
Discourse Analysis ◽  
Healthy Lifestyle ◽  
Business Communication ◽  
Development Strategies ◽  
Brand Value ◽  
Syntactic Structures ◽  
Communicative Strategies ◽  
Brand Development ◽  
Cultural Linguistics

This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies and tactics of communicative influence were identified according to Yu. Pirogova’s classification of communicative strategies. The authors see strategies as the goals of creating a company's image, while tactics depend on specific vocabulary, syntactic structures, and means of involving the addressee in the advertising discourse. The list of prevailing strategies included those implemented by the following tactics: Compliance with the needs of the addressee, Increasing brand value in the eyes of the consumer, Informing about brand products, Intimization, Product metaphorization and Influence on the senses. The strategy of rationality was embodied by the tactics of Popularization of a healthy lifestyle and Demonstration of practical benefits. The value-oriented strategy was characterized by the tactic of Informing about brand products. The research results contribute to a better understanding of strategies and tactics in business communication and can be used as demonstration and evidentiary material in teaching cultural linguistics and discourse analysis, as well as for copywriting purposes.

Russian Citizens' Representations of the Country's Position in the Geopolitical Space of the Commonwealth of Independent States, Europe, and the World

2003 ◽  
Vol 8 (4) ◽  
pp. 238-251
Author(s):  
Victor F. Petrenko ◽  
Olga V. Mitina ◽  
Kirill A. Bertnikov
Keyword(s):  
Well Being ◽  
Multidimensional Space ◽  
Commonwealth Of Independent States ◽  
Repertory Grids ◽  
Implicit Model ◽  
The World ◽  
Public Consciousness ◽  
Independent States ◽  
Invariant Factors

The aim of this research was the reconstruction of the system of categories through which Russians perceive the countries of the Commonwealth of Independent States (CIS), Europe, and the world as a whole; to study the implicit model of the geopolitical space; to analyze the stereotypes in the perception of different countries and the superposition of mental geopolitical representations onto the geographic map. The techniques of psychosemantics by Petrenko, originating in the semantic differential of Osgood and Kelly's “repertory grids,” were used as working tools. Multidimensional semantic spaces act as operational models of the structures of consciousness, and the positions of countries in multidimensional space reflect the geopolitical stereotypes of respondents about these countries. Because of the transformation of geopolitical reality representations in mass consciousness, the commonly used classification of countries as socialist, capitalist, and developing is being replaced by other structures. Four invariant factors of the countries' descriptions were identified. They are connected with Economic and Political Well-being, Military Might, Friendliness toward Russia, and Spirituality and the Level of Culture. It seems that the structure has not been explained in adequate detail and is not clearly realized by the individuals. There is an interrelationship between the democratic political structure of a country and its prosperity in the political mentality of Russian respondents. Russian public consciousness painfully strives for a new geopolitical identity and place in the commonwealth of states. It also signifies the country's interest and orientation toward the East in the search for geopolitical partners. The construct system of geopolitical perception also depends on the region of perception.

Small Industry, Gimmicks and Moscow Statistics, or How the Small Russian Enterprise Came into the World (Russian Physiological Sketch, 1830-1840)

2009 ◽  
pp. 123-129
Author(s):  
Yu. Golubitsky
Keyword(s):  
Small Businesses ◽  
Statistical Data ◽  
Russian Enterprise ◽  
Small Enterprises ◽  
Business Practices ◽  
Way Of Life ◽  
The World ◽  
Small Industry ◽  
Xix Century

The article considers business practices of Moscow small industry in the XIX century, basing upon physiological sketches of N. Polevoy and I. Kokorev, statistical data and the classification of professions are also presented. The author claims that the heroes of the analyzed sketches are the forefathers of Moscow small businesses and shows what a deep similarity their occupations and a way of life bear to the present-day routine existence of small enterprises.

Modernism, Empiricism, and Rationalism

2016 ◽  
Vol 46 (1) ◽  
pp. 38-47
Author(s):  
Geoffrey Squires
Keyword(s):  
Twentieth Century ◽  
The Other ◽  
Modern Poetry ◽  
Philosophical Perspective ◽  
Irish Poetry ◽  
Dimensional Spectrum ◽  
Culture History ◽  
The World ◽  
The Impact ◽  
Rule Out

Modernism is usually defined historically as the composite movement at the beginning of the twentieth century which led to a radical break with what had gone before in literature and the other arts. Given the problems of the continuing use of the concept to cover subsequent writing, this essay proposes an alternative, philosophical perspective which explores the impact of rationalism (what we bring to the world) on the prevailing empiricism (what we take from the world) of modern poetry, which leads to a concern with consciousness rather than experience. This in turn involves a re-conceptualisation of the lyric or narrative I, of language itself as a phenomenon, and of other poetic themes such as nature, culture, history, and art. Against the background of the dominant empiricism of modern Irish poetry as presented in Crotty's anthology, the essay explores these ideas in terms of a small number of poets who may be considered modernist in various ways. This does not rule out modernist elements in some other poets and the initial distinction between a poetics of experience and one of consciousness is better seen as a multi-dimensional spectrum that requires further, more detailed analysis than is possible here.

On Metaphysics and the Political: A Polemics of Reading Baudelaire in the 1930s

2019 ◽  
Vol 58 (2) ◽  
pp. 249-259
Author(s):  
Joseph Acquisto
Keyword(s):  
Twentieth Century ◽  
Political Crisis ◽  
The Political ◽  
Modern Poetry ◽  
Progressive Politics ◽  
The World ◽  
Relationship Of ◽  
The Relationship ◽  
Insight Into

This essay examines a polemic between two Baudelaire critics of the 1930s, Jean Cassou and Benjamin Fondane, which centered on the relationship of poetry to progressive politics and metaphysics. I argue that a return to Baudelaire's poetry can yield insight into what seems like an impasse in Cassou and Fondane. Baudelaire provides the possibility of realigning metaphysics and politics so that poetry has the potential to become the space in which we can begin to think the two of them together, as opposed to seeing them in unresolvable tension. Or rather, the tension that Baudelaire animates between the two allows us a new way of thinking about the role of esthetics in moments of political crisis. We can in some ways see Baudelaire as responding, avant la lettre, to two of his early twentieth-century readers who correctly perceived his work as the space that breathes a new urgency into the questions of how modern poetry relates to the world from which it springs and in which it intervenes.

Text Prophetism

2017 ◽  
Vol 7 (1) ◽  
pp. 40
Author(s):  
Elvira Lumi ◽  
Lediona Lumi
Keyword(s):  
Key Words ◽  
Literary Texts ◽  
Modern World ◽  
Greek Mythology ◽  
Divine Inspiration ◽  
Religious Doctrine ◽  
The World ◽  
Poetic Text ◽  
Poetic Diction ◽  
Life On Earth

"Utterance universalism" as a phrase is unclear, but it is enough to include the term "prophetism". As a metaphysical concept, it refers to a text written with inspiration which confirms visions of a "divine inspiration", "poetic" - "legal", that contains trace, revelation or interpretation of the origin of the creation of the world and life on earth but it warns and prospects their future in the form of a projection, literary paradigm, religious doctrine and law. Prophetic texts reformulate "toll-telling" with messages, ideas, which put forth (lat. "Utters Forth" gr. "Forthteller") hidden facts from fiction and imagination. Prometheus, gr. Prometheus (/ prəmiθprə-mee-mo means "forethought") is a Titan in Greek mythology, best known as the deity in Greek mythology who was the creator of humanity and charity of its largest, who stole fire from the mount Olympus and gave it to the mankind. Prophetic texts derive from a range of artifacts and prophetic elements, as the creative magic or the miracle of literary texts, symbolism, musicality, rhythm, images, poetic rhetoric, valence of meaning of the text, code of poetic diction that refers to either a singer in a trance or a person inspired in delirium, who believes he is sent by his God with a message to tell about events and figures that have existed, or the imaginary ancient and modern world. Text Prophetism is a combination of artifacts and platonic idealism. Key words: text Prophetism, holy text, poetic text, law text, vision, image, figure

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