Shared Use of Digital Logistics Services by Consumers and Manufacturers of Tourist Services

2020 ◽  
Vol 26 (3) ◽  
pp. 255-263
Author(s):  
E. V. Arbatskaya ◽  
L. V. Khoreva ◽  
V. V. Shcherbakov
Keyword(s):  
Conceptual Model ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Tourist Flows ◽  
Logistics Services ◽  
Tourism Enterprises ◽  
Business Entities ◽  
Definition Of ◽  
Tourism Services

The presented study examines the major directions for the application of digital technologies in tourism with an emphasis on the efficiency of digital technologies and digital logistics services; proposes a definition of digital logistics services in tourism; describes directions for the shared use of digital logistics services by tourists and business entities; systematizes the shared use of digital technologies; provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market.Aim. The study aims to propose a conceptual model for the shared use of digital logistics services that would outline the relationships between all participants of the tourism market and to accentuate the benefits of the shared use of logistics services.Tasks. The authors examine the major directions for the application of digital technologies in tourism both for the firm and the destination; analyze approaches and propose a definition of digital logistics services in tourism; systematize directions for the application of modern digital technologies and services in tourism; substantiate the practicability of the shared use of digital logistics services by the consumers (tourists) and producers (enterprises in the hospitality industry) of tourism services; substantiate a conceptual model for the shared use of digital logistics services in tourism.Methods. This study uses analysis, systematization, and modeling to create a model for the shared use of digital logistics services.Results. Based on the conducted analysis of the application of digital technologies and logistics services in tourism, the authors propose a definition of digital logistics services in tourism premised on the general understanding of logistics as a set of services that ensure the continuity and consistency of processes to achieve the planned result using digital technologies to accomplish the logistics goal. The study systematizes the shared use of digital technologies and services in tourism, including for the management of tourist flows, and provides a model for the shared use of digital logistics services that outlines the relationships between the participants of the tourism market, directions for their interaction, the place of the logistics service, and the benefits of the shared use of digital logistics services for market harmonization.Conclusions. The digital transformation of logistics in tourism is a new form of communication between producers and consumers of tourism services, serving as a source of competitive advantages for tourism organizations and an efficient way of managing tourist flows. Competitive advantages will be gained by those tourism enterprises that will manage to implement the process of customization in their services in the best possible way, thus turning consumers from potential into real, loyal clients and ensuring long-term sustainability based on consistently high profitability, which is particularly important during a crisis. The formation of a new market for tourism services based on the digitalization of all processes is now viewed as an opportunity not only to preserve this type of economic activity, but also to develop it through new opportunities provided by digital technologies. Some of the specific features of the digital transformation of logistics in tourism include the existence of personified services and application of the proposed model for the shared use of digital logistics services. Their efficient application will make it possible to preserve the economically and socially important sphere of emotional acquaintance of consumers with the world’s cultural traditions and historical artifacts.

scholarly journals DIGITAL TRANSFORMATIONS IN THE CONDITIONS OF INDUSTRY 4.0 DEVELOPMENT

2021 ◽  
Vol 3 (38) ◽  
pp. 420-426
Author(s):  
O. Savytska ◽  
V. Salabai
Keyword(s):  
Industry 4.0 ◽  
Business Models ◽  
Business Processes ◽  
Industrial Revolution ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Cloud Services ◽  
Gradual Transition ◽  
Business Entities ◽  
Definition Of

Abstract. The article considers and analyzes the importance and main scientific approaches to determining the essence of digital transformation in the conditions of Industry 4.0 development. The opinions of domestic and foreign scientists on the definition of the essence of this concept are presented and it is determined that digitalization has an important role in the activities of modern enterprises. The definition of «digitalization» is proposed, that means the process of transition to digital business, which is the use of digital technologies to change business processes in the company and provide new opportunities for additional income and development prospects of business entities. It is determined that digitalization is a very popular and necessary process of transition to new business models in the activities of companies. The essence of the category «Industry 4.0» is considered and the main technologies and tools that contribute to the gradual transition to digitalization are presented. It is noted that Industry 4.0 is part and a leading trend of the Fourth Industrial Revolution. It is investigated that the transition to Industry 4.0 using digital tools is quite a trend, as these key technologies such as IoT, Big Data, cloud services, artificial intelligence today play a key role in the process of digitalization of companies. The main recommendations for adapting the business to digital transformations are given. The key directions of the development of digital technologies of Industry 4.0 are considered and presented. The industries that need digital transformation and those areas of business that are actively implementing digital products in their activities are identified. It was also found that the use of digitalization processes allows companies to optimize existing business models, gain new opportunities for business development, expand the scope of activities, and have tools to increase their efficiency and competitiveness. Keywords: digital transformation, digitalization­, digital technologies, Industry 4.0. JEL Classification O39, O33 Formulas: 0; tabl.: 1; fig.: 2; bibl.: 16.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

Defining digital public health and the role of digitization, digitalization and digital transformation: A scoping review (Preprint)

2021 ◽  
Author(s):  
Ihoghosa Iyamu ◽  
Alice X.T. Xu ◽  
Oralia Gómez-Ramírez ◽  
Aidan Ablona ◽  
Hsiu-Ju Chang ◽  
...  
Keyword(s):  
Public Health ◽  
Health Outcomes ◽  
Scoping Review ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Digital Information ◽  
Public Health Services ◽  
Health Goals ◽  
Geographical Regions ◽  
Definition Of

BACKGROUND Despite increasing interest in digital public health, there appears to be a lack of clarity and consensus on its definition. OBJECTIVE In this scoping review, we assessed formal and informal definitions of digital public health in the literature. METHODS We conducted a scoping literature search in OVID Medline, Embase, Google Scholar and on 14 government and intergovernmental agency websites encompassing six geographical regions. Among a total of 409 full articles identified, we reviewed 12 publications that formally defined digital public health and/or informally described the integration of digital technologies in public health in relation to digitization, digitalization, and digital transformation, and conducted a thematic analysis of the identified definitions. RESULTS We identified two explicit definitions of digital public health with divergent meanings. While one definition is predicated on digitalization, and involves the integration of digital technologies to achieve existing public health goals, the other implies transformation of public health services and goals, leveraging digital technology to improve health outcomes. Further, we found that when described in relation to public health, digitization refers to the conversion of analog records to digital information, digitalization involves the integration of digital technologies into public health operations, and digital transformation involves a cultural shift that pervasively integrates digital technologies and reorganizes service based on the health needs of the public. CONCLUSIONS The definition of digital public health remains contested in the literature. Public health researchers and practitioners need to clarify these conceptual definitions to harness opportunities to integrate digital technologies in public health in a way that maximizes their potential to improve public health outcomes. INTERNATIONAL REGISTERED REPORT RR2-10.2196/preprints.27686

Fostering digital transformation of SMEs: a four levels approach

2020 ◽  
Vol 58 (8) ◽  
pp. 1543-1562 ◽  
Author(s):  
Antonello Garzoni ◽  
Ivano De Turi ◽  
Giustina Secundo ◽  
Pasquale Del Vecchio
Keyword(s):  
Digital Technologies ◽  
Digital Transformation ◽  
Temporal Dimension ◽  
Content Type ◽  
South Italy ◽  
Apulia Region ◽  
Relevant Variables ◽  
Four Levels ◽  
Definition Of ◽  
Practical Implications

PurposeThe purpose of this paper is to analyse how digital technologies trigger changes in the business process of manufacturing small and medium-sized enterprises (SMEs) in the Apulia Region (South Italy). As SMEs play an essential role in the process value creation of industries and countries, the article examines the enablers of Industry 4.0 in a regional contexts characterized by delay in research and development and innovation performances where the companies' competitiveness is based on limited knowledge and technological assets.Design/methodology/approachThe case study of Smart District 4.0, an ongoing project aimed to promote the digitalization of SMEs operating in the Agri–Food, Clothing–Footwear and Mechanics–Mechatronics in the Apulia Region (South Italy) is analysed. The project has been financed by the Italian Ministry of Economic Development with the final aim to sustain the digital transformation of SMEs in South Italy.FindingsThe results introduce a four levels approach of engagement of SMEs in the adoption of digital technologies, namely, digital awareness, digital enquirement, digital collaboration and digital transformation. Furthermore, for each level of engagement the study describes and discusses some relevant variables that could be used by managers and entrepreneurs to assess the level of readiness for utilization of digital technologies and how to digitalize some processes.Practical implicationsPractical implications regard the definition of a roadmap useful to assess and manage the level of digital transformation of SMEs. Limitations of the study regarding the temporal dimension of the evidences associated to the Smart District 4.0 as well as to the regional context was analysed.Originality/valueOriginality resides in the definition of a roadmap for the digital transformation of SMEs in a region where the profile of companies' digital maturity is still low.

scholarly journals Modern marketing technologies as a factor of increasing competitiveness of tourism enterprises

2020 ◽  
pp. 104-108
Author(s):  
O. V. Shpyrnya ◽  
E. Y. Globa ◽  
V. A. Dragina ◽  
V. I. Miroshnichenko
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Integrated Approach ◽  
Tourism Industry ◽  
Competitive Advantages ◽  
Tourism Product ◽  
Information And Communication ◽  
Tourism Enterprises ◽  
Tourism Services ◽  
Modern Technologies

Promotion of a tourism product and individual tourism services today is impossible without the use of modern marketing technologies. Their application is currently the key to the competitiveness of the tourism industry enterprises in the tourism services market. The article notes the penetration of various technological innovations in the activities of tourist enterprises, the development of information and communication technologies and the digitalization of marketing communications with the internal and external environment. The specifics of the formation of unique competitive advantages of the tourism industry enterprises is considered. Attention is focused on the need to demonstrate the main achievements, the uniqueness of the services provided on the website of the tourism industry enterprise. It is noted that the use of modern marketing technologies should not imply a rejection of classical methods of promotion. It is proposed to use an integrated approach that allows you to most effectively combine the provisions of classical marketing and the potential of modern technologies.

scholarly journals Digital transformation of interaction between government and business: result orientation

2020 ◽  
Vol 8 (1 SI) ◽  
pp. 10-11
Author(s):  
Oleksandr Bardakh
Keyword(s):  
Public Administration ◽  
Digital Technologies ◽  
Quality Parameters ◽  
Digital Transformation ◽  
The World ◽  
Digital Development ◽  
Definition Of

The purpose of the report is to draw attention to the possibility and necessity of using digital technologies to ensure the orientation of public administration on the result of interaction with business. The definition of digital transformation is given. The connection between digital transformation and quality parameters of public administration is considered. The experience of digitalization in the advanced countries of the world is analyzed. proposals for the formation of a new strategic document on digital development of Ukraine.

Technology and Organizational Change

2020 ◽  
pp. 383-408
Author(s):  
Mohsen Attaran ◽  
Sharmin Attaran ◽  
Diane Kirkland
Keyword(s):  
Organizational Change ◽  
Information Systems ◽  
Conceptual Model ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Business Strategies ◽  
Key Factors ◽  
Potential Benefits ◽  
The Relationship

This chapter explores the changing dimensions of the workplace and highlights the relationship between technology and organizational change. The chapter begins by briefly reviewing some key perspectives that have emerged in the information systems (IS) literature to account for the relationship between technology and organizational change. It highlights the importance of smart workplace technologies, identifies determinants of successful workplace transformation, proposes a conceptual model for implementation, identifies key factors to consider, and covers some of the potential benefits. The chapter argues that digital transformation is more than just implementing digital technologies. Successful digital transformation occurs when business strategies or major sections of an organization are altered.

scholarly journals Building a Model for Financial Management of Digital Technologies in the Areas of Combinatorial Effects

Economies ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 52
Author(s):  
Andrey A. Zaytsev ◽  
Roman S. Blizkyi ◽  
Irina I. Rakhmeeva ◽  
Nikolay D. Dmitriev
Keyword(s):  
Financial Management ◽  
Institutional Environment ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Practical Significance ◽  
Digital Space ◽  
Technological Adaptation ◽  
Russian Scientific ◽  
Definition Of ◽  
Heads Of Government

The race of states for digital leadership faces the challenges of digital transformation foresight, providing combinatorial effects and acceleration of digitalization processes, contributing to a more efficient allocation of limited financial resources. This situation determines the relevance of the authors’ study, which aims to develop an appropriate model for the allocation of funds for digital technologies. The methodology of the study is based on the concepts of technological modes and cyclical development of the economy. The paper presents the authors’ definition of the concept “digital space,” which is new to Russian scientific literature. The key research method is mathematical modeling. The scientific novelty of the paper is chronological architectonics of digital transformations, built by the authors, and the model of distribution of financing under the investment constraints due to the trust limit of the society institutions, the time of fluctuations of the system of technological adaptation, and the response of the institutional environment to the digital limits of the transformations. The practical significance of the proposed models is the identified tandem interconnected digital technologies of the areas of combinatorial effects that accelerate the dynamics of Industry 4.0, as well as the resulting tools for the effective management of digital technology financing. The obtained theoretical and empirical results are desirable for the heads of government agencies, foundations, corporations, and development agencies, as well as enterprises interested in accelerating digital transformation and increasing strategic competitiveness in the digital space.

scholarly journals Digital Transformation of Market Institutions

2019 ◽  
Vol 54 (3) ◽  
Author(s):  
Farkhod Ozodovich Abdullaev ◽  
Kuvvat Iskandarovich Khamraev ◽  
Shargul Ansatbayevna Arzuova ◽  
Abdumalik Nizomjonovich Abdukayumov
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Gross National Product ◽  
Human Life ◽  
Digital Technologies ◽  
Digital Economy ◽  
Digital Transformation ◽  
Technological Developments ◽  
Information And Communication ◽  
Definition Of

This article shows how the increasing prevalence of digital technologies into various spheres of human life has necessitated change in a number of institutions. First, it grapples with economic institutions that ensure the functioning of a market economy. In addition, the definition of digital economy, the concept of digital economy, the technological developments specific to digital economy, the share of Information and Communication Technology (ICT) in the gross national product of a country, and the analysis of certain indicators of communication and information are also covered in the article.

Marketing activities for the market of tourist services

2021 ◽  
pp. 115-122
Author(s):  
Nataliia Lytvyn ◽  
Yuliya Yarova
Keyword(s):  
Tourism Industry ◽  
Marketing Activity ◽  
Tourism Marketing ◽  
System A ◽  
Marketing Function ◽  
Tourism Product ◽  
Marketing Activities ◽  
Tourism Enterprises ◽  
Definition Of ◽  
Tourism Services

The article is considered the features of marketing activities in the tourism industry and conceptual approaches marketing technologies in the field of tourism. Profound understanding of destination marketing tourism. The article analyzes the system of formation of marketing activities in the market of tourism services. The concepts of «Marketing activity in the market of tourism services» are considered in details. Tourism is not only an economic, but also a social, cultural, environmental and political phenomenon. Based on this, tourism marketing should be used with the maximum possible consideration of all these factors. Then it will to a large extent reflect the interests of both travel agencies and tourists. Given that tourism is a complex system, a symbiosis of economics, politics, ecology, culture, close coordi- nation of marketing of various organizations and enterprises is necessary to achieve a positive marketing effect. The definition of «Tourism Product» in a narrow and broad sense is considered and its main distinguishing features are characterized. The main guidelines of the marketing activities of the marketing function in tour- ism are determined. The concepts of «Marketing activity in the market of tourism services» are considered in detail, according to which it is established that the goals of tourism enterprises should be realized due to the high-quality satisfaction of customers’ needs in a sufficiently long period of time. It has been established that those companies in the tourism sector will be able to achieve real success, creatively and unconventionally apply the marketing concept, are constantly search- ing within it for new ways to adapt to changing market conditions, and are ac- tively influencing the market and consumers. Keywords: tourism, tourism industry, tourism marketing, marketing technology, travel companies.

Sign in / Sign up

Export Citation Format

Share Document