scholarly journals Motivation and Satisfaction at Special Sport Event

2020 ◽  
Vol 8 (6) ◽  
pp. 4836-4842

Recently, volunteering has become a global trend and the number of volunteers has increased significantly at special events. Sports events are the most common special events which can be defined as a function or "occasion" that aims to raise money for the community or the non-profit group that organizes it, in terms of fundraising. There are many types of special events, each with its own complexity and relevance to different groups. Many sporting events rely on volunteers who play a crucial role in the success of an event. It is therefore the responsibility of the organizer and the management to understand the motivation and satisfaction of the volunteers, which will lead to new volunteers for future sporting events. Understanding the motivations of volunteers and ensuring that they can successfully accomplish the different roles required to achieve their goals is challenging. In order to recruit and retain enough volunteers at sporting events, it is important to understand clearly motivating factors that lead to volunteer satisfaction, to develop a successful volunteer retention strategy so that the organizer can recruit and keep enough volunteers at sporting events. Nevertheless, with these limitations, this study will highlight the motivational factors that can affect volunteering. The researcher's project should therefore build on the ideas that emerge from the theory of self-determination (SDT). The SDT is applied in this conceptual research paper to discuss the volunteers’ motivation to volunteer for special sporting event using VMS-ISE motivation scale. The volunteers' satisfaction with volunteering at special sporting events is also measured. This research ends with a conceptual framework in which motivational factors and the satisfaction of volunteers are discussed.

Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 482
Author(s):  
Juan Du ◽  
Mei-Yen Chen ◽  
Yu-Feng Wu

This study examines the impact of word of mouth (WOM) communication through social media and how it affects satisfaction with the Summer Universiade in Taipei. This study hopes to understand the usage characteristics of social media among university students and the implementation of social media and their effectiveness as a marketing strategy for sport organization. The hypotheses were verified using a survey of 572 university students from four universities that hosted competitions for the Summer Universiade Games. Data were analyzed using t test, Pearson’s correlation analysis and two-way ANOVA analysis. The results indicated that WOM has impacted satisfaction via social media, and the level of understanding of sporting events was significantly affected by WOM communication and overall satisfaction. Moreover, gender showed no significant differences in WOM communication and overall satisfaction with sporting events. However, male participants had significantly higher value in WOM dissemination than female respondents. In addition, the spectators’ understanding of the sporting event on WOM communication and overall satisfaction was not affected by the continued use of social media. Suggestions are provided, including sufficient sports marketing and service quality from the organizers, in order to maintain good sports events and enhance spectators’ feelings.


2021 ◽  
pp. 135481662110290
Author(s):  
Bala Ramasamy ◽  
Howei Wu ◽  
Matthew Yeung

Hosting sports events to attract international tourists is a common policy practised by many host governments. Hosting mega-sports events like the Olympics is said to leave a legacy that could impact the attractiveness of a country/city in the long term. However, the opportunity to host these mega-events is limited and expensive. This study considers the economic impact of hosting annual international sporting events, specifically the extent to which Formula 1, ATP Tennis and PGA Golf can attract international tourists. Using monthly data from 1998 to 2018, we show that the effect differs from one sport to another within a country and the same sport across countries. Hosting the Formula 1 is most effective for Canada but has no significant impact in Australia and the United Kingdom. ATP Tennis and PGA Golf have a significant impact on at least two countries. Policy-makers must consider carefully the sport that gives the best bang-for-the-buck.


2020 ◽  
Vol 12 ◽  
pp. 100-105
Author(s):  
D. A. Bezborodov ◽  
◽  
R. M. Kravchenko ◽  

The article deals with issues related to the characteristics of the qualification of causing injury or death to an athlete during sports events. The article analyzes the possibility of applying the provisions of certain circumstances that exclude the criminality of the act. Take into account that the relationship between the participants of sports competitions and sports training, while relationships at the same time are not regulated by the law and sports regulations sports, and the internal rules of sports organizations, defining the organization of the training process. Therefore, the issues related to the influence of special rules regulating the procedure for conducting sports competitions and other sporting events on the features of criminal liability (in particular, guilt), both athletes and other persons who ensure the conduct of sports events, are studied specifically. It is taken into account that modern legislation and law enforcement often ignores this requirement, which, in particular, is expressed in the failure to include the facts of sports injuries in the list of crimes in the field of sports. First of all, the article analyzes the issues of criminal-legal assessment of an athlete's act in the event of injury to health or death to another athlete, given that in sports, harm is usually caused unintentionally, by negligence. Therefore, the work analyzes the risks, harm to health, as well as measures that should have been taken by the organizers of the competition to avoid causing harm, taking into account that all these issues are evaluative. The characteristic of harming an athlete while observing the rules of events by his opponent is given. The question of how the rules relating to a particular sport can exempt a person from liability for causing harm is being investigated.


2016 ◽  
Author(s):  
◽  
Zack Bowersox

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] International sporting events like the Olympics and FIFA World Cup generate a great deal of attention for the athletes, the games, and for the nations that host these events. Hosting can be very prestigious for a nation, yet not all hosts are apt to be strict observers of international norms regarding human rights and human security. In these instances, the tourists who travel to see the event, and the media that broadcasts it, are better able to observe the poor behavior of a state who would rather use this opportunity to increase its international standing. Are host nations apt to improve their behavior for the sake of an international sporting event? Are they more responsive to the international criticism of their behavior when hosting an event? This research finds that states are in fact more responsive to international rights criticism, and, for the duration of the event are better observers of human rights. Yet, this positive effect is only apparent for the duration of the event.


2019 ◽  
Vol 20 (1) ◽  
pp. 127-142
Author(s):  
Taeyeon Oh ◽  
Jihyeon Oh ◽  
Junhee Kim ◽  
Kisung Dennis Kwon

PurposeThe purpose of this paper is to investigate the perception of public and private officers of stakeholder at the PyeongChang Winter Olympic Games 2018. This event was selected as the subject of this research as it is the most recent mega-scale international sporting event and, given that the organizing committee (OC) is currently operating, it afforded a unique opportunity to investigate the staff of the organization. To clarify the research questions, this research identified stakeholders of Olympic Games.Design/methodology/approachThe research questions were examined by a stakeholder analysis that measured and compared perceptions conducted according to the stakeholder theory (Freeman, 2010) and previous research (Naraine et al., 2016).FindingsThis study identifies eight stakeholders of the 2018 Winter Olympic Games: the OC, the International Olympics Committee, National Olympic Committee, central government, local government, media, sponsors and non-government organizations. The authors pointed out that public officers are more sensitive to the opinions and movements of community members than private staff. Conversely, the authors found that the private staffs regard the media and influential stakeholders as more important compared with public officers.Originality/valueBased on the findings from the Olympics committee, this study contributes to the academic literature related to sporting events and their stakeholders by providing the most up-to-date identification of stakeholders.


2008 ◽  
Vol 22 (5) ◽  
pp. 603-627 ◽  
Author(s):  
Laura Misener ◽  
Daniel S. Mason

This article examines the coalitions undergirding comprehensive sport-centered growth agendas in three cities actively pursuing sporting event development strategies: Edmonton, Canada; Manchester, United Kingdom; and Melbourne, Australia. Using DiGaetano and Klemanski’s (1999) study of modes of urban governance as a starting point, we review each city’s urban political economy, urban governing agenda, and urban governing alliances. We then discuss whether coalitions in each of the cities can be identified as regimes, by examining the conditions required for the presence of regimes developed by Dowding (2001). Results suggest the presence of regimes in each city, which can be best described using Stoker and Mossberger’s (1994) symbolic regime, developed in their typology of regimes for cross-national research. However, the cities differ slightly, with Edmonton exhibiting the characteristics of a progressive version of a symbolic regime, whereas Manchester and Melbourne more closely resemble urban revitalization regimes.


Nutrients ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 1670 ◽  
Author(s):  
Joerg Koenigstorfer

To date, there is little knowledge about how experiences in childhood frame adults’ food and drink consumption patterns in the context of attending sporting events as spectators. Therefore, the goal of this study was to explore the childhood memories of adults when they visited sporting events and find out whether and why this particular setting makes individuals indulge in unhealthy food. The study comprises two components: Study 1 and Study 2. In Study 1, 30 individuals recalled their childhood experiences of sport stadium visits at the age of ten years or younger. Inductive coding of the stories revealed that on-site enjoyment is an important factor that may lead to unhealthy food consumption. In Study 2 (n = 240), the effect of enjoyment on the intentions to eat unhealthy versus healthy food at sporting events was tested empirically and contrasted with two other leisure-time activities. The results of the experiment revealed that it is not enjoyment, but the visit to sporting or music events (versus a flea market) that increased the preference for unhealthy versus healthy foods. Implications to decrease (increase) the preference for unhealthy (healthy) food in these particular settings against the background of childhood experiences can be drawn.


2016 ◽  
Vol 5 (1) ◽  
pp. 69-94 ◽  
Author(s):  
Bernat López ◽  
Helle Kettner-Høeberg

The Vuelta a España is one of the three cycling Grand Tours, a long-established (first staged in 1935) and global sports mega event. Nonetheless, in the mid-noughties, it went through a financial and identity crisis, which culminated with the French company, Amaury Sport Organisation (ASO), the organizer of the Tour de France, taking over the Spanish race in 2008. This research, an in-depth case study based on semistructured interviews and analysis of all the relevant corporate documentation and online activity, aims at shedding light on how the new ASO management has refloated the race through a reinforcement of its globalization and mediatization, on the lines of the managerial policies already in place for the Tour de France since the early 80s. This article also proposes a small theoretical refinement of the “mega sporting event” concept, moving from a binary, yes–not typology, to a four-level scale including micro (local), meso (provincial/subnational), macro (national or regional), and mega (global) sporting events. In this sense, this article concludes that the communication strategies set up by the new ASO management have pushed the Vuelta beyond the macro and towards the mega level.


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