Public Perception of Costs Associated with Major Sporting Events

2014 ◽  
pp. 945-959
Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho
Keyword(s):  
Singular Point ◽  
Public Perception ◽  
Social Impact ◽  
Sporting Events ◽  
Large Cities ◽  
Sports Events ◽  
Sporting Event ◽  
The Social ◽  
The Impact ◽  
The City

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.

Public Perception of Costs Associated with Major Sporting Events

2014 ◽  
pp. 1-15
Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho
Keyword(s):  
Singular Point ◽  
Public Perception ◽  
Social Impact ◽  
Sporting Events ◽  
Large Cities ◽  
Sports Events ◽  
Sporting Event ◽  
The Social ◽  
The Impact ◽  
The City

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.

Social impact of a participative small-scale sporting event

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos
Keyword(s):  
Sense Of Belonging ◽  
Social Impact ◽  
Small Scale ◽  
Sporting Events ◽  
City Image ◽  
Content Type ◽  
Social Collaboration ◽  
Sporting Event ◽  
The Social ◽  
The City

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

Social impact of major sports events perceived by host community

2016 ◽  
Vol 17 (1) ◽  
pp. 78-91 ◽  
Author(s):  
Dongfeng Liu
Keyword(s):  
Social Impact ◽  
Host Community ◽  
Impact Factors ◽  
International Exchange ◽  
Infrastructure Development ◽  
Content Type ◽  
Sports Events ◽  
The Social ◽  
Local Residents ◽  
The Impact

Purpose – The purpose of this paper is to examine the social impact of major sports events perceived by host city residents using Shanghai as an example. Design/methodology/approach – Exploratory factor analysis based on 450 valid questionnaires. Findings – Research revealed six impact factors including four positive ones: “image and status,” “international exchange and cooperation,” “economic and tourism development,” and “infrastructure development.” In addition, two negative ones are also identified as “inconvenience of life” and “environment pollution and security concern.” Taken as a whole, the local residents in Shanghai have a relative positive perception of the impact of major sports events. Four out of six impact factors were significantly predictive of the attitude toward future bidding of major sports events. Originality/value – The existing literature mainly examined social impact of specific events through case study, and little is known about the overall perception of major sports events in general. Accordingly, this paper seeks to bridge the gap by taking an event portfolio approach using Shanghai as an example.

scholarly journals El impacto de un evento deportivo mediano: percepción de los residentes de la comunidad de acogida (The impact of a medium-size sporting event: The host community perceptions)

Retos ◽  
2015 ◽  
pp. 88-93
Author(s):  
David Parra Camacho ◽  
Ferran Calabuig Moreno ◽  
Vicente Añó Sanz ◽  
Daniel Ayora Pérez ◽  
Juan Manuel Núñez Pomar
Keyword(s):  
Cluster Analysis ◽  
Social Impact ◽  
Host Community ◽  
Medium Size ◽  
Medium Scale ◽  
Work Related ◽  
Sports Events ◽  
Sporting Event ◽  
Socio Economic Impact ◽  
The Impact

El objetivo de este estudio es conocer las percepciones de los residentes de una ciudad sede sobre un evento deportivo de mediana escala, como es el Open 500 de tenis de Valencia, a través de la identificación de grupos cuya actitud hacia este evento sea similar. Después de la realización de la encuesta se aplicó un análisis factorial exploratorio que permitió agrupar la escala de 23 ítems en cuatro factores: impacto socio-cultural y deportivo, impacto en el desarrollo urbano y las infraestructuras, impacto socio-económico e impacto en la imagen y la promoción. En segundo lugar, se realizó un análisis clúster combinando métodos jerárquicos y no jerárquicos, que permitió encontrar tres grupos de residentes: Favorables, Moderados y Desfavorables. Finalmente se observaron las características del perfil y las diferencias entre los grupos de residentes. Los resultados mostraron que el grupo de ciudadanos favorable al evento era bastante reducido en comparación con los otros dos colectivos. También, se encontraron diferencias estadísticamente significativas en las variables relacionadas con el interés por el deporte, la asistencia al acontecimiento, el grado de afición por el tenis, el respaldo a la celebración del evento, el trabajo vinculado al sector del turismo o los eventos y la identificación con la política de eventos deportivos. Los resultados de este estudio proporcionan una información útil a los organizadores de eventos deportivos y autoridades para comprender y atender mejor las necesidades y demandas de los ciudadanos.Palabras clave: evento deportivo mediano, percepción de los residentes, impacto social, análisis clúster.Abstract: The aim of this study was to determine the residents perceptions of a city based on a medium-scale sporting event, such as tennis Open 500 Valencia, through the identification of groups whose attitude toward this event is similar. After completing the survey, an exploratory factor analysis was performed grouping the 23-item scale in four factors: socio-cultural and sports impact, infrastructure and urban impact, socio- economic impact and impact on the image and promotion. Second, cluster analysis was performed combining hierarchical and non-hierarchical methods, which allowed finding three groups of residents: Favorable, Moderate and Unfavorable. Finally, profile observed characteristics and differences between groups of residents. The results showed that the group of citizens with a favorable attitude towards the event was relatively small compared to the other two groups. Also, statistically significant differences were found in the variables related to the interest in the sport, event attendance, degree of fondness for tennis, supporting the event, the work related to tourism or events and the identification with sports events policy. The results of this study provide useful information for sports event organizers and authorities to understand and better meet the needs and demands of citizens.Key words: medium-scale sporting event, residents’ perceptions, social impact, cluster analysis.

scholarly journals Mega-Para-Sporting Event Social Impacts Perceived by Tokyo Residents: Comparison of Residents’ Vitality

2021 ◽  
Vol 13 (16) ◽  
pp. 9311
Author(s):  
Rei Yamashita
Keyword(s):  
Structural Equation ◽  
Social Impact ◽  
Social Impacts ◽  
Sporting Events ◽  
Educational Benefits ◽  
Sporting Event ◽  
The Social ◽  
Confirmatory Factor ◽  
The Relationship ◽  
Practical Implications

There is a global shift in hosting international sporting events, and this is insisted to have social impacts on the host residents and increase their vitality and empowerment. From the academic perspective, numerous studies have revealed the social impacts of hosting mega-sporting events in several contexts. However, research remains scarce in the area of mega-para-sporting events. Therefore, this study examines the relationship between residents’ perceived social impact and supporting intention. Additionally, comparing the levels of vitality were also revealed. Conducting a confirmatory factor analysis and structural equation modelling using group comparison, this study revealed educational benefits as a new insight for hosting a para-sporting event, and their perception differed by the residents’ vitality level. Theoretical and practical implications are discussed.

scholarly journals A Small-Scale Event and a Big Impact—Is This Relationship Possible in the World of Sport? The Meaning of Heritage Sporting Events for Sustainable Development of Tourism—Experiences from Poland

2018 ◽  
Vol 10 (11) ◽  
pp. 4289 ◽  
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Joanna Poczta
Keyword(s):  
Sustainable Development ◽  
Social Impact ◽  
Positive Impact ◽  
Tourism Industry ◽  
Small Scale ◽  
Sporting Events ◽  
Sporting Event ◽  
Horse Riding ◽  
The World ◽  
The Impact

The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.

scholarly journals The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event

Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 482
Author(s):  
Juan Du ◽  
Mei-Yen Chen ◽  
Yu-Feng Wu
Keyword(s):  
Social Media ◽  
University Students ◽  
Word Of Mouth ◽  
Sporting Events ◽  
Sports Events ◽  
Sporting Event ◽  
Use Of Social Media ◽  
Level Of Understanding ◽  
Word Of Mouth Communication ◽  
The Impact

This study examines the impact of word of mouth (WOM) communication through social media and how it affects satisfaction with the Summer Universiade in Taipei. This study hopes to understand the usage characteristics of social media among university students and the implementation of social media and their effectiveness as a marketing strategy for sport organization. The hypotheses were verified using a survey of 572 university students from four universities that hosted competitions for the Summer Universiade Games. Data were analyzed using t test, Pearson’s correlation analysis and two-way ANOVA analysis. The results indicated that WOM has impacted satisfaction via social media, and the level of understanding of sporting events was significantly affected by WOM communication and overall satisfaction. Moreover, gender showed no significant differences in WOM communication and overall satisfaction with sporting events. However, male participants had significantly higher value in WOM dissemination than female respondents. In addition, the spectators’ understanding of the sporting event on WOM communication and overall satisfaction was not affected by the continued use of social media. Suggestions are provided, including sufficient sports marketing and service quality from the organizers, in order to maintain good sports events and enhance spectators’ feelings.

scholarly journals Resolusi Konflik Sosial melalui Pendekatan Komunikasi di Lingkungan Monjok dan Karang Taliwang Kota Mataram

2019 ◽  
Vol 9 (2) ◽  
pp. 210-234
Author(s):  
Siti Nurul Yaqinah
Keyword(s):  
Conflict Resolution ◽  
Economic Impact ◽  
Social Impact ◽  
Social Conflict ◽  
Third Party ◽  
Extra Time ◽  
The Social ◽  
Communication Approach ◽  
The Impact ◽  
The City

The conflict is one of the phenomena that occurs as part of the dynamics of thecommunity. Among the social conflict that rooted strongly in the community of the city ofMataram was the conflict Monjok and Karang Taliwang. Therefore, this research aims toknow the background of the occurrence of social conflict, the impact of conflict on thelives of communities and communications in an effort to approach conflict resolution inan environment of Monjok and Karang Taliwang. This research uses a qualitativedescriptive method, data obtained through interviews, observation and documentation.The analysis used was the reduction of the data, the presentation of data, and thewithdrawal of the conclusion. To test the validity of the data, the researchers conductingthe study, extra time triangulation of methods and sources, and the associatedexamination. The results obtained in this study are a conflict that occurs between thecitizens of Monjok and Karang Taliwang triggered by the removal of the trash containerby Karang Taliwang minimal coordination and dissemination so as to trigger the action of the destruction caused by the citizens Monjok. Another trigger is a young man's disputeand the existence of a third party that provokes the situation for transferability. So, theimpact on the conflict; psychological society, communication, economic impact andstalled social impact. Therefore, some approaches used in handling the conflict approachis communication through Consolas, the communication approach through negotiationsor deliberations, approach to communication through mediation and communicationapproaches involving stakeholders.

Impact of European Junior Swimming Championships in Poznan on Tourism and City Image in the opinion of Athletes

2017 ◽  
Vol 22 ◽  
pp. 65-71
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Mateusz Rozmiarek
Keyword(s):  
Sample Size ◽  
Random Sampling ◽  
Positive Impact ◽  
Simple Random Sampling ◽  
Likert Scale ◽  
Sporting Events ◽  
Sporting Event ◽  
The Impact ◽  
The City

The purpose of this article is to examine tourist behaviour of participants of the European Junior Swimming Championships in Poznan and to examine the opinions of participants regarding this sporting event on its influence on the image of the city. Through the use of simple random sampling, a number of 210 swimmers participated in the study during the European Junior Swimming Championships held in 2013 in Poznan, Poland. Methods of the study included a diagnostic survey, a standardized interview technique and an interview questionnaire. All questions were closed-ended in nature and were analysed using the Likert-scale. Results show that more than 60% of respondents claimed that the European Junior Swimming Championships has positive impact on the image of the city of Poznan. More than 70% of them rated the impact of the event on the city to be 10.0 (on the Likert-scale). More than 70% of athletes participated in tourist activities such as sightseeing (70.7%). The average rating of satisfaction of the event was rated at 8.8 (Likert-scale) and 82.8% of athletes claimed they would return to Poznan in the future. The survey results additionally indicated gaps regarding the city’s cultural offers for tourists during the sporting event. A sample of 210 swimmers completed the questionnaire. The sample was selected in such a way as to ensure proper representation of the obtained results. Simple random sampling, which is a draw without return, was used. Information on the expected number of participants was used to determine the sample size. Calculations were used for the sample size, for the finite population. It was assumed that the maximum error of estimation (e) at a 95% confidence level did not exceed 4%. Results of this empirical case study provide a source of information for event organisers, and those responsible for the development of sport and tourism on the scale of impact of international sporting events. While most research participants in the current literature were sports fans, this study addressed the topic from the perspective of active participants of the event (e.g. athletes). The paper presents the results of empirical research, case study – European Junior Swimming Championships.

scholarly journals RESOLUSI KONFLIK SOSIAL MELALUI PENDEKATAN KOMUNIKASI DI LINGKUNGAN MONJOK DAN KARANG TALIWANG KOTA MATARAM

MEDIAKITA ◽  
2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Siti Nurul Yaqinah
Keyword(s):  
Conflict Resolution ◽  
Social Impact ◽  
Social Conflict ◽  
Third Party ◽  
The Social ◽  
Qualitative Descriptive ◽  
Communication Approach ◽  
The Impact ◽  
The City ◽  
Descriptive Method

The conflict is one of the phenomena that occurs as part of the dynamics of the community. Among the social conflict that rooted strongly in the community of the city of Mataram was the conflict Monjok and Karang Taliwang. Therefore, this research aims to know the background of the occurrence of social conflict, the impact of conflict on the lives of communities and communications in an effort to approach conflict resolution in an environment of Monjok and Karang Taliwang. This research uses a qualitative descriptive method, data obtained through interviews, observation and documentation. The analysis used was the reduction of the data, the presentation of data, and the withdrawal of the conclusion. To test the validity of the data, the researchers conducting the study, extra time triangulation of methods and sources, and the associated examination. The results obtained in this study are a conflict that occurs between the citizens of Monjok and Karang Taliwang triggered by the removal of the trash container by Karang Taliwang minimal coordination and dissemination so as to trigger the action of the destruction caused by the citizens Monjok. Another trigger is a young man’s dispute and the existence of a third party that provokes the situation for transferability. So, the impact on the conflict; psychological society,communication, economic impact and stalled social impact. Therefore, some approaches used in handling the conflict approach is communication through Consolas, the communication approach through negotiations or deliberations, approach to communication through mediation and communication approaches involving stakeholders.Keywords: Conflict Resolution, Social Conflict, Communication

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