scholarly journals The Influence of Marketing Statements Found in Women’s Cosmetic Products to Their Mindset in Determining the Definition of Beauty

2018 ◽  
Vol 1 (2) ◽  
pp. 17-25
Author(s):  
Amelia Yuli Astuti ◽  
Febi Oktisyafyeni
Keyword(s):  
Speech Act ◽  
Bright Light ◽  
Visual Media ◽  
Speech Act Theory ◽  
William Morris ◽  
Cosmetic Products ◽  
Theory Of Meaning ◽  
Light Skin ◽  
John Langshaw Austin ◽  
Definition Of

This journal discusses about the influence of the marketing statements found in women’s cosmetic products to their mindset in determining the definition of beauty. The writer takes the data from the marketing statements that happened in the commercial advertisements of four most used and commonly shown in audio visual media, such as television, which are Pond’s, Citra, Shinzui, and Garnier. The Technique of collecting the data of this thesis is the observation technique which then continued by writing down the conversatios that includes the marketing statements of the commercial advertisements into a form of a transcription. The writer uses the speech-act theory by John Langshaw Austin to analyze the influence of the marketing statements which presented through the conversations in the commercial advertisements, the theory of signs by Charles William Morris to analyze the signs that showed up in the commercial advertisements, and the theory of meaning by Charles Kay Ogden and Ivor Amstrong Richards to analyze the meaning of the symbols of signs that showed up in both the conversations and the narration. The result of this study shows that in every part of those products commercial advertisements, the marketing statements always try to influence the women to believe that indeed having white/bright/light skin means beautiful.

Surat Jerami di Meja Austin

2017 ◽  
Vol 4 (2) ◽  
pp. 257-279
Author(s):  
Abel Kristofel Aruan
Keyword(s):  
Speech Act ◽  
Speech Act Theory ◽  
James I ◽  
Performative Utterance ◽  
Illocutionary Act ◽  
John Langshaw Austin ◽  
Epistle Of James ◽  
Original Audience ◽  
Linguistic Ontology ◽  
Perlocutionary Act

Many hermeneutical approaches have been developed in response to interpretive difficulties arising from the reading of text, especially sacred writings. The linguistic ontology developed by John Langshaw Austin (1911-1960) might offer a novel perspective for “reading” such an utterance. For Austin, there are multiple kinds of speech effected in the instance of human uttering. A given action therefore results out of a person’s given speech. Austin terms “performative utterance” that action performed by way of speech. Further explicating his speech-act theory, Austin outlines that the action exemplified by a given speech are, in fact, three simultaneous acts—first the “locutionary act,” as the compilation of the particular words uttered; next the “illocutionary act,” as the force rendered by this given speech; then the “perlocutionary act,” as the effect consequentially achieved upon a speech’s audience. By proposing that Austin’s approach be deployed to interpret the Epistle of James, I consider a number of ways in which such an interpretation would be demonstrably enriched via speech-act theory. I contend that an interpreter of James’ letter must distinguish among the three kinds of acts being performed in the work of the epistolary author. The culminating aim, then, is to discern what outcomes might have been intended by the epistolary author, in relation to the letter’s original audience.

scholarly journals Sites of translation in digital reporting

2018 ◽  
Vol 31 (7) ◽  
pp. 2006-2030 ◽  
Author(s):  
Joanne Locke ◽  
Nick Rowbottom ◽  
Indrit Troshani
Keyword(s):  
Design Methodology ◽  
Speech Act ◽  
Accounting Standards ◽  
Speech Act Theory ◽  
Machine Language ◽  
Content Type ◽  
Interpretive Approach ◽  
Key Sites ◽  
Definition Of ◽  
A Site

PurposeThe purpose of this paper is to analyse the process by which “analogue” corporate reports produced under a “paper paradigm” are translated into a machine language as required by digital reporting. The paper uses Austin and Searle’s linguistic speech act theory to examine how digitally translating reporting information into atomised data affects the infrastructure and practice of accounting.Design/methodology/approachExtensive interview and observation evidence focussed on the IFRS Foundation’s digital reporting project is analysed. An interpretive approach is informed by the concepts of L compatibility, illocution and perlocutionary acts which are drawn from speech act theory.FindingsTwo key sites of translation are identified. The first site concerns the translation of accounting standards, principles and practices into taxonomies for digital tagging. Controversies arise over the definition of accounting concepts in a site populated by accounting and IT-orientated experts. The second site of translation is in the routine production and dissemination of digital reports which impacts the L compatibility between preparers and users.Originality/valueThe paper highlights a previously unexplored field of translation in accounting and contributes a unique perspective that demonstrates that machine translation is no longer marginalised but is the “primary” text with effects on the infrastructure and practice of accounting. It extends speech act theory by applying it to the digital domain and in the context of translation between languages.

Linguistic Evidentials and the Law of Hearsay

2021 ◽  
pp. 157-168
Author(s):  
Lawrence M. Solan
Keyword(s):  
Natural Language ◽  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
The Other ◽  
Legal Evidence ◽  
The Law ◽  
John Langshaw Austin ◽  
The One ◽  
The Relationship

This chapter explores the relationship between how natural language expresses degrees of certainty in the truth of an assertion on the one hand, and how the law handles this issue on the other. This discussion focuses, in particular, on the hearsay doctrine and on the linguistic elements identified as “evidentials:” expressions that include information about how speakers came to know the assertions they make. The hearsay rule bars certain kinds of speech acts from serving as legal evidence, in particular, assertions that report what another person earlier said, and which are offered to express the truth about the events at issue in a case. The author links the law governing hearsay in terms of speech act theory, a connection also drawn by the philosopher John Langshaw Austin, who observed that statements offered to prove the fact of the speech act rather than the truth of the matter asserted are admissible.

scholarly journals Commissive Speech Act in the Movie John Wick Chapter 2

2020 ◽  
Vol 10 (2) ◽  
pp. 31
Author(s):  
I Wayan - Juniartha
Keyword(s):  
Speech Acts ◽  
Qualitative Method ◽  
Speech Act ◽  
Speech Act Theory ◽  
Future Action ◽  
Theory Of Meaning ◽  
Observation Method ◽  
Implied Meaning ◽  
Context Of Situation ◽  
Descriptive Qualitative

Commisive is kind of speech acts that used by the speakers to commit themselves to some future course action. They express the speaker’s attention to do something on some future action. This study concerned on finding out types of commissive speech act used by characters in the movie John Wick Chapter 2, as well as analyzing the meaning of the utterances. This study applied the theory of pragmatics from Yule (1996) to find out the types of commissive speech act, theory of meaning from Thomas (1995) to analyse the implied meaning and supported by the theory of context of situation from Halliday and Hasan (1989). The data were collected by using observation method and analysed by descriptive qualitative method.  The finding is presented in formal and informal way. Our finding shows that there are four types of commisive speech acts which predominantly used by the characters in the movie John Wick Chapter 2, they are: refusal (12%), warning (48%), promise (12%) and threat (28%).    Keywords: commissive, speech act, utterance, meaning

Literature and the Parasite

2011 ◽  
Vol 5 (3) ◽  
pp. 301-323 ◽  
Author(s):  
Anders M. Gullestad
Keyword(s):  
Speech Act ◽  
Speech Act Theory ◽  
Literary Texts ◽  
Minor Literature ◽  
New Model ◽  
Michel Serres ◽  
The World ◽  
Definition Of

J. L. Austin's claim that language ‘used not seriously’ is ‘parasitic’ upon ‘normal use’ has proved a puzzle to literary scholars, who have often taken this to mean that they are not allowed to apply the insights of speech-act theory to their own object of research. This article explores how, when read together, Michel Serres’ definition of the parasite as a ‘thermal exciter’ and Deleuze's concept of ‘minor literature’ bring out the hidden potential inherent in Austin's claim. More specifically, the article argues that Austin's reference to literature as a parasitic entity might become a promising conceptual gift, allowing us to generate a new model for approaching the world-shaping potential of literary texts.

Video, algorithms and security: How digital video platforms produce post-sovereign security articulations

2017 ◽  
Vol 48 (4) ◽  
pp. 354-372 ◽  
Author(s):  
Rune Saugmann Andersen
Keyword(s):  
Digital Video ◽  
Speech Act ◽  
Visual Media ◽  
Speech Act Theory ◽  
Imagined Communities ◽  
Political Agency ◽  
The Political ◽  
Digital Videos ◽  
Media Technologies ◽  
Securitization Theory

Digital videos increasingly sustain new and older imagined communities (and enmities), and make battlefields, unfolding terror plots and emergencies public. Yet digital videos mediate security articulations following logics that are radically different from those of journalistically edited media, with consequences for how we should think of security articulation in new visual media. This article analyses how, in digital video, the combination of visible facts and the remediation logics of algorithmically governed video platforms – such as YouTube and Facebook – allow for new types of security articulations. It argues that digital video can be understood as a semiotic composite where the material semiotics of media technologies, calculated publics and spectators combines with the political semiotics of audio-visual media to condition how video articulations work as political agency. A powerful video-mediated security articulation, the #neda videos from the 2009 Iranian post-election crisis, illustrates how security articulation in digital video is not tied to the authority of a speaker and does not contain the promise of an immediate, illocutionary security effect. Drawing on securitization theory and Butler’s critique of speech act theory, this article understands such video articulations as post-sovereign security articulations.

Communication And Speech Act Theory : A Contextual Study Of Language

2016 ◽  
pp. 16
Author(s):  
Makhlouf Abdelkader ◽  
Driss Mohamed Amine
Keyword(s):  
Speech Act ◽  
Speech Act Theory ◽  
Contextual Study

New Work on Speech Acts

2018 ◽  
Keyword(s):  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
New Work ◽  
Half Century ◽  
Recent Advances ◽  
Current Thinking ◽  
Semantics And Pragmatics ◽  
Recent Developments ◽  
The Relationship

The essays collected in this book represent recent advances in our understanding of speech acts-actions like asserting, asking, and commanding that speakers perform when producing an utterance. The study of speech acts spans disciplines, and embraces both the theoretical and scientific concerns proper to linguistics and philosophy as well as the normative questions that speech acts raise for our politics, our societies, and our ethical lives generally. It is the goal of this book to reflect the diversity of current thinking on speech acts as well as to bring these conversations together, so that they may better inform one another. Topics explored in this book include the relationship between sentence grammar and speech act potential; the fate of traditional frameworks in speech act theory, such as the content-force distinction and the taxonomy of speech acts; and the ways in which speech act theory can illuminate the dynamics of hostile and harmful speech. The book takes stock of well over a half century of thinking about speech acts, bringing this classicwork in linewith recent developments in semantics and pragmatics, and pointing the way forward to further debate and research.

God’s liturgical activity

2018 ◽  
Author(s):  
Nicholas Wolterstorff
Keyword(s):  
Speech Act ◽  
Speech Act Theory ◽  
The People ◽  
Ancient Times

It is typical of Christian liturgical enactments for the people to pray and take for granted that God will act in the course of the enactment. This chapter first identifies and analyzes a number of ways in which God might act liturgically and then discusses at some length what might be meant when the people say, in response to the reading of Scripture, “This is the word of the Lord.” After suggesting that what might be meant is either that the reading presented what God said in ancient times or that, by way of the reading, God speaks anew here and now, the chapter suggests a third possibility by going beyond speech-act theory to introduce the idea of a continuant illocution in distinction from an occurrent illocution. Perhaps the reference is to one of God’s continuant illocutions.

Sentence mood

2017 ◽  
Author(s):  
Paul Portner
Keyword(s):  
Speech Act ◽  
Speech Act Theory ◽  
The Other ◽  
Major Topic

Sentence mood is the linguistic category which marks the fundamental conversational function, or “sentential force,” of a sentence. Exemplified by the universal types of declarative, interrogative, and imperative sentences (as well as by less-common types), sentence mood has been a major topic of research in both linguistics and philosophy. This chapter identifies the two main theories which address the topic, one based on speech act theory and the other on dynamic approaches to meaning. It explains and evaluates current research which uses the two theories, and identifies the most important insights which come out of each.

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