INTERPRETATION OF THE SIGNS IN THE TRADITION OF MA’BACA-BACA AMONG THE MUSLIM SOCIETY OF BUGIS BONE

This research aims to explain the signs contained in the tradition of ma'baca-baca among the Muslim society of Bugis Bone and the meaning of the signs. The research problems consist of: 1) What are the signs found in the tradition of ma'baca-baca among the Muslim society of Bugis Bone; 2) What is the meaning of the signs that exist in the tradition of ma'baca-baca among the Muslim society of Bugis Bone. To analyze these problems, the theory used is the semiotic theory of Charless Sanders Peirce, which proposes a triangle theory of meaning, linking three aspects which are the main elements, namely representamen (sign), object, and interpretant. And assisted by Bronislaw Malinowski's theory of cultural functionalism. While the research method used is a qualitative descriptive method, namely the techniques of observation, interviews, and documentation. This study resulted in the following conclusions; 1) There are 5 verbal signs and there are 18 nonverbal signs in the tradition of ma’baca-baca among Muslim society of Bugis Bone, 2) All signs contained in the tradition of ma'baca-baca have their own meanings that are interpreted and believed by the local society.

Empty Reference

We seem able to talk about things that do not exist, such as centaurs, Oliver Twist, and the highest prime. But the axiom of existence tells us that we can refer to something only if it exists, since reference is a relation. What, then, is it to which we refer in the case of non-existents? Various proxy referents are dismissed since they will either trivialize statements about non-existents or give implausible theories of meaning. Instead, we should think of our statements as being about non-existents instead of referring to them where this involves only a pretended referring. We can distinguish pretended reference from unintentional reference failure by the factive component required for genuine reference. Aboutness can be a substitute for reference and, if based on a public theory of meaning, it allows us to talk about what does not exist.

Compound Nouns Found in The Jakarta Post Website

This study is aimed to identify the types of compound nouns and analyze the meanings of compound nouns conveyed on The Jakarta Post website. Two theories applied in this study, the theory of compound proposed by Katamba and the theory of meaning proposed by Palmer. Eight articles from The Jakarta Post website were chosen as the data source. The selected articles are related to technology, lifestyle, and business from December 2020 until February 2021. Documentation method and note-taking technique used in collecting the data. The collected data was analyzed by using a descriptive qualitative method and triangulation technique. Meanwhile, in presenting the data analysis, this study used formal and informal methods. The result shows that all types of compound nouns based on the theory applied are found in the data source. The types are: noun + noun, adjective + noun, and preposition + noun. In terms of meaning, there are transparent and opaque meanings.

Précis of Uncut

Uncut is a book about two kinds of paradoxes: paradoxes involving truth and its relatives, like the liar paradox, and paradoxes involving vagueness. There are lots of ways to look at these paradoxes, and lots of puzzles generated by them, and Uncut ignores most of this variety to focus on a single issue. That issue: do our words mean what they seem to mean, and if so, how can this be? I claim that our words do mean what they seem to, and yet our language is not undermined by paradox. By developing a distinctive theory of meaning, I show how this can be.

Theory of Meaning Change in the Procedural Text Material

The background of this research is because students often confide in the researcher. They want material that is contemporary, contextual, nor merely textual. Therefore, the researcher took one of the materials about the procedural text combined with the theory of meaning change. The procedural text that the researcher used was a text about how to make crafts out of paper. The purpose of this study was to determine the benefits of the theory of meaning change in the procedural text material for class VII students. The method that researcher used in this research is descriptive analysis. The researcher took the theory of meaning change literature by Abdul Chaer. The results of this study indicate that theory of meaning change is beneficial when it is translated into procedural text material. Last, the conclusion of this research shows that theory of meaning change is beneficial when combined with procedural text material.

Kuhn’s Theory of Incommensurability: A Special Reference to Theory of Meaning

The Structure of Scientific Revolution (1962) is the famous work by Thomas Kuhn which challenged traditional understanding of science and philosophy of science. His research activities are wide-ranging; central to his notion of incommensurability are the ideas of meaning variance and lexicon, and the impossibility of translation of terms across different theories. It is closely related to the linguistic analysis of scientific language. The schematic nature of Kuhn’s work and his ongoing clarification of its key concepts fostered additional problems of understanding, interpretation, and attribution. This paper analyses the notion of scientific language in the context of incommensurability with special reference to the theory of meaning. Linguistic experts have not attempted to incorporate Kuhn’s incommensurability to address the issues related to epistemology. This Paper shows how Kuhn’s theory of incommensurability can be applied to linguistics to overcome the problems that arise due to similar lexical terms. It argues that Kuhn’s epistemological analysis of incommensurability, particularly the challenge of understanding the process of symbolization in scientific theories, when applied to linguistics can revolutionize the discipline itself which fills the existing knowledge gap.

THE MEANING OF SIGNS IN “BREAST CANCER SURVIVOR’S FIRST HAIRCUT” ULTA BEAUTY ADVERTISEMENT

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions Keywords: meaning, verbal signs, visual signs, advertisement