scholarly journals Muamalat Bank Mosque Management Training "The Best Social Marketing" Viewed From Public Relations Theories

Avant Garde ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 1
Author(s):  
Anggaraksa Adwitiya Arrazy ◽  
Juan Malik Frederick Turpyn
Keyword(s):  
Public Relations ◽  
Social Marketing ◽  
Management Training

Biomarketing strategy and tactics 101 PART I of III

2012 ◽  
Vol 18 (1) ◽  
Author(s):  
Dimitris Dogramatzis
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Social Marketing ◽  
Environmental Analysis ◽  
Pharmaceutical Research ◽  
Personal Selling ◽  
Patient Benefit ◽  
Marketing Planning ◽  
Promotional Strategies ◽  
Push And Pull

The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.1 According to the Pharmaceutical Research and Manufacturers of America appropriate marketing of medicines ensures that patients have access to the products they need and that the products are used correctly for maximum patient benefit.2 The most important promotional tools for biopharmaceutical firms are 1) personal selling, 2) advertising, 3) public relations and publicity, and 4) web promotion. Part I of this three-part article focuses on the nature of the biopharmaceutical marketing’s four P’s, the importance of marketing strategy, the conduct of environmental analysis,  and maket segmentation. Part II delves into the processes of targeting and positioning, marketing planning, as well as biopharmaceutical branding. Part III completes the series by focusing on the push and pull promotional strategies, advertising, selling, and biopharmaceutical web and social marketing. biopharmaceutical, marketing, targeting, positioning, branding, advertising

Transitioning “Upward” When “Downstream” Efforts Are Insufficient

2018 ◽  
Vol 24 (3) ◽  
pp. 151-163 ◽  
Author(s):  
D. Scott Borden ◽  
Scott I. Cohn ◽  
Christopher Gooderham
Keyword(s):  
Cluster Analysis ◽  
Public Relations ◽  
Institutional Change ◽  
Social Marketing ◽  
Return On Investment ◽  
Environmental Changes ◽  
Educational Interventions ◽  
Technological Infrastructure ◽  
Marketing Campaign ◽  
Social Marketing Campaign

This article presents the results of a social marketing campaign to encourage individuals to compost at a university dining facility. Downstream efforts were less effective than desired in changing behavior and instead, changes to patron’s environmental surroundings were instituted, leading to greater impacts. Patrons were first surveyed on their knowledge, attitudes, and stated behaviors and barriers. Cluster analysis revealed three distinct types of composters: “engaged,” “needing assistance,” and “uninterested.” Subsequent interventions were developed, primarily targeting the cluster, needing assistance. Downstream efforts to reach individuals such as modeling the desired behavior and educational interventions were not significantly beneficial. While education showed some encouraging results, a potential diminishing effect overtime was observed. Efforts to change the patrons’ environment were then implemented with changes to the systems of the facility, an individual to ask patrons to compost. A significant increase in behavior was observed. Return on investment and increased public relations were used to leverage this institutional change. Additionally, this campaign created opportunities for securing grants to improve technological infrastructure, further encouraging behavior through additional environmental changes aiming to alleviate barriers of inconvenience. Recommendations for similar campaigns aiming to transition “upward” are provided.

Biomarketing strategy and tactics 101 PART II of III

2012 ◽  
Vol 18 (3) ◽  
Author(s):  
Dimitris Dogramatzis
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Social Marketing ◽  
Environmental Analysis ◽  
Pharmaceutical Research ◽  
Personal Selling ◽  
Patient Benefit ◽  
Marketing Planning ◽  
Promotional Strategies ◽  
Push And Pull

The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to the Pharmaceutical Research and Manufacturers of America appropriate marketing of medicines ensures that patients have access to the products they need and that the products are used correctly for maximum patient benefit. The most important promotional tools for biopharmaceutical firms are 1) personal selling, 2) advertising, 3) public relations and publicity, and 4) web promotion. Part I of this three-part article focuses on the nature of the biopharmaceutical marketing’s four P’s, the importance of marketing strategy, the conduct of environmental analysis,  and maket segmentation. Part II delves into the processes of targeting and positioning, marketing planning, as well as biopharmaceutical branding. Part III completes the series by focusing on the push and pull promotional strategies, advertising, selling, and biopharmaceutical web and social marketing.

scholarly journals SOCIAL MARKETING IN PUBLIC ADMINISTRATION OF SOCIAL SERVICE INSTITUTIONS

2019 ◽  
Vol 8 (6) ◽  
Author(s):  
Hryhoriy Bukanov ◽  
Alla Kolesnyk ◽  
Oksana Tashkinova ◽  
Viacheslav Kotlubai ◽  
Viktor Koval
Keyword(s):  
Public Relations ◽  
Public Administration ◽  
Social Services ◽  
Social Marketing ◽  
Social Service ◽  
Effective Means ◽  
Medical Problems ◽  
Social Organizations ◽  
The Social ◽  
Social Advertising

The following conclusions can be drawn from the theoretical analysis and the results of the expert survey. Firstly, it is substantiated that social marketing is an effective mechanism for public administration of social organizations in Ukraine, and that public relations and social advertising are the leading technologies. Secondly, it is determined that the leading task of public relations in public administration is to develop concepts of social advertising and the formation of a positive image of the social service through information and advertising campaign on social services. Thirdly, it has been found that the more effective means of advertising the activities of social organizations are: TV and radio advertising; placement of articles in specialized (local printed) editions; booklets, memos, other handouts, and the main issues that should be covered in social advertising are: addiction, socio-economic problems, medical problems, problems of vulnerable sections of the population.

Integrating Public Relations and Social Marketing

2017 ◽  
pp. 254-279
Author(s):  
Saadet Uğurlu
Keyword(s):  
Social Media ◽  
Health Education ◽  
Mass Media ◽  
New Media ◽  
Public Relations ◽  
Social Marketing ◽  
Focal Point ◽  
Theoretical Research ◽  
Shopping Malls ◽  
The Right

This chapter discusses how new media turns individuals into medium, the changing face of brand communication, and works as a handmaiden in producing the right content for mass media with data management. A theoretical research with a qualitative analysis is conducted by analyzing the content methods used in new and social media in various sectors (such as construction, tourism, shopping malls, retail, health, education, etc.), from 1991 to 2015, while the focal point will be to emphasize how reputation can be managed online.

Integrating Public Relations and Social Marketing

2012 ◽  
Vol 18 (2) ◽  
pp. 135-151 ◽  
Author(s):  
Beth Sundstrom
Keyword(s):  
New Media ◽  
Public Relations ◽  
Behavior Change ◽  
Social Marketing ◽  
Communication Function ◽  
Health Organization ◽  
The Relationship ◽  
Depth Interviews

This study examined the relationship between public relations and social marketing in a nonprofit health organization. A case study was conducted, in which internal and external organizational documents, archival records, and artifacts were analyzed and four in-depth interviews were completed. Evidence showed that public relations and social marketing were integrated into the organization’s communication function. Findings provided evidence for a tactical paradigm of public relations, which emphasizes publicity and promotion, as well as a situational approach to messaging and communication functions. The organization engaged the new two-way model of symmetry through cultivating relationships and two-way dialogue. These findings suggest the importance of social marketing approaches to behavior change and relationship cultivation strategies. This case study highlights the success of social marketing initiatives, and the opportunity for social marketing and public relations to evolve together in a new media context.

Biomarketing strategy and tactics 101 PART III of III

2012 ◽  
Vol 18 (4) ◽  
Author(s):  
Dimitris Dogramatzis
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Social Marketing ◽  
Environmental Analysis ◽  
Pharmaceutical Research ◽  
Personal Selling ◽  
Patient Benefit ◽  
Marketing Planning ◽  
Promotional Strategies ◽  
Push And Pull

The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. According to the Pharmaceutical Research and Manufacturers of America appropriate marketing of medicines ensures that patients have access to the products they need and that the products are used correctly for maximum patient benefit. The most important promotional tools for biopharmaceutical firms are 1) personal selling, 2) advertising, 3) public relations and publicity, and 4) web promotion. Part I of this three-part article focuses on the nature of the biopharmaceutical marketing’s four P’s, the importance of marketing strategy, the conduct of environmental analysis,  and maket segmentation. Part II delves into the processes of targeting and positioning, marketing planning, as well as biopharmaceutical branding. Part III completes the series by focusing on the push and pull promotional strategies, advertising, selling, and biopharmaceutical web and social marketing.

scholarly journals Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5®campaign

2008 ◽  
Vol 11 (3) ◽  
pp. 314-320 ◽  
Author(s):  
Christina M Pollard ◽  
Margaret R Miller ◽  
Alison M Daly ◽  
Kathy E Crouchley ◽  
Kathy J O’Donoghue ◽  
...  
Keyword(s):  
Public Relations ◽  
Social Marketing ◽  
Vegetable Consumption ◽  
Public Health Intervention ◽  
Evaluation Framework ◽  
Fruit And Vegetables ◽  
Fruit And Vegetable ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Western Australian

AbstractObjectiveThe Western Australian Health Department’s Go for 2&5® campaign aimed to increase adults’ awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years.DesignThe multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-sale), public relations events, publications, a website (www.gofor2and5.com), and school and community activities. Campaign development and the evaluation framework were designed using health promotion theory, and assessed values, beliefs, knowledge and behaviour. Two independent telephone surveys evaluated the campaign: the Campaign Tracking Survey interviewed 5032 adults monitoring fruit and vegetable attitudes, beliefs and consumption prior to, during and 12 months after the campaign; and the Health & Wellbeing Surveillance System surveyed 17 993 adults between 2001 and 2006, continuously monitoring consumption.SettingPopulation public health intervention–social marketing campaign in Western Australia, population of 2 010 113 in 2005.SubjectsAdults in the Perth metropolitan area.ResultsThe campaign reached the target audience, increasing awareness of the recommended servings of fruit and vegetables. There was a population net increase of 0.8 in the mean number of servings of fruit and vegetables per day over three years (0.2 for fruit (1.6 in 2002 to 1.8 in 2005) and 0.6 for vegetables (2.6 in 2002 to 3.2 in 2005), significant at P < 0.05).ConclusionSustained, well-executed social marketing is effective in improving nutrition knowledge, attitudes and consumption behaviour. The Go for 2&5® campaign provides guidance to future nutrition promotion through social marketing.

Sign in / Sign up

Export Citation Format

Share Document