scholarly journals GREEN MARKETING AS AN EFFECTIVE TOOL TO PERFORM CSR IN THE POST COVID ERA: A THEORETICAL PERSPECTIVE

2021 ◽  
pp. 39-42
Author(s):  
Soumyajit Das ◽  
Sreemoyee Ghosh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Changes ◽  
Theoretical Perspective ◽  
Green Marketing ◽  
Standard Of Living ◽  
Marketing Environment ◽  
Marketing History ◽  
Corporate Social ◽  
Social Causes

The concept of Green Marketing is focused on finding out new opportunities and to ensure better standard of living with sustainable development.The expectation of society for going green has boosted the concept of Green Marketing as a tool for Corporate Social Responsibility. Organizations always try to find out new opportunities and threats constantly presented by the marketing environment and simultaneously understand the importance of adapting to new practices. Green Marketing can be used as a tool to substantiate the CSR responsibilities of the firms and at the same time fulfilling market objectives.Covid-19 pandemic has opened a new window for businesses to shift towards a genuine and authentic CSR initiative and contribute to address urgent global, social and environmental challenges. Therefore the Covid-19 pandemic can lead to significant environmental changes in the modern marketing history,which can create a profound impact on Corporate Social Responsibility (CSR) and basic marketing philosophy. This paper attempts to explain the concept of Green Marketing as a tool for CSR with few examples of companies coming forward towards various social causes in the Post Covid era.

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals The Impact of Environmental Corporate Social Responsibility on Enterprise Performance——Implications for Sustainable Development Strategy

2021 ◽  
Vol 251 ◽  
pp. 02072
Author(s):  
Ao Xiangyuan ◽  
Ong Tzesan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
Positive Impact ◽  
Mainland China ◽  
Green Marketing ◽  
Enterprise Performance ◽  
Short Term ◽  
Corporate Social ◽  
The Impact

This paper selected 119 listed companies from 2008 to 2018 in mainland China as samples, aiming to further explore the different impacts of environmental corporate social responsibility (ECSR) on corporate performance in the long and short term, and explore the mediating role of corporate green marketing performance. The results show that CSR has a significant impact on the return on assets and enterprise value in the short term. In the long-term, the adoption of green marketing innovation has a positive impact on enterprise performance. In general, the results of this paper are of great significance for managers and external investors to implement decisions. In addition, the research results can help enterprises improve their environmental responsibility and green innovation in order to improve their competitiveness.

scholarly journals Talking into (non)existence: Denying or constituting paradoxes of Corporate Social Responsibility

2017 ◽  
Vol 71 (5) ◽  
pp. 668-691 ◽  
Author(s):  
Jochen Hoffmann
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Meta Analysis ◽  
Theoretical Perspective ◽  
Future Research ◽  
Organizational Research ◽  
Proactive Management ◽  
Paradoxical Thinking ◽  
Corporate Social ◽  
Academic Discourses

Organizations can be understood as sites of persistent tensions between equally legitimate claims. In other words, organizations may be paradoxical. However, paradoxes do not pre-exist as a matter of fact. This article investigates how dominant academic discourses either constitute or deny potential paradoxes of Corporate Social Responsibility. It follows the theoretical perspective of CCO – Communication Constitutes Organizations and, more specifically, a ventriloqual approach. Academics are like ventriloquists, they breath life into dummies who establish theoretical figures that may or may not support paradoxical thinking in organizational research. The qualitative meta-analysis shows that potential Corporate Social Responsibility paradoxes are primarily talked into nonexistence. Managerial ventriloquists reject Corporate Social Responsibility tensions in the interests of organizational consistency and harmony. Critical ventriloquists accept tensions, but assume their causes lie in gaps between rhetoric and practice. The preferred figure is not a paradoxical one, but that of organizational hypocrisy. Overall, non-paradoxical approaches dominate; they, in turn, ventriloquize their creators, thereby limiting the scope of future research. A communicative perspective is instead open to the constitution of Corporate Social Responsibility paradoxes. It enables practitioners to engage in a proactive management of organizational tensions and encourages scholars to reflect on the constituted nature of academic discourses.

Defining the Socially Responsible Leader: Revisiting Issues in Responsible Leadership

2019 ◽  
Vol 27 (1) ◽  
pp. 5-20 ◽  
Author(s):  
David A. Waldman ◽  
Donald S. Siegel ◽  
Günter K. Stahl
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Theoretical Perspective ◽  
Responsible Leadership ◽  
Senior Executives ◽  
Senior Leaders ◽  
Socially Responsible ◽  
Divergence Of Opinion ◽  
Corporate Social ◽  
Responsible Leader

We renew an exchange of letters from 2008 regarding the meaning of responsible leadership, which applies to senior executives of firms as they attempt to engage in corporate social responsibility. An interesting aspect to this discussion is that, depending on one’s theoretical perspective, responsible leadership can be defined in multiple, somewhat disparate ways. We use the terms strategist versus integrator to characterize the most common delineation of responsible leader orientations. While the strategist orientation implies the planning and use of corporate social responsibility initiatives for the direct targeting of return on investment, the integrator orientation involves senior leaders’ use of corporate social responsibility to serve the interests of a range of corporate stakeholders. Although a divergence of opinion is expressed in our letters, we concur in our conclusion that more research is necessary to better understand these diverse orientations and their effects on organizations.

scholarly journals Guest Editors’ Introduction:Gender, Business Ethics, and Corporate Social Responsibility: Assessing and Refocusing a Conversation

2017 ◽  
Vol 27 (4) ◽  
pp. 541-567 ◽  
Author(s):  
Kate Grosser ◽  
Jeremy Moon ◽  
Julie A. Nelson
Keyword(s):  
Corporate Social Responsibility ◽  
Business Ethics ◽  
Social Responsibility ◽  
Feminist Theory ◽  
Theoretical Perspective ◽  
Organization Studies ◽  
Research Directions ◽  
Bibliographic Analysis ◽  
New Research ◽  
Corporate Social

ABSTRACT:This article reviews a conversation between business ethicists and feminist scholars begun in the early 1990s and traces the development of that conversation in relation to feminist theory. A bibliographic analysis of the business ethics (BE) and corporate social responsibility (CSR) literatures over a twenty-five-year period elucidates the degree to which gender has been a salient concern, the methodologies adopted, and the ways in which gender has been analyzed (by geography, issue type, and theoretical perspective). Identifying significant limitations to the incorporation of feminist theory in these literatures, we discuss how feminist scholarship relating to behavior (through psychology and related fields), organizations (through feminist organization studies), and economics (through feminist economics) could be integrated. We suggest that a better integration of feminist theory would strengthen BE/CSR research, and point to new research directions and agendas arising from our approach.

Exploring Practitioners’ Meaning of “Ethics,” “Compliance,” and “Corporate Social Responsibility” Practices: A Communities of Practice Perspective

2017 ◽  
Vol 59 (3) ◽  
pp. 518-544 ◽  
Author(s):  
Angeli Weller
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Communities Of Practice ◽  
Thematic Analysis ◽  
Theoretical Perspective ◽  
Shared Meaning ◽  
Senior Managers ◽  
Opportunities For Learning ◽  
Informal Practices ◽  
Corporate Social

Companies seeking to effectively manage the ethical dimensions of their business have created formal and informal practices, including those with the labels “ethics and compliance” and “corporate social responsibility” (CSR). However, there is little research describing how practitioners who create and implement these practices understand their meaning and relationship. Leveraging a communities of practice theoretical perspective, this qualitative study proposes that these practices can be studied as artifacts of managerial learning. Thematic analysis of interviews with senior managers suggests that practices have diverse meaning, with only informal relationships between them in most cases. Theoretically, this research offers a new lens through which to view compliance and CSR practices as socially negotiated, contextual, and dynamic. Practically, it suggests that there may be new opportunities for learning if managers create practices through an intentional exploration of shared meaning.

scholarly journals PENGARUH GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 10 (1) ◽  
pp. 33-47
Author(s):  
Yuni Sarah ◽  
Sutar Sutar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Green Marketing ◽  
Purposive Sampling ◽  
Corporate Social

Penelitian ini bertujuan untuk mengalisis pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Brand Image Dan Dampaknya Terhadap Keputusan Pembelian di Indomaret Manggarai, Jakarta Selatan. Sampel yang diperoleh sebanyak 111 responden dan diambil secara purposive sampling yaitu teknik pengumpulan sampel dengan pertimbangan tertentu, pemilihan sampel berdasarkan atas ciri-ciri tertentu yang dipandang sesuai dengan kriteria berdasarkan tujuan penelitian atau yang benar-benar dituju. Metode analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif signifikan baik terhadap Brand Image maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Brand image berpengaruh positif signifikan terhadap keputusan pembelian. Sementara, Corporate Social Responsibility tidak berpengaruh signifikan terhadap Brand Image, maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Hasil ini menunjukkan bahwa semakin meningkat green marketing yang dilakukan oleh perusahaan maka akan meningkatkan citra baik perusahaan tersebut sehingga akan meningkatkan keputusan pembelian konsumen. Untuk itu Indomaret harus melakukan peningkatan promosi melalui green marketing agar brand image nya semakin meningkat dan dapat meningkatkan konsumennya secara langsung

scholarly journals CSR DAN PENYANDANG DISABILITAS

2020 ◽  
Vol 7 (1) ◽  
pp. 144
Author(s):  
Putri Erika Ramadhani ◽  
Anisza Eva Saputri ◽  
Santoso Tri Raharjo
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Environment ◽  
People With Disabilities ◽  
Standard Of Living ◽  
Work Skills ◽  
Perceptions And Attitudes ◽  
Corporate Social ◽  
Social Disabilities

Orang dengan disabilitas adalah orang yang memiliki kemampuan berbeda baik fisik, mental, intelektual atau sensorik dalam jangka waktu lama. Orang dengan disabilitas secara sosial seringkali mengalami keterbatasan dalam memenuhi kebutuhan hidupnya sebagai akibat dari persepsi dan sikap lingkungan sosial yang tidak tepat dalam berinteraksi dengan mereka. Sehingga peran serta orang dengan disabilitas seringkali diabaikan. Jumlah orang dengan disabilitas pada 9 provinsi di Indonesia sebanyak 299.203 jiwa, dan sekitar 67,33% disabilitas dewasa tidak memiliki keterampilan dan pekerjaan. Perusahaan melalui program corporate social responsibility dapat berperan dalam membantu meningkatkan aksesibilitas orang dengan disabilitas melalui peningkatan keterampilan kerja dan akses terhadap sumber-sumber penghidupan mereka. Lembaga Sinergi Foundation merupakan salah satu organisasi yang berupaya membantu memberdayakan orang dengan disabilitas (ODD). Tujuan dari program CSR dari Sinergi Foundation adalah agar ODD mampu memenuhid kebutuhan hidup secara mandiri, sehigga taraf  hidup mereka meningkat secara sosial dan ekonomi. People with disabilities are people who have different abilities whether physical, mental, intellectual or sensory in the long term. People with social disabilities often experience limitations in meeting their needs as a result of perceptions and attitudes of social environment that are not appropriate in interacting with them. So the participation of people with disabilities is often ignored. The number of people with disabilities in 9 provinces in Indonesia is 299,203 people, and about 67.33% of adults with disabilities do not have skills and jobs. Companies through corporate social responsibility programs can play a role in helping to increase the accessibility of people with disabilities through improving work skills and access to their livelihoods. The Sinergi Foundation is an organization that seeks to help empower people with disabilities (ODD). The aim of the CSR program of the Sinergi Foundation is that ODD are able to fulfill their needs independently, so that their standard of living increases socially and economically.

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