scholarly journals Integrating knowledge and employer brand management: A conceptual model

2020 ◽  
Vol 8 (1) ◽  
pp. 63-84
Author(s):  
Joanna Santiago
Keyword(s):  
Knowledge Management ◽  
Organizational Learning ◽  
Management Practices ◽  
Brand Management ◽  
Interdisciplinary Studies ◽  
Brand Performance ◽  
Proposed Model ◽  
Knowledge Circulation ◽  
Employer Brand ◽  
Narrative Literature Review

The purpose of this paper is to propose an integrated framework of the deep-rooted knowledge management and the steadily growing field of employer brand management. Additionally, this paper intends to examine the connections between knowledge management, organizational learning and branding and identifies the factors that affect the employees’ perceptions and commitment towards their organizational brands. Finally, it reviews the mechanisms that guide the processes and outcomes of knowledge and brand performance. The proposed model is based on the synthesis of knowledge and marketing literature. The method used in this study is a narrative literature review based upon 114 articles collected and analyzed for this revision. The proposed model makes an original contribution to knowledge and marketing management by encompassing the conceptual and practical limitations and by interconnecting the two fields creating an opening for new interdisciplinary studies. Consequently, this study brings several practical implications into existing literature: 1) it enhances the application of knowledge and brand management practices; 2) it provides a comprehensive conceptual framework; 3) it increases organizational understanding of how to motivate sought employee brand-related actions through the process of organizational learning and knowledge circulation.

Organizational learning, knowledge management practices and firm’s performance

2015 ◽  
Vol 22 (1) ◽  
pp. 14-39 ◽  
Author(s):  
Ajay K. Jain ◽  
Ana Moreno
Keyword(s):  
Knowledge Management ◽  
Organizational Learning ◽  
Performance Management ◽  
Management Practices ◽  
Achievement Orientation ◽  
Content Type ◽  
Power Generation Equipment ◽  
Engineering Organization ◽  
Reward And Recognition ◽  
The Impact

Purpose – The study aims at investigating the impact of organizational learning (OL) on the firm’s performance and knowledge management (KM) practices in a heavy engineering organization in India. Design/methodology/approach – The data were collected from 205 middle and senior executives working in the project engineering management division of a heavy engineering public sector organization. The organization manufactures power generation equipment. Questionnaires were administered to collect the data from the respondents. Findings – Results were analyzed using the exploratory factor analysis and multiple regression analysis techniques. The findings showed that all the factors of OL, i.e. collaboration and team working, performance management, autonomy and freedom, reward and recognition and achievement orientation were found to be the positive predictors of different dimensions of firm’s performance and KM practices. Research limitations/implications – The implications are discussed to improve the OL culture to enhance the KM practices so that firm’s performance could be sustained financially or otherwise. The study is conducted in one division of a large public organization, hence generalizability is limited. Originality/value – This is an original study carried out in a large a heavy engineering organization in India that validates the theory of OL and KM in the Indian context.

scholarly journals Knowledge Management Practices and Organizational Learning Have Positive Impacts on Organizational Performance of State-Owned Enterprises in Indonesia

2017 ◽  
Vol 8 (3) ◽  
pp. 281-292 ◽  
Author(s):  
Ade Irma Susanty ◽  
Madihah Salwa
Keyword(s):  
Economic Development ◽  
Knowledge Management ◽  
Organizational Learning ◽  
Organizational Performance ◽  
Management Practices ◽  
Positive Contribution ◽  
Indonesian Government ◽  
Strategic Implementation ◽  
Knowledge Management Practices ◽  
The Relationship

Abstract The performance of state-owned enterprises (SOEs) is rated as an important component of the economic development in Indonesia. Indonesian government has set strategic steps to fix the financial value of the SOEs. Knowledge management is one of strategic implementation of SOEs. The result of the researcher’s analysis reveals that the implementation of the knowledge management does not always give a positive contribution to the performance of the SOEs. Accordingly, it is important to conduct a research related to the efforts taken in implementing knowledge management and its impacts on organizational performance of the SOEs. The main objective of this study is to figure out the relationship between knowledge management and organizational performance by involving organizational learning as the intervening variable. This study involves six state-owned enterprises in Indonesia. The total number of respondents successfully examined were 189 employees of the six state-owned enterprises. The data was processed by SEM technique using AMOS 22 Software and the result shows that knowledge management has a significant impact by 45% toward organizational performance, and organizational learning influences significantly by 44% on organizational performance.

scholarly journals A fuzzy logic model for benchmarking the knowledge management performance of construction firms

2011 ◽  
Vol 38 (4) ◽  
pp. 464-475 ◽  
Author(s):  
Serdar Kale ◽  
Erkan A. Karaman
Keyword(s):  
Knowledge Management ◽  
Management Practices ◽  
Management Practice ◽  
Weighted Average ◽  
Organizational Capability ◽  
Management Performance ◽  
Construction Firms ◽  
Business Executives ◽  
Proposed Model ◽  
Management Concepts

Knowledge management is rapidly becoming a key organizational capability for creating competitive advantage in the construction industry. The emergence of knowledge management in this capacity poses enormous challenges to executives of construction firms. This paper proposes a model for benchmarking the knowledge management performance of construction firms that can guide and assist construction business executives in meeting these challenges. The proposed model incorporates benchmarking and knowledge management concepts with fuzzy set theory to adequately handle imprecision, vagueness, and uncertainty that prevail in this process. It uses the fuzzy-weighted average (FWA) algorithm to evaluate the knowledge management performance of construction firms. It is an internal reporting model that can provide powerful diagnostic information to executives of construction firms by evaluating their firm’s knowledge management performance, identifying their firm’s strengths and weaknesses with regard to each knowledge management practice, and setting priorities for managerial actions related to knowledge management practices that need improvement. A real-world case study is presented to illustrate the implementation and utility of the proposed model.

scholarly journals BENCHMARKING THE KNOWLEDGE MANAGEMENT PRACTICES OF CONSTRUCTION FIRMS

2012 ◽  
Vol 18 (3) ◽  
pp. 335-344 ◽  
Author(s):  
Serdar Kale ◽  
A. Erkan Karaman
Keyword(s):  
Knowledge Management ◽  
Management Practices ◽  
Management Practice ◽  
Organizational Capability ◽  
Construction Firms ◽  
Advantages And Disadvantages ◽  
Business Executives ◽  
Proposed Model ◽  
Management Concepts ◽  
Knowledge Management Practices

Knowledge management is rapidly becoming a key organizational capability for creating competitive advantage in the construction industry. The emergence of knowledge management in this capacity poses enormous challenges to executives of construction firms. This paper proposes a model for benchmarking those knowledge management practices of AEC firms that can guide and assist construction business executives in meeting these challenges. The proposed model incorporates benchmarking and knowledge management concepts with importance-performance analysis (IPA) maps. It is a simple visual tool that can provide powerful diagnostic information to executives of AEC firms by evaluating their firm's knowledge management practices, identifying their firm's comparative advantages and disadvantages with regard to each knowledge management practice, and setting priorities for managerial actions related to knowledge management practices that need improvement. A real-world case study is presented to illustrate the implementation and utility of the proposed model.

scholarly journals Knowledge Management in Nigerian Universities: A Conceptual Model

10.28945/3607 ◽  
2016 ◽  
Vol 11 ◽  
pp. 331-345 ◽  
Author(s):  
Adebowale I Ojo
Keyword(s):  
Knowledge Management ◽  
Conceptual Model ◽  
Management Practices ◽  
Business Organizations ◽  
Learning Society ◽  
Management Processes ◽  
Proposed Model ◽  
Production Research ◽  
Knowledge Management Practices ◽  
And Performance

Universities have traditionally been leaders in the field of knowledge production, research, and societal development. They are expected to be drivers of innovation, thereby contributing to the development of a learning society. The array of challenges facing universities in Nigeria and other developing countries forces one to question their levels of innovation. While knowledge management has been identified as a strategy for driving innovative processes in business organizations, there is a paucity of literature on its application in Nigerian universities. This paper, therefore, proposes a conceptual model which Nigerian universities could adopt, in order to drive innovation and performance. As the paper is conceptual in nature, a literature survey was conducted to examine the concept of knowledge management and its application in higher education institutions. Findings from the literature informed the development of a conceptual model describing ways in which universities can adopt knowledge management practices and strategies in order to drive innovation and improve performance. The conceptual model proposed in this paper could serve as a basis for empirical investigations on knowledge management processes in universities. The paper concludes that, while knowledge management has the potential for improving performance within universities, the proposed model must be subjected to empirical validation for further amendments and improvements.

Developing an Integrated Model for Understanding Knowledge Management Practices in an Arab Country

2010 ◽  
pp. 176-197
Author(s):  
Minwir Al-Shammari
Keyword(s):  
Knowledge Management ◽  
Best Practice ◽  
Management Practices ◽  
Arab Country ◽  
Buying Behavior ◽  
Study Approach ◽  
Important Region ◽  
Proposed Model ◽  
Knowledge Management Practices

This chapter seeks to develop a model for understanding Knowledge Management (KM) practice in an Arab socio-economic context. To achieve the objectives of the study, a conceptual KM model was proposed and described; it was then illustrated using a case study. The chapter adopts a case study approach as a powerful source of understanding the KM specificities. Twelve interviews were conducted with executives of a telecommunications company, and then were systemically analyzed. Based on the findings of the study, a profile of KM in an Arab country is developed as well as a holistic and integrative KM model. The final model concludes with a proposed a three-layer KM model. The first layer includes KM drivers (market liberalization, technological advancements, and customers’ preferences); the second includes KM processes (knowledge strategizing, sourcing, composing, sharing, and using), whereas the third layer includes KM enablers (KM buying behavior, convergence of business and technology, source-data quality, project championship, process-based structure, and sharing culture). However, the proposed model requires further testing through conducting more case studies to be able to capture the best practice of KM in this important region.

The impact of the brand management system on performance across service and product-oriented activities

2017 ◽  
Vol 26 (3) ◽  
pp. 294-311 ◽  
Author(s):  
Mathieu Dunes ◽  
Bernard Pras
Keyword(s):  
Financial Performance ◽  
Management System ◽  
Management Practices ◽  
Brand Management ◽  
Brand Performance ◽  
Content Type ◽  
Objective Performance ◽  
The Impact ◽  
The Relationship

Purpose This paper aims to analyze the impact of brand management system (BMS) practices on subjective and objective performance in both service- and product-oriented sectors. Design/methodology/approach Based on a “grounded-in-practice” approach to BMS, a comprehensive formative BMS scale is developed and its validity is assessed. The impact of BMS on subjective brand performance (i.e. predictive validity) and on objective financial performance is assessed. Data are collected from a sample of 298 brand managers and marketing directors in five business sectors (cosmetics, convenience goods, industry, bank/insurance and media) and from a financial database. Path analysis and multigroup analysis are performed to test mediating and moderating effects. Findings The results reveal that subjective brand performance (perceived brand performance) mediates the relationship between the BMS and objective financial performance of the firm and on each of the three BMS dimensions; and product-oriented (vs service-oriented) sector positively moderates the relationship between the BMS and subjective brand performance. Research limitations/implications The paper offers insights into adapting brand management practices along all BMS dimensions to achieve better business performance and improve objective financial performance in product-oriented activities. It highlights the role of brand management implementation, as well as the role of brand management in hierarchical relationships, in improving performance in service activities. Practical implications The formative BMS scale offers a tool which can be used to improve strategic decisions and give practical guidance on product vs service sector specificities. The indirect impact of a BMS on financial objective performance reinforces the legitimacy of brand managers and marketing managers. Originality/value This paper shows the impact of the BMS on objective financial performance by using a “grounded-in-practice” BMS scale. It also affords explanation on sectoral effects of brand management practices and their consequences on subjective and objective performance.

Organizational learning, knowledge management capability and supply chain management practices in the Saudi food industry

2018 ◽  
Vol 22 (6) ◽  
pp. 1217-1242 ◽  
Author(s):  
Ahmed Attia ◽  
Ingy Essam Eldin
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Learning ◽  
Conceptual Model ◽  
Food Industry ◽  
Management Practices ◽  
Equation Modeling ◽  
Chain Management ◽  
Content Type

PurposeThe purpose of this paper is to examine the effect of knowledge management capabilities (KMCs) on organizational learning (OL) and supply chain management practices (SCMPs). In addition, to study the effect of OL, KMC and supply chain management on organizational performance (OP).Design/methodology/approachTo study the relationships between KMC, OL, SCMP and OP, different techniques such as factor analysis, correlation analysis and structural equation modeling were used to verify the validity of the proposed conceptual model, and to test the suggested hypotheses, data collected from 165 companies in the Saudi food industry (representing a response rate of 64.9 per cent) were used.FindingsAccording to the study’s findings, SCMP and OL are positively affected by KMC. Moreover, OP is directly affected by KMC, OL and SCMP.Research limitations/implicationsOwing to the specific nature of the sample, the findings of the current research are applicable only to the food industry.Originality/valueThe current research introduced a conceptual model, which has been tested and verified in the Saudi food industry. The findings recommend that both KMC and OL as well as SCMP will contribute to improving the OP. In addition, KMC will improve the SCMP and OL.

scholarly journals Improving business performance through brand management practice

2016 ◽  
Vol 61 (208) ◽  
pp. 137-167 ◽  
Author(s):  
Sasa Veljkovic ◽  
Djordje Kalicanin
Keyword(s):  
Business Performance ◽  
Management Practices ◽  
Brand Management ◽  
Management Practice ◽  
Marketing Channel ◽  
Brand Performance ◽  
Channel Relationships ◽  
Industry Sectors ◽  
A Company ◽  
Domestic Companies

The aims of this study are to determine which variables are common as brand management practices, how these variables affect a company?s business performance, and whether there are statistically significant differences between companies in the sample in terms of individual elements of the Brand Management Practice (BMP) model. The research took place in Serbia, and comprised 118 managers and specialists involved in marketing and brand management. After validating the proposed BMP model, we found a link between certain variables of the model and companies? business performance. There are statistically significant differences between companies in terms of individual elements of brand management practice, and we identify three clusters: brand-guided companies, emerging brand companies, and brand-agnostic companies. They differ from each other in terms of: brand-oriented approach, innovativeness, brand support activities, unique marketing offers, marketing channel relationships, brand performance measurement, brand barriers, company size, and specific business area of a key-brand. They also differ according to estimated and actual business and financial performance. The results are valuable for explaining the main drivers of good brand management practice and their effects on business performance in different industry sectors. The implications for managers of domestic companies are also discussed.

An Integrated Model of Knowledge Management and Organizational Learning Capability, Organizational Innovativeness, and Sustainable Competitive Advantage

2015 ◽  
Vol 21 (4) ◽  
pp. 772-776
Author(s):  
. Elidjen ◽  
Gerardus Polla ◽  
Firdaus Alamsjah ◽  
Jap Tji Beng
Keyword(s):  
Knowledge Management ◽  
Organizational Learning ◽  
Competitive Advantage ◽  
Life Cycles ◽  
Sustainable Competitive Advantage ◽  
Learning Capability ◽  
Organizational Innovativeness ◽  
Management Capability ◽  
Proposed Model ◽  
The Cost

Nowadays, business competition is increasingly competitive and unstable. Organizations are faced with a lot of product variants and better services from competitors and shorter product life cycles while the cost to produce the product or service is getting higher because of the additional cost required to innovate to anticipate the business competition. Organizations need to strengthen their organizational innovativeness through knowledge management capability and organizational learning capability to enhance sustainable competitive advantage. The methodology used was literature research and some personal experience and interpretations. The proposed model hopefully contributes to enrich its intellectual study of knowledge management, organizational learning, organizational innovativeness, and sustainable competitive advantage.

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