scholarly journals Hubungan Peletakan Kamera (Angle) dalam Iklan Berbentuk Video

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Bobby Halim ◽  
Yosef Yulius

In an advertisement sometimes there is a meaning that is presented not straightforward. Every TVC that uses real human talent cannot be separated from the camera's perspective. THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines the relationship of camera placement (angle) in influencing the message conveyed by a TVC and how cinematography is used as visual rhetoric. The study was conducted qualitatively with a semiotic film analysis approach. Data THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADS is grouped into 4 structures, namely Visual Structure, Verbal Structure (Language, Character, Settings, Time), Narrative Structure and Audio Structure. Diachronic analysis using signifier (sign) and signified (sign) views. Some types of angles are Extreme Long Shot (ELS), Very Long Shot (VLS), Long Shot (LS), Medium Long Shot (MLS), Medium Shot (MS), Medium Close Up (MCU), Close Up (CU), Big Close Up (BCU), Low Angle Shot, Eye Level Shot. The selection of the selected images to be analyzed is carried out on the following basis: (1) Selecting an image according to the type of camera angle. (2) Sort images according to the type of camera angle. (3) Analyze each film and the impression built from each camera's perspective. (4) Comparing the impressions of the two analyzes. (5) Explain the reasons for the different impressions that arise, when the viewpoint of the camera is the same but the impression obtained is different. The camera angle is important in creating certain impressions, for example the impression of horror.

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Bobby Halim ◽  
Yosef Yulius

<p class="SammaryHeader" align="center"><strong>Abstract</strong></p><p><em>In an advertisement sometimes there is a meaning that is presented not straightforward. Every TVC that uses real human talent cannot be separated from the camera's perspective. THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines the relationship of camera placement (angle) in influencing the message conveyed by a TVC and how cinematography is used as visual rhetoric. The study was conducted qualitatively with a semiotic film analysis approach. Data THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADS is grouped into 4 structures, namely Visual Structure, Verbal Structure (Language, Character, Settings, Time), Narrative Structure and Audio Structure. Diachronic analysis using signifier (sign) and signified (sign) views.<br /> Some types of angles are Extreme Long Shot (ELS), Very Long Shot (VLS), Long Shot (LS), Medium Long Shot (MLS), Medium Shot (MS), Medium Close Up (MCU), Close Up (CU), Big Close Up (BCU), Low Angle Shot, Eye Level Shot. The selection of the selected images to be analyzed is carried out on the following basis: (1) Selecting an image according to the type of camera angle. (2) Sort images according to the type of camera angle. (3) Analyze each film and the impression built from each camera's perspective. (4) Comparing the impressions of the two analyzes. (5) Explain the reasons for the different impressions that arise, when the viewpoint of the camera is the same but the impression obtained is different. The camera angle is important in creating certain impressions, for example the impression of horror.</em></p><p><strong><em>Keywords </em></strong><em>: advertisement, semiotics, film, cinematography</em></p><p class="SammaryHeader" align="center"><strong>Abstrak</strong></p><p><em>Dalam sebuah iklan terkadang terdapat makna yang disajikan tidak lugas. Setiap TVC yang menggunakan talent manusia asli, tidak terlepas dari sudut pandang kamera. </em><em>PENTINGNYA SUDUT PANDANG KAMERA PADA IKLAN MEDIA VIDEO</em><em> menelaah </em><em>hubungan peletakan kamera (angle) dalam mempengaruhi pesan yang disampaikan oleh </em><em>sebuah </em><em>TVC</em><em> dan bagaimana </em><em>sinematografi digunakan sebagai retorika visual</em><em>. Kajian dilakukan secara kualitatif dengan pendekatan analisis semiotika film. Data </em><em>PENTINGNYA SUDUT PANDANG KAMERA PADA IKLAN MEDIA VIDEO </em><em>dikelompokan menjadi 4 struktur, yaitu Struktur Visual, Struktur Verbal ( Bahasa, Karakter, Setting, Waktu), Struktur Naratif dan Struktur Audio. Dianalisis secara diakronik dengan menggunakan pandangan signifier (penanda) dan signified (petanda). Beberapa jenis angle yaitu </em><em>Extreme Long Shot (ELS), Very Long Shot (VLS), Long Shot (LS), Medium Long Shot (MLS), Medium Shot (MS), Medium Close Up (MCU), Close Up (CU), Big Close Up (BCU), Low Angle Shot, Eye Level Shot. Pemilihan gambar-gambar yang dipilih untuk dianalisa, dilakukan dengan dasar berikut: (1) Memilih gambar yang sesuai jenis sudut pandang kamera. (2) Mengurutkan gambar berdasarkan jenis sudut pandang kamera. (3) Menganalisis masing-masing film dan kesan yang dibangun dari masing-masing sudut pandang kamera. (4) Membandingkan kesan dari kedua analisis. (5) Menjelaskan sebab-sebab perbedaan kesan yang timbul, bila sudut pandang kamera sama tetapi kesan yang diperoleh berbeda. Sudut pandang kamera penting dalam menciptakan kesan-kesan tertentu,misalnya kesan horor.</em></p><strong><em>Kata kunci</em></strong><em>: iklan, semiotika, film, sinematografi</em>


2019 ◽  
Vol 3 (5) ◽  
pp. 815-826 ◽  
Author(s):  
James Day ◽  
Preya Patel ◽  
Julie Parkes ◽  
William Rosenberg

Abstract Introduction Noninvasive tests are increasingly used to assess liver fibrosis and determine prognosis but suggested test thresholds vary. We describe the selection of standardized thresholds for the Enhanced Liver Fibrosis (ELF) test for the detection of liver fibrosis and for prognostication in chronic liver disease. Methods A Delphi method was used to identify thresholds for the ELF test to predict histological liver fibrosis stages, including cirrhosis, using data derived from 921 patients in the EUROGOLF cohort. These thresholds were then used to determine the prognostic performance of ELF in a subset of 457 patients followed for a mean of 5 years. Results The Delphi panel selected sensitivity of 85% for the detection of fibrosis and &gt;95% specificity for cirrhosis. The corresponding thresholds were 7.7, 9.8, and 11.3. Eighty-five percent of patients with mild or worse fibrosis had an ELF score ≥7.7. The sensitivity for cirrhosis of ELF ≥9.8 was 76%. ELF ≥11.3 was 97% specific for cirrhosis. ELF scores show a near-linear relationship with Ishak fibrosis stages. Relative to the &lt;7.7 group, the hazard ratios for a liver-related outcome at 5 years were 21.00 (95% CI, 2.68–164.65) and 71.04 (95% CI, 9.4–536.7) in the 9.8 to &lt;11.3 and ≥11.3 subgroups, respectively. Conclusion The selection of standard thresholds for detection and prognosis of liver fibrosis is described and their performance reported. These thresholds should prove useful in both interpreting and explaining test results and when considering the relationship of ELF score to Ishak stage in the context of monitoring.


2018 ◽  
Vol 4 (3) ◽  
pp. 122-129 ◽  
Author(s):  
Justin Barrett Leaf ◽  
Robert K. Ross ◽  
Joseph H. Cihon ◽  
Mary Jane Weiss

Purpose Kupferstein (2018) surveyed 460 respondents and found that 46 percent of respondents met the diagnostic threshold for posttraumatic stress disorder after exposure to applied-behavior-analysis-based intervention. The purpose of this paper is to provide an evaluation a critical analysis of Kupferstein (2018) including the experimental methods and discussion of the results. Design/methodology/approach The authors evaluated the Kupferstein’s methodological rigor with respect to the use of hypothesis testing, use of indirect measures, selection of respondents, ambiguity in definitions, measurement system, and framing of the experimental question when conducting the correlational analysis in addition to Kupferstein’s analysis and discussion of the results. Findings Based upon the analysis, Kupferstein’s results should be viewed with extreme caution due to several methodological and conceptual flaws including, but not limited to, leading questions used within a non-validated survey, failure to confirm diagnosis, and incomplete description of interventions. Originality/value It is the authors’ hope that this analysis provides caregivers, clinicians, and service providers with a scientific lens which will useful in viewing the limitations and methodological flaws of Kupferstein.


2021 ◽  
Vol 4 (2) ◽  
pp. 92-95
Author(s):  
S. F. Amakiri

The relationship between mean skin thickness or hair follicle depth of the skin from the midside (12th rib) area and milk production levels of pure Friesian (Holstein)cattle breeds, their ¾ and 7/8 crosses with White Fulani zebu, and pure White Fulanis, maintained in South-Western Nigeria were studied. A strongly positive linear correlation (r = 0.9), significant at 1% level was found between skin thickness and hair follicle depth, and milk production levels in these breeds. The results indicate that for cows maintained in a hot humid tropical environment, comparative midside skin thickness and hair follicle depth could be used as indices of the milk production potential of cows. It could be a useful field tool for selection of cows for milk production when considered along with other characteristics


Author(s):  
Thomais Kordonouri

‘Archive’ is a totality of records, layers and memories that are collected. A city is the archive that consists of the conscious selection of these layers and traces of the past and the present, looking towards the future. Metaxourgio is an area in the wider historic urban area of Keramikos in Athens that includes traces of various eras, beginning in the Antiquity and continuing all the way into the 21st century. Its archaeological space ‘Demosion Sema’ is mostly concealed under the ground level, waiting to be revealed. In this proposal, Metaxourgio is redesigned in light of archiving. Significant traces of the Antiquity, other ruins and buildings are studied, selected and incorporated in the new interventions. The area becomes the ‘open archive’ that leads towards its lost identity. The proposal aims not only to intensify the relationship of architecture with archaeology, but also to imbue the area’s identity with meanings that refer to the past, present and future.


Author(s):  
S. G. Karthik ◽  
Edward B. Magrab

Abstract An intelligent graphical user interface that captures a product’s functional and assembly structure and the factory that will make it are described. The results are then used to evaluate a factory’s production rate for the product. The program requires the product to be either a functionally uncoupled or decoupled design. The interface then: (1) implements a visualization of the functionally decomposed product structure; (2) implements an abstraction of a factory; (3) automatically generates candidate primary manufacturing processes and materials that are compatible with each other based on a very small number of attributes; (4) enables the user to make Make/Buy decisions for the components comprising the product; (5) assists the user in the selection of secondary manufacturing processes that are compatible with the primary manufacturing processes and materials for parts made in-house, and specify the vendor and the supply lead time for outsourced parts; (6) enables the specification of alternate materials and manufacturing processes; (7) implements a visual representation of the assembly structure as specified by the user; and (8) partially automates the creation of the assembly structure, and assists in the selection of assembly methods that are compatible with the materials chosen. In addition, the program assists in the design for assembly by: (1) requiring the product development team to think about the assembly process early in the design stage; (2) providing a visualization of the relationship of all components comprising the product to its other components; (3) requiring the specification of the order in which they are to be assembled; and (4) requiring the selection of assembly processes that are compatible with each other and the materials chosen. It also requires the specification of the capabilities of the factory that is going to make one or more of the components of the product, and requires that Make/Buy decisions for the parts comprising the product be made.


Author(s):  
Antonio Juan Briones Penalver

This chapter investigates the main concepts and activities of information in strategic decision-making systems. Since information became the global economy value source for organizations, information assumes a key role in contributing to the development of the performance of organizations through the selection of relevant information for businesses. The relationship of the strategic management of information with business activities contributes to the process of strategic decision making for more effective and efficient decisions. The understanding of the importance of information as a strategic resource in the management of organizations is becoming more important to strategists than the formulation of strategy models of industrial society. In the twenty-first century, no manager will be able to set and implement the strategy successfully without a basic understanding of information for strategic decision making.


2019 ◽  
Vol 13 (3) ◽  
pp. 616-647
Author(s):  
Haoran Li ◽  
Zhenzhi Zhao ◽  
Ralf Müller ◽  
Jingting Shao

Purpose Followership is the free will recognition of leadership in the commitment toward realization of the collectively adopted organization vision and culture. The purpose of this paper is to identify the relationship between project managers’ leadership and their followership. Most project managers are both leaders and followers at the same time, but research typically investigates only their leadership. This ignores followership as an important aspect in understanding and predicting behavior, and further in the selection of project managers. Design/methodology/approach The method used for this paper is the explanatory in nature and a deductive approach, within which the above research hypothesis is tested through quantitative techniques. Data are collected through a nation-wide survey in China. Data analysis was done through factor analysis, canonical correlation analysis and multiple regression analysis. Findings The results show that transformational leadership is positively correlated with transformational followership and transactional followership, and that transactional leadership is negatively correlated with transactional followership. Research limitations/implications The paper supports a deeper investigation into leadership and followership theories. A model for both leadership and followership is developed. The findings from this paper will guide organizations to choose the project managers. Originality/value The originality lies in the new way to examine the relationship between leadership and followership. It is the first study on the relationship of project managers. Its value is new insights, which introduced a new perspective to understand leadership and followership.


2014 ◽  
Vol 886 ◽  
pp. 426-431 ◽  
Author(s):  
Bo Liang ◽  
Jing Cao ◽  
Hai Xing Yang ◽  
Zu De Ding ◽  
Hui Ming Zhao

In order to calculate earth pressure in working chamber, three calculation modes which corresponding to status of elastic balanced, active limit equilibrium and passive limit equilibrium of the soil on the excavation face was built. The relationship of relative displacement between the soil in the chamber and the soil on the excavation face of shallow EPB shield tunnel was analyzed based on Rankines earth pressure theory. The threshold of chamber earth pressure values which correspond to the limit states of subsidence and upheaval were deduced and the reasonable range of the values were obtained. Combined with a shield tunnel construction practice, the theoretical and measured values are compared. The results show that the theoretical equations are valid and can provide a theoretical approach for the selection of chamber earth pressure.


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