scholarly journals The Factors Affecting the Consumer Buying Behaviour Towards Local Brand of Food Product in Selangor

2021 ◽  
Vol 12 (1S) ◽  
pp. 40-50
Author(s):  
Shaza Nabilah Shamri ◽  
Nurul Aisyah Mohd Suhaimi ◽  
Afnani Alwi@Ali

The aim of this study is to determine the factors affecting the consumer buying behaviour toward food products in Selangor. Consumer behaviours comprise four factors: cultural, social, personal, and psychological factors. These factors influence consumer buying behaviour toward Malaysian local brands. Data were collected through online questionnaires using Google form. The sample of study consisted of 210 consumers in Selangor. In particular, principal components analysis (PCA) was employed in order to identify the factors that affect consumers on preferring locally produced food products. The findings of this study indicate that Halal logo was the first choice in terms of consumer’s perspective on the product attributes when buying food products followed by price. Size and quantity, and packaging are the third and fourth attributes considered by consumers when buying food products.  Our result suggests that, by providing this consumer information to small scale or local sellers will encourage more consumers to purchase local food products.

Author(s):  
Komal Mehreen ◽  
Robina Roshan ◽  
Mamoona Gul

Online shopping is one of the latest emerging and revolutionary trends influencing the lives of common people. This research paper examines the relationship between demographic variables and internet exposure which are independent variables with the dependent variables i.e. psychological factors and consumer online buying behaviour. People are now moving from conventional shopping towards web based/online shopping because of which they can buy everything from home. The research paper explains the influence of five psychological variables such as security issues, privacy issues, overcharged, fraud/ hackers and lack of trust over the retailer derived from literature. Data from a sample of 298 female students of public and private sector universities of Dera Ismail Khan were collected through the self-developed and standardized questionnaire. Data were analysed by using descriptive statistics and Pearson’s correlation. The statistical analysis of the data reflects a lack of trust over the retailer and privacy concerns are considered as the most relevant factors affecting female consumers’ online buying behaviour.


2021 ◽  
Author(s):  
Rodrigo Oyanedel ◽  
Stefan Gelcich ◽  
E.J. Milner-Gulland

Understanding how markets drive unsustainable wildlife use is key for biodiversity conservation. Yet most approaches to date look at isolated components of wildlife markets, hindering our ability to intervene effectively to improve sustainability. To better assess and intervene in wildlife markets, we propose a framework that integrates three analytical levels. The first level, “actor”, assesses the underlying motivations and mechanisms that allow or constrain how actors benefit from wildlife markets. The second level, “inter-actor”, assesses the configuration of wildlife product supply-chains and the type of competition between actors participating in wildlife markets. The third level, “market”, evaluates overarching dynamics, quantity and price determinants, and the presence and effect of illegal products flowing into markets. We showcase the utility of the framework in a data-limited small-scale fishery case study (common hake, Merluccius gayi gayi in Chile); our mixed-method analysis provided relevant, tailored management recommendations for improving sustainability. Tackling markets driving unsustainable wildlife use needs integrated approaches that bring together the diversity of factors affecting wildlife market dynamics.


2021 ◽  
Vol 756 (1) ◽  
pp. 012014
Author(s):  
J Y Liew ◽  
N S Mat Zain ◽  
D S Hashim ◽  
T H S T Abu Bakar ◽  
M Mahshar ◽  
...  

2021 ◽  
Vol 234 ◽  
pp. 00030
Author(s):  
R. Ms Krishna ◽  
Dr P. Balasubramanian

Rising concern for health and environmental issues associated with the rigorous use of chemical fertilizers has necessitated an alternate form of agriculture in Kerala, and that's how organic production came into existence. The organic agricultural production technique is considered to be quite conflicting with conventional production technique where the use of human-made fertilizers like pesticides, weedicides and insecticides are entirely banned. Organic products are perceived to be minimally processed to maintain the integrity of the food without artificial ingredients and preservatives. Therefore right from mid-eighties, consumers, particularly from the developed countries, started switching over towards organically produced food products as they more nutritious, healthy, and nature-friendly. Considering the organic market in Kerala, the state is still at its infant stage with a market share of less than 1%. Hence it is critical to investigate Kerala consumers low consumption level towards environmentally friendly products. The current research intents to explore the factors influencing Kerala consumers’ organic purchase behaviour based on data collected from 200 respondents (100 regular and 100 irregular organic users) using a structured questionnaire. Analysis techniques comprising of correlation and multiple linear regression has been applied for data evaluation. The research findings support the formulated hypothesis and aim at providing necessary guidelines for various stakeholders who are involved in the organic industry.


‘Organic’ is the term which is used frequently nowa-days by the consumers all over the world. The problem of the study is people are already living in the place which is polluted in all means – air, water and land and in-addition to that the food which they take in is also polluted with fertilizer, pesticides, etc., This practice is been followed knowingly or unknowingly for so many decades. Organic food products are becoming popular in many cities in India. The study has identified in Erode as one of the area where people are started to buy organic food product. The organic market in India is identified as one of the fast growing sector. The objective of the study is to examine the awareness on purchase of organic food products, to analyze the motivational factors towards purchase of organic food, to analyze the purchase pattern towards organic food and to know the satisfaction level of consumers and problems faced by them. There are five research tools has been used for the study, those are Simple percentage analysis, chi-square, ANOVA, Friedman Rank test, Descriptive Statistics. The marketers of organic food products need to be innovative and dynamic in order to complete with the changing purchase behaviour in the organic food products market among urban residents.The study brought out the fact that the people are well aware of images and availability, but not loyal entirely to organic food products .So the marketers must create promotions which are both realistic and moral.


2019 ◽  
Vol 7 (1) ◽  
pp. 45
Author(s):  
Hasman Abdul Manan ◽  
Shahira Ariffin ◽  
Tengku Sharifeleani Ratul Maknu ◽  
Irwan Ibrahim ◽  
Harlina Suzana Jaafar

The significant shifts in urbanites’ lifestyles have been the catalyst behind the increased in the consumption of foreign foods and beverages in Malaysia; particularly those made in western nations. Notably, Malaysia’s total import for food had risen significantly from RM26.7 billion in 2009 to RM42.6 billion and RM 45.4 billion, in 2014 and 2015 respectively. These days, urban Malaysian Malays are being inundated with various foreign Halal food products in local markets however, these can also leave them in a rather risky circumstance as the likelihood that some of these foreign food products are not suitable (i.e. Haram) for their consumptions, is relatively high. Halal food issues (namely those foods originated from non-Muslim countries) have created lots of anxieties within the Malaysian Malays’ society. Hence, this study aims to examine factors affecting willingness to accept foreign Halal foods by urban Malaysian Malays. Convenience sampling technique was used to obtain responses from 450 urban Malaysian Malays in designated areas within the Greater Kuala Lumpur/Klang Valley region. The results demonstrated urban Malaysian Malays willingness to accept foreign Halal foods were significantly affected by trust but displayed no relationships with subjective knowledge and attitude. Also, the insignificant attitude- willingness relationship signified the presence of the attitude-behavior gap. The study’s outcomes may perhaps offer new understandings on urban Malaysian Malay markets particularly for global brand owners and marketers.


2020 ◽  
Vol 5 (3) ◽  
pp. 4-11
Author(s):  
E. V. Kryuchenko ◽  
Yu. A. Kuzlyakina ◽  
V. S. Zamula ◽  
I. M. Chernukha

The article discusses the definition and mechanism of IgE‑mediated food allergy, provides an overview of the legal regulation of the production and labeling of allergen-containing food products. In order to prevent the inadvertent appearance of allergens in products during their production, an allergenomics procedure is required — a comprehensive assessment of the allergic potential of a food product: allergenicity of product ingredients, risk analysis, and the procedure for managing allergens in the production.


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