scholarly journals MENGEMBANGKAN USAHA MELALUI WEBSITE DAN DIGITAL MARKETING PADA USAHA TERALIS DI KOTA BATAM

2022 ◽  
Vol 3 (2) ◽  
pp. 203-212
Author(s):  
Saut Pintubipar Saragih ◽  
Mesri Silalahi

Content management system (CMS) is something that is no longer new for all web developers (developers) because currently the platforms used by developers are almost entirely using the concept of a content management system. In this community service activity, coaching has been carried out for business actors in the Barlang Jaya Trellis trellis welding workshop or workshop to have the ability to create a media product and service that you want to market, promote and sell to potential consumers through Content management system software, namely wordpress. During the training phases, instructor deliver basics knowledge in managing websites content and processes to build it, the training includes manage the web admin section, control panel settings also distributed through training to the owners which the results expect the continuity of the development in the future. The marketing, promotion and sales media that are built based on this website are expected to be affected and boost the business possible to increase competitiveness and increase income and increase business processes efficiency in promotion or marketize the products or services and eventually increasing sales significantly.

2021 ◽  
Vol 12 (1) ◽  
pp. 81-89
Author(s):  
Kardoyo Kardoyo ◽  
Nina Farliana ◽  
Muhammad Feriady

Permasalahan yang dihadapi mitra adalah: rendahnya harga produk pertanian dan perkebunan, minimnya pengetahuan sistem pemasaran yang dimiliki narapidana, minimnya sarana dan prasarana dalam pengembangan keterampilan berbisnis, kurangnya kepercayaan diri narapidana, karena takut akan tidak terima kembali di tengah-tengah masyarakat pasca bebas dari lembaga permasyarakatan, kurangnya kesiapan dalam perencanaan hidup menghadapi masa akhir tahanan. Tujuan pengabdian kepada masyarakat ini adalah: memberdayakan narapidana lembaga permasyarakatan terbuka kelas II B Kendal melalui pelatihan e-commerce berbasis web content management system, memberikan kontribusi positif untuk meningkatkan sistem penjualan produk hasil pertanian dan perkebunan. Metode pelaksanaan kegiatan berupa pelatihan sistem pemasaran melalui e-commerce berbasis web content management system, yang dilakukan dengan metode workshop dan focus group discussion (FGD) serta pelatihan yang menghasilkan keterampilan. Hasil kegiatan pengabdian dimulai dari pemetaan kebutuhan yang menghasilkan memorandum of agreement (MoA) untuk melakukan kegiatan pembekalan dan pengembangan diri bagi warga binaan dan pegawai atau pengelola lembaga permasyarakatan. Di kegiatan FGD dan workshop dipaparkan tentang diversifikasi bahan pangan dari bahan baku umbi-umbian dan bahan baku hasil pertambangan serta penggunaan media digital untuk pengembangan bisnis serta strategi digital marketing. Di tahap pendampingan pasca workshop, dilakukan pemantauan pengelolaan website dan instragram. Pengabdian ini dikatakan berhasil karena mampu meningkatkan kepercayaan diri dan keterampilan pemasaran warga binaan dan pegawai lapas.


2010 ◽  
Vol 2 (1) ◽  
pp. 1-6 ◽  
Author(s):  
Jana Polgar

Today the Web is used as a means to allow people and business to use services, get information and conduct transactions. Businesses today depend upon their visibility in their respective marketplaces and provision of e-services to customers. The Internet has become an important delivery mechanism of business visibility. Internet also significantly extends businesses capabilities to sell and buy worldwide. Therefore, the company website plays important role in maintaining and extending the business opportunities over the Internet.


2010 ◽  
pp. 599-604
Author(s):  
Jana Polgar

Today the Web is used as a means to allow people and business to use services, get information and conduct transactions. Businesses today depend upon their visibility in their respective marketplaces and provision of e-services to customers. The Internet


Jurnal INFORM ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 127-132
Author(s):  
Muhammad Naufal Akbar ◽  
Atik Ariesta

The digital era, which is quickly evolving nowadays, necessitates the use of online stores by business owners to compete for as many clients as possible. E-commerce is the process of selling, purchasing, and marketing a product over the internet network. Conventional sales of items that do not maximize the use of promotional media will result in sales declining and many products not being sold. Traditional sales must instantly transition to digital marketing via e-commerce websites using a Content Management System (CMS) so that retailers can have their charm to improve product sales. The benefit of this research is to make online sales utilizing a Content Management System (CMS) to improve business operations and product marketing by employing Search Engine Optimization (SEO) to reduce product marketing expenditures. The Business Model Canvas (BMC) is used to create an online business model. Unified Modeling Language (UML) diagrams, such as Activity Diagrams, Use Case Diagrams, Component Diagrams, and System Sequence Diagrams, are used in the system design. As a result of this research, the e-commerce website will be displayed on the first page of the search site, allowing it to assist shop transaction activities and serve as a promotional medium.


Author(s):  
Dwi Agus Diartono ◽  
Yohanes Suhari ◽  
Aji Supriyanto

AbstrakPermasalahan yang sering dihadapi oleh UMKM adalah terbatasnya jumlah dan jangkauan pemasaran dan penjualan produknya. Begitu juga persaingan produk sejenis dapat terjadi oleh antar produk lokal atau produk yang datang dari luar. Hal ini disebabkan karena  pemasaran dan penjualan masih dilakukan secara konvensional dan dilakukan secara individual. Penelitian ini bermaksud melakukan implementasi  model sistem E-Commerce produk UMKM di suatu daerah atau Kabupaten dengan  model pemberdayaan partisipasi kelompok siber (cyber cluster partisipatif) dalam melakukan linking web yang dikembangkan menggunakan sistem Search Engine Optimisazion (SEO) dan Content Management System (CMS). Tujuannya adalah agar web yang dikembangkan dapat dengan mudah menempati ranking teratas pada halaman pencari web (search engine) dan selalu terupdate isi dan rankingnya. Manfaat dari penelitian ini adalah meningkatkan pemasaran dan penjualan produk UMKM hingga pasar global dan menjadikan alamat web tersebut mudah dicari dan dan ditemukan karena sering muncul pada posisi puncak pencarian di mesin pencari seperti google. Luaran penelitian ini adalah website produk UMKM berbasis CMS dan teroptimisasi dengan model link internal dan eksternal sehingga selalu muncul pada posisi top range pencarian. Metode penelitian ini menggunakan action research, dengan model pengembangan sistem terstruktur model air terjun (waterfall). Aplikasi webnya sendiri dikembangkan dengan model prototype, sesuai dengan kebutuhan penggunannya.  Kata kunci—Cyber-Cluster, SEO, CMS, UMKM AbstractProblems that are often faced by UMKM (SME) is the limited number and range of marketing and sales of its products. So is the competition of similar products can occur by inter-local products or products that come from outside. This is because marketing and sales are still done conventionally and done individually. This study intends to make the implementation of a model system of E-Commerce SME product in an area or district with the participation of empowerment models cyber group (cluster cyber participatory) in performing web linking system that was developed using Optimisazion Search Engine (SEO) and Content Management System (CMS). The goal is for the web that can be developed easily ranked the Web search page (search engines) and always updated content and rank. The benefit of this research is to improve the marketing and sale of products of SMEs to global market and making it easy to find the web address and and are found as often appear in top positions in the search engines like google. Outcomes of this research is based CMS website MSME products and optimized the model of internal and external links that always appears at the top position of the search range. Methods This study uses an action research, the model of structured systems development waterfall model (waterfall). Its own web application developed with prototype models, according to consumer needs.  Keywords—Cyber-Cluster, SEO, CMS, SME


Author(s):  
Ekaterina Tkacheva

Goals and ways for building the web-site of a RAS Library for Natural Sciences department are reviewed from the viewpoint of end users and librarians. Proved and efficient approaches are offered, the choice of WordBress content management system is justified, related specific problems of the research libraries working within the RAS Library for natural Sciences system are examined. As a case study of the Main Botanical Gardens Library, the contents, structure and functionality of the www-site model are examined in detail.


Author(s):  
Jana Polgar

Today the Web is used as a means to allow people and business to use services, get information and conduct transactions. Businesses today depend upon their visibility in their respective marketplaces and provision of e-services to customers. The Internet has become an important delivery mechanism of business visibility. Internet also significantly extends businesses capabilities to sell and buy worldwide. Therefore, the company website plays important role in maintaining and extending the business opportunities over the Internet.


2018 ◽  
Vol 2 ◽  
pp. e25693
Author(s):  
Jeff Gerbracht

Taxonomic monographs are a series of publications covering a higher taxonomic group with each monograph focusing on an individual species. They are a compendium of the current state of research and knowledge detailing many aspects of the species and are extensively used by researchers, ornithologists and conservationists to learn what is ‘currently’ known about a species. Birds, being one of the more easily seen and studied taxa, have a number of specialized taxonomic monographs where data from a wide variety of disciplines are combined into a single place and utilized for research and conservation management. Many of the existing avian monographs have regional or subdomain focus such as “Birds of the Western Palearctic” or “Catalan Breeding Bird Atlas 1999-2002” and monographs are sometimes focused on different user communities, ranging from those with casual interest to professional ornithologists and researchers. The Lab of Ornithology maintains several monograph series. Merlin and All About Birds include simplified information that is of interest to the casual observer and Birds of North America and Neotropical Birds Online are monographs with complete, detailed life histories, prepared for ornithologists and active researchers. These monograph projects were originally supported using different Content Management Systems which became very difficult to maintain, difficult to keep content current and provided no capacity for organizing and sharing of content across monograph projects. Bird taxonomies change annually and the previous systems had no capacity to intelligently manage taxonomic changes. To solve these issues, we created a new Content Management System with Taxonomic Concepts at its core. Reviewing a number of existing monograph projects led us to create an underlying content structure that is very analogous to Plinian Core. The initial requirement to support multiple monograph series, some focused on the professional community and others focused on budding amateurs, presented challenges to creating a ‘one size fits all’ model for structuring content that includes authoritative articles covering most aspects of a species life history, traditional range maps, dynamic observation maps, relative abundance models, photos, images, video and a bibliography. In this talk I’ll present in detail the Content Management System and the underlying models we have developed. Four of these five models are tied to the underlying taxonomic concept while the fifth is tied to the taxonomic names. Articles, multimedia (including traditional range maps), taxonomic description and bibliography have long existed in print monographs and having these authored and displayed via the web makes it much simpler to incorporate new information and, keep the information current and publish the information to an existing standard. The incorporation of dynamic content has only been possible with the advent of the web and standards for the underlying Taxonomic Concepts. With four monographs currently in production and several more in development, we’ve encountered both advantages and disadvantages in using these models for managing and serving monograph series. I will discuss these in detail and compare the models with Plinian Core to highlight both fundamental differences as well as common ground.


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