Green Online Retailer Towards Brand Sustainability

2021 ◽  
Vol 4 (2) ◽  
pp. 827-845
Author(s):  
Edwin Joyo Hutomo ◽  
Yud Buana ◽  
Yohanes Jhony Kurniawan

The shift in shopping methods from physical (offline) stores to virtual (online) stores has crystallized even more. Gradually the shift allows consumers to feel easy and comfortable in respect to buying products by online methods. This earliness paradigm shift becomes interesting if it becomes a topic of the research regarding the possibility of its sustainability in the triple bottom line. The clarity of the consumer's perspective on brand sustainability in terms of the main three pillars is being tested to clarify the roots of the paradigm by becoming a hypothesis in this research. The hypothesis was tested using Structural Equation Modeling on the answers of 278 respondents to identify the significant path. The findings are quite surprising so that entrepreneurs require to put forward the sustainability side of their brand. Future research should be aimed at adding more detailed factors related to the need for the process of achieving sustainability.

2011 ◽  
Vol 16 (4) ◽  
pp. 334-342 ◽  
Author(s):  
Viren Swami ◽  
Tomas Chamorro-Premuzic ◽  
Khairul Mastor ◽  
Fatin Hazwani Siran ◽  
Mohammad Mohsein Mohammad Said ◽  
...  

The present study examined conceptual issues surrounding celebrity worship in a Malay-speaking population. In total, 512 Malay and 269 Chinese participants from Malaysia indicated who their favorite celebrity was and completed the Celebrity Attitude Scale (CAS) as well as a range of demographic items. Results showed that the majority of Malay and Chinese participants selected pop stars and movie stars as their favourite celebrities, mirroring findings in Western settings. In addition, exploratory factor analysis revealed a three-factor solution of the CAS that was consistent with previous studies conducted in the West. Structural equation modeling further revealed that participant’s age was negatively associated with celebrity worship and that self-rated attractiveness was positively associated with celebrity worship. Overall, the present results suggest that celebrity worship in Malaysia may be driven by market and media forces, and future research may well be guided by use of the CAS.


Author(s):  
Surajit Bag

The application of multivariate techniques is mainly to expand the researchers explanatory ability and statistical efficiency. The first generation analytical techniques share a common limitation i.e. each technique can examine only a single relationship at a time. Structural Equation Modeling, an extension of several multivariate techniques is the technique popularly used today can examine a series of dependence relationships simultaneously. The purpose of this study is to provide a short review on Structural Equation Modeling (SEM) being used in social sciences research. A comprehensive literature review of article appearing in top journals is conducted in order to identify how often SEM theory is used. Also the key SEM steps have been provided offering potential researchers with a theoretical supported systematic approach that simplify the multiple options with performing SEM.


2017 ◽  
Vol 37 (9) ◽  
pp. 1142-1163 ◽  
Author(s):  
Frank Wiengarten ◽  
Muhammad Usman Ahmed ◽  
Annachiara Longoni ◽  
Mark Pagell ◽  
Brian Fynes

Purpose The purpose of this paper is to empirically investigate the impact of complexity on the triple bottom line by applying information-processing theory. Specifically, the paper assesses the impact of internal manufacturing complexity on environmental, social, and financial performance. Furthermore, the paper assesses the moderating role of connectivity and shared schema in reducing the potential negative impact of complexity on performance. Design/methodology/approach Multi-country survey data collected through the Global Manufacturing Research Group were utilized to test the hypotheses. The authors used structural equation modeling to test the measurement and initial structural model. Furthermore, to test the proposed moderating hypotheses, the authors applied the latent moderated structural equations approach. Findings The results indicate that while complexity has a negative impact on environmental and social performance, it does not significantly affect financial performance. Furthermore, this negative impact can be reduced, to some extent, through connectivity; however, shared schema does not significantly impact on the complexity-performance relationship. Originality/value This study presents a comprehensive analysis of the impact of complexity on sustainability. Furthermore, it provides managerial applications as it proposes specific tools to deal with the potential negative influences of complexity.


2019 ◽  
Vol 11 (3) ◽  
pp. 814 ◽  
Author(s):  
Bogdan Anastasiei ◽  
Nicoleta Dospinescu

The goal of this research was to build a model that evaluates the influence of affective commitment, high-sacrifice commitment, and satisfaction on the customers’ word-of-mouth concerning an online retailer. Two word-of-mouth dimensions were considered: volume and valence. A survey was administered to 282 respondents and structural equation modeling techniques were used to process the data and test the hypotheses. Our findings show that satisfaction and high-sacrifice commitment have an important impact on both word-of-mouth volume and valence, while affective commitment only influences word-of-mouth valence. This paper offers detailed explanations of these results in light of other theories and studies in the field.


2019 ◽  
pp. 107780121988518
Author(s):  
Amanda Dishon-Brown ◽  
Seana Golder ◽  
Tanya Renn ◽  
TK Logan ◽  
George E. Higgins

Justice-involved women experience significantly higher rates of victimization and psychological distress, and these experiences place women at greater risk of initial and ongoing involvement in the criminal justice system. This research explored the relationship between victimization, the hypothesized mediators (social support and coping), and psychological distress among a sample of 406 victimized women on probation/parole. Results of the Structural Equation Modeling (SEM) were significant and indicated a partial mediation model (74%) with both direct and indirect effects. Based upon the results of this research, implications and future research are explored regarding gender-responsive practices for this population.


2021 ◽  
Vol 14 (1) ◽  
pp. 68-80
Author(s):  
Sharkhuu Chuluunbat ◽  
Lee Min-Sik

This study is about fear of crime, which is one of the most important topics in the criminological research.The study tested an integrated model in structural equation modeling method by using both SPSS and AMOS. Those who perceive higher levels of incivility were found to be more fearful of crime. Policies to reduce fear of crime and implications for future research were discussed based on the findings.


2020 ◽  
Vol 48 (5) ◽  
pp. 1-6
Author(s):  
Yuanqin Ge ◽  
Xiaomeng Sun

We investigated the relationship between employees' strengths use and innovation through the mediator of their work engagement. A validated questionnaire was used to collect data from 158 employees at 3 companies in China. Structural equation modeling results show that work engagement partially mediated the relationship between employee strengths use and innovation. In addition, employee strengths use increased their innovation and made them more engaged in their work, and employees' work engagement, in turn, promoted their innovative behavior. These findings suggest that strengths use alone does not enhance employee innovation: Work engagement is also important. Directions for future research are discussed.


Author(s):  
Chia-Lin Hsu ◽  
Cou-Chen Wu

The purpose of this study is to develop an integrated model designed to examine users’ continuance of Facebook based on the unified theory of acceptance and use of technology (UTAUT), the expectation disconfirmation model (EDM), and flow theory. Empirical data collected from 482 users who have experience with Facebook are subjected to structural equation modeling based on the proposed research model. Results show that users’ continuance intention of Facebook is determined by social influence, performance expectancy, effort expectancy, flow experience, and satisfaction. Satisfaction is significantly affected by flow experience and disconfirmation. Results also suggest that effort expectancy is positively related to flow experience. Based on the findings, managerial implications are discussed in this paper and directions for future research are also highlighted.


2021 ◽  
Vol 9 (2) ◽  
pp. 188
Author(s):  
Okechukwu Lawrence Emeagwali

This study examined the influential role of knowledge creation in facilitating the effect of market-sensing on innovation. It specifically examines this phenomenon among small and medium scale enterprises (SMEs) in Nigeria. The study hypothesized that market sensing will exogenously have a significant and positive effect on knowledge creation, which will in turn have a positive effect on innovation. Data was collected from strategic managers from the top management teams of 310 small and medium scale enterprises randomly selected from the country’s six geopolitical zones. Using covariance based structural equation modeling (SEM) carried out via version 23 of IBM’s AMOS software. Findings confirmed all four hypotheses specifically demonstrating that market sensing positively impacted knowledge creation and innovation, while knowledge creation was both found to have a positive effect on innovation and to also significantly mediate the effect of market-sensing on innovation. The study then discusses the implication of the findings for both literature and practice, while recommending areas for future research.


Author(s):  
Sri Rahayu ◽  
Rin Nanik ◽  
Susi Sulastri

This study aims to determine the role of green brand image in an effort to increase brand intention, and purchase loyalty. Research locations were held in various universities in the province of D.I.Yogyakarta. The population of this research is university students, and the research sample is 222 students. The sampling technique uses purposive sampling technique, minimum age 18, and a maximum 25 years old, laptop users at least 1 year. Data were collected through a survey by distributing questionnaires. The research data is processed using structural equation modeling, AMOS 21 program. The results of this study indicate that green brand image has a positive and significant effect on brand intention, and purchase loyalty. The more the green brand image increases, the more brand intention and purchase loyalty increases. This study also has limitations, and includes suggestions for future research.    


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