scholarly journals Penerapan Kualitas Layanan Berdampak Pada Keputusan Pembelian Produk Pao Pao

2019 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi ◽  
Joy Victoria Dharmawan Lira
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Total Population ◽  
Sampling Technique ◽  
Purchasing Decision ◽  
Beverage Industry ◽  
Analysis Technique ◽  
A Company

Zolid Agung Perkasa company is a company that runs in food & beverage industry and has been established since February 2, 2015. This company sells product that named PaoPao, that is, the product with a various food menu that are focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The sampling technique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. The analysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).

Penerapan Kualitas Layanan Berdampak Pada Keputusan Pembelian Produk Pao Pao

2020 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Total Population ◽  
Sampling Technique ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
A Company ◽  
Chinese Food

Zolid Agung Perkasa company is a company that runs in food & beverageindustry and has been established since February 2, 2015. This company sellsproduct that named PaoPao, that is, the product with a various food menu thatare focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The samplingtechnique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. Theanalysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals PENGARUH KUALITAS PELAYANAN DISTRIBUSI AIR TERHADAP TINGKAT KELUHAN PELANGGAN PDAM TIRTA PAKUAN KOTA BOGOR TAHUN 2015 DAN TAHUN 2016

2018 ◽  
Vol 2 (2) ◽  
pp. 81-87
Author(s):  
R. Poppi Rustanti ◽  
Desty Alfianti
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Statistical Test ◽  
Validity And Reliability ◽  
Customer Complaints ◽  
Indicator Variables

This study aims to identify the quality of service provided by the company, to identify the complaints handling done by the company and to analyze the effect of the service quality of the company on the complaints experienced by the customers of PDAM Tirta Pakuan Bogor City. The method used in this research is quantitative by means of survey research. This research was conducted at PDAM Tirta Pakuan Bogor City, precisely at No. Siliwangi Street. 121 Bogor 16142, West Java. The sampling technique used in this research is nonprobability sampling technique by purposive sampling. Determination of the number of samples by Gay and Diehl (1992) and Kerlinger and Lee (2000). Validity and reliability test was submitted to 30 respondents with Product Moment formula from Pearson and Alpha Cronbach. Quantitative data are presented in the form of frequency tables. The statistical test was performed with SPSS program version 20 with Rank Spearman's correlation test and statistical test of multiple regression analysis. Based on the results of research shows that the service quality of Tirta Pakuan PDAM Kota Bogor is good. This is seen from the results of the distribution of research data showing the attitude of some respondents agree with the services provided by looking at customer complaints data that can be overcome by the company. The results of multiple regression analysis showed that the overall of each of the indicator variables give effect of 19.6% to the level of complaints experienced by customers with the value of r count more than 0.361 with a confidence level of 5% and the value of cronbach alpha greater than 0, 60.

scholarly journals Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Konsumen Pada Golden Cafe dan Resto

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 584
Author(s):  
Yolanda Yolanda ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Analytical Method ◽  
Sampling Technique ◽  
Primary Data ◽  
City Community ◽  
Revisit Intention

The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.       Kata Kunci: store atmosphere, service quality, revisit intention

scholarly journals PENGARUH LIABILITAS DAN EKUITAS TERHADAP PROFITABILITAS PADA PT. PRIMARINDO ASIA INFRASTRUCTURE TBK

2020 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Safira Nurlita ◽  
Aliah Pratiwi
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Short Term ◽  
Probability Sampling ◽  
Return On Equity ◽  
Purposive Sampling ◽  
Analysis Technique

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh liabilitas dan ekuitas terhadap profitabilitas. Indikator untuk mengukur profitabilitas menggunakan Return on Equity (ROE), sementara kewajiban menggunakan rasio hutang jangka pendek terhadap ekuitas (STDE) dan ekuitas pemegang saham menggunakan rasio rasio prorietary (PR). Penelitian ini dilakukan di PT. Infrastruktur Primarindo Asia, tbk. Jenis penelitian ini adalah penelitian asosiatif. Teknik pengambilan sampel yang digunakan adalah teknik non probability sampling yaitu purposive sampling, dengan sampel yang digunakan adalah selama 8 tahun. Teknik analisis yang digunakan dalam penelitian ini adalah uji asumsi klasik dan analisis regresi berganda. Berdasarkan hasil analisis regresi menunjukkan liabilitas jangka pendek, dan modal tidak memiliki pengaruh terhadap profitabilitas baik secara parsial maupun simultan.   Kata kunci: Hutang Jangka Pendek (STDE), Prorietary Ratio (PR) dan Return on Equity (ROE).   Abstract This study aims to determine the effect of liabilities and equity on profitability. Indicators to measure profitability use Return on Equity (ROE), while liabilities use the ratio of short-term debt to equity (STDE) and shareholder equity using the ratio of prorietary ratio  (PR). this research was conducted at PT. Primarindo Asia infrastructure, tbk. This type of research is associative research. The sampling technique used is a non probability sampling technique that is purposive sampling, with the sample used is for 8 years. The analysis technique used in this study is the classic assumption test and multiple regression analysis. Based on the results of the regression analysis shows short-term liabilities, and capital alone has no influence on profitability either partially or simultaneously. Keywords: Short-Term Debt (STDE), Prorietary Ratio (PR) and Return on Equity (ROE).

scholarly journals THE EFFECT OF EMOTIONAL ADVERTISING AND ENVIRONMENT ADVERTISING ON PURCHASE DECISION AT SHOPEE MARKETPLACE

ARIKA ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 83-92
Author(s):  
Reza Gustiani Ratu ◽  
Ce Gunawan
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Impact

Advertising has an important role for influencing purchasing decision. The purpose of this study is finding the impact of Shopee Advertising toward purchasing decision at shopee marketplace. Research methode that is used is quantitative methode. Analysis technique is using Multiple Regression Analysis by using 100 respondens, The results of this study are emotional advertising has an effect significant toward purchase decision partially; environment advertising does not have an effect toward purchase decision partially; and emotional advertising and environment advertising have an effect significant toward purchase decision simultantly

scholarly journals ANALYSIS OF FACTORS AFFECTING GUEST DECISION IN PURCHASE OF ROOM SERVICE IN HOTEL “GRAND INNA PADANG”

2019 ◽  
Vol 5 (2) ◽  
pp. 193
Author(s):  
Youmil Abrian ◽  
Arif Adrian ◽  
Rian Surendra
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Reference Group ◽  
Sampling Technique ◽  
Total Sample ◽  
Factors Affecting ◽  
Analysis Technique ◽  
Room Service ◽  
The Government

This paper was conducted to determine what factors encourage consumer decisions in choosing Grand Inna Hotel Padang, as well as the contribution of each of these factors. Researchers used the Grand Inna Hotel Padang because the hotel is owned by the government. Grand Inna Hotel Padang has unstable occupancy then affects to the hotel revenue. The results showed that there are 7 factors considered by consumers in rooms purchasing  Grand Inna hotel Padang, the 7 factors mentioned are price factors,  service factors, motivation and lifestyle factors, reference group factors, hospitality factors, MICE and brand image. Each of these factors contributes substantially to encouraging consumers to choose Grand Inna hotel Padang. The population of the study was consumers who had stayed at the Grand Inna  Hotel Padang. The sampling technique used purposive sampling with a total sample is 100 respondents. The data analysis technique is factor analysis to determine the factors considered by consumers and multiple regression analysis to determine the extent factors considered affect the purchasing decision. From the results of multiple regression analysis found that the 7 factors together have a significant effect on decision in decisions purchase room service at the Grand Inna Hotel Padang.

scholarly journals Variables of Service Quality Facilitating Client Contentment in Indian Bike Industries

2020 ◽  
Vol 9 (6) ◽  
pp. 302-307
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Exploratory Factor Analysis ◽  
Sampling Technique ◽  
Service Industries ◽  
Individual Consideration ◽  
Convenience Sampling

Clients of automotive service industries are always anxious for after sales service. The objective of this research is to determine the association of variables of service quality and client contentment in bike industries. The information was gathered using convenience sampling technique from 150 users of bike industries in the form of questionnaire developed using SERVQUAL model. The important variables were extracted utilizing exploratory factor analysis. Hypothesis of the research was analyzed using multiple regression analysis and ANOVA. The results of the research revealed that the variables reliability, empathy, responsiveness, assurance, accessibility and convenience are found statistically significant to determine customer contentment whereas tangibility is not found significant to determine customer contentment and findings indicate that management have to focus on attributes like interest in solving clients’ problem, clients’ question to be answered timely by staff, trust in you to be inculcated by staff, individual consideration by staff and stopping region.

scholarly journals PENGARUH KEPRIBADIAN DAN KEMAMPUAN INTELEKTUAL TERHADAP KOMPETENSI GURU DI SMKN 3 KOTA BENGKULU

2019 ◽  
Vol 12 (2) ◽  
pp. 64-76
Author(s):  
Sentia Rapika ◽  
Anggri Puspita Sari
Keyword(s):  
Factor Analysis ◽  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Research Design ◽  
Sampling Technique ◽  
Intellectual Ability ◽  
Teacher Competence ◽  
Analysis Technique

The purposes of this study examines the effect of personality and intellectual ability on teacher competence in SMKN 3 Bengkulu city. This research was conducted in SMKN 3 Bengkulu City with the object of research is permanent teachers or civil servants. The sample used in this study was 74 respondents using purposive sampling technique. Data analysis technique using multiple regression analysis and using SPSS 17.0 sofware. Research design using survey explanatory, the method in this study using factor analysis to test the validity of the data and using Cronbach's alpha to test the reliability of the data. The results of this research shows that the personality and intellectual ability partially have positive and signifikan effect on the teacher competence. Personality and intellectual ability simultaneously have significant effect on the teacher competence in SMKN 3 Bengkulu city.Keywords: personality, intellectual ability, teacher competence.

scholarly journals pengaruh kualitas produk, harga dan nkualitas pelayanan terhadap kepuasan konsumen

2020 ◽  
Vol 1 (01) ◽  
pp. 33
Author(s):  
Moh. Farid Atho'illah Fahrur Rozi ◽  
Sukaris Sukaris
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Consumer Satisfaction ◽  
Analysis Technique

This study aims to analyze the effect of product quality, price and service quality on consumer satisfaction at Katon Ayu Wedding Organizer Gresik. This study uses a quantitative approach. The population in this study all consumers in Gresik Katon Ayu Wedding Organizer amounted to 150 people while the sample was 110 people and there were 10 people who did not meet the researcher's criteria, the method used by purposive sampling researchers with the provisions of respondents who had chosen an exelent building package and luxury home package at Katon Ayu Wedding Organizer. The data analysis technique used is multiple regression analysis. Regression results obtained t count 9.495 while t table 1.985 therefore product quality affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The variable price has -4,180 while t table 1,985 influences consumer satisfaction at Katon Ayu Wedding Organizer Gresik. The service quality has a t count of 7.225 while the t table of 1,985 affects consumer satisfaction at Katon Ayu Wedding Organizer Gresik. Product quality, price and service quality variables have a simultaneous and significant influence on customer satisfaction

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