scholarly journals THE EFFECT OF EMOTIONAL ADVERTISING AND ENVIRONMENT ADVERTISING ON PURCHASE DECISION AT SHOPEE MARKETPLACE

ARIKA ◽  
2020 ◽  
Vol 14 (2) ◽  
pp. 83-92
Author(s):  
Reza Gustiani Ratu ◽  
Ce Gunawan
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Purchase Decision ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
The Impact

Advertising has an important role for influencing purchasing decision. The purpose of this study is finding the impact of Shopee Advertising toward purchasing decision at shopee marketplace. Research methode that is used is quantitative methode. Analysis technique is using Multiple Regression Analysis by using 100 respondens, The results of this study are emotional advertising has an effect significant toward purchase decision partially; environment advertising does not have an effect toward purchase decision partially; and emotional advertising and environment advertising have an effect significant toward purchase decision simultantly

scholarly journals Pengaruh Segmentasi Pasar dan Positioning Terhadap Keputusan Pembelian Simcard Axis di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (4) ◽  
pp. 822
Author(s):  
Gita Remeo Nensi ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Market Segmentation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Technique

This study aims to determine how much influence the market segmentation and positioning to purchase decision of the simcard Axis in Padang city. This type of research is causative. The population in this study were peoples in Padag city. The sample were takrn using Cochran formula with 100 respondents. This sampling technique used is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 24.00. The results of this study indicate that: 1) Market segmentation has a positive significant effect on decision purchase simcard Axis in Padang city. 2) Positioning has a positive significant effect on decision purchase simcard  Axis in Padang city.  Keyword: market segmentation simcard axis, positioning simcard axis, purchase decision simcard axis

scholarly journals Pengaruh Store Atmosphere dan Store Image terhadap Keputusan Pembelian Konsumen pada Toko Buku Gramedia Pondok Indah

2011 ◽  
Vol 2 (2) ◽  
pp. 979
Author(s):  
Vitta Maretha ◽  
Engkos Achmad Kuncoro
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Purchase Decision ◽  
Store Image ◽  
Analysis Technique ◽  
Using Data ◽  
The Mind ◽  
Descriptive Method

This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis technique, through using data gathered from distribution questionnaire to 100 samples of consumers in Gramedia bookstore Pondok Indah. The analysis result showed that store atmosphere and store image have significant influent towards consumers purchase decision in Gramedia bookstore Pondok Indah. In other words, the purchase decision of consumers in Gramedia bookstore Pondok Indah is influenced significantly by store atmosphere and store image in the mind of the consumers. 

scholarly journals PENGARUH SANKSI PERPAJAKAN DAN KUALITAS PELAYANAN TERHADAP KEPATUHAN WAJIB PAJAK

2021 ◽  
Vol 12 (1) ◽  
pp. 79-91
Author(s):  
Erika Zahra Afifah Syafira ◽  
R. Nasution
Keyword(s):  
Quality Of Service ◽  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Primary Data ◽  
Validity Data ◽  
Simultaneous Test ◽  
Analysis Technique ◽  
The Impact

The porpuse of this research is to know the impact of tax penalties and the quality of service on taxpayer’s obedience. The data that used in this research is primary data that obtained through the distribution of questionnaires to sample that represent the criteria of the population. The population of this research is taxpayer of KPP Pratama Cikarang Selatan. As for the sample of this reaserch is 100 respondents, that determined by the slovin formula. The methods of this research for validity data is used validity test and reability test. To perevent any bias of use regretion models on research, then used a classical assumption test. The analysis technique that used is multiple regression analysis. For hypothetical test in this research used the t-test that is a partial test and F-test that is a simultaneous test. The result of this research is 1. The tax penalties have a positive and significant impact on taxpayer’s obedience 2. The quality of servis have a positive and significant impact in taxpayer’s obedience. 3. The tax penalties and the quality of service have impact in taxpayer’s obedience.

scholarly journals Penerapan Kualitas Layanan Berdampak Pada Keputusan Pembelian Produk Pao Pao

2019 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi ◽  
Joy Victoria Dharmawan Lira
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Total Population ◽  
Sampling Technique ◽  
Purchasing Decision ◽  
Beverage Industry ◽  
Analysis Technique ◽  
A Company

Zolid Agung Perkasa company is a company that runs in food & beverage industry and has been established since February 2, 2015. This company sells product that named PaoPao, that is, the product with a various food menu that are focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The sampling technique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. The analysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).

scholarly journals KEPUTUSAN PEMBELIAN BARANG SECARA ONLINE DITINJAU DARI ASPEK PROMOSI DAN KEPERCAYAAN KONSUMEN

2021 ◽  
Vol 2 (2) ◽  
pp. 59-65
Author(s):  
Abdul Wakil
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Method ◽  
Consumer Trust ◽  
Purchasing Decision ◽  
The Impact

Abstract The purpose of this research is to analize the impact of promotion and consumer trust on online purchasing decision. The type of this research is a quantitative research using multiple regression analysis. The population in this research are all Tokopedia marketplace consumers. The sampling method used in this research is purposive random sampling as many as 50 people. The results of this research showed that promotion has a positive and significant effect on online purchasing decision, consumer trust has a positive and significant effect on online purchasing decision.   Keywords : Promotion ; Consumer Trust ; Online Purchasing Decision

scholarly journals Influence of Marketing Mix on iPhone 6 Series Smartphone Purchase Decision

FOCUS ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 1-14
Author(s):  
I Made Adnyana ◽  
Imelia Dinhar
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Convenience Sampling

The purpose of this study was to analyze the effect of the marketing mix on purchasing decisions for the iPhone 6 Series smartphone. The research sample of 205 people was selected by the convenience sampling method. Data collection used questionnaires and multiple regression analysis was used as an analysis technique. The results of the study prove that products and promotions have a positive and significant effect on purchasing decisions. Meanwhile, price and place have no effect on purchasing decisions. The results of this study have implications for products, places, prices, and promotions that need to be improved in order to improve purchasing decisions.

PENGARUH PELATIHAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN PADA KOPILOKA 3.0 PALEMBANG TAHUN 2021

2021 ◽  
Vol 1 (2) ◽  
pp. 145-152
Author(s):  
Juni Eliana Prasetya N ◽  
Moh. Faizal ◽  
Choirunnisak Choirunnisak
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Work Motivation ◽  
Employee Performance ◽  
Independent Variables ◽  
Analysis Technique ◽  
Level Of Training ◽  
Positive Effect

In this study, there are results that contradict the theory which states that the higher the level of training and motivation, the employee's performance should increase.  In this study, training had no effect and motivation had no positive effect. This study aims to determine the effect of training and work motivation on employee performance in Kopiloka 3.0.  The population in this study were all employees at Kopiloka 3.0, which amounted to 15 people with a sample of 15 people using saturated sampling.  The data analysis technique in this study used SPSS 24 software, which consisted of data quality test, classical assumption test, multiple regression analysis, and hypothesis testing. By using multiple regression analysis, the results of the study show that training has no effect on employee performance.  Motivation has a significant effect on employee performance.  Simultaneously (together) the independent variables of training and motivation have an effect on employee performance.

scholarly journals National Zakat Management Information System: E-Sercive Quality and Its Impact on National Zakat Collection

2019 ◽  
pp. 98-124
Author(s):  
Randi Swandaru
Keyword(s):  
Information System ◽  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Management Information System ◽  
Reliability And Validity ◽  
Management Information ◽  
The Impact

The purpose of this study is to examine the impact and the electronic service quality of the national zakat management information system (SIMBA) on the national zakat collection. This paper uses a multiple regression analysis in its explorative attempt to illustrate the impact of SIMBA implementation on the national zakat collection. It shows that SIMBA is positive and significantly impact the national zakat collection as well as the human development index that is used as a proxy for the human resource management quality of zakat institutions in the respective city. Nonetheless, the population is negative and significant to the zakat collection as endemic poverty and reluctance to pay zakat are indicated as the reasons. Moreover, this study has succeeded in adapting and conducting e-service quality survey to zakat information system realm. All the tests prove that the instrument in this study has a high degree of reliability and validity. The results show that some of the demographic factors significantly impact the perceived performance of SIMBA. Multiple regression analysis that is conducted in this study shows that e-service quality dimension is positive and significant towards SIMBA’ overall quality, perceived value, and loyalty intention. This study contributes to the zakat management system literature, especially in the impact of the national zakat information system, which is pivotal in enhancing zakat collection and poverty alleviation program funded by zakat.

scholarly journals Moderating Effect of Mindfulness on the Influence of Stress on Depression According to the Level of Stress among University Students in South Korea

2020 ◽  
Vol 17 (18) ◽  
pp. 6634
Author(s):  
Kwang-Hi Park ◽  
Hyunlye Kim ◽  
Jaehee Kim
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
South Korea ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Life Stress ◽  
Mental Health Problems ◽  
Explanatory Power ◽  
Moderating Effect ◽  
The Impact

Stress and depression are representative of the mental health problems of university students worldwide. This cross-sectional study explored the moderating effect of mindfulness on the influence of stress on depression according to the degree of life stress. The participants were 738 university students in years 2–4 in five 4-year universities in South Korea. Depression was positively correlated with stress and negatively with mindfulness at a statistically significant level. In multiple regression analysis, stress was found to have an effect by increasing depression, and mindfulness by relieving depression. In the moderated multiple regression analysis, mindfulness had a moderating effect on the impact of stress on depression only in low-stress groups, showing that the interaction of stress with mindfulness was significantly negative (β = −0.11, t = −2.52, p = 0.012) and the inclusion of this interaction significantly increased the explanatory power for depression variation (F change 6.36, p = 0.012) in the full model. In conclusion, we suggest considering stress levels in the development of mindfulness-based intervention strategies to effectively manage the depression of university students.

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