Penerapan Kualitas Layanan Berdampak Pada Keputusan Pembelian Produk Pao Pao

2020 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi

Zolid Agung Perkasa company is a company that runs in food & beverageindustry and has been established since February 2, 2015. This company sellsproduct that named PaoPao, that is, the product with a various food menu thatare focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The samplingtechnique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. Theanalysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).

2019 ◽  
Vol 11 (2) ◽  
pp. 134-143
Author(s):  
Liliana Dewi ◽  
Joy Victoria Dharmawan Lira

Zolid Agung Perkasa company is a company that runs in food & beverage industry and has been established since February 2, 2015. This company sells product that named PaoPao, that is, the product with a various food menu that are focus more on chinese food. This product is done because there in anopportunity in which nowadays many people want things all fast and affordable.The matter that is consumers who purchase PaoPao products do not purchasethat cause unstable sale. The purpose of this research in this study aims to knowwhere the effect of service quality on consumer purchasing decision of PaoPao.The total population that used in this research is 63 people. The sampling technique that in used in this research is non-probability sampling by using saturated sampling technique. The number of samples used 63 people. The analysis technique used in this research is multiple regression analysis techniqueusing SPSS version 20. The result of this research shows that tangible (X1),reliability (X2), assurance (X3), responsiveness (X4), empathy (X5) significantyaffect the purchasing decision (Y).


2016 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Santri Zulaicha ◽  
Rusda Irawati

Abstract:Product and price are several factors which are affected consumer consideration in purchasing decision. A qualify product with affordable price will attract people’s interest. The purpose of this research is to know the effect of product and price toward purchasing decision in Morning Bakery Batam. Total sample in this research were 186 people and used non probability sampling technique, which is purposive sampling by choosing the most visited outlet:Windsor branch.  Multiple Regression analysis used as data technique analysis andwas assisted by SPSS 20 software.The result shows product and price have positive and significant impact toward purchasing decision.Based on data analysis in this research, the variabels are valid and reliable. On the classic asumption testing with normal distribution, there were no heteros- kedastisitas and multikolinearitas which were happened. The reretion value for product is 61,7% besides 37,9%for the price. Key words : Price, Product, Purchasing Decision


2021 ◽  
Vol 6 (2) ◽  
pp. 559
Author(s):  
Sri Fitria Ningsih ◽  
Yasir Arafat ◽  
Mulyadi Mulyadi

This study aimed to determine: (1) the effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) the effect of achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District; and (3) the effect of reward and achievement motivation on teachers’ performance atstate junior high schools of Babat Supat District. The data in this study were collected through distributing questionnaires to respondents. The results of filling out the questionnaire were analyzed by using multiple regression analysis through t test, F test, and determination coefficient test. The population in this study were all state junior high schoolsteachers at Babat Supat District, totaling 134 people. The sampling technique used in this study was probability sampling by using Slovin formula to obtain 100 teachers as the research sample. The results of the study found that: (1) there was an effect of reward on teachers’performance at state junior high schools of Babat Supat District; (2) there was an effect of Achievement Motivation on teachers’performance at state junior high schools of Babat Supat District; (3) there was aneffect of reward and achievement motivation simultaneously on teachers’ performance at state junior high schools of Babat Supat District.


2018 ◽  
Vol 2 (2) ◽  
pp. 81-87
Author(s):  
R. Poppi Rustanti ◽  
Desty Alfianti

This study aims to identify the quality of service provided by the company, to identify the complaints handling done by the company and to analyze the effect of the service quality of the company on the complaints experienced by the customers of PDAM Tirta Pakuan Bogor City. The method used in this research is quantitative by means of survey research. This research was conducted at PDAM Tirta Pakuan Bogor City, precisely at No. Siliwangi Street. 121 Bogor 16142, West Java. The sampling technique used in this research is nonprobability sampling technique by purposive sampling. Determination of the number of samples by Gay and Diehl (1992) and Kerlinger and Lee (2000). Validity and reliability test was submitted to 30 respondents with Product Moment formula from Pearson and Alpha Cronbach. Quantitative data are presented in the form of frequency tables. The statistical test was performed with SPSS program version 20 with Rank Spearman's correlation test and statistical test of multiple regression analysis. Based on the results of research shows that the service quality of Tirta Pakuan PDAM Kota Bogor is good. This is seen from the results of the distribution of research data showing the attitude of some respondents agree with the services provided by looking at customer complaints data that can be overcome by the company. The results of multiple regression analysis showed that the overall of each of the indicator variables give effect of 19.6% to the level of complaints experienced by customers with the value of r count more than 0.361 with a confidence level of 5% and the value of cronbach alpha greater than 0, 60.


Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 584
Author(s):  
Yolanda Yolanda ◽  
Rose Rahmidani

The purpose of this research is to determine the effect of store atmosphere and service quality on customer revisit intention of Golden Cafe dan Resto at Kota Padang. This is the causative research. The population of the research is Padang city community. The number of research samples as many as 100 people and selected using purposive sampling technique. The data used is the primary data obtained through the distribution of questionnaires to Padang city community with established criteria. The analytical method is multiple regression analysis using SPSS 16. The results indicate that (1) Store atmosphere and service quality advertisements have a significant effect on revisit, (2) Store atmosphere has a significant effect on revisit intention, (3) Service quality have a significant influence on revisit intention.       Kata Kunci: store atmosphere, service quality, revisit intention


2020 ◽  
Vol 4 (2) ◽  
pp. 123
Author(s):  
Safira Nurlita ◽  
Aliah Pratiwi

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh liabilitas dan ekuitas terhadap profitabilitas. Indikator untuk mengukur profitabilitas menggunakan Return on Equity (ROE), sementara kewajiban menggunakan rasio hutang jangka pendek terhadap ekuitas (STDE) dan ekuitas pemegang saham menggunakan rasio rasio prorietary (PR). Penelitian ini dilakukan di PT. Infrastruktur Primarindo Asia, tbk. Jenis penelitian ini adalah penelitian asosiatif. Teknik pengambilan sampel yang digunakan adalah teknik non probability sampling yaitu purposive sampling, dengan sampel yang digunakan adalah selama 8 tahun. Teknik analisis yang digunakan dalam penelitian ini adalah uji asumsi klasik dan analisis regresi berganda. Berdasarkan hasil analisis regresi menunjukkan liabilitas jangka pendek, dan modal tidak memiliki pengaruh terhadap profitabilitas baik secara parsial maupun simultan.   Kata kunci: Hutang Jangka Pendek (STDE), Prorietary Ratio (PR) dan Return on Equity (ROE).   Abstract This study aims to determine the effect of liabilities and equity on profitability. Indicators to measure profitability use Return on Equity (ROE), while liabilities use the ratio of short-term debt to equity (STDE) and shareholder equity using the ratio of prorietary ratio  (PR). this research was conducted at PT. Primarindo Asia infrastructure, tbk. This type of research is associative research. The sampling technique used is a non probability sampling technique that is purposive sampling, with the sample used is for 8 years. The analysis technique used in this study is the classic assumption test and multiple regression analysis. Based on the results of the regression analysis shows short-term liabilities, and capital alone has no influence on profitability either partially or simultaneously. Keywords: Short-Term Debt (STDE), Prorietary Ratio (PR) and Return on Equity (ROE).


2021 ◽  
Vol 6 (2) ◽  
pp. 617
Author(s):  
Renawati Renawati ◽  
Yasir Arafat ◽  
Mulyadi Mulyadi

This study aimed to determine: (1) the influence of principal leadership on teachers’ performance; (2) the influenceof compensation on teachers’ performance; and (3) the influenceof principal leadership and compensation simultaneously on teachers’ performance. The data in this study were collected through distributing questionnaires to respondents and were analyzedby using multiple regression analysis through the t test, F test, and determination coefficient test. The population in this study were all teachers of SMP NegeriatBabatSupat sub-district, MusiBanyuasin Regency, totaling 134 people. The sampling technique used was probability sampling by using the Slovin formula to obtain 100 teachers as the research sample. The results of the study found that: (1) there was a significant influence between principal leadership on teachers’ performance; (2) there was a significant influence between compensation on teachers’ performance; (3) there was a significant influence between principal leadership and compensation on teachers performance.


Clients of automotive service industries are always anxious for after sales service. The objective of this research is to determine the association of variables of service quality and client contentment in bike industries. The information was gathered using convenience sampling technique from 150 users of bike industries in the form of questionnaire developed using SERVQUAL model. The important variables were extracted utilizing exploratory factor analysis. Hypothesis of the research was analyzed using multiple regression analysis and ANOVA. The results of the research revealed that the variables reliability, empathy, responsiveness, assurance, accessibility and convenience are found statistically significant to determine customer contentment whereas tangibility is not found significant to determine customer contentment and findings indicate that management have to focus on attributes like interest in solving clients’ problem, clients’ question to be answered timely by staff, trust in you to be inculcated by staff, individual consideration by staff and stopping region.


2018 ◽  
Vol 1 (2) ◽  
pp. 232-243
Author(s):  
Alfi Syahri Lubis ◽  
Nur Rahmah Andayani

This study aims to determine and analyze the influence of service quality consisting of variable reliablility, responsiveness, assurance, empathy, and tangible to customer satisfaction PT. Sucofindo Batam simultaneously or partially. Population in this research is consumer of PT. Sucofindo Batam or consumers who have ever used the services of PT. Sucofindo Batam. The number of samples obtained using Slovin calculations A total of 80 respondents using Non Probability Sampling method. The method of analysis used in this study is descriptive analysis and multiple regression analysis using SPSS 20 program. From the results of the study showed that the persial and simultaneous positive and significant impact on customer satisfaction PT. Sucofindo Batam.


2021 ◽  
Vol 2 (2) ◽  
pp. 114-122
Author(s):  
Bunga Vabiola Ghantynireta ◽  
Inayatillah Inayatillah ◽  
Evriyenni Evriyenni

This study aims to determine the effect of service quality and trust on customer satisfaction at Bank Rakyat Indonesia Syariah Darussalam branch, Banda Aceh.  This study uses a quantitative approach using multiple regression analysis.  The sampling technique in this study was random sampling.  Data collection techniques in this study by distributing questionnaires to 100 respondents.  The results of this study indicate; (1) the service quality variable has no effect on customer satisfaction, (2) the trust variable has a positive and significant effect on customer satisfaction, and (3) together service quality and trust have an effect on customer satisfaction


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