NTELLIGENT DIGITAL PLATFORMS AS A FORECASTING TOOL IN THE MANAGEMENT OF FOOD RETAILERS

2020 ◽  
Author(s):  
Маргарита Михайловна Мамалига
Keyword(s):  
Business Processes ◽  
Retail Industry ◽  
Digital Platforms ◽  
Digital Platform ◽  
Food Retailers

В статье рассматривается применение интеллектуальных цифровых платформ в процессах прогнозирования и планирования деятельности предприятий в отрасли розничной торговли. В работе описаны основные перспективы использования систем, а также приведен пример внедрения цифровой платформы в бизнес-процессы компании «Лента». The article discusses the use of intelligent digital platforms in forecasting and planning the activities of enterprises in the retail industry. The paper describes the main prospects for using the systems, and also provides an example of introducing a digital platform into the business processes of «Lenta».

Smart platform experiment cycle (SPEC): a process to design, analyze, and validate digital platforms

2021 ◽  
Vol 35 (2) ◽  
pp. 209-225
Author(s):  
Patrick Brecht ◽  
Manuel Niever ◽  
Roman Kerres ◽  
Anja Ströbele ◽  
Carsten H. Hahn
Keyword(s):  
Business Model ◽  
Business Models ◽  
Business Processes ◽  
Design Science ◽  
Science Research ◽  
Digital Platforms ◽  
Digital Platform ◽  
Design Science Research Methodology ◽  
Customer Development ◽  
Early Market

AbstractDigital platform business models are disrupting traditional business processes and reveal a new way of creating value. Current validation processes for business models are designed to assess pipeline business models. They cannot grasp the logic of digital platforms, which increasingly integrate Artificial Intelligence (AI) to ensure success. This study developed a new validation process for early market validation of digital platform business models by following the Design Science Research methodology. The designed process, the Smart Platform Experiment Cycle (SPEC), is created by combining the Four-Step Iterative Cycle of business experiments, the Customer Development Process, and the Build-Measure-Learn feedback loop of the Lean Startup approach and enriching it with the knowledge of digital platforms. It consists of five iterative steps showing the startup how to design their platform business model and corresponding experiments and how to run, measure, analyze, and learn from the outcomes and results. To assess its efficacy, applicability, and validity, SPEC was applied in the German startup GassiAlarm, a service marketplace business model. The application of SPEC revealed shortcomings in the pricing strategy and highlighted to what extent their current business model would be successful. SPEC reduces the risk of building a product or service the market deems redundant and gives insights into its success rate. More applications of the SPEC are needed to validate its robustness further and to extend it to other types of digital platform business models for improved generalization.

THE CONCEPT OF COMPETITIVE VALUE CHAINS IN PRODUCTION SYSTEMS AS AN INSTITUTIONAL STRUCTURE OPERATING ON NETWORK PRINCIPLES

2019 ◽  
Vol 6 (3) ◽  
pp. 61-67
Author(s):  
Niyaz Mustjakimovich Abdikeev ◽  
Anton Alekseevich Losev ◽  
Andrey Ivanovich Gaydamaka
Keyword(s):  
Business Processes ◽  
Production Systems ◽  
Institutional Structure ◽  
Cognitive Models ◽  
Value Chains ◽  
High Tech ◽  
Practical Implementation ◽  
Digital Platform ◽  
Software Product ◽  
The Creation

The Concept of competitive value chains in production systems, as an institutional structure operating on network principles, was the impetus for the development of a system of models of inter-industry digital platform for the management and optimization of cooperation of high-tech network production systems. The article describes the ways of integration into business processes of production systems of simulation and cognitive models. The practical implementation of the system of these models is a separate software product - an interdisciplinary digital platform for participants in the creation of new high-tech products and their components.

scholarly journals Digital Platform Ecosystems as Living Labs for Sustainable Entrepreneurship and Innovation: A Conceptual Model Proposal

2021 ◽  
Vol 13 (11) ◽  
pp. 6494
Author(s):  
Grzegorz Baran ◽  
Aleksandra Berkowicz
Keyword(s):  
Conceptual Model ◽  
Real Life ◽  
The Body ◽  
Innovation Development ◽  
Sustainable Entrepreneurship ◽  
Digital Platforms ◽  
Digital Platform ◽  
Living Labs ◽  
Platform Ecosystems ◽  
The Relationship

The main idea of the paper is to combine modern research methods (as living labs that enable research in a real-life setting) with the new technological opportunities for entrepreneurship and innovation development (as digital platforms) to search for innovative solutions, while addressing the sustainable development problems. Thus, the paper aims to explain how real value for society is created within digital platform ecosystems and how they employ to this end novel solutions that better address existing social problems. Consequently, it proposes a conceptual framework to research and develop sustainable entrepreneurship and innovation with the use of digital platforms. This research study takes a synthesizing conceptual approach that seeks to integrate the existing knowledge drawn on two major streams of research: living labs as a methodology and digital platform ecosystems to enrich the theory of sustainable entrepreneurship and innovation development. The paper contributes to the body of knowledge by proposing a novel conceptual model of digital platform ecosystems as living labs for sustainable entrepreneurship and innovation. The model depicts digital platform ecosystems examined as living labs and the implicit processes that include platform users in problem-solving and value-creation in real-life settings. The novelty of the model stems from framing these processes that capture the relationship between individuals and opportunities as the foundations of entrepreneurship and the relationship between the problem space and the solution space, where the opportunities occur.

The architecture of digital platforms of the future

2021 ◽  
Author(s):  
А. Прозоров ◽  
Р. Шнырев ◽  
Д. Волков
Keyword(s):  
Business Processes ◽  
Edge Computing ◽  
Effective Demand ◽  
Digital Platforms ◽  
The Future ◽  
The Cost

Стоимость единицы прибыли неуклонно растет, и для бизнеса пришло время задуматься о цифровых платформах, позволяющих успешно конкурировать в борьбе за платежеспособных клиентов. The cost per unit of profit is steadily increasing, and it is time for businesses to think about digital platforms that allow successfully compete for effective demand by joining the ecosystem, using specialization and theoretically unlimited scaling of business processes. One of the architecture options such a platform that connects the clouds, edge computing and 5G / 6G technologies, — hyperscaler.

Uberization in Paris – the issue of trust between a digital platform and digital workers

2019 ◽  
Vol 15 (1) ◽  
pp. 20-41 ◽  
Author(s):  
Robert Wentrup ◽  
H. Richard Nakamura ◽  
Patrik Ström
Keyword(s):  
International Business ◽  
Market Entry ◽  
Business Performance ◽  
Qualitative Methodology ◽  
Foreign Market ◽  
General Assumption ◽  
Foreign Market Entry ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform

Purpose Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry. Design/methodology/approach This is a case study based on empirical data from in-depth interviews with 35 Uber drivers. A cross-disciplinary literature framework from mainly international business and internet geography theory and a reflexive qualitative methodology are applied. Findings Results show that the relationship between the digital platform and the digital workers is characterized by mistrust and suffers from decreasing commitment levels soon after market entry. Uber mitigates its mistrust via control and scarce mechanisms. The digital drivers’ “illusionary freedom”, a state in which they feel they can log on and log off at any time, enables the digital platform to gradually lower its commitment. The authors find that the mistrust does not seem to hamper the digital platform’s business performance. Research limitations/implications The paper mainly covers the digital workers’ perspective and the case of Uber’s market entry in Paris. Social implications This paper implies that digitally conveyed control seems to come at the cost of lowered human trust. Given the pace at which digital control systems are permeating society, this could eventually lower the whole societal trust level. Originality/value The authors criticize incumbent international business theory for not being sufficiently able to explain a contemporary digital business logic and the authors challenge the general assumption that successful internationalization is built through trust. The authors contribute with the conceptualization of a new technical market entry mode for digital platforms – “digitally controlled proxies”.

Couchsurfing with Bateson: An ecology of digital platforms

2021 ◽  
pp. 017084062110586
Author(s):  
Karolina Mikołajewska-Zając ◽  
Attila Márton ◽  
Mike Zundel
Keyword(s):  
Longitudinal Study ◽  
Analytical Approach ◽  
Stress Adaptation ◽  
Tolerance Limits ◽  
Gregory Bateson ◽  
Digital Platforms ◽  
Digital Platform ◽  
Organizational Patterns ◽  
Scaling Variables

Digital platforms radically alter socio-economic and organizational patterns. In an ecological sense, they enable the rapid extension of tolerance limits by digitally scaling variables such as the availability of accommodation or labour. However, such maximization of specific variables in a complex ecology bears the danger of pathological runaway patterns. In our paper we draw on the work of Gregory Bateson to outline an analytical approach for the study of digital platforms as ecological phenomena, focussing on the effects of digitalization on the context in which platforms operate. To study such meta-patterns, we elaborate three interrelated concepts: stress, adaptation and budgets of flexibility. We exemplify these ideas through a longitudinal study of the early digital platform Couchsurfing and develop implications for our understanding of technology and organization.

Forest Fire Scenarios in Digital Platforms

2021 ◽  
pp. 149-176
Author(s):  
Liliana Gonçalves ◽  
Lídia Oliveira
Keyword(s):  
Conceptual Framework ◽  
Forest Fire ◽  
Forest Fires ◽  
Mobile Apps ◽  
The Internet ◽  
Digital Platforms ◽  
Digital Platform ◽  
Fire Scenarios ◽  
Facebook Pages

Forest fires are widespread in Portugal, particularly in the summer. Recently, in 2017, Portugal had two great fires. As a result, more than 120 people died, hundreds suffered injuries and registered significant economic and environmental losses. Since then, and due to the evolution and democratization of the internet and technology devices, forest fire content is much more common in cyberspace. Thus, to understand this issue, the authors propose to outline a profile of the digital platforms used in forest fire situations. The goal is to understand the uses and commitment arising from forest fires' issues in digital platforms by presenting a conceptual framework in Portugal's specific case. The authors analyzed webpages, mobile apps, Facebook pages and groups, and YouTube channels, focusing on forest fires contents. By understanding the kind of digital platform, its contents, uses, and interaction, this chapter contributes to understanding digital platforms' role in crisis and disaster scenarios such as wildfires.

The Transformation of Traditional TVs Into Digital Platforms

2021 ◽  
pp. 102-114
Author(s):  
Hayat Ayar Senturk
Keyword(s):  
Customer Value ◽  
Business Models ◽  
Business Processes ◽  
Digital Transformation ◽  
Competitive Strategies ◽  
Business Decisions ◽  
Digital Platforms ◽  
Competition Analysis ◽  
Growth Opportunity ◽  
New Business

Digital transformation means developing new business models, unforgettable customer experiences, and competitive strategies by using digital technologies, thus creating efficiency in business processes and providing better customer value. While digital transformation is one of the important business decisions, more specifically, the pandemic and the increase in time spent at home have created a substantial growth opportunity for digital broadcast service providers. In this regard, the fact that an already growing market has increased its growth momentum with the effect of the pandemic has made the digital transformation of traditional TV media inevitable. In this study, digital broadcasting sector in Turkey has been examined in the context of strategic marketing management. In this way, by conducting the situation and competition analysis, suggestions were made regarding marketing strategies for Turkish digital platforms that have just entered the market.

Digital platforms in Russia: competition between national and foreign multi-sided platforms stimulates growth and innovation

2019 ◽  
Vol 21 (2) ◽  
pp. 129-145 ◽  
Author(s):  
Yaroslav Eferin ◽  
Yuri Hohlov ◽  
Carlo Rossotto
Keyword(s):  
Emerging Markets ◽  
Business Models ◽  
Emerging Market ◽  
Policy Framework ◽  
Policy Objective ◽  
Content Type ◽  
Digital Platforms ◽  
Digital Platform ◽  
Winner Takes All

Purpose This paper aims to test the “winner-takes-all” vs the “winner-takes-some” scenarios in digital platform competition dynamics in emerging markets. Design/methodology/approach This paper uses an analytical reference framework to assess the emergence of digital platforms in Russia, including four elements: definition of multi-sided platforms (MSPs), platform enablers, business models and competitive dynamics. Findings This paper concludes that Russia shows that a healthy competition between national and foreign MSPs led to the emergence of a shared equilibrium, where local platforms were able to retain a significant, often majority, share vis-à-vis foreign and global platforms. Research limitations/implications This paper stands as a counterpoint to the widespread conviction that digital platform dynamics will result into a “winner-takes-all” scenario and dominance of global platforms. Practical implications This case study offers practical data and analysis that can be used to create a baseline and evaluate the dynamics of digital platforms in emerging markets. It offers data, trends and evidence on Russia’s digital economy. Social implications This research provides a logical framework to help policymakers take decisions on a policy framework to regulate platforms in emerging markets. The good outcome of competition between local and foreign platforms should emerge as a policy objective to achieve in most emerging markets. Originality/value This case study is the first baseline to assess the dynamics of competition between national and foreign digital platforms in the Russian market. It is one of the first papers to tackle the market of digital platforms in an emerging and developing economy. It tries to address the debate between “winner-takes-all” and “winner-takes some” competition equilibrium through a concrete case study in an important G20 emerging market economy.

Digital Platforms, Gig Economy, Precarious Employment, and the Invisible Hand of Social Class

2018 ◽  
Vol 48 (4) ◽  
pp. 597-600 ◽  
Author(s):  
Carles Muntaner
Keyword(s):  
Social Class ◽  
Working Class ◽  
Working Conditions ◽  
Invisible Hand ◽  
Class Conflict ◽  
Precarious Employment ◽  
Digital Platforms ◽  
Digital Platform ◽  
Employment Conditions ◽  
Gig Economy

Digital platform capitalism, as exemplified by companies like Uber or Lyft has the potential to transform employment and working conditions for an increasing segment of the worforce. Most digital economy workers are exposed to the health damaging precarious employment conditions characteristic of the contemporary working class in high income countries. Just as with Guy Standing or Mike Savage’s “precariat” it might appear that digital platform workers are a new social class or that they do not belong to any social class. Yet the class conflict interests (wages, benefits, employment and working conditions, collective action) of digital platform workers are similar to other members of the working class.

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