scholarly journals The Effect Of Electronic Commerce And Brand Awareness On Purchasing Decisions At Shopee Online Shopping

2021 ◽  
Vol 2 (1) ◽  
pp. 53-66
Author(s):  
Rohfik Adika ◽  
Subandrio Subandrio

The impact of the dynamics of business competition in the development of the world of information technology is getting more advanced and rapid from time to time so that purchases via virtual are increasing. The purposee off thiss study was to know the effect off electronic commercee and brand awareness on purchasing decision non Online shopee shopping (Case study on online shopping consumers of muhammadiyah university of bengkulu students).This research uses survey research method with quantitative data analysis. The population in this study were students of the University of Muhammadiyah Bengkulu who shop online at shopee with a total of 140 people, anddtheesample was taken usinggpurposiveesamplinggmethod. based on the resultssoffmultipleelinearr regression, it issobtained theeregressionnequationnY = 2.621 + 0.060 (X1) + 0.540 (X2).The resultssoffthe research and hypotheses show that electronic commerce (X1) is t-hitt-table (3.328 1.9774) and (sig α = 0.001 0.050), brand awareness (X2) is t-hitt-table (7,418 1.9774) and (sig α = 0.000 0.050)  simultaneously haveea significantteffectton purchasing decisions. Partially the two variables of electronic commerce and brand awareness have a significant effect on purchasing decisions.

Author(s):  
Sahana Shetty ◽  
Dr. Ramesh Pai

The covid 19 pandemic is a major tragedy across the world, which has affected the lives of people all around the world. It has significantly affected the economy in a global level by having an impact on the business industries. Where many business firms had a really hard hit, some other business firms had experienced huge increase in sales through their online platform. The lockdown in the initial period of the pandemic had a large impact on e-commerce especially due to the restrictions across the borders and delay in the order deliveries. Social networks played a pivotal role in sharing the information and also making choices of the products. The online stores need to understand the current trends of online shopping to cope up in this highly competitive world and identify the suitable methods to convert every challenge into an opportunity. This study explores the impact of covid 19 pandemic on the online shopping platform and the behavior of consumers. The study is based on an empirical research method. The data for the study are collected from 91 respondents through a self-designed questionnaire through stratified random sampling method and the sample includes online shoppers from Dakshina Kannada district. KEYWORDS: Online shopping, Covid 19, Consumer behavior, E-sellers.


Author(s):  
Amineh Ahmed Hoti ◽  
Zahid Shahab Ahmed

Context last year brought deep sadness and great grief to many people - including and especially the students, parents and staff in schools across Pakistan and across the world in response to children being massacred brutally at a school in KPK, Pakistan. Schools, colleges, and universities, as a result, have been converted into fortresses and a thriving business for security-wallas. A case study of this program will be prepared through both qualitative and quantitative data examining the impact of FCCU's peace education program. We are hoping that this work would initiate the process of introducing peace education interventions in Pakistan at regional and global levels. This chapter will also help other peace education programs to learn from FCCU's approach of peacebuilding.


2016 ◽  
pp. 369-385
Author(s):  
Amineh Ahmed Hoti ◽  
Zahid Shahab Ahmed

Context last year brought deep sadness and great grief to many people - including and especially the students, parents and staff in schools across Pakistan and across the world in response to children being massacred brutally at a school in KPK, Pakistan. Schools, colleges, and universities, as a result, have been converted into fortresses and a thriving business for security-wallas. A case study of this program will be prepared through both qualitative and quantitative data examining the impact of FCCU's peace education program. We are hoping that this work would initiate the process of introducing peace education interventions in Pakistan at regional and global levels. This chapter will also help other peace education programs to learn from FCCU's approach of peacebuilding.


2021 ◽  
Vol 263 (6) ◽  
pp. 206-214
Author(s):  
David Montes-González ◽  
Juan Miguel Barrigón-Morillas ◽  
Ana Cristina Bejarano-Quintas ◽  
Manuel Parejo-Pizarro ◽  
Guillermo Rey-Gozalo ◽  
...  

The pandemic of coronavirus disease (COVID-19) led to the need for drastic control measures around the world to reduce the impact on the health of the population. The confinement of people in their homes resulted in a significant reduction in human activity at every level (economic, social, industrial, etc.), which was reflected in a decrease in environmental pollution levels. Studying the evolution of parameters, such as the level of environmental noise caused by vehicle traffic in urban environments, makes it possible to assess the impact of this type of measure. This paper presents a case study of the acoustic situation in Cáceres (Spain) during the restriction period by means of long-term acoustic measurements at various points of the city.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Clara Carvalho Tourinho ◽  
Sabrina Andrade Barbosa ◽  
Özgür Göçer ◽  
Klaus Chaves Alberto

PurposeUsing the campus of a Brazilian university as case study, this research aims to identify which aspects of the outdoor spaces are the most significant in attracting people.Design/methodology/approachThis research relies on the application of different post-occupancy evaluation (POE) methods, including user tracking, behavioural mapping and questionnaires, on one plateau of the campus.FindingsThree group of aspects (socialization, proximity and infrastructure) were identified as key elements in explaining the impact of the campus physical characteristics on users’ behaviour. The results indicate that having characteristics of at least one group of aspects in those spaces can guarantee their vitality and, if there is presence of attributes of more than one group, liveliness can be increased.Research limitations/implicationsFurther studies should be conducted on an entire campus to identify other spatial elements in the three groups.Practical implicationsThis research contributes to the planning of future campuses and to solutions to the existed ones, indicating the most relevant spatial characteristics to be considered. Additionally, the combination of different methods may be useful to future research.Originality/valueMost of the investigations on the university campuses focus on the buildings, and little research has investigated the outdoor spaces, although they play a critical role in learning and academic life, where people establish social, cultural and personal relationships. In addition, studies using several POE allowed a consistent and complete diagnostic about the aspects of the campus, giving recommendations for future projects.


Geosciences ◽  
2019 ◽  
Vol 9 (10) ◽  
pp. 437 ◽  
Author(s):  
Meena ◽  
Tavakkoli Piralilou

Despite landslide inventories being compiled throughout the world every year at different scales, limited efforts have been made to critically compare them using various techniques or by different investigators. Event-based landslide inventories indicate the location, distribution, and detected boundaries of landslides caused by a single event, such as an earthquake or a rainstorm. Event-based landslide inventories are essential for landslide susceptibility mapping, hazard modeling, and further management of risk mitigation. In Nepal, there were several attempts to map landslides in detail after the Gorkha earthquake. Particularly after the main event on 25 April 2015, researchers around the world mapped the landslides induced by this earthquake. In this research, we compared four of these published inventories qualitatively and quantitatively using different techniques. Two principal methodologies, namely the cartographical degree of matching and frequency area distribution (FAD), were optimized and applied to evaluate inventory maps. We also showed the impact of using satellite imagery with different spatial resolutions on the landslide inventory generation by analyzing matches and mismatches between the inventories. The results of our work give an overview of the impact of methodology selection and outline the limitations and advantages of different remote sensing and mapping techniques for landslide inventorying.


2021 ◽  
Vol 8 (1) ◽  
pp. 1
Author(s):  
Abderrahim Bouderbane

The present study is a comparison between the impact of rhetorical argumentation and narrating stories on students’ fluency and accuracy in communicative competence. We aimed at evaluating the usefulness and suitability of these tasks, and their efficiency when it comes to teaching fluency and accuracy by analysing the direct effects of the tasks on the indices of fluency and accuracy. The problematic issue in this research investigates the effects of the task rhetorical argumentation, and whether it is an important task that teachers should rely on it in teaching speaking in academic contexts. The sample is composed of 65 students which are divided in between 30 students in the control group and 35 students in experimental group. The data was collected by a test which was used to evaluate three main areas which are: classroom interaction, topic knowledge and language knowledge. The results of the experiment show that there are two types of fluency which are procedural and automatic. Rhetorical argumentation can be used to develop procedural fluency, and not automatic since the task is considered as difficult and students were not familiar with it.


2018 ◽  
Vol 8 (2) ◽  
pp. 159-168
Author(s):  
Devi Asiati ◽  
Gutomo Bayu Aji ◽  
Vanda Ningrum ◽  
Ngadi Ngadi ◽  
Triyono Triyono ◽  
...  

Transformation of digitalization in large industries has an impact on the automation of production equipment, including the replacement of production machines from conventional machines (manual) to digital machines. Meanwhile, automation of production equipment requires workers with higher skills, in fact the existing workforce does not have expertise in carrying out all-digital equipment. The impact is a reduction in labor (layoffs). Machine replacement is done in stages so that the reduction of workforce (PHK) in bulk is not visible. However, the inconsistency between the preparation in the world of education and the needs in the world of work continues to occur today. Until now, vocational development based on local resources has not been operating optimally and needs serious attention from the local government. The government on various occasions mentioned four leading sectors that will be strengthened in the development of vocational institutions, namely maritime, tourism, agriculture (food security), and the creative industry. In addition, the government is also developing a policy scheme for Skill Development Funds (SDF), which is a skills improvement program for workers affected by automation (PHK), including through Vocational Training Center (BLK).


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