scholarly journals PENGARUH ATMOSFIR TOKO DAN KESESUAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PUNCAK DEPARTEMENT STORE BENGKULU

2020 ◽  
Vol 8 (1) ◽  
pp. 69-78
Author(s):  
Tito Irwanto ◽  
Herry Novrianda ◽  
Aji Purnomo
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Department Store ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method ◽  
The City ◽  
Positive Effect ◽  
Simultaneous Influence

Tito Irwanto, Herry Novrianda, Aji Purnomo; This study aims to determine the positive effect between atmosphere and price suitability on purchasing decisions for consumers visiting the Peak of the Bengkulu City Department Store. The number of samples is 100 visitors using the multiple linear regression method. The method of analysis used in this study is multiple linear regression. The results of this study are that there is an influence of the atmosphere on purchasing decisions on consumers visiting the Peak of the Bengkulu City Department Store, this is evident in the value of tcount>ttable of 12.839> 1.66 and there is an influence of price suitability on purchasing decisions on consumers visiting the Peak Department of Store of the City of Bengkulu, this is evident in the value of t> t table of conformity of the price of 2.267> 1.66. Based on the comparison of the value of Fcount with Ftable, it is known that the Fcount value is greater than the Ftable value that is 114.992> 3.09, then the hypothesis is accepted, meaning that there is a simultaneous influence between the atmosphere and the suitability of prices towards purchasing decisions on consumers at the Top of the Department Store Store in Bengkulu City. Keywords : Atmosphere, Price Match, and Purchase Decision

KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, CITRA MEREK DAN FASILITAS PADA ABATA DONUT’S SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Sandra Amelinda Kundari
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Test Product ◽  
Multiple Linear Regression Method

Competition in the culinary business is currently required for business actors to have a strategy that is able to attract and retain consumers for the sustainability of their company. This study aims to test product quality, brand image and facilities simultaneously influence Abata Donut's purchasing decisions. The sample research sample is 100 consumers accidental sampling with multiple linear regression method. The results of the research on product quality, brand image and facilities simultaneously and partially have a significant effect on Abata Donut's purchasing decisions. The contribution of the three independent variables can explain the purchase decision by 42.9% and the rest is influenced by other variables. Keywords: product quality; brand image; facilities; customer satisfaction

scholarly journals THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION OF HONDA CAR AT PT. ISTANA CENDRAWASIH MOTOR SEMARANG

2019 ◽  
Vol 20 (1) ◽  
pp. 47
Author(s):  
Yasinta Budie Pangestika ◽  
Karnowahadi Karnowahadi ◽  
Isnaini Nurkhayati
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Simultaneous Influence

<em>The growth of automotive world in Indonesia makes the emergence of many car companies. Competitive advantage is required for companies to compete in the market, one of them by increasing purchasing decisions. The purpose of this research is to analyze the partial and simultaneous influence of price and service quality on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang. The data used are primary data obtained by using questionnaire. The sample in this study were 100 customers of the PT. Istana Cendrawasih Motor Semarang. Sampling is done by using purposive sampling. The analysis model used in this research is multiple linear regression. The result of determination coefficient (R Square) showed that 28,7% purchase decision was influenced by price and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price and service quality simultaneously and partially significant influence on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang</em>

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

scholarly journals Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo

2020 ◽  
Vol 3 (2) ◽  
pp. 62
Author(s):  
Arif Siaha Widodo ◽  
Surti Wardani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Price Setting ◽  
Analysis Method ◽  
Price Determination ◽  
Purchasing Decisions ◽  
Regression Test ◽  
Positive Effect

Abstract. This study aims to determine the effect of promotion on the purchase decision of PT Penta Valent Jakarta products, to find out the effect of price setting on the "purchase decision" of cendo product PT Penta Valent Jakarta" and to determine the silmultaneous effect  of "promotion and price determination on the purcahse decision of cendo product  "PT Penta Valent Jakarta". The "analysis method" is used multiple linear regression test, t test and F test. The population are all the consumers who use cendo product  PT Penta Valent Jakarta and the sample size are "100 respondents". The results show a positive effect of promotion on the "purchase decision" of cendo PT Penta Valent Jakarta with a coefficient value of "equal to" 0.519 and  t value > t table or 5.884> 1,660. Pricing has a positive effect on purchasing decisions with a coefficient value obtained "of 0.327" and  t valuet > t table or 8.007 > 1,660. Promotion and price simultaneously have a positive and significant effect on purchasing decisions for cendo product PT Penta Valent Jakarta, with the equation Y = 7.210 + 0.519 X1 + 0.327 X2 and F value > F table that is 60,369> 3,090. Keywords:" Promotion; "Pricing; Purchase Decisions

An application of QSRR approach and multiple linear regression method for lipophilicity assessment of flavonoids

2019 ◽  
Vol 164 ◽  
pp. 681-689 ◽  
Author(s):  
Mariusz Zapadka ◽  
Mateusz Kaczmarek ◽  
Bogumiła Kupcewicz ◽  
Przemysław Dekowski ◽  
Agata Walkowiak ◽  
...  
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Linear Regression Method ◽  
Multiple Linear Regression Method

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals Accident Prediction Model at Unsignalized Intersection Using Multiple Linear Regression Method

2017 ◽  
Vol 1 (2) ◽  
pp. 379-389
Author(s):  
N. K. Oghoyafedo ◽  
J. O. Ehiorobo ◽  
Ebuka Nwankwo
Keyword(s):  
Linear Regression ◽  
Prediction Model ◽  
Multiple Linear Regression ◽  
Regression Method ◽  
Linear Regression Method ◽  
Design Standards ◽  
Accident Prediction ◽  
Geometric Characteristics ◽  
Unsignalized Intersections ◽  
Multiple Linear Regression Method

The issue of road accidents is an increasing problem in developing countries. This could be due to increasing road traffic/vehicle occupancy, geometric characteristics and road way condition. The factors influencing accidents occurrence are to be analysed for remedies. The purpose of this research is to develop an accident prediction model as a measure for future study, aid planning phase preceding the designed intervention, enhance the production of updated design standards to enable practitioners design unsignalized intersection for optimal safety, reduce the number of accidents at unsignalized intersections. Five intersections were selected randomly within Benin City and traffic count carried out at these intersections as well as geometric characteristics and roadway conditions. The prediction model was developed using multiple linear regression method and the standard error of estimate was computed to show how close the observed value is to the regression line. The model was validated using coefficient of multiple determination. The establishment of the relationship between accidents and traffic flow site characteristics on the other hand would enable improvement to be more realistically accessed. This study will also enhance the production of updated design standards to enable practitioners design unsignalized intersection for optimal safety, reduce the number of accidents at unsignalized intersections.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING

2022 ◽  
Vol 18 (1) ◽  
pp. 192-204
Author(s):  
Cindy Septia Pratiwi ◽  
Agus Purnomo Sidi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Research Instrument ◽  
Test Product ◽  
Sample Data ◽  
Regression Test ◽  
Valid Data

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision.   Keywords: Product quality, price, marketing influencer, buying decision

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