scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

scholarly journals PENGARUH KUALITAS PRODUK, LOKASI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE KINOL BISTRO N’POLL DI KOTA PADANG

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 161
Author(s):  
Irdha Yusra ◽  
Rio Nanda
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
T Test ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Techniques

AbstractThe purpose of this study was to find out and analyze the effect of product quality, location and price on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. The population in this study were all consumers who made purchases at the Kinol Bistro N ’Poll cafe in Padang City totaling 2,446. while the number of samples in this study were 100 respondents. The sampling technique used is purposive sampling method, namely by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression, and statistical T test. The results showed that the variables of product quality, price and location had a significant effect on purchasing decisions at Kinol Bistro N 'Poll Cafe in Padang City. Keywords: Product Quality, Location, Price, and Purchasing Decision.

scholarly journals Pengaruh Gaya Hidup dan Kelompok Acuan terhadap Keputusan Pembelian Smartphone Merek Samsung Galaxy

2018 ◽  
Vol 6 (2) ◽  
pp. 139
Author(s):  
Bintang Jalasena Anoraga ◽  
Sri Setyo Iriani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Reference Group ◽  
Linear Regression Analysis ◽  
Virtual Community ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Positive Effect

Recently common phenomenon in all walks of life use smartphones, ranging from a young children to an adults. Samsung Galaxy Smartphone shows a magnificent display, there are a lot of choices they give to us, provide fairly complete applications, and it can reflects an up to date metropolitan lifestyle by using it. This research is a conclusive research. Sample who taken as many as 110 people with snowball sampling technique. Measuring instrument which used is enquette, as well as the the data analyzed with multiple linear regression. The research instrument that used was a questionnaire, and multiple linear regression analysis. This study shows the results, that there is a positive effect between lifestyle and reference group on purchasing decisions towards purchasing decisions Smartphone Samsung Galaxy simultaneously and the dominant effect is the lifestyle variables followed by variable virtual community.

scholarly journals IKLIM ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KEDISIPLINAN KERJA PEGAWAI PADA KANTOR SEKRETARIAT DPRD KABUPATEN BIMA

2019 ◽  
Vol 8 (4) ◽  
Author(s):  
Firmansyah Kusumayadi ◽  
Muhammad Ali
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Organizational Climate ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Total Sample ◽  
T Test ◽  
Analysis Techniques ◽  
Independent Variable

This study aims to determine the effect of Organizational Climate and Organizational Commitment to Employee Work discipline at the Bima Regency DPRD Secretariat office. The dependent variable used is Work Discipline, the independent variable is Organizational Climate and Organizational Commitment. This type of research is causal associative. The sampling technique used is the Census technique to obtain a total sample of 48 respondents who are civil servants. Data analysis techniques in this study were multiple linear regression, t-test, f-test, and adjusted determination coefficient test (R2). From the regression results for this study the equation is obtained, namely Y = 8.756 + 0.565 X1 + 0.434 X2. The results of this study indicate that partially the organizational climate has a positive and significant effect on employee work discipline. Partially, organizational commitment has a positive and significant effect on employee work discipline. Simultaneously the organizational climate and organizational commitment have a positive and significant effect on employee work discipline at the Bima Regency DPRD Secretariat office.Keywords: organizational climate, organizational commitment, work discipline

scholarly journals Pengaruh Technology Acceptance Factors, Website Service Quality, dan Specific Holdup Cost, Terhadap Loyalitas Pelanggan Pada Platform Shopee.Co.Id (Studi Pada Mahasiswa Politeknik Kotabaru)

2020 ◽  
Vol 4 (2) ◽  
pp. 91-96
Author(s):  
Dayat Ikhsan Hajati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Technology Acceptance ◽  
Sampling Technique ◽  
Purposive Sampling ◽  
Positive Effect ◽  
Acceptance Factors

The aims of this study were to analyze the significant and positive effect of technology acceptance factor, website service quality, specific holdup cost on customers’ loyalty partially and simultaneously. The population were Polytechnic of Kotabaru students with 95 people as the samples by purposive sampling technique. The method of data analysis used multiple linear regression. The results showed that 1) there was no significant effect technology acceptance factors on customers’ loyalty partially but has a positive effect, 2) there was negative and no significant effect website service quality on customers’ loyalty partially, 3) there was positive and significant effect specific holdup cost on customers’ loyalty partially, 4) there were positive and significant effect on technology acceptance factors, website service quality, specific holdup cost simultaneously.

scholarly journals PENGARUH PRAKTEK MSDM STRATEGIK DAN KINERJA KARYAWAN TERHADAP KINERJA PERUSAHAAN PERSEWAAN ALAT PESTA OR (Studi Kasus Pada Perusahaan Persewaan Alat Pesta Oki Rejeki)

2017 ◽  
Vol 1 (2) ◽  
pp. 56
Author(s):  
Oki Isdianto ◽  
Soni Kurniawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Employee Performance ◽  
Sampling Technique ◽  
Company Performance ◽  
Linear Regression Equation ◽  
Analysis Techniques ◽  
Census Methods ◽  
The Impact

The aims of this study are to find out (1) the effect of MSDM strategic practice variable, employees performance, (2) the effect of employee performance on company performance and the impact on company performance at Oki Fortune Party Equipment Rental Company Yogyakarta.This type of research is explanatory research. Its population is 30 employees company performance at Oki Fortune Party Equipment Rental Company. Number of samples were 30 respondents by using saturated sampling technique (census). Methods of data collection were conducted with questionnaire media, while data analysis techniques used simple multiple linear regression analysis.The result shows that multiple linear regression equation is Y (company performance) = 0.059X1 (MSDM strategic practice) + 0.205X2 (employee performance). There is no significant effect between MSDM strategic practice on company performance because value of sig is > a (0,773>0,05). No significant effect between employee performance on company performance because value of sig is > a (0,322>0,05)

scholarly journals PENGARUH PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA

2017 ◽  
Vol 5 (2) ◽  
pp. 77-82
Author(s):  
Citra Suci Mantauv
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Convenience Sampling

The purpose of this research is to determine the influence of Promotion and Locations of purchasing decisions. The sample used in this research is 100 people. Sampling in this research is based on convenience sampling technique. The analysis model used is multiple linear regression. With the constant value (α) is 8.418 while the value of Promotion coefficient 0.367 and the locataion of 0.432. Based on the results of data analysis with multiple linear regression known that the R-squre value of 0.773. Test f shows the two variables indenpenden have a positive and significant effect on the dependent variable.

Pengaruh Iklan Berdasarkan Konsep AIDA Terhadap Keputusan Pembelian Sabun Mandi Lifeboy (Studi Kasus Pada Warga Depok-Jawa Barat)

Liquidity ◽  
2017 ◽  
Vol 6 (1) ◽  
pp. 72-80
Author(s):  
Nurmin Arianto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Testing Instrument ◽  
Influential Variable ◽  
Using Data ◽  
The City

This study aims to determine the influence of attention, interest, desire, action against the decision of the purchase. And influence together. This research was conducted on the residents of the city of Depok in with incidental sampling technique. Research methods associative quantitative. By using data analysis testing instrument, the classical assumption test and multiple linear regression. From the results of the research variables, namely attention, interest, desire and action has significant influence on purchasing decisions either partially or together. And the most influential variable on purchasing decisions is the desire.

scholarly journals Pengaruh Citra Merek dan Promosi terhadap Keputusan Pembelian Smartphone Merek Oppo pada Gerai Handphone Shop di Gianyar

Widya Amrita ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 349-361
Author(s):  
Ni Nyoman Galuh Gita Darma ◽  
Putu Sri Hartati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Positive Effect

The smartphone is a technology that develops rapidly from year to year. Several factors that can influence consumer purchasing decisions are brand image and promotion. The purpose of this study was to determine how the influence of brand image and promotion on purchasing decisions. The sample used in this study were 95 consumers of the Oppo brand smartphone at the Mobile Shop Outlet in Gianyar. The data analysis technique used in this study is Multiple Linear Regression. Based on the results of the study, it can be seen that: (1) brand image has a significant positive effect on purchasing decisions, (2) promotion has a significant positive effect on purchasing decisions, and (3) simultaneously brand image and promotion has a significant effect on purchasing decisions.

scholarly journals ANALISIS PENGARUH FAKTOR BUDAYA DAN SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE MEREK SAMSUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 22-41
Author(s):  
Muhammad Nur Aminudin ◽  
Muhammad Anang Firdaus ◽  
Ira Eka Pratiwi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Social Factors ◽  
Quantitative Research ◽  
Cultural Factors ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Insignificant Effect

This study aims to analyze the influence of cultural and social factors on the purchasing decision of Samsung brand smartphones on IAIN Fattahul Muluk Papua Students. This type of research uses quantitative research. The population in this study were students of IAIN Fattahul Muluk Papua. The number of samples obtained was 280 students, consisting of 68 students of the Faculty of Islamic Economics and Business, 64 students of the Faculty of Syariah, and 148 students of the Faculty of Tarbiyah. Data were collected using a questionnaire, while data analysis techniques used is Multiple Linear Regression. This research shows that cultural factors have a positive and significant influence on the purchasing decisions of Samsung brand smartphones, while social factors have a positive but insignificant effect on the purchasing decisions of Samsung brand smartphones. Furthermore, the influence of cultural factors and social factors simultaneously have a positive and significant effect on purchasing decisions Samsung smartphone brand.

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN TAPLUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK CABANG RENGAT

2019 ◽  
Author(s):  
Joe Vandra ◽  
Aminar Sutra Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Analysis Techniques

The purpose of this research is to analyze the influence of trust, satisfaction, and commitment to customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. Population in this research is all customer of Taplus at PT. Bank BNI Branch Rengat Riau which amounted to 15,173 people. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical t test. The results showed that the variable of trust does not have influence on customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. While the variable satisfaction and commitment have a significant influence on the loyalty of customers of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat.

Sign in / Sign up

Export Citation Format

Share Document