scholarly journals Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo

2020 ◽  
Vol 3 (2) ◽  
pp. 62
Author(s):  
Arif Siaha Widodo ◽  
Surti Wardani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Price Setting ◽  
Analysis Method ◽  
Price Determination ◽  
Purchasing Decisions ◽  
Regression Test ◽  
Positive Effect

Abstract. This study aims to determine the effect of promotion on the purchase decision of PT Penta Valent Jakarta products, to find out the effect of price setting on the "purchase decision" of cendo product PT Penta Valent Jakarta" and to determine the silmultaneous effect  of "promotion and price determination on the purcahse decision of cendo product  "PT Penta Valent Jakarta". The "analysis method" is used multiple linear regression test, t test and F test. The population are all the consumers who use cendo product  PT Penta Valent Jakarta and the sample size are "100 respondents". The results show a positive effect of promotion on the "purchase decision" of cendo PT Penta Valent Jakarta with a coefficient value of "equal to" 0.519 and  t value > t table or 5.884> 1,660. Pricing has a positive effect on purchasing decisions with a coefficient value obtained "of 0.327" and  t valuet > t table or 8.007 > 1,660. Promotion and price simultaneously have a positive and significant effect on purchasing decisions for cendo product PT Penta Valent Jakarta, with the equation Y = 7.210 + 0.519 X1 + 0.327 X2 and F value > F table that is 60,369> 3,090. Keywords:" Promotion; "Pricing; Purchase Decisions

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING

2022 ◽  
Vol 18 (1) ◽  
pp. 192-204
Author(s):  
Cindy Septia Pratiwi ◽  
Agus Purnomo Sidi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Research Instrument ◽  
Test Product ◽  
Sample Data ◽  
Regression Test ◽  
Valid Data

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision.   Keywords: Product quality, price, marketing influencer, buying decision

scholarly journals The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Malika Nefti Budi Asih ◽  
Hutomo Atman Maulana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Loyalty ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

scholarly journals Effect of Price and Promotion on Car Purchase Decisions at PT Encar Daihatsu Lubuklinggau

2021 ◽  
Vol 2 (1) ◽  
pp. 42-49
Author(s):  
Supriyanto Supriyanto ◽  
Ronal Aprianto Ronal ◽  
Melvin Melisa
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Test Correlation

The purpose of this study was to determine the effect of price and promotion on car purchasing decisions at PT Encar Daihatsu, Lubuklinggau City. The population in this study was 138 and the sample was 58 respondents. The data analysis method used is the regression test, correlation coefficient test, t test, determination coefficient test, and F test. Price results (X1) on Purchase Decisions (Y) have a significant effect with tcount of 5.074> t-table value of 1.673 significant 0.000 < 0.05. Promotion Results (X2) on Purchase Decisions (Y) have a significant effect with the tcount of 4.499> the ttable value of 1.673 significant 0.000 <0.05. Price (X1) and Promotion (X2) on Purchase Decision (Y) have a significant effect with the value of Fcount (27.461)> Ftable (3.18) significant 0.000 <0.05. The conclusion is that Price and Promotion have partial or simultaneous effect on Car Purchase Decisions at PT Encar Daihatsu, Lubuklinggau City.

scholarly journals PENGARUH ATMOSFIR TOKO DAN KESESUAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PUNCAK DEPARTEMENT STORE BENGKULU

2020 ◽  
Vol 8 (1) ◽  
pp. 69-78
Author(s):  
Tito Irwanto ◽  
Herry Novrianda ◽  
Aji Purnomo
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Department Store ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Purchasing Decisions ◽  
Multiple Linear Regression Method ◽  
The City ◽  
Positive Effect ◽  
Simultaneous Influence

Tito Irwanto, Herry Novrianda, Aji Purnomo; This study aims to determine the positive effect between atmosphere and price suitability on purchasing decisions for consumers visiting the Peak of the Bengkulu City Department Store. The number of samples is 100 visitors using the multiple linear regression method. The method of analysis used in this study is multiple linear regression. The results of this study are that there is an influence of the atmosphere on purchasing decisions on consumers visiting the Peak of the Bengkulu City Department Store, this is evident in the value of tcount>ttable of 12.839> 1.66 and there is an influence of price suitability on purchasing decisions on consumers visiting the Peak Department of Store of the City of Bengkulu, this is evident in the value of t> t table of conformity of the price of 2.267> 1.66. Based on the comparison of the value of Fcount with Ftable, it is known that the Fcount value is greater than the Ftable value that is 114.992> 3.09, then the hypothesis is accepted, meaning that there is a simultaneous influence between the atmosphere and the suitability of prices towards purchasing decisions on consumers at the Top of the Department Store Store in Bengkulu City. Keywords : Atmosphere, Price Match, and Purchase Decision

scholarly journals The Influence Of Digital Marketing And Product Variety On Purchase Decisions In Bengkulu City Mode Stores

2021 ◽  
Vol 2 (1) ◽  
pp. 37-52
Author(s):  
Lola Vitaloka ◽  
Neri Susanti ◽  
Tito Irwanto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Variety ◽  
Digital Marketing ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Regression Test

The purpose of this study was to determine the effect of digital marketing and product variety on purchasing decisions at Juragan Fashion Shop in Bengkulu City. The sample in this study is 100 consumers who shop at Juragan Fashion Shop in Bengkulu City. Data collection using a questionnaire and the analysis method used is multiple linear regression, test of determination and hypothesis testing.The results of multiple linear regression calculations obtained the multiple linear regression equation Y = 5.995 + 0.355X1 + 0.353X2. The coefficient of determination of the R square value is 0.521. This means that X1 (Digital marketing) and X2 (product variety) affect the purchase decision (Y) by 52.1% while the remaining 47.9% is influenced by other variables not examined in this study. The results of the F test show that the significance is 0.000 0.05. Because the significance level is below 0.05, it indicates that together X1 (digital marketing) and X2 (product variety) have a positive and significant effect together on purchasing decisions (Y). Digital marketing has a positive and significant influence on purchasing decisions, product variety has a positive and significant impact on purchasing decisions because the significant value is smaller than 0.05.

scholarly journals Influence of Brand Personality on Purchase Decisions: A Case Study of Nike Shoes in Ambon City

2021 ◽  
Vol 2 (4) ◽  
pp. 112-117
Author(s):  
Merry Pelupessy ◽  
Erlinda Tehuayo
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Personality ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Personality Variable ◽  
Descriptive Research ◽  
Regression Test ◽  
The City

The purpose of the study was to analyze the influence of brand personality on purchasing decision for Nile shoes in the city of Ambon. this research is a descriptive research. The population in this study are users of nike  shoes in Ambon city. And The Number Of Sampel Is 100 respondents.By using a questionnaire as a data collection tool. Taking the sample using non probability sampling with the data analysis method used is multiple linear regression. Based on the results of multiple linear regression test that the brand personality variable has a positive and significant effect on the decision of 0,396 which means that the brand personality variable is considered important when consumers will make a decision to buy nike shoes.

scholarly journals Product Attributes and Price on Purchase Decision of Xiaomi Smartphone

TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (1) ◽  
pp. 40
Author(s):  
Adhitama Satya ◽  
Cut Irna
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Data Analysis Technique ◽  
Analysis Technique

The aim of this study is to determine how the influence of product attributes and price on purchase decisions partially or simultaneously. This study used a sample of 100 respondents who are users of Xiaomi smartphones in Bandung, Jakarta, and Depok. Data analysis technique used in this study is descriptive analysis and multiple linear regression. Product attributes and price partially give positive and significant impact on purchasing decisions. Simultaneously, product attributes and price significantly give influence on purchasing decisions by 42.2%. It can be concluded that either partial or simultaneous attributes of the product and the price have significant impact on product purchasing decisions of Xiaomi smartphone. 

scholarly journals Pengaruh Marketing Mix Terhadap Keputusan Pembelian Produk Sulaman Khas Kota Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 95
Author(s):  
Irwannus Pratama ◽  
Rose Rahmidani
Keyword(s):  
Sampling Technique ◽  
Descriptive Study ◽  
Marketing Mix ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Positive Effect

This study aims to determine the effect of marketing mix on the typical purchasing decisions of Padang City products. This research is a causative descriptive study. The population in this study were people who had used a special embroidery in Padang City using primary data. The sampling technique uses incidental sampling. The number of samples in this study were 100 respondents. The data analysis method used is to use path analysis in the SPSS version 23. The results of the study show that: (1) the product has a significant positive effect on the purchase decisions of a typical City of Padang embroidery, (2) the price has a significant positive effect on the purchase purchase of typical City of Padang decisions, (3) the location has a significant positive effect on the purchase decision of Padang, (4) promotion does not have a significant effect on the purchase decision of a typical Padang embroidery.Keywords: products, prices, location, promotion, and purchasing decisions

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Cundhamani Caraka Gana
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.

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