scholarly journals Visual Metaphors in Set and Properties Design for ‘Setengah Nada Bergeming’ Film Trailer

2022 ◽  
Vol 6 (2) ◽  
pp. 1-12
Author(s):  
Gabriella Sethio ◽  
Salima Hakim
Keyword(s):  
Qualitative Approach ◽  
Character Theory ◽  
Short Film ◽  
Film Production ◽  
Visual Metaphor ◽  
3 Dimensional ◽  
Visual Metaphors ◽  
Different Characteristics

In a film production, production design is an important aspect that supports the narrative or story.  In production design visual metaphors are often used as concepts for sets and props which have the ability to transform a long text into a shorter visual. Visual metaphor itself is a representation of a place, person, nature, and object that can be a tool to build a narrative as well as describe the nature of a character in a film. The use of visual metaphors can be done by understanding the characters in the film, because each have different characteristics and its own uniqueness. By understanding and using the 3-dimensional aspect of the character as the basis for the design of sets and props, production designers can apply visual metaphors in the design of sets and properties that are suitable for the needs of characters and narratives in films. This paper uses a qualitative approach which elaborates the process of applying visual metaphors into the set and properties design, by using the 3-dimensional character theory as the base for producing the short film trailer entitled Setengah Nada Bergeming. This research finds that by dissecting each element of the 3-dimensional character, production designer can intensify not only how a character is represented and how its contributes in building the entire narrative of the story. Keyword: visual metaphors, 3-D characters, sets, properties, short film, trailer.

scholarly journals Building Smarter Cities through Social Entrepreneurship

2017 ◽  
pp. 327-362 ◽  
Author(s):  
Susana Bernardino ◽  
J. Freitas Santos
Keyword(s):  
Urban Areas ◽  
Smart Cities ◽  
Qualitative Approach ◽  
Non Profit ◽  
Social Interventions ◽  
Social Ventures ◽  
Different Characteristics ◽  
The City ◽  
Disadvantaged People

The objective of the present study is to examine the extent to which social ventures are able to increase the “smartness” of cities. To achieve this goal, we adopt a qualitative approach using a case study method to obtain valuable insights about different characteristics and strategies of Cais (a non-profit association dedicated to helping disadvantaged people in urban areas). Through our analysis of Cais's activities, we assess whether its social interventions match the dimensions proposed by Giffinger et al. (2007) to rank smart cities' performance; specifically, it has smart: economy, people, governance, mobility, environment, and living. The research shows that the action pursued comprises elements from all the above-mentioned dimensions. Further, the analysis reveals that Cais reinforces the smartness of the city in which it acts (in terms of attributes such as living, economy, people, and environment).

scholarly journals Metaphors Instrumental in Achieving the Pragmatic Effect in Animal Rights Advertisements

2020 ◽  
Vol 18 (4) ◽  
pp. 441-451
Author(s):  
Ilze Oļehnoviča ◽  
Jeļena Tretjakova ◽  
Solveiga Liepa
Keyword(s):  
Animal Rights ◽  
Conceptual Metaphor ◽  
Visual Representation ◽  
Visual Metaphor ◽  
Rights Protection ◽  
Visual Metaphors ◽  
Linguistic Research ◽  
Source Field ◽  
Research Programmes ◽  
Metaphor Use

Metaphor can manifest itself in a variety of form including the visual one, which can be an extremely expressive means of communication. That is why visual metaphors are widely used by marketers and advertisers thus becoming a topical object of linguistic research programmes. The study of visual metaphor is tightly related to the study of conceptual metaphor as the target message delivered by a picture is derived from a certain source field that is employed for metaphorical representation. Another type of metaphor commonly used in visual representation is a multimodal metaphor. The present research dwells upon the study of metaphor use in animal rights protection advertisements. The hypothesis of the study is that visual metaphors present strong content that can activate emotions and contribute to the marketers’ desire to influence the audience.

scholarly journals Visual Metaphors in Posters during the Coronavirus Pandemic in China

2021 ◽  
pp. 15-23
Author(s):  
М.Н. Дубинина
Keyword(s):  
Social Networks ◽  
Chinese Character ◽  
Large Degree ◽  
Emotional Impact ◽  
Visual Metaphor ◽  
Visual Metaphors ◽  
The Media

В период борьбы с коронавирусом в Китае, благодаря большой степени информационного и эмоционального воздействия, распространение получили плакаты. В рамках данного исследования было проанализировано более 70 плакатов и постеров, опубликованных в СМИ и социальных сетях. Целью данного исследования является рассмотрение особенностей визуальной метафоры китайских плакатов, в частности анализ возможности корреляции иероглифа с семиотическим пространством плаката. In the period of fighting the coronavirus in China, posters became widespread due to a large degree of informational and emotional impact. As part of this study, more than 70 posters published in the media and social networks were analyzed. The purpose of this study is to examine the features of the visual metaphor of Chinese posters, in particular, to analyze the possibility of correlating a Chinese character with the semiotic space of a poster.

scholarly journals To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej

2018 ◽  
Vol 6 ◽  
pp. 112-135
Author(s):  
Marta Kotkowska
Keyword(s):  
Real Time ◽  
Artistic Expression ◽  
Visual Metaphor ◽  
The Real ◽  
Visual Metaphors ◽  
The World ◽  
Words And Images

Between the World and the Image – Signs, Symbols and Visual Metaphors in Iwona Chmielewska’s Picturebooks In this article, Marta Kotkowska appeals to the category of the iconic turn and appoints insignias of picturebooks of Iwona Chmielewska. The researcher also analyses meanings of the artistic expression which author uses in her books. Relying on this characterization, Marta Kotkowska presents how this “in between” words and images works, and how, almost in the real time, it generates and transform meanings. In the description of the almost indiscernible and elusive relation between the word and the image which constitutes picturebook, the semiotic categories, such as the sign, the symbol and the visual metaphor are used. The editorial deliberations concerning the congeniality of analyzing projects are summing the whole article. They emphasize that Chmielewska creates every book even in the smallest detail and with full consciousness and that both format, cover and paper, and words and images, are significant.

DIGITAL SHORT FILM PRODUCTION TOOLS

2021 ◽  
Vol 1 (14) ◽  
pp. 95-98
Author(s):  
J.V. Rodionova ◽  
Keyword(s):  
Short Film ◽  
Film Production

Visual metaphor in extended conceptual metaphor theory

2020 ◽  
Vol 7 (1) ◽  
pp. 13-30
Author(s):  
Zoltán Kövecses
Keyword(s):  
Visual Experience ◽  
Conceptual Metaphor ◽  
Natural Scenes ◽  
Visual Metaphor ◽  
Conceptual Metaphor Theory ◽  
Visual Metaphors ◽  
Metaphor Theory ◽  
New Challenges ◽  
Processing Mechanisms ◽  
The Way

Abstract My goal in the paper is to examine a variety of visual experiences that appear to evoke visual metaphors. This is a range of experience types that extends from “sign-like” visual experiences to “non-sign-like” visual experiences. I propose that visual metaphors are evoked by paintings through winner’s podiums all the way to cityscapes and scenes in nature. The latter two (non-sign-like) cases, cityscapes and natural scenes, are not commonly subjected to serious examination from a CMT perspective. However, they provide us with new challenges in the study of visual metaphors, since they greatly extend the range of visual experience that might give rise to visual metaphors. I suggest, further, that the comprehension or interpretation of all of these visual experiences, including sign-like and non-sign-like alike, makes use of the same metaphorical processing mechanisms. The visual metaphors that are evoked by visual experiences can be based either on correlations or resemblance.

Metaphoric moral framing and image-text relations in the op-ed genre

2018 ◽  
Vol 24 (1) ◽  
pp. 42-66
Author(s):  
Ahmed Abdel-Raheem
Keyword(s):  
General System ◽  
Visual Metaphor ◽  
Text And Image ◽  
Visual Metaphors ◽  
Moral Framing ◽  
Process Work ◽  
The Relationship ◽  
Large Corpus ◽  
Political Cognition

This article examines the role of visual metaphor for moral-political cognition. It makes use of a large corpus of 250 multimodal op-eds about the Euro crisis and lays the foundation for establishing a general system of image-text relations in the op-ed genre. Specifically, the paper addresses the following questions: Is there a difference between a cartoon and an illustration? Why do not op-ed illustrations have captions? What role does layout play in conveying meaning? How do ‘op-ed’ and ‘illustration’ relate to each other in terms of the metaphors and moral values employed in both of them? What is the nature of the relationship between the two? How does the illustrating process work? Should the text and image be considered as a single unit or as two separate (though related) units? Moreover, the results of this research will show that visual metaphors can exert a strong effect on individuals’ moral-political cognition.

scholarly journals RELEVANSI YURIDIS MEDIASI PENAL DALAM PENYELESAIAN TINDAK PIDANA PADA MASYARAKAT SUKU SAMIN

2017 ◽  
Vol 1 (1) ◽  
pp. 18-38
Author(s):  
Winarsih Winarsih ◽  
Cahya Wulandari
Keyword(s):  
Deviant Behavior ◽  
Secondary Data ◽  
Criminal Code ◽  
Criminal Court ◽  
Qualitative Approach ◽  
The Other ◽  
Criminal Offenses ◽  
Secondary Data Sources ◽  
The Government ◽  
Different Characteristics

Masyarakat Suku Samin merupakan masyarakat adat yang mempunyai perilaku menyimpang dari tradisi masyarakat lain di Indonesia, seperti membangkang dan tidak patuh terhadap pemerintah. Keyakinan orang Samin dalam menjalani kehidupannya yang masih berpegang teguh terhadap nilai dan budaya mengakibatkan Suku Samin mempunyai karateristik yang berbeda dengan yang lain, termasuk dalam tata cara penyelesaian tindak pidana yang tidak menggunakan jalur pengadilan. Penelitian ini bertujuan: Pertama, menggambarkan mediasi penal yang selama ini dijalankan oleh masyarakat Suku Samin. Kedua, mendeskripsikan relevansi yuridis mediasi penal yang dilakukan oleh masyarakat Suku Samin. Metode yang digunakan dalam penelitian ini adalah yuridis sosiologis dengan pendekatan kualitatif serta sumber data primer dan sekunder. Sedangkan dalam menganalisis data penulis menggunakan teknik triangulasi yang digunakan untuk membandingkan hasil wawancara dengan isi suatu dokumen yang berkaitan dengan penelitian. Hasil penelitian pertama, mediasi penal selama ini dijalankan oleh masyarakat Desa Klopoduwur terhadap semua jenis tindak pidana, baik tindak pidana yang terjadi di intern Suku Samin, maupun tindak pidana yang dilakukan oleh masyarakat pada umumnya dengan tata cara yang berbeda. Kedua, berdasar Pasal 42 ayat (2) dan ayat (3) RKUHAP (Rancangan Kitab Undang-Undang Hukum Acara Pidana) mediasi penal yang dilakukan dapat diakui akan tetapi hanya untuk beberapa tindak pidana seperti tercantum dalam Pasal 42 ayat (3) RKUHAP. Dalam RKUHP (Rancangan Kitab Undang-Undang Hukum Pidana) mediasi penal yang dilakukan di Desa Klopoduwur dapat dikualifikasikan dalam Pasal 145 jo Pasal 146 RKUHP.Tribal community of Samin are an indigenous community who have deviant behavior of the tradition from the other communities in Indonesia, such as insubordination and disobeying toward the government. Samin belief in living life that still cling to the values and culture resulted in Samin tribe has different characteristics with the others, including the procedures for the settlement of criminal offenses that do not use the courts procedures. This research aims to: The first, to describe the penal mediation used in Samin tribe. The second, to describe the relevance of the juridical-penal mediation conducted by Samin tribe. The method used in this research is juridical sociological with a qualitative approach as well as primary and secondary data sources. Meanwhile the authors analyzed data using triangulation techniques which used to compare the results of interviews with the contents of a document relating to this research. The results from this reseach are: the first penal mediation has been used by the community of Klopoduwur for all types of crime, both offenses occurred in internal Samin tribe, as well as criminal acts committed by the society in a manner that is different. The second, under article 42 paragraph (2) and (3) RKUHAP (Draft of Criminal Court Procedure) penal mediation conducted can be recognized but only to some of criminal offenses as listed in article 42 paragraph (3) RKUHAP. In RKUHP (Draft of Criminal Code) penal mediation conducted can be qualified at article 145 in conjunction with article 146 RKUHP.

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