scholarly journals Adaptación del modelo CANVAS como herramienta competitiva para las micro, pequeñas y medianas empresas (MPYMES). / Adaptation of the CANVAS model as a competitive tool for micro, small and medium companies.

Author(s):  
Lázaro Cárdenas Michoacán

Las micro, pequeñas y medianas empresas, representan un papel importante en la economía de México, principalmente en la generación de empleos y su contribución en el producto interno bruto. El plan nacional de desarrollo 2012- 2018, las considera como una palanca estratégica para el desarrollo nacional y la generación de bienestar. Sin embargo, los apoyos gubernamentales no han sido suficientes, en parte por los efectos de la reciente crisis económica global. Por lo anterior es necesario que se busquen diferentes estrategias que contribuyan en su desarrollo, evitando su estancamiento y en muchos casos la desaparición. Como respuesta a esta problemática nace la presente investigación con la finalidad de contribuir con estas unidades económicas mediante la adaptación del modelo de negocios Canvas como una herramienta que contribuya en su competitividad. ABSTRACT:  Micro, small and médium enterprises represent an important role in the economy of México, mainly in the generation ofjobs and their contribution in the product gross domestic The naüonal development plan 2012-2018, considera them as a lever strategic for national development and the generation of well-being. However, the props have not been sufficient,  partly because of the effects of the recent crisis global economic Therefore, it is necessary to look for different strategies that contribute in their development, avoiding their stagnation and in many cases the disappearance. In response to this problem, the present investigation was bom with the aim of contribute to these economic units by adapting the business model Canvas as a tool that contributes to its C competitiveness.

2019 ◽  
Vol 13 (01) ◽  
pp. 42
Author(s):  
Novitha Herawati ◽  
Triana Lindriati ◽  
Ida Bagus Suryaningrat

Business model canvas (BMC) is a strategic management and lean start-up template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in their aligning activities by illustrating potential trade-offs. Business model canvas focuses on the idea of creating value in a business. The purpose of implementation of BMC was to determined the best business planning of fried edamame, when it applied to the industry or MSMEs (Micro, Small and Medium Enterprises). The method in the research used descriptive method, while the data analysis used qualitative analysis. Primary data collection was obtained from interviews.  Analysis was done by compiling the initial hypothesis, hypothesis testing and verification of business model canvas (BMC). The results showed that the business model strategy for fried edamame products in the value proposition component were crispy, natural, labeled and applied good cooking oil for use. The customer segment component were the buyers of the entire Jember Regency including men and women over 20 years old with middle income. Components of revenue streams were fried edamame product sales, sale of unused oil, and sale of edamame peel to farmers, while the component channels were direct selling and retailers for fried edamame product. Keywords: business model, fried edamame, strategy, value proposition


2018 ◽  
Vol 11 (2) ◽  
pp. 294
Author(s):  
José G. Vargas-Hernández ◽  
Rafael Casas-Cardenaz ◽  
Rebeca Almanza-Jiménez

Micro, small and medium-sized enterprises play an important role in the Mexican economy, mainly in the generation of jobs and their contribution to the gross domestic product. The national development plan 2012-2018 sees them as a strategic lever for national development and the generation of well-being. However, government support has not been sufficient, in part because of the effects of the recent global economic crisis. Therefore, it is necessary to look for different strategies that contribute to their development, avoiding their stagnation and in many cases disappearance. In response to this problem, the present research was born with the purpose of contributing to these economic units by adapting the Canvas business model as a tool that contributes to its competitiveness. 


2021 ◽  
Vol 4 (1) ◽  
pp. 197-206
Author(s):  
Silvy Anita Theresia Sitorus ◽  
Avanti Fontana

Micro, Small, and Medium Enterprises or MSMEs contribute to domestic economic growth. However, in the course of business, MSMEs still have obstacles. From the standpoint of internal, namely aspects of non-financial capacity such as management, personnel, marketing, and production, as well as financial aspects such as access to sources of financing, profitability management, and profit growth. External factors, namely political, economic, social, technological, and health situations, have an impact on the stability of business performance. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses. This business coaching method focused on the activities at XYZ's Crackers Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and surveys. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, PESTEL analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online store through e-commerce.


2020 ◽  
Vol 6 (2) ◽  
pp. 114
Author(s):  
Nur Wijayanti ◽  
Hety Handayani Hidayat

Micro, Small and Medium Enterprises (SME) Snack food in Kebumen Regency is a startup (starter entrepreneurial) that produces snacks, but have a good business model not yet. This study aims to determine the business strategy that is carried out, analyze the strengths and weaknesses of business processes, and provide recommendations for improving SME competencies using the canvas business model. The method used in this research is descriptive qualitative method. The results of the study illustrate that SME have a value proposition that is snacks in the form of healthy snacks and has local branding. To create value propositions, SME partners such as suppliers of raw materials and consumers, become the main SME resources to run production and distribution, which also requires costs. SME income is only through product sales. Recommendations from this research are to participate as sponsors in various community and humanitarian activities, cooperation and fostering of farmers, resellers, packaging improvements, halal product certification, and product development. Keywords: Business Model Canvas, Snack SME, Kebumen


ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 496-500
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani

The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact finding, in addition to collecting data in literature, also conducting interviews to Silver Craftsman owners and survey of business processes in order to collect supporting data. The output of this research is the Application of Online Marketing Partnership, one of which is a dynamic website that can be managed by Silver Craft Partners as a means of product promotion, besides through the website development of Silver Crafts Partners can receive orders from customers. Successful orders and transactions will be directly recorded through the sales transaction application.


2020 ◽  
Vol 23 (2) ◽  
pp. 13-29
Author(s):  
Constantinos Challoumis

Abstract This study investigates the Theory of Cycle of Money. The concept of this theory is based on the distribution of money in an economy and shows that it is plausible to have a positive effect on an economy by the appropriate public and tax policy (when is applied the cycle of money). The dynamic of each economy is represented by the concept of the cycle of money. The multiple times that money is used and reused to a country’s economy, without getting out to external economies and banking systems, clarifies the robustness of this economy. Therefore, to this analysis are determined the appropriate tax policies in connection with the savings of the companies of controlled (the companies of transfer pricing administrate their taxation with the allocation of profits and losses to maximize their benefits) and uncontrolled transactions (the companies are not participating in allocations to administrate their profits and losses). This theory is based on the approach that small and medium enterprises must have lower taxes than larger and international companies that substitute the activities of these companies. Moreover, the only large economic units that should have low taxes are the factories and know-how technological companies. In that way, a society could achieve its best well-being standards, as this is a theory that completely sought social welfare. This article aims to clarify the Theory of Cycle of Money and its importance for the robustness of the economy, and the prosperity of the society and citizens. The current study applies the Q.E. method and its econometric approach.


2013 ◽  
pp. 281-293 ◽  
Author(s):  
Hakikur Rahman ◽  
Isabel Ramos

Open innovation in entrepreneurships already finds its acceptance at all levels of the business industry for adding value to the business. The value could be in the form of economic gain or enhancement of knowledge leading to a sustained financial base. Open innovation adopts various strategies to accomplish the task for enhancing the value gain. Varying by size, nature, pattern, or characteristics of the firm various strategies are being adopted by enterprises. Though largely known to be familiar in corporate business houses, in recent years open innovation is also becoming increasingly familiar in small and medium enterprises (SMEs) and the trend is rapidly increasing. However, despite the potency of open innovation strategies, most of the enterprises are yet to find a sustained business model, especially for the SMEs working at the periphery of that value chain. This forms the basis of the current study. This chapter is trying to formulate a business model incorporating partnership approach from academia, research houses, intermediaries, and other stakeholders.


2018 ◽  
pp. 1369
Author(s):  
Rio Surya Wijaya ◽  
I Made Sukartha

National development of a nation includes economic development and Micro, Small and Medium Enterprises (MSMEs). MSME performance needs to be examined because the contribution of the MSME sector to the Gross Domestic Product (GDP) has increased from 57.84% to 60.34% in the last 5 years. This study aims to determine the effect of intellectual intelligence, emotional intelligence, and spiritual intelligence of the owner on the performance of Micro, Small and Medium Enterprises. Research subjects are the performance of UMKM in Denpasar City. The sample determination technique used in this study is Probably sampling used using a simple random technique. There are 100 MSMEs as samples with a questionnaire statement totaling 71 statements. Based on the results of the analysis of research obtained intellectual intelligence has a positive influence on the performance of MSMEs, Emotional Intelligence has a positive influence on the performance of SMEs, and Spiritual Intelligence has a positive influence on the performance of SMEs. Keywords: Intellectual Intelligence, Emotional Intelligence, and Spiritual Intelligence.


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