scholarly journals ONLINE MARKETING PARTNERSHIP APPLICATION USING THE CONCEPT OF BUSINESS MODEL CANVAS

ICCD ◽  
2018 ◽  
Vol 1 (1) ◽  
pp. 496-500
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani
Keyword(s):  
Business Model ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Partnership Model ◽  
Business Model Canvas ◽  
Fact Finding ◽  
Medium Enterprises ◽  
Dynamic Website ◽  
The Village

The purpose of implementing the long-term Community Service Program in the program is to produce a partnership model with Online Marketing Partnership Application using the concept of Business Model Canvas. This strategy is conducted to build partnerships with related parties that can increase success in the sector of Small and Medium Enterprises Silver Crafts by implementing strategies through online marketing of products. This Online Marketing Partnership application aims to accelerate the development of silver craftsmen in the village so as to increase sales. The method to be used is fact finding, in addition to collecting data in literature, also conducting interviews to Silver Craftsman owners and survey of business processes in order to collect supporting data. The output of this research is the Application of Online Marketing Partnership, one of which is a dynamic website that can be managed by Silver Craft Partners as a means of product promotion, besides through the website development of Silver Crafts Partners can receive orders from customers. Successful orders and transactions will be directly recorded through the sales transaction application.

scholarly journals AYOKEDEA AND UMKMGOOL WEBSITE: ACCELERATION SOLUTIONS DEVELOPMENT OF SMES AND COMMUNITIES IN THE VILLAGE

ICCD ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 60-64
Author(s):  
Jajat Sudrajat ◽  
Meiryani Meiryani ◽  
Nugroho Juli Setiadi
Keyword(s):  
Community Service ◽  
Program Implementation ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Service Program ◽  
Partnership Model ◽  
Entrepreneurial Spirit ◽  
Fact Finding ◽  
Medium Enterprises ◽  
The Village

The Tridharma Perguruan Tinggi program through the collaboration of lecturers from various departments and students in the Community Service Program, through the media information website Ayokedesa The purpose of the long-term Community Service Program implementation in this program is to produce a partnership model. This strategy is carried out to build partnerships with related parties that can increase success in the Small and Medium Enterprises sector as well as communities in the Campakamulya and Pasirmulya Banjaran Villages of Bandung and the Thousand Islands of DKI Jakarta, by implementing strategies through online marketing of products through the UMKMGool website. This Online Marketing Partnership application aims to accelerate business development in the village so as to increase sales. The method to be used is the fact finding method, in addition to collecting data in the literature, also conducting interviews with MSMEs and the community and business process surveys to collect supporting data. The output of this service is the Online Marketing Partnership Application in the form of the UMKMGool website and the ayokedesa information media website, as a means of business idea media, entrepreneurial spirit, business concepts. In addition, through the development of the ayokedesa website, optimizing the implementation of higher education Tridharma namely Teaching, Research and Community Service can help accelerate the development of prosperous villages

scholarly journals Business Model Canvas (BMC) sebagai Strategi Penguatan Kompetensi UMKM Makanan Ringan di Kabupaten Kebumen, Jawa Tengah

2020 ◽  
Vol 6 (2) ◽  
pp. 114
Author(s):  
Nur Wijayanti ◽  
Hety Handayani Hidayat
Keyword(s):  
Business Model ◽  
Business Strategy ◽  
Business Processes ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Snack Food ◽  
Product Certification ◽  
Business Model Canvas ◽  
Value Propositions ◽  
Medium Enterprises

Micro, Small and Medium Enterprises (SME) Snack food in Kebumen Regency is a startup (starter entrepreneurial) that produces snacks, but have a good business model not yet. This study aims to determine the business strategy that is carried out, analyze the strengths and weaknesses of business processes, and provide recommendations for improving SME competencies using the canvas business model. The method used in this research is descriptive qualitative method. The results of the study illustrate that SME have a value proposition that is snacks in the form of healthy snacks and has local branding. To create value propositions, SME partners such as suppliers of raw materials and consumers, become the main SME resources to run production and distribution, which also requires costs. SME income is only through product sales. Recommendations from this research are to participate as sponsors in various community and humanitarian activities, cooperation and fostering of farmers, resellers, packaging improvements, halal product certification, and product development. Keywords: Business Model Canvas, Snack SME, Kebumen

scholarly journals PENERAPAN BISNIS MODEL KANVAS DALAM PENENTUAN RENCANA MANAJEMEN USAHA KEDELAI EDAMAME GORENG

2019 ◽  
Vol 13 (01) ◽  
pp. 42
Author(s):  
Novitha Herawati ◽  
Triana Lindriati ◽  
Ida Bagus Suryaningrat
Keyword(s):  
Business Model ◽  
Business Models ◽  
Small And Medium Enterprises ◽  
Primary Data ◽  
Value Proposition ◽  
Middle Income ◽  
Business Model Canvas ◽  
Trade Offs ◽  
Customer Segment ◽  
Medium Enterprises

Business model canvas (BMC) is a strategic management and lean start-up template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in their aligning activities by illustrating potential trade-offs. Business model canvas focuses on the idea of creating value in a business. The purpose of implementation of BMC was to determined the best business planning of fried edamame, when it applied to the industry or MSMEs (Micro, Small and Medium Enterprises). The method in the research used descriptive method, while the data analysis used qualitative analysis. Primary data collection was obtained from interviews.  Analysis was done by compiling the initial hypothesis, hypothesis testing and verification of business model canvas (BMC). The results showed that the business model strategy for fried edamame products in the value proposition component were crispy, natural, labeled and applied good cooking oil for use. The customer segment component were the buyers of the entire Jember Regency including men and women over 20 years old with middle income. Components of revenue streams were fried edamame product sales, sale of unused oil, and sale of edamame peel to farmers, while the component channels were direct selling and retailers for fried edamame product. Keywords: business model, fried edamame, strategy, value proposition

scholarly journals Business Model Improvement: A Study Case of Channeling through E-commerce

2021 ◽  
Vol 4 (1) ◽  
pp. 197-206
Author(s):  
Silvy Anita Theresia Sitorus ◽  
Avanti Fontana
Keyword(s):  
Business Model ◽  
Business Performance ◽  
Gap Analysis ◽  
Small And Medium Enterprises ◽  
Business Coaching ◽  
Business Model Canvas ◽  
Management Personnel ◽  
The Stability ◽  
Medium Enterprises ◽  
Political Economic

Micro, Small, and Medium Enterprises or MSMEs contribute to domestic economic growth. However, in the course of business, MSMEs still have obstacles. From the standpoint of internal, namely aspects of non-financial capacity such as management, personnel, marketing, and production, as well as financial aspects such as access to sources of financing, profitability management, and profit growth. External factors, namely political, economic, social, technological, and health situations, have an impact on the stability of business performance. Advances in technology, supported by infrastructure and ease of regulation, have encouraged the growth and development of digital-based businesses. This business coaching method focused on the activities at XYZ's Crackers Business, an Indonesian MSME. The purpose of this business coaching activity is to develop marketing channels for XYZ businesses. Data was collected through interviews, observations and surveys. The data is then collected and analyzed through Business Model Canvas analysis, SWOT and TOWS Business Model Canvas analysis, PESTEL analysis, market opportunity analysis (STP), Marketing Mix analysis, and Gap analysis. The solution obtained is to improve the business model, namely the channel element in the form of adding an online store through e-commerce.

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals Sosialisasi Strategi dan Web Pemasaran Online (PPDM di Desa Rasau Jaya Satu)

2020 ◽  
Vol 4 (4) ◽  
Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana
Keyword(s):  
Small And Medium Enterprises ◽  
Development Program ◽  
Online Marketing ◽  
Web Marketing ◽  
Before And After ◽  
Service Activity ◽  
Village Government ◽  
Medium Enterprises ◽  
The Village ◽  
Online Web

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.

scholarly journals Adaptación del modelo CANVAS como herramienta competitiva para las micro, pequeñas y medianas empresas (MPYMES). / Adaptation of the CANVAS model as a competitive tool for micro, small and medium companies.

2020 ◽  
pp. 19-37
Author(s):  
Lázaro Cárdenas Michoacán
Keyword(s):  
Business Model ◽  
Small And Medium Enterprises ◽  
National Development ◽  
Well Being ◽  
Development Plan ◽  
Business Model Canvas ◽  
Medium Enterprises

Las micro, pequeñas y medianas empresas, representan un papel importante en la economía de México, principalmente en la generación de empleos y su contribución en el producto interno bruto. El plan nacional de desarrollo 2012- 2018, las considera como una palanca estratégica para el desarrollo nacional y la generación de bienestar. Sin embargo, los apoyos gubernamentales no han sido suficientes, en parte por los efectos de la reciente crisis económica global. Por lo anterior es necesario que se busquen diferentes estrategias que contribuyan en su desarrollo, evitando su estancamiento y en muchos casos la desaparición. Como respuesta a esta problemática nace la presente investigación con la finalidad de contribuir con estas unidades económicas mediante la adaptación del modelo de negocios Canvas como una herramienta que contribuya en su competitividad. ABSTRACT:  Micro, small and médium enterprises represent an important role in the economy of México, mainly in the generation ofjobs and their contribution in the product gross domestic The naüonal development plan 2012-2018, considera them as a lever strategic for national development and the generation of well-being. However, the props have not been sufficient,  partly because of the effects of the recent crisis global economic Therefore, it is necessary to look for different strategies that contribute in their development, avoiding their stagnation and in many cases the disappearance. In response to this problem, the present investigation was bom with the aim of contribute to these economic units by adapting the business model Canvas as a tool that contributes to its C competitiveness.

scholarly journals The role of stakeholder to support the development of competitive commodities on peatlands: case study in Pulang Pisau Regency, Central Kalimantan Province

2021 ◽  
Vol 917 (1) ◽  
pp. 012012
Author(s):  
F J Salaka ◽  
D Djaenudin ◽  
N Parlinah ◽  
Indartik ◽  
E Y Suryandari ◽  
...  
Keyword(s):  
Food Security ◽  
Value Chain ◽  
Small And Medium Enterprises ◽  
Stakeholder Analysis ◽  
Business Group ◽  
Food Crops ◽  
Central Kalimantan ◽  
Partnership Model ◽  
Medium Enterprises ◽  
The Village

Abstract In developing a food security business model, support from various related stakeholders is required. The success of this program cannot be done by a single actor but should be a collaboration among actors. The purpose of this study is to identify and analyze stakeholders and their roles in developing a partnership model to support the development of competitive commodities in peatland area. This study was conducted in 2020 at the villages of Buntoi and Mantaren 1, Pulang Pisau Regency, Central Kalimantan Province. Data analysed are primary and secondary which are collected through in-depth interviews and online questionnaires. The data are analyzed using stakeholder analysis. The result of the study shows that several actors have the potentials to become key players in the development of superior commodities in peatland area, there are five actors at the district level (Official of Agriculture, Official of Food Crops, Official of Regional Planning and Development, Official of Trade, Cooperatives, Micro, Small and Medium Enterprises, and Official of Community and Village Empowerment), two actors at the provincial level (Official of Food Crops Services and Official of The Food Security, an actor at the site level (Forest Management Unit (FMU/KPH)), and one institution at the village level (the joint business group (Kelompok Usaha Bersama/KUB) or the social forestry business group (Kelompok Usaha Perhutanan Sosial/KUPS). KUB or KUPS can be the main social actor of the village to support the development of value chains for competitive products. The Village Government can form BUMDes to accommodate KUB, KUPS, or the other farmer groups in managing their business for both marketing and financing purposes. The local government plays an important role in being the leader in supporting the developments along the value chain for the products. In addition, it also requires good cooperation with other institutions such as financial institutions, industries, and universities.

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