Tantangan Dan Peluang Brick And Mortar Retail Di Era E-Commerce

2016 ◽  
Vol 1 (01) ◽  
pp. 21-28
Author(s):  
Michael Kristanto

In this modern days, E-commerce having a rapid growth and becoming an important activity. E-commerce is widely considered   the   buying   and   selling   of   products   over   the internet. With a broadening product range, E-commerce will have a direct effect on bricks and mortar retail. Now the business is moving into this new services, and it will reduce net demand for future additional retail space. The paper concludes that E-commerce will have significant impacts on Bricks and Mortar Retail.

Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis


2021 ◽  
pp. 47-50
Author(s):  
Abdullatif Y. M. Alhatem

At the present time the smart technology enhanced to be utilized for the human life in many elds, especially in the houses. The building automation experienced a rapid growth in techniques and methods to provide an advanced management for operational advantages in buildings and develop the equipment in the houses to the consumption of energy and operation. When the KNX system has been developed to be the most important building automation, the ethernet system has evolved to be global communication system and use it as automation system. Among the various technological developments is IoT, which is the essential development the future achievement via the internet techniques, Meanwhile the different available communication mediums of KNX and the need of utilizing IP network in compiling extensive areas of KNX has led us to conduct this comparison.


2020 ◽  
Author(s):  
Ellita Permata Widjayanti ◽  
Chaerul Anwar

In 4.0 era, in which popular culture is flourishing, fanfiction is experiencing rapid growth. Many fans write about their idols, characters in movies, anime, games, and TV series. They make simulations, create simulacra, and hyperreality. Unfortunately, there are many fan-fiction productions which have pornographic content that is not in accordance with Indonesian cultural norms and moral ethics. This then becomes a moral challenge for the nation, especially for the youth, as they have free access to the internet. This research aims to look the challenges of morality within fanfiction, explaining it through the theory of hyperreality by using data taken from popular fanfiction platforms. The results show that pornography contained in fanfiction poses a threat to the moral codes of teenage readers, and renders pornographic practices more common. Besides, the hyperreality fosters sexual fantasies, which may lead to sexual harassment, free sex, and deviant sex. Keywords: fanfiction, simulation, simulacra, hyperreality, pornography, morality


Author(s):  
Amit Kumar Sinha

E-commerce and internet businesses are driving the rapid growth of the domestic IT-ITeS industry, attracting unprecedented global interest and funding. Indian e-commerce and internet companies are growing rapidly with about 460 million internet users and a tele-density of around 85.2%. Increasing penetration of the internet, adoption of smartphones and minimal effort low-cost mobile devices, changing demographics, mobile-empowered youth, and the emergence of tier 2 and tier 3 cities as major shopping hubs have been driving the growth of the industry, with new retail forces shifting its dynamics. Furthermore, the continued growth of large pure-play organisations that are powerhouses has moved retailers' focus to the web channel. These companies are not only becoming gateways to product research, but have also introduced consumers to new ways of viewing the retail process.


Author(s):  
Subir Bandyopadhyay ◽  
Rosemary Serjak

In recent years, many online brands (or e-brands) have emerged. For a brick-and-mortar brand to excel in the online environment, the brand manager must appreciate some of the key features of the Internet and make adjustments to the traditional brand management strategy. For example, the control of communication in case of online brand management lies with both the brand manager and the consumer, whereas from the traditional branding perspective, the control by and large rests with the brand manager only. We highlight the differences between traditional brand management and online brand management. We then focus on several key success factors in building a successful online brand, which we believe will help guide the brand manager through a series of steps leading to successful online branding.


2001 ◽  
pp. 218-230
Author(s):  
Jie Zhang

A research area that has gained interest of marketing researchers in recent years is the comparison of consumer behavior on the Internet and traditional brick-and-mortar stores. We offer an overview of the recent developments in this research area and summarize the key findings along two dimensions: 1) factors that may cause behavioral differences in the two types of shopping environments; and 2) patterns of behavioral differences identified in the literature. We also outline our own recent work as an example to illustrate how this stream of research can help improve marketing strategies and tactics on the Internet. Directions for future research are discussed in the last section.


2016 ◽  
Vol 53 (5) ◽  
pp. 699-711 ◽  
Author(s):  
Rajesh Bhargave ◽  
Antonia Mantonakis ◽  
Katherine White

In offline purchasing settings (e.g., retail stores), consumers often encounter reminders that product information can be found on the Internet. The authors refer to a reminder of the availability of online information as a “cue-of-the-cloud” and explore its unique consequences on offline consumer behavior. This research finds that when consumers are presented with relatively large amounts of information in offline purchasing situations, a cue-of-the-cloud can enhance purchase intentions and choice behaviors. This occurs because the cue increases consumers’ confidence in being able to retain and access the information seen in-store, which engenders positive feelings about the decision to purchase. Four studies, including two experiments in real brick-and-mortar field settings, demonstrate the consequences of a cue-of-the-cloud, along with some novel moderators of these effects.


2017 ◽  
Vol 11 (60) ◽  
pp. 2967-2980
Author(s):  
Diego F. Rocha ◽  
Octavio Jose Salcedo Parra ◽  
Giovanny Mauricio Tarazona Bermudez

The paper must have abstract. The rapid growth of networks base on IP, and the current challenge posed by the technological deployment of IPv6 and annexed applications, challenges that must confront the Internet Service Provider and have stimulated the development for rigorous researches on the topic. The Internet Service Providers ISP offer infrastructure for implementation of virtual private network VPN, where is fundamental the definition of routing schemas between the border route of client CE and the provider PE. In this sense, have been proposed different schemas where the new protocols as Open Short Path First version 3 OSPFv3 have a key role. In the context of VPN, the routing protocol BGP is used to distribute the client’s path, the multi-protocol label switching MPLS is used to send the information packages through the network core in tunnel mode. Originally, only IPv4 was supported and expanded after support OSPFv2 and VPN IPv6. Based on the new specifications in order to support OSPFv3 as a routing protocol PE-CE and the current technological infrastructures begin the process of IPv6 deployment, these elements driving this research which evaluate the performance of routing protocol OSPFv3 on border scenarios MPLS/VPN/IPv6.


2017 ◽  
Vol 11 (4) ◽  
pp. 1-15 ◽  
Author(s):  
Nagesh K. ◽  
Sumathy R. ◽  
Devakumar P. ◽  
Sathiyamurthy K.

Security is concerned with protecting assets. The aspects of security can be applied to any situation- defense, detection and deterrence. Network security plays important role of protecting information, hardware and software on a computer network. Denial of service (DOS) attacks causes great impacts on the internet world. These attacks attempt to disrupt legitimate user's access to services. By exploiting computer's vulnerabilities, attackers easily consume victim's resources. Many special techniques have been developed to protest against DOS attacks. Some organizations constitute several defense mechanism tools to tackle the security problems. This paper has proposed various types of attacks and solutions associated with each layers of OSI model. These attacks and solutions have different impacts on the different environment. Thus the rapid growth of new technologies may constitute still worse impacts of attacks in the future.


Author(s):  
John Miles Foley

This chapter explains the differences between the Pathways Project website and book, and lays out the advantages of each medium in engaging with the project itself. To read Oral Tradition and the Internet is to engage in the tried-and-true commerce of the tAgora. Although as a morphing book it supports and reflects some online-like activities (Morphing Book), its primary value derives from textual dynamics. You have room to navigate to a degree, but you're also provided a single, direct route—at least within each node—through the shorter, guided, brick-and-mortar presentation. To surf the Pathways Project wiki-website on the other hand is to take advantage of the emerging technology of the eAgora. Its contents are more copious as well as interactive and non-predetermined, so you can formulate your own experience to a radically greater extent. Navigation means cocreation, as the network licenses (and requires) your ongoing participation.


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