scholarly journals IMPLEMENTATION OF BLUE OCEAN STRATEGY (BOS) AT PT. ANEKA DIGITAL SUKSESINDO IN THE EFFORT TO INCREASE THE COMPETITIVE ADVANTAGE AGAINST THE COMPETITORS

2020 ◽  
Vol 1 (3) ◽  
pp. 413-420
Author(s):  
Acep Andi Suhendi
Keyword(s):  
Competitive Advantage ◽  
Swot Analysis ◽  
Smart Phone ◽  
Business World ◽  
Mobile Gaming ◽  
Descriptive Research ◽  
Smart Watch ◽  
Fast Charging ◽  
Made In China ◽  
A Company

The increasing competition in the business world requires a company to always make transformation not only to meet the company's targets but also for business sustainability or survival. The similar thing happened with PT.Aneka Digital Suksesindo which is one of the PMA (Foreign Investment Company) from China which is engaged in the distribution of electronic products made in China which is always innovating in order to maintain its existence in Indonesia. Some of its superior products are 1. Black Shark which is mobile gaming that offers maximum performance. It is a smart phone which is able to hold on for hours to play games and fast charging, 2. Amazfit Smartwatch is a smart watch from Xiaomi that can be used to monitor heart rate, real GPS time to record running track, speed and distance. This study aims to explain the implementation of the Blue Ocean Strategy in an effort to improve competitive advantage and also to determine the conditions of the internal and external environment through SWOT Analysis, namely Strength, Weakness, Opportunity, Threat (Threat) at PT. Aneka Digital Suksesindo. Based on the type of research that is descriptive research using a qualitative approach

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

A strategy of innovation through the development of a portfolio of innovation capabilities

2014 ◽  
Vol 33 (1) ◽  
pp. 24-31 ◽  
Author(s):  
Yair Holtzman
Keyword(s):  
Competitive Advantage ◽  
New Product Development ◽  
Work Experience ◽  
New Products ◽  
New Product ◽  
Sustainable Competitive Advantage ◽  
Business World ◽  
Content Type ◽  
Novel Approach ◽  
A Company

Purpose – The purpose of this paper is to introduce the value in developing a portfolio of capabilities to fuel innovation. The author's experience suggests that a disciplined focus developing a portfolio of innovation capabilities is critical in the global competitive landscape. Traditionally, the business world has always been focussed on developing sustainable competitive advantage. This is optimal, but we find more and more situations where this notion of building a sustainable competitive advantage is no longer possible. In 2013 it is rare for a company to maintain a truly lasting advantage. Many times, the very success of the initiative drives competition, which in turn weakens the advantage. Innovation as a portfolio of capabilities that can continuously morph based on the traditional forces of the market can prove much more powerful. This paper discusses what is needed in developing a strategy for developing a portfolio of capabilities and the challenges that companies face in undertaking this goal. Design/methodology/approach – General viewpoint based upon over 20 years of consulting work experience by an expert in the field of innovation, new product development, and research and development. Findings – The relevance and importance of a novel approach to thinking about innovation is very creative and valuable to companies that are constantly struggling with the development of new products. Practical implications – This is a novel approach to thinking about developing new products, capabilities, or services within an organization. Originality/value – The paper is extremely valuable in that it highlights a new way to think about developing innovation and new product capabilities, new product features, in a competitive global environment.

scholarly journals Strategic Architecture for School of Business, Bogor Agricultural University

2015 ◽  
Vol 6 (1) ◽  
pp. 40
Author(s):  
Agustina Widi Palupiningrum
Keyword(s):  
Competitive Advantage ◽  
External Environment ◽  
First Year ◽  
Environment Analysis ◽  
Policy Makers ◽  
Business World ◽  
Descriptive Research ◽  
Sustained Competitive Advantage ◽  
Internal And External Factors ◽  
Focus Strategies

<p class="Default">This study aims to analyze the internal and external factors that influence the development of SB-IPB, analyze SB-IPB strategic foresight and designing SB-IPB strategic architecture. This research is a descriptive research in the form of a case study. Respondents in this study are experts from inside and outside of IPB who are policy makers, alumni users, competitors, and alumni. Based on the internal environment analysis, it is found that SB-IPB internal resource advantages will still have the quality of competitive parity, the curriculum will have a temporary competitive advantage, and the reputation will have a sustained competitive advantage. In the external environment analysis, it is indicated that changes in the external environment provides great opportunities to the development of SB-IPB. Important issues that affect the development of SB-IPB in the future will be institutional change, change of mindset in the curriculum, internationalization, and changes in the business world. Five focus strategies will be compiled in 2015 until 2019, they are: development and strengthening of the institution and the curriculum in the first year, strengthening in networking and benchmarking in the second year, internationalization in the third year, and strengthening SB-IPB excellence in the fourth year to achieve its goal to be a first class business school in the fifth year. </p>

scholarly journals A Model Examining the Effect of Generative Learning on the Relationship between Diversification and Financial Performance

2020 ◽  
Vol 03 (12) ◽  
Author(s):  
Tutku Seckin-Celik ◽  
Keyword(s):  
Financial Performance ◽  
Competitive Advantage ◽  
New Technologies ◽  
New Products ◽  
Product Line ◽  
Generative Learning ◽  
Product Lines ◽  
Business World ◽  
Diversification Strategies ◽  
A Company

Organizations are trying to attain and sustain competitive advantage in the highly competitive business world settings. It is argued that one of the strategies to achieve competitive advantage is to form learning organizations. Diversification strategies of organizations are important growth decisions managers need to make. In this paper, organizational learning, learning organization, fundamental diversification strategies and the link between learning and diversification in the literature were discussed shortly. Then, the link between them was revisited considering the literature with a schema. At last, a causal model was introduced. Model suggested that When a company decides to expand its operations by adding new products related to existing product line, with the aim of exploiting its existing knowledge base, this company can reach superior financial performance (financial performance means profitability) through generative learning. When a company decides to grow by adding a new product line irrelevant to existing product lines, with the aim of exploring new knowledge, then through generative learning, this company can introduce or develop new technologies in forms of new products/services, in other words make innovation. Unrelated diversification does not directly provide high financial performance. But gradually, as the innovation gain awareness, it brings in superior financial performance more than related diversification can bring in.

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2018 ◽  
Vol 5 (1) ◽  
pp. 74
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

scholarly journals The Role of Audit Committee in Corporate Governance

2019 ◽  
Vol 8 (4) ◽  
pp. 12792-12795
Keyword(s):  
Corporate Governance ◽  
Audit Committee ◽  
Sampling Method ◽  
Vital Role ◽  
Business World ◽  
Descriptive Research ◽  
Dependent Variables ◽  
International Laws ◽  
A Company

Corporate governance has played a vital role in the business world, especially after the increased overall money related emergencies.Systematic corporate governance is viewed as an important aspect to acknowledge and include an association in a large portion of the stock trade showcases all around the globe. The audit committee undertakes a significant role in company or corporate governance in relation with the association's course, authority, and duty. The audit committee is responsible for managing the association's exposure and procedure, promising that the federation or association follows the significant neighborhood and international laws, justifiable measures and standards conforming to the association's internal decree. The objective of the study is to examine the association between the nature of the audit committee and the gender and find the association between the requirement of audit committee in a company and age. For the purpose of this study, descriptive research is used Convenient sampling method is used to collect the 1493 samples.Independent variables are age, gender. The dependent variables are the nature of the audit committee and the requirement of the audit committee in a company. The study concludes that the nature of the audit committee is associated with age and the requirements of the audit committee in a company is associated with age.

Strategi Pemasaran Untuk Meningkatkan Jumlah Kunjungan Pada Obyek Wisata Kebun Raya Dan Kebun Binatang (KRKB) Gembira Loka Di Kota Yogyakarta

2017 ◽  
Vol 22 (1) ◽  
pp. 1-10
Author(s):  
Nur Wening ◽  
Muhammad Al Hasny ◽  
Ridha Fitryana
Keyword(s):  
Qualitative Research ◽  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Internal Variable ◽  
External Variable ◽  
Collection Method ◽  
Data Collection Method ◽  
A Company

This research aims to formulate marketing strategy to increase visitors of Gembira Loka Garden and Zoo (KRKB Gembira Loka) in Yogyakarta. This research is qualitative research and uses interview, observation, and documentation as data collection method. The data is analyzed by using SWOT analysis with internal and external variable identification. The internal variable shows that location is the main strength of Gembira Loka KRKB with 0.17 by value and 5 by rating. From external variable, the result of EFAS table shows that Gembira Loka KRKB has good enough chance while the thread has less result than the chance. Gembira Loka KRKB is in quadrant 1, which is the position in which a company is considered to be in a beneficial situation due to its chance and strength. In such case, the company can utilize the chance by maximizing the strength. The following strategy to go through in this condition is supporting aggressive planning.

ENRICHING MEDIA MERCHANDISE SARANA PENUNJANG PROMOSI STUDI KASUS PADA BOOKSTORE

CCIT Journal ◽  
2014 ◽  
Vol 7 (3) ◽  
pp. 420-436
Author(s):  
Dewi Immaniar ◽  
Sudaryono Sudaryono ◽  
Ayu Ningrum
Keyword(s):  
Visual Media ◽  
Test Duration ◽  
Media Campaign ◽  
Business World ◽  
Retail Business ◽  
The Media ◽  
Media Types ◽  
The Times ◽  
A Company

Talk about retail business can not be separated from the importance of service to consumers and good quality goods . But at the present time due to intense competition in the business world , the service and quality of goods is not enough to be able to increase revenue and attract customers loyal . This makes companies think hard to survive and stable in the business . One of them is by using a media campaign in this regard more toward print or visual media is indirectly felt the value of their effectiveness in communicating product marketing programs . PT . Times Prima Indonesia is a company engaged in the retail book with the name of the Times bookstores . Based on the analysis of the company’s problems requires additional media types supporting more varied and creatif promotion of existing ones, which will be used as a complement and a media campaign as well as to enrich the data renewal campaign design to capture the interest of consumers in which one form of the media campaign is shaped merchandise . Therefore , do Enriching ( enrich ) media campaign merchandise before it is less varied and has not formed a company image . The methodology used is the analysis, observation and design . Besides the new design has been tested with the implemented test duration for 6 months, and greatly increases the perceived contribution , this is evidenced by the chart sales increasing each month.

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