Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

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Strategi Pengembangan UKM Gethuk Pisang Guna Melestarikan Makanan Tradisional

Jurnal Media Teknik dan Sistem Industri ◽

10.35194/jmtsi.v4i1.842 ◽

2020 ◽

Vol 4 (1) ◽

pp. 10

Author(s):

Wahyu Eko Cahyono ◽

Dedy Kunhadi

Keyword(s):

Swot Analysis ◽

External Factor ◽

Small And Medium Enterprises ◽

Growth Strategy ◽

Traditional Food ◽

Internal Factor ◽

On Line ◽

Factor Evaluation ◽

The Right ◽

Medium Enterprises

Abstract— Small and medium enterprises (SMEs) are business sectors that play an important role as a backbone of a nation or region"s economics. Most problems faced by small and medium enterprises (SMEs) are capital, management and production process. This study aims to give strategic proposals in expanding small and medium enterprises of gethuk pisang for conserving traditional food. The methods used in this research are internal factor evaluation (IFE), external factor evaluation (EFE), and strengths- weaknesses - opportunities - threats (SWOT), so internal factors and external factors that faced by the small and medium enterprises can be identified. Based on SWOT analysis, some analysis strategy can be used to expand the small and medium enterprises of gethuk pisang. Result showed the small and medium enterprises of gethuk pisang were in first quadrant at SWOT cartesian diagram, meant the right strategies were strengths opportunities (SO) or Growth strategy. The strategies that will be used are local government holds traditional food festival, upgrade the quality of the product and use on-line marketing technology. In conclusion, the sales of gethuk pisang products from small and medium enterprises can increase and correlate with income increase, so small and medium enterprises (SMEs) of gethuk pisang can have competitiveness and grow.Keywords— Strategy, Gethuk pisang, IFE, EFE, SWOT. Abstrak— Usaha kecil dan menengah (UKM) merupakan suatu sektor usaha yang memiliki peran penting sebagai tulang punggung perekonomian suatu negara atau daerah. Sebagian besar permasalahan-permasalahan yang dihadapi UKM adalah permodalan, manajemen, dan proses produksi. Penelitian ini bertujuan untuk memberikan usulan strategi dalam mengembangkan UKM gethuk pisang dalam melestarikan makanan tradisional. Metode yang digunakan dalam penelitian ini adalah Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Strengths–Weaknesses - Opportunities-Threats (SWOT), sehingga dapat diidentifikasi faktor-faktor internal yang dimiliki dan faktor-faktor eksternal yang dihadapi oleh UKM. Berdasarkan analisa SWOT, maka akan diperoleh beberapa alternatif strategi yang dapat digunakan dalam mengembangkan UKM gethuk pisang. Hasil penelitian menunjukkan bahwa UKM gethuk pisang berada di kuadran I pada diagram kartesius SWOT, yang berarti strategi yang tepat digunakan adalah strategi Strengths Opportunities (SO) atau strategi Growth. Strategi-strategi yang akan digunakan adalah: Pemerintah Daerah mengadakan festival makanan tradisional, mutu produk lebih ditingkatkan, dan memanfaatkan teknologi media pemasaran on-line. Dengan demikian, produk UKM gethuk pisang dapat terjadi peningkatan penjualan dan berkorelasi dengan peningkatan pendapatan, sehingga UKM gethuk pisang memiliki daya saing dan dapat berkembang.Kata kunci — Strategi, Gethuk Pisang, IFE, EFE, SWOT

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The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

Jurnal Serambi Engineering ◽

10.32672/jse.v6i2.2867 ◽

2021 ◽

Vol 6 (2) ◽

Author(s):

Ara Fathia Az Zahra ◽

Wahyudin Wahyudin ◽

Billy Nugraha

Keyword(s):

Market Share ◽

Swot Analysis ◽

External Factor ◽

Marketing Management ◽

Internal Factor ◽

The Matrix ◽

Factor Evaluation ◽

Strong Position ◽

The Right ◽

Implementation Of The Strategy

The level of competition is usually influenced by a variety of factors such as: promotions, services, security and others. This study aims to analyze the implementation of the strategy of marketing management SME snacks. Although it already has a fairly large market share, but the bare possibility of the presence of competitors engaged in the same field. Then the right strategy is to use the analysis of strength, weaknesses, opportunities and threat (SWOT). In addition, with the approach of matrix internal factor evaluation (IFE), matrix external factor evaluation (EFE) and the matrix internal external (IE). Renewal in the research is the use of the IFE, EFE and IE matrix. This is so that the results of the assessment can determine the position and strength of the business. Then the results of the study show that SME snacks have 8 strength, 7 weaknesses, 6 opportunities and a 5 threat. In addition, the results of the IFE matrix is weighted by 2.74 this show is in the position of the average. While the results of the EFE matrix weighted by 3.01 it is shown to be in a strong position. While the results of the IE matrix is in quadrant II, it is within the scope of a strategy to growth and nurture (growth and build).

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Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang

Journal of Economic Education ◽

10.15294/jeec.v9i1.37603 ◽

2020 ◽

Vol 9 (1) ◽

pp. 55-63

Author(s):

Hendras Septiawan ◽

Rusdarti Rusdarti ◽

Titik Haryati

Keyword(s):

Decision Making ◽

Market Share ◽

Swot Analysis ◽

External Factor ◽

Marketing Strategies ◽

Market Penetration ◽

Internal Factor ◽

Weighted Score ◽

Factor Evaluation ◽

Evaluation Matrix

This research aims to determine the internal and external conditions of Wawasan Newspaper based on SWOT analysis in maintaining market share in Semarang. This uses descriptive research type with quantitative approach through three stages of strategy formulation, namely: the input stage, the matching stage, and the decision-making stage. In the first stage, IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices are used. In the second stage, the IE Matrix (internal-External) and the SWOT Matrix (Strengths, Weaknesses, Opportunities, and Threats) are used. In stage three, QSPM (Quantitative Strategic Planning Matrix) is used. The results of this study are: In the first stage, the results of the IFE (Internal Factor Evaluation) matrix obtained a weighted score of 2.356, while the results of the EFE (External Factor Evaluation) matrix resulted in a weighted score of 2.18. In the matching stage, IE (Internal-External) Matrix of the company is in a stable position. Marketing strategies that are feasible to use are market penetration and product development. In the decision-making stage, an alternative strategy that can be implemented in Wawasan Newspaper namely market penetration with a TAS of 4.406 is obtained.

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PERENCANAAN STRATEGI PEMASARAN USAHA KULINER GUNA PENINGKATAN DAN PENGEMBANGAN DENGAN METODE ANALISIS SWOT (STUDI KASUS: RUMAH MAKAN DEPOT IRA JAYA DI SIDOARJO)

JUMINTEN ◽

10.33005/juminten.v2i1.221 ◽

2021 ◽

Vol 2 (1) ◽

pp. 108-119

Author(s):

Kevin Bagus Priyambodo ◽

Didi Samanhudi

Keyword(s):

Marketing Strategy ◽

Swot Analysis ◽

External Factor ◽

Actual Situation ◽

Internal Factor ◽

Alternative Strategies ◽

Factor Evaluation ◽

Important Means ◽

To Come ◽

The Right

Marketing strategy is one of the most important means of advancing a business. With the right strategy and in accordance with the actual situation, the business will be able to develop and become better in quality than the business or product produced. The culinary business at the Depot Ira Jaya Restaurant is one of the culinary businesses that was pioneered many years ago so that it has grown and has several small branches in parts of Sidoarjo. The turnover obtained tends to be stagnant and does not have a significant increase every year, which means there are no bright prospects. In fact, costs such as rent for small branches and other costs such as spices to the main ingredients used by Ira Jaya Restaurant Depot have increased every year. Therefore, conducting a SWOT analysis is expected to be able to come up with appropriate alternative strategies for business actors to be able to develop their business. To do this, there are several stages of the process that must be carried out from the Internal Factor Evaluation (IFE) which produces a score of 3,889 and the External Factor Evauation (EFE) which produces a score of 3,934. Then the SWOT table matrix produces 15 strategy alternatives. In the Grand Strategy Matrix, the IFE and EFE points skoce are in quadrant I. Likewise, the Internal External Factor Evaluation (IEFE) matrix is in quadrant I. So that the results of data processing are selected strength and Opportunity strategies in which there are 4 alternative strategies.

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STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v13i1.14240 ◽

2017 ◽

Vol 13 (1) ◽

pp. 53

Author(s):

Mahkruf Joko Purwanto ◽

Mohd. Harisudin ◽

Aulia Qonita

Keyword(s):

Agricultural Intensification ◽

Swot Analysis ◽

External Factor ◽

Cropping Systems ◽

Solanum Tuberosum L ◽

Descriptive Analysis ◽

Secondary Data ◽

Internal Factor ◽

Factor Evaluation ◽

The Cost

This study aims to determine the cost, revenue and profit in potato cultivation in Ngablak subdistrict, analyze internal and external factors, formulate strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in the Ngablak subdistrict. The basic method of research is descriptive analysis. The research location in Ngablak subdistrict Magelang regency. The data used are primary and secondary data. Analysis of the data were used: (1) Cost, Revenue, Income and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT Analysis, (5) QSPM. The Results showed, the cost potato cultivationis Rp.11,413,271.00, revenue is Rp.18,631,117.00. income to Rp.7,217,846.00 and the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that can be applied is to maintain the quality and increase the quantity of potato cultivation with agricultural intensification, maximizing land for planting potato through monoculture cropping systems and crop rotation as well as utilizing existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.

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STRATEGI PENGEMBANGAN INDUSTRI KREATIF SEKTOR KERAJINAN PERHIASAN MUTIARA DI KOTA MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL ◽

10.29303/jmm.v7i1.263 ◽

2018 ◽

Vol 7 (1) ◽

Author(s):

H Muhammad Ilhamuddin ◽

Rusminah Rusminah ◽

Hj Hilmiati ◽

Muhammad Ahyar

Keyword(s):

Factor Analysis ◽

Development Strategy ◽

Swot Analysis ◽

External Factor ◽

Creative Industry ◽

Internal Environment ◽

Internal Factor ◽

Descriptive Research ◽

Observation Methods ◽

Strong Position

This study is aimed to find out an alternative strategies of creative industry development of pearl jewelry craft sector in Mataram city. The research uses descriptive research design. The data collected by interview and observation methods which is analyzed by using Internal Factor Analysis (IFE), External Factor Analysis (EFE), and SWOT analysis. The results shows that the internal environment of the industry has a strong position where the strength has a total value of 2.46 compared to the weakness of 0.64. The industry’s position of the outside environment also has strong position where the industry ‘s opportunity has a total value of 1.80 versus threat 1.04. Based on the value of IFE and EFE can be obtained coordinate point in the axis system is 0.91,0.38. The strategy choice is a growth strategy.Keyword: development Strategy, SWOT, creative industry of pearl jewelry

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Strategi Manajemen dalam Meningkatkan Daya Saing pada Celebrity Fitness Central Park Mall

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i1.6790 ◽

2020 ◽

Vol 4 (1) ◽

pp. 14

Author(s):

Christian Lyonal Wiseno

Keyword(s):

Development Strategy ◽

Management Strategy ◽

Qualitative Method ◽

External Factor ◽

Market Development ◽

Market Penetration ◽

Internal Factor ◽

Central Park ◽

Factor Evaluation ◽

The Subject

This research was conducted to find out the most precise management strategy to enhance competitiveness of Celebrity Fitness Central Park Mall. This study applies a qualitative method, by conducting interviews and also observation by directly reviewing the subject of the study. The analytical method consists Input Stage consisting of Internal Factor Evaluation and External Factor Evaluation, Matching Stage consisting of Strength-Weakness-Opportunity-Threat Matrix and Internal External Matrix, and Decision Stage consisting of Quantitative Strategic Planning Matrix. After analyzing from the existing data, it is known that the Market Penetration strategy is the most appropriate to be implemented for Celebrity Fitness Central Park Mall and Market Development strategy can be used as a support.

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Karo Traditional Business Development

Ilomata International Journal of Management ◽

10.52728/ijjm.v1i3.90 ◽

2020 ◽

Vol 1 (3) ◽

pp. 127-133

Author(s):

Yayuk Yuliana ◽

Diana Sopha

Keyword(s):

External Factor ◽

Market Penetration ◽

Internal Factor ◽

Alternative Strategies ◽

Traditional Medicines ◽

Qualitative Descriptive ◽

Weighted Score ◽

Descriptive Approach ◽

The Right ◽

The Village

In the village, Batu Jong-Jong Village, Bahorok District the land is very fertile. Lush plants that can be used as a mixture of traditional medicines. Housewives with a hereditary recipe to produce herbs derived from plants that become traditional business ingredients Karo. The purpose of this research is to find out alternative strategies and priority strategies that can be used as an effort to develop karo traditional ingredients in Batu Jong-Jong Village. Research methods with a qualitative descriptive approach. Data collection through interviews, observations, discussions. Interviews were conducted with the owners of the traditional herbs Karo business in the stone frog hamlet and also a questionnaire with forestry counselors and village heads. The results of the study, based on the results of the calculation of the IFE (Internal Factor Evalution) matrix, found that the total score was 3.15. While the results of calculations on the EFE (External Factor Evalution) matrix table, obtained a total weighted score of 2.87. The conclusion is that the traditional herb business in Karo is of moderate value because the score weight is above 2.50. So that the right strategy is market penetration and product development strategies.

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Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v14i2.24996 ◽

2018 ◽

Vol 14 (2) ◽

pp. 105

Author(s):

Wahid Abdil Malik ◽

Minar Ferichani ◽

Emi Widiyanti

Keyword(s):

Swot Analysis ◽

External Factor ◽

Farm Income ◽

Analysis Method ◽

Internal Factor ◽

High Increase ◽

Internal Factors ◽

Palm Sugar ◽

Factor Evaluation ◽

Descriptive Method

<em>This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.</em>

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Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi

MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah ◽

10.29244/mikm.13.2.167-174 ◽

2019 ◽

Vol 13 (2) ◽

pp. 167

Author(s):

Imron Hanafi ◽

Aida Vitayala S Hubeis ◽

Sapta Raharja

Keyword(s):

Large Scale ◽

External Factor ◽

Small And Medium Enterprises ◽

Spare Parts ◽

Internal Factor ◽

Automotive Parts ◽

Factor Evaluation ◽

The Right ◽

Medium Enterprises ◽

Internal And External Factors

In order to spur the automotive and electronic industries to meet domestic needs and compete in the era of globalization, the development of manufacturing industries is not only based on large-scale industries, but also needs to be developed into Small and Medium Enterprises (SMEs). The obstacles faced today are limited capital, human resources (HR), product development and marketing procedures. PT BesQ Sarana Abadi is a small and medium business (UKM) engaged in the business of making rubber parts. In order to improve competitiveness, PT BesQ Sarana Abadi is researched with the formulation of the right competitiveness strategy. The objectives of the study are: (1) to identify factors that influence the competitive advantage of rubber and automotive parts products; (2) analyzing internal and external factors that affect the competitiveness of rubber and automotive parts industry products using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods; (3) develop competitiveness strategies for the automotive and electronic spare parts products industry using Internal-External (IE) methods and Strengths, Weakness, Opportunities, Threats (SWOT) and Balance Score Cards (BSC); (4) formulating priority strategies to improve the competitiveness of rubber and automotive parts industry products using the Quantitative Strategic Planning Matrix (QSPM) method. From the analysis results, there are many weaknesses in the company. In this case a high opportunity value causes the company to operate, because in the IFE matrix the value of strength is greater than the value of weakness. In the EFE matrix, the opportunity value is greater than the threat. With the SWOT and BSC methods identified strategies needed, set the priority of the strategy by using the QSPM method.

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