Introduction. The purpose of any production is to get the most possible profits in a market economy. Therefore, they can confidently develop their production and financial activities only those enterprises that receive from it the highest economic result. Those companies that work inefficiently, with a low profitability or are generally loss-making, are not viable. Producers of low-quality products or inefficient enterprises experience the greatest difficulties. However, the most powerful firms can flourish in a difficult time, because they go to segments of the market, which previously served by competitors who were ruined.
As the experience of recent years has shown, most modern enterprises are not ready for competitive struggle. One of the key factors that determined the complexity of the situation is the lack of systematic representations about competitive advantages, how to create them and with which methods to implement them. The modern theory of competition, which has many practical provisions, is a powerful scientific base for solving important problems in the system of competitiveness management.
Methods. The following methods are used when conducting the study: monographic, statistical, calculation and constructive.
Results. The study of the essence of the concept of competitiveness and determination of its level in the context of development of farms and ensuring the realization of their strategic goals of the activity has been carried out. The constituents of the management of the competitiveness of farms are substantiated. The results of calculating the rating of the level of economic development of farms and the grounded development strategies of the farms of the Khmelnytskyi region are presented.
Discussion. Increasing the efficiency of the organization in the long run depends, first of all, on the choice and implementation of the economic development strategy. Since the competitiveness of the company depends both on its activity and on the external environment, it is necessary to allocate and analyze the factors that have a significant impact. Priority directions for improving the competitiveness of farms are the introduction of geoinformation systems, the establishment of a servicing cooperative and the union of farmers, which will become an important task of scientific research into the future.
Keywords: agricultural enterprises, farms, competitiveness, management system, land resources, production, development.
Development strategy of production enterprises to ensure competitiveness and development of economic systems
