scholarly journals BRAND CRISIS RESPONSE STRATEGIES: A TYPOLOGIES CONTINUUM

2021 ◽  
Vol 22 (1) ◽  
pp. 146-158
Author(s):  
Bich Ngoc Do ◽  
Tuan Phong Nham
Keyword(s):  
Crisis Management ◽  
Research Result ◽  
Crisis Response ◽  
Primary Response ◽  
Secondary Response ◽  
Response Strategies ◽  
Clear Guideline ◽  
Brand Crisis ◽  
High Level ◽  
Response Group

This purpose of this study is to provide a spectrum to illustrate all applicable response strategies towards brand crisis management. A qualitative systematic method is adopted to review 128 relevant papers and synthesized in a brand crisis response typologies continuum. The findings were illustrated in the continuum which includes two main categories – primary response group with seven levels ranked lowest to highest by organizational involvement and responsibility, and secondary response group such as bolstering). This research result might enrich the current literature of brand crisis management which is fragmented and provide a clear guideline so that scholars and practitioners might track all pertinent solutions depending on low to high level of brands’ effort towards handling problems. Recognizing the discrepancy among response strategies, marketers and branders can choose either singular or merged solutions shown in the map to form a timely response to brand crisis, which is the main factor to crisis response success.

scholarly journals Research on the Mechanism of Consumers' Purchase Intention under the Xinjiang Cotton Incident

2021 ◽  
Vol 2 (1) ◽  
pp. 30-34
Author(s):  
Ziting Zhou ◽  
Yingying Cai
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Research Result ◽  
Crisis Response ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Corporate Brand ◽  
Response Strategies ◽  
Consumer Emotions ◽  
Brand Crisis

Under the brand crisis triggered by the Xinjiang cotton incident, the study selected foreign brands MUJI and H&M, which have high brand awareness, and explored the mechanism of different brand crisis response strategies on Chinese consumers’ purchasing intentions, and explored in-depth the mediating effect of consumer emotions in this process, and constructed a structural equation model. The research result illustrates the correlation between emotions and corporate brand crisis response strategies and attitude towards China. It as well explains how consumer emotions play a mediating role between corporate brand crisis response strategies and purchase intentions. The study also found that consumers’ negative emotions have a deeper impact on their purchase intentions. The research has fully demonstrated the internal emotions and behavioral mechanisms of consumers, guiding companies to choose appropriate response measures, clarifying corporate political positions and attitudes, and implementing appropriate corporate brand crisis strategies.

scholarly journals Organisational Innovations in Crisis Management of Project-Based Enterprises

2016 ◽  
Vol 28 (1) ◽  
pp. 26-32
Author(s):  
Eryk Głodziński ◽  
Stanisław Marciniak
Keyword(s):  
Crisis Management ◽  
Crisis Response ◽  
Short Term ◽  
Management Decisions ◽  
Unexpected Events ◽  
Response Strategies ◽  
Economic Slowdown ◽  
Management Of Project

AbstractOrganisational innovations and crisis management have a lot in common. Crisis may come in many various forms. It can be a result of economic slowdown or recession influencing the industry and, therefore, some of its organisations. However, firm disaster can be a result of wrong management decisions or unexpected events. Each form of crisis has its own causes, which influence the company in a number of ways. The main objectives of the paper are to describe the nature of crisis management in project-based enterprises and to define the scope and role of organisational innovations in it. The conducted research shows that the organisational innovations are the crucial elements of crisis response strategies. Applying organisational innovations, the entity can gain short-term benefits because they aim at improving the flexibility and adaptability of the company and the supervision of the running projects

scholarly journals Crisis Management Art from the Risks to the Control: A Review of Methods and Directions

Information ◽  
2021 ◽  
Vol 12 (1) ◽  
pp. 18
Author(s):  
Mohammed Abdalla ◽  
Louai Alarabi ◽  
Abdeltawab Hendawi
Keyword(s):  
Crisis Management ◽  
Crisis Response ◽  
Research Gaps ◽  
Effective Response ◽  
Response Strategies ◽  
New Directions ◽  
Research Problems ◽  
Negative Impacts ◽  
New Research

A crisis is an exceptional event that causes damage and negative impacts on organizations. For this reason, crisis management is considered as a significant action needed to follow crisis causes and consequences for preventing or avoiding these exceptional events from occurring again. Studies have devoted their efforts to proposing methods, techniques, and approaches in the crisis management direction. As a result, it is critical to provide a consolidated study that has an integrated view of proposed crisis management methods, crisis impacts, and effective response strategies. For this purpose, this paper first highlights the proposed techniques used in crisis management and presents the main objective behind each technique. Second, the risks and impacts resulting from a crisis are highlighted. Finally, crisis response strategies are discussed. The major contribution of this study is it can guide researchers to define research gaps or new directions in crisis management and choose the proper techniques that cope with their research problems or help them discover new research problems.

scholarly journals Managing COVID-19 Pandemic Crisis: The Case of Greece

2021 ◽  
Vol 4 (2) ◽  
pp. 387-412
Author(s):  
Neofytos Aspriadis
Keyword(s):  
Crisis Management ◽  
Management Practice ◽  
Crisis Response ◽  
World Health ◽  
The Public ◽  
Response Strategies ◽  
Health Authorities ◽  
Public Health Authorities ◽  
Of Greece

This qualitative study analyzes the Greek government’s crisis management practice and public communication efforts during two waves of the COVID-19 pandemic in 2020. Integrating both crisis management theories and the World Health Organization’s pandemic control plans, discourse analysis and case study approaches were taken to analyze how Greek’s key government and public health authorities communicated with the public using different frames and crisis response strategies. Evaluations were conducted to assess the Greek government’s crisis communication procedures and the effectiveness of different rhetorical strategies used as evidenced in public briefings and public speeches.

scholarly journals BBC Sex-for-Grades-Report: Nigeria Tertiary Institutions ‘Crisis Management Strategies and Stakeholders’ Reactions

2020 ◽  
Vol 4 (1) ◽  
pp. 156
Author(s):  
Israel Ayinla Fadipe ◽  
Nuraen Adesola Bakenne
Keyword(s):  
Sexual Harassment ◽  
Public Relations ◽  
Crisis Management ◽  
Management Strategies ◽  
Crisis Response ◽  
Female Students ◽  
Response Strategy ◽  
Tertiary Institutions ◽  
Response Strategies ◽  
Higher Institutions

Studies have already acknowledged sexual scandals as public relations nightmares of higher institutions of learning. Therefore, we examined the crisis management strategies of Nigerian tertiary institutions and stakeholders’ reactions after the British Broadcasting Corporation’s sex-for-grades report. Adopting qualitative research, we analysed 13 available press releases of institutions retrieved from some institutions’ websites and sampled opinions of 20 stakeholders comprising parents, students and lecturers through a depth interview. We used Coombs’ theory of crisis response strategies: denial, diminish, rebuild and bolstering as thematic categories. We discovered that the institutions mostly used denial with diminish response strategy to blame societal decadence, scapegoat female students for and downplayed the severity of sexual harassment incidence by the institutions. More so, all the stakeholders distrust the credibility of local media in the reportage of sexual harassment cases. However, female students feel aggrieved that school administrations and national government neglected them for failing to outlaw sexual harassment and severely punish offenders. Therefore, we recommend that considering stakeholders’ perception of sexual harassment incidence in Nigerian ivory tower, Nigerian higher educational institutions should not adopt denial response strategy for sex scandal cases.

scholarly journals Learning from past crises: Evaluating hotels’ online crisis responses to health crises

2019 ◽  
Vol 20 (3) ◽  
pp. 372-378
Author(s):  
Bingjie Liu-Lastres ◽  
Hany Kim ◽  
Tianyu Ying
Keyword(s):  
Crisis Management ◽  
Crisis Communication ◽  
Communication Theory ◽  
Crisis Response ◽  
Future Research ◽  
Research Directions ◽  
Situational Crisis Communication Theory ◽  
Response Strategies ◽  
Future Research Directions ◽  
Crisis Responses

Organizational learning is an important function of tourism crisis management. By examining and evaluating hotels’ responses to the 2010 bed bug crisis on social media, the purpose of this study was to provide insights into how to establish effective crisis responses. Situational crisis communication theory was used as the theoretical framework and a total of 136 management responses were included in the sample. Content analysis and co-occurrence analysis were conducted. The results revealed a learning curve of crisis management for hotels. Enhancing and Bolstering were the most commonly used strategies within the sample. Further analysis showed the inconsistencies between hotels’ crisis response strategies and the situational crisis communication theory guidelines, where instructing information were seldom included. Based on the findings, this study discussed the importance of creating effective crisis responses and future research directions.

scholarly journals POS0461 RESPONSE TO BIOLOGIC THERAPY IN RHEUMATOID ARTHRITIS: RETHINKING OUR CLASSIFICATION

2021 ◽  
Vol 80 (Suppl 1) ◽  
pp. 462.1-462
Author(s):  
E. Vallejo-Yagüe ◽  
S. Kandhasamy ◽  
E. Keystone ◽  
A. Finckh ◽  
R. Micheroli ◽  
...  
Keyword(s):  
Treatment Response ◽  
Real World ◽  
Observational Studies ◽  
Initial Response ◽  
Primary Response ◽  
Sustained Response ◽  
Secondary Response ◽  
Real World Data ◽  
World Data ◽  
Secondary Failure

Background:In rheumatoid arthritis (RA), primary failure with biologic treatment may be understood as lack of initial clinical response, while secondary failure would be loss of effectiveness after an initial response. Despite these clinical concepts, there is no unifying operational definition of primary and secondary non-response to RA treatment in observational studies using real-world data. On top of data-driven challenges, when conceptualizing secondary non-responders, it is unclear if the mechanism behind loss of effectiveness after a brief initial response is similar to loss of effectiveness after previous benefit sustained over time.Objectives:This viewpoint aims to motivate discussion on how to define primary and secondary non-response in observational studies. Ultimately, we aim to trigger expert committees to develop standard terminology for these concepts.Methods:We discuss different methodologies for defining primary and secondary non-response in observational studies. To do so, we shortly overview challenges characteristic of performing observational studies in real-world data, and subsequently, we conceptualize whether treatment response should be a dichotomous classification (Primary response/non-response; Secondary response/non-response), or whether one should consider three response categories (Primary response/non-response; Primary sustained/non-sustained response; Secondary response/non-response).Results:RA or biologic registries are a common data source for studying treatment response in real-world data. While registries include disease-specific variables to assess disease progression, missing data, loss of follow-up, and visits restricted to the year or mid-year visit may present a challenge. We believe there is a general agreement to assess primary response within the first 6 month of treatment. However, conceptualizing secondary non-response, one could wonder if a patient with brief initial response and immediate loss of it should belong to the same response category as a patient who relapses after a period of prior benefit that was sustained over time. Until this concern is clarified, we recommend considering a period of sustained response as a pre-requisite for secondary failure. This would result in the following three categories: a) Primary non-response: Lack of response within the first 6 months of treatment; b) Primary sustained response: Maintenance of a positive effectiveness outcome for at least the first 12 months since treatment start; c) Secondary non-response: Loss of effectiveness after achieved primary sustained response. Figure 1 illustrates this classification through a decision tree. Since the underlying mechanisms for treatment failure may differ among the above-mentioned categories, we recommend to use the three-category classification. However, since this may pose additional methodological challenges in real-world data, optionally, a dichotomous 12-month time-point may be used to assess secondary non-response (unfavourable outcome after 12-months) in comparison to primary non-response or non-sustained response (unfavourable outcome within the first 12-months). Similarly, to study primary response, the solely 6-month timepoint may be used.Conclusion:A unified operational definition of treatment response will minimize heterogeneity among observational studies and help improve the ability to draw cross-study comparisons, which we believe would be of particular interest when identifying predictors of treatment failure. Thus, we hope to open the room for discussion and encourage expert committees to work towards a common approach to assess treatment primary and secondary non-response in RA in observational studies.Disclosure of Interests:Enriqueta Vallejo-Yagüe: None declared, Sreemanjari Kandhasamy: None declared, Edward Keystone Speakers bureau: Amgen, AbbVie, F. Hoffmann-La Roche Inc., Janssen Inc., Merck, Novartis, Pfizer Pharmaceuticals, Sanofi Genzyme, Consultant of: AbbVie, Amgen, Bristol-Myers Squibb Company, Celltrion, Myriad Autoimmune, F. Hoffmann-La Roche Inc, Gilead, Janssen Inc, Lilly Pharmaceuticals, Merck, Pfizer Pharmaceuticals, Sandoz, Sanofi-Genzyme, Samsung Bioepsis, Grant/research support from: Amgen, Merck, Pfizer Pharmaceuticals, PuraPharm, Axel Finckh Speakers bureau: Pfizer, Eli-Lilly, Paid instructor for: Pfizer, Eli-Lilly, Consultant of: AbbVie, AB2Bio, BMS, Gilead, Pfizer, Viatris, Grant/research support from: Pfizer, BMS, Novartis, Raphael Micheroli Consultant of: Gilead, Eli-Lilly, Pfizer and Abbvie, Andrea Michelle Burden: None declared

Cognate CD4 help is essential for the reactivation and expansion of CD8 memory T cells directed against the hematopoietic cell–specific dominant minor histocompatibility antigen, H60

Blood ◽  
2009 ◽  
Vol 113 (18) ◽  
pp. 4273-4280 ◽  
Author(s):  
Su Jeong Ryu ◽  
Kyung Min Jung ◽  
Hyun Seung Yoo ◽  
Tae Woo Kim ◽  
Sol Kim ◽  
...  
Keyword(s):  
T Cells ◽  
Cd8 T Cells ◽  
Primary Response ◽  
Hematopoietic Cell ◽  
Secondary Response ◽  
Memory Cd8 T Cells ◽  
Specific Memory ◽  
Cd4 Help ◽  
Different Response

AbstractIn contrast to previous notions of the help-independency of memory CD8 T cells during secondary expansion, here we show that CD4 help is indispensable for the re-expansion of once-helped memory CD8 T cells, using a hematopoietic cell–specific dominant minor histocompatibility (H) antigen, H60, as a model antigen. H60-specific memory CD8 T cells generated during a helped primary response vigorously expanded only when rechallenged under helped conditions. The help requirement for an optimal secondary response was confirmed by a reduction in peak size by CD4 depletion, and was reproduced after skin transplantation. Helpless conditions or noncognate separate help during the secondary response resulted in a significant reduction in the peak size and different response kinetics. Providing CD4 help again during a tertiary challenge restored robust memory expansion; however, the repeated deprivation of help further reduced clonal expansion. Adoptively transferred memory CD8 T cells did not proliferate in CD40L−/− hosts. In the CD40−/− hosts, marginal memory expansion was detected after priming with male H60 cells but was completely abolished by priming with peptide-loaded CD40−/− cells, suggesting the essential role of CD40 and CD40L in memory responses. These results provide insight into the control of minor H antigen-specific CD8 T-cell responses, to maximize the graft-versus-leukemia response.

Do brand rumors matter? The role of brand equity and response strategy to brand rumor

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jihee Choi ◽  
Soobin Seo
Keyword(s):  
Brand Equity ◽  
Restaurant Industry ◽  
Response Strategy ◽  
Effective Response ◽  
Content Type ◽  
Consumer Responses ◽  
Response Strategies ◽  
Brand Crisis ◽  
Negative Impacts ◽  
The Impact

Purpose This paper aims to investigate consumer responses to brand rumors and corporate rumor response strategies in the restaurant industry. Design/methodology/approach A scenario-based experimental design was used to examine changes in consumers’ brand evaluation depending on level of brand equity and corporate choice of response strategy. Findings It was found that the impact of brand rumors on consumer responses is more negative when the restaurant’s brand equity is low compared to when it is high. It was also found that a company's use of active response strategies is more effective in combating brand rumor than a strategy of simple denial. Practical implications The findings have significant implications for both academics and practitioners in terms of developing effective response strategies for counteracting brand rumors. Originality/value Given the frequency of brand rumors in the restaurant industry and their serious negative impacts, this study extends the existing brand crisis communication literature by demonstrating how consumers respond to a rumor and the effectiveness of different corporate rumor response strategies.

scholarly journals Resilience in Practice: Responding to the Refugee Crisis in Turkey, Jordan, and Lebanon

2020 ◽  
Vol 8 (4) ◽  
pp. 294-305 ◽  
Author(s):  
Rosanne Anholt
Keyword(s):  
Crisis Management ◽  
Vulnerable Populations ◽  
Armed Conflict ◽  
Large Scale ◽  
Critical Reflection ◽  
Crisis Response ◽  
The Political ◽  
Refugee Crisis ◽  
Economic Context ◽  
Self Reliance

Little is known about how the idea of ‘resilience’ translates into practice. It has nonetheless emerged as a dominant theme in the governance of crises, such as political instability, armed conflict, terrorism, and large-scale refugee movements. This study draws on interviews with humanitarian and development practitioners in Turkey, Jordan, and Lebanon working under the Regional Refugee and Resilience Plan to explore how resilience is interpreted and translated on the ground. Results suggest that resilience is translated as the economic self-reliance of refugees, and the capacity for crisis management of refugee-hosting states, enacted through ‘localization’ and strengthening the ‘humanitarian-development nexus.’ The prominence of the political and economic context and the power relations between crisis response actors that it generates reveals the limits of what a buzzword like resilience can achieve on the ground. The findings highlight the need for researchers, policymakers, and practitioners to engage in continuous critical reflection on whether the ways in which resilience policies and programmes are implemented actually improve the ability of systems and vulnerable populations to recover from crisis, as well as on the validity of the assumptions and interpretations on which such policies and programmes are built.

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