THE EVALUATIVE IMAGE OF THE CITY THROUGH THE LENS OF SOCIAL MEDIA: CASE STUDY OF MELBOURNE CBD
2018 ◽
Vol 42
(1)
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pp. 24-33
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The ubiquitous of smartphones and access to social media provide a new way of interacting with urban environments. The archived and shared images on social media not only indicate users’ interest but also they embody what users want to remember from a city. To investigate the evaluative image of a city through published images, Melbourne CBD has been selected as a case study. An in-depth survey of 460 geotagged photos from CBD in Flickr, 500px and Instagram (during 2014), provides an opportunity for city planners and urban designers to transform the image of a city to be more likeable, meaningful.