scholarly journals Young adults’ interaction with online news and advertising

Comunicar ◽  
2019 ◽  
Vol 27 (59) ◽  
pp. 19-28
Author(s):  
María-del-Pilar Martínez-Costa ◽  
Javier Serrano-Puche ◽  
Idoia Portilla ◽  
Cristina Sánchez-Blanco

This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and personal data sharing. 'Digital News Report Spain 2018', a questionnaire on the consumption of digital media undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users mentioned, there were 293 young people from 25 to 34 years old who belong to the Millennial generation. Data from this report was completed with a qualitative study in which two focus groups were held, featuring people of that age frame residing in Navarre. The paper concludes that young adult people are generally interested in news, which they access mainly via mobile devices. Their interest grows when the content affects them directly, but also if they empathize with the topic. On the other hand, their familiar background and social routines shape the way they receive information. Young adult people still make use of traditional media, although they consider it ideologically biased. Advertising is something annoying, although they generally have little knowledge and even less intention to use ad-blockers. Finally, their review of the personalized services is negative, but they tend to give away personal data to media if this facilitates their news access. Esta investigación tiene como objetivo caracterizar cómo interactúan los jóvenes adultos con las noticias, en qué medida su consumo se ve condicionado por la presencia de publicidad y si se preocupan por la cesión de datos personales. Para ello, se toma como punto de partida el «Digital News Report Spain 2018», informe elaborado a partir de un cuestionario sobre consumo de medios digitales a un panel nacional de 2.023 internautas; de ellos, 293 son jóvenes de 25-34 años, que pertenecen a la generación «millennials». Estos datos se completaron con un estudio cualitativo, realizando dos grupos de discusión con personas de esa franja de edad residentes en la Comunidad Foral de Navarra. Entre las conclusiones de la investigación se señala que los jóvenes adultos se interesan por las noticias, a las que acceden de manera prioritaria por dispositivos móviles. Este interés es mayor cuando el contenido les afecta directamente o si empatizan con la temática de la noticia. Por otra parte, el entorno familiar y las rutinas sociales condicionan su manera de informarse. Siguen accediendo a medios tradicionales, aunque los consideran ideologizados. La publicidad la perciben como molesta, si bien no hay conocimiento ni un uso generalizado de bloqueadores. Finalmente, valoran negativamente los servicios de personalización actuales, aunque ceden algunos datos personales a los medios si le facilita el acceso a la información.

2021 ◽  
Vol 7 (1) ◽  
pp. 205630512098445
Author(s):  
Nora Kirkizh ◽  
Olessia Koltsova

Availability of alternative information through social media, in particular, and digital media, in general, is often said to induce social discontent, especially in states where traditional media are under government control. But does this relation really exist, and is it generalizable? This article explores the relationship between self-reported online news consumption and protest participation across 48 nations in 2010–2014. Based on multilevel regression models and simulations, the analysis provides evidence that those respondents who reported that they had attended a protest at least once read news online daily or weekly. The study also shows that the magnitude of the effect varies depending on the political context: surprisingly, despite supposedly unlimited control of offline and online media, autocratic countries demonstrated higher effects of online news than transitional regimes, where the Internet media are relatively uninhibited.


2020 ◽  
Vol 8 (1) ◽  
pp. 134-148
Author(s):  
Eva Eddy

Abstract The paper focuses on one’s perception of factuality in selected online news media. A group of university students of English were approached and presented with ten statements about Sweden and asked to evaluate their truthfulness. Half of the group (informed respondents) were then advised on the ways media use to infer a narrative onto the reader, potentially influencing the way they view events, while the other half (uninformed respondents) were not made aware of this fact. The respondents were then presented with a news report describing a specific event that took place in Sweden; however, half of each group were asked to read its tabloid description while the other halves were shown the event as reported by a broadsheet (both online). They were then asked to reevaluate the statements they were presented with before and decide whether their opinions changed based on the article they had just read. The results suggest that one is inclined to believe what they read, regardless whether the source seems reliable and whether they are aware of the fact media might manipulate their audiences.


2014 ◽  
Vol 150 (1) ◽  
pp. 106-113 ◽  
Author(s):  
Steinar Ellingsen

While traditional media are grappling with an increasingly fragmented audience and (the further threat of) declining revenue, some players are excelling in the new landscape. The increasing popularity of Netflix and other online broadcasters and platforms is signalling seismic shifts in the way that content is created, consumed and distributed/circulated. As part of this shift towards what Chuck Tryon (2013) broadly describes as an ‘on-demand culture’, we are experiencing an accelerating trend in which digital platforms are beginning to act as TV networks, and amidst this transition independent content creators are empowered by the flexibility of digital media and the proliferation of funding and release possibilities.


2021 ◽  
Author(s):  
Subhayan Mukerjee

How do people in the world's largest democracy consume online news? This article reports findings from the analysis of a novel empirical dataset tracking the web-browsing behavior of more than 50,000 Indian internet users over 45 months. In doing so, it seeks to understand the digital news consumption landscape of a crucial, but understudied context and appraise the prominence and longitudinal trends of the audience share of different types of news sources in the online Indian space. It finds that while digital-born media have not contested the hegemony of legacy media, regional vernacular media have suffered significant declines in their audience shares. The article proposes the concept of audience mobility, using it to identify qualitatively distinct dynamics in how vernacular audiences in India have migrated to national vis-à-vis international outlets. The findings are discussed in light of contemporary changes in Indian society that is characterized by increasing digitization and literacy.


ZBORNIK MES ◽  
2018 ◽  
Vol 1 (4) ◽  
Author(s):  
Jasna Čošabić

This paper shall analyze the impact of General Data Protection Regulation (‘GDPR’) to concept of business of digital media, having in mind their overwhelming presence and especially their impact to private data of their clients or customers. Special features that are going to be dealt with in this paper relate to processing of personal data by digital media under the GDPR, which include teritorrial scope of GDPR and its global applicability, type of personal data processed by digital media, profiling and behavioral advertising, options for consent, the use of cookies and geographical location. Purpose of their processing shall be analysed as well, with reflection to some important cases and examples. It relies on widely understood concept of digital media, including social media, online news portals, blog websites and shall pursue to point out to some crucial changes that that digital media are facing now, and that will affect their way of doing business, after the GDPR became operative on 25 May 2018.


2018 ◽  
pp. 102-131
Author(s):  
Matthew Hindman

This chapter examines online local news within the top one hundred U.S. television markets using comScore panel data that track a quarter of a million Internet users across more than a million World Wide Web domains. It identifies and analyzes 1,074 local online news and information sources across these one hundred markets, studying their audience reach, traffic, and affiliation (or lack thereof) with traditional media. The breadth and the market-level granularity of the comScore data makes this study the most comprehensive look to date at Internet-based local news. The portrait that emerges contradicts claims that new online outlets are adding significantly to local news diversity. The chapter argues that local news on the Web is fundamentally about consuming less news from the same old-media sources. It also looks at concentration in local online news markets, and conducts a census of Internet-only local news sites that reach more than a minimum threshold of traffic.


2021 ◽  
pp. 146144482198997
Author(s):  
Frank Mangold ◽  
Sebastian Stier ◽  
Johannes Breuer ◽  
Michael Scharkow

Recent research by Taneja et al. suggested that digital infrastructures diminish the generational gap in news use by counteracting preference structures. We expand on this seminal work by arguing that an infrastructural perspective requires overcoming limitations of highly aggregated web tracking data used in prior research. We analyze the individual browsing histories of two representative samples of German Internet users collected in 2012 ( N = 2970) and 2018 ( N = 2045) and find robust evidence for a smaller generational gap in online news use than commonly assumed. While short news website visits mostly demonstrated infrastructural factors, longer news use episodes were shaped more by preferences. The infrastructural role of social media corresponded with reduced news avoidance and more varied news repertoires. Overall, the results suggest that research needs to reconsider commonly held premises regarding the uses of digital media in modern high-choice settings.


Author(s):  
Selene Arfini ◽  
Tommaso Bertolotti ◽  
Lorenzo Magnani

This article aims to investigate how information-sharing mechanisms in online communities favor activities of ignorance distribution on their platforms, such as fake data, biased beliefs, and inaccurate statements. In brief, the authors claim that online communities provide more ways to connect the users to one another rather than to control the quality of the data they share and receive. This, in turn, diminishes the value of fact-checking mechanisms in online news-consumption. The authors contend that while digital environments can stimulate the interest of groups of students and amateurs in scientific and political topics, the diffusion of false, poor, and un-validated data through digital media contributes to the formation of bubbles of shallow understanding in the digitally informed public. In brief, the present article is a philosophical research that applies the virtual niche construction theory to the cognitive behavior of internet users, as it is described by the current psychological, sociological, and anthropological literature.


2018 ◽  
Vol 9 (1) ◽  
pp. 37-50 ◽  
Author(s):  
Selene Arfini ◽  
Tommaso Bertolotti ◽  
Lorenzo Magnani

This article aims to investigate how information-sharing mechanisms in online communities favor activities of ignorance distribution on their platforms, such as fake data, biased beliefs, and inaccurate statements. In brief, the authors claim that online communities provide more ways to connect the users to one another rather than to control the quality of the data they share and receive. This, in turn, diminishes the value of fact-checking mechanisms in online news-consumption. The authors contend that while digital environments can stimulate the interest of groups of students and amateurs in scientific and political topics, the diffusion of false, poor, and un-validated data through digital media contributes to the formation of bubbles of shallow understanding in the digitally informed public. In brief, the present article is a philosophical research that applies the virtual niche construction theory to the cognitive behavior of internet users, as it is described by the current psychological, sociological, and anthropological literature.


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