Ontology-Based Shopping Agent for E-Marketing

2012 ◽  
pp. 94-117
Author(s):  
Sam Kin Meng ◽  
C. R. Chatwin
Keyword(s):  
Decision Making ◽  
Psychological Factors ◽  
Marketing Mix ◽  
Computer Applications ◽  
Ontology Mapping ◽  
Agent Based ◽  
Individual Preferences ◽  
Decision Making Styles ◽  
Online Business ◽  
The Relationship

Before Internet consumers make buying decisions, several psychological factors come into effect and reflect individual preferences on products. In this paper, the authors investigate four integrated streams: 1) recognizing the psychological factors that affect Internet consumers, 2) understanding the relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors, 3) designing an ontology mapping businesses’ e-marketing mix with Internet consumers’ decision-making styles, and 4) developing a shopping agent based on the ontology. The relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors is important because it can identify situations where both businesses and Internet consumers benefit. The authors’ ontology can be used to share Internet consumers’ psychological factors, the e-marketing mix of online business and their relationships with different computer applications.

Ontology-Based Shopping Agent for E-Marketing

2010 ◽  
Vol 6 (2) ◽  
pp. 21-43 ◽  
Author(s):  
Sam Kin Meng ◽  
C. R. Chatwin
Keyword(s):  
Decision Making ◽  
Psychological Factors ◽  
Marketing Mix ◽  
Computer Applications ◽  
Ontology Mapping ◽  
Agent Based ◽  
Individual Preferences ◽  
Decision Making Styles ◽  
Online Business ◽  
The Relationship

Before Internet consumers make buying decisions, several psychological factors come into effect and reflect individual preferences on products. In this paper, the authors investigate four integrated streams: 1) recognizing the psychological factors that affect Internet consumers, 2) understanding the relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors, 3) designing an ontology mapping businesses’ e-marketing mix with Internet consumers’ decision-making styles, and 4) developing a shopping agent based on the ontology. The relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors is important because it can identify situations where both businesses and Internet consumers benefit. The authors’ ontology can be used to share Internet consumers’ psychological factors, the e-marketing mix of online business and their relationships with different computer applications.

The relationship of caffeinated beverages with depressive symptoms and decision-making

2021 ◽  
pp. 1-10
Author(s):  
Hatice Çolak ◽  
Emel Erdeniz ◽  
Esra Tansu Sarıyer ◽  
Ekin Çevik ◽  
Didem Yangın
Keyword(s):  
Decision Making ◽  
Depressive Symptoms ◽  
Linear Regression Analysis ◽  
Cross Sectional Study ◽  
Caffeine Intake ◽  
Caffeine Consumption ◽  
Cross Sectional ◽  
Decision Making Styles ◽  
Intuitive Decision Making ◽  
The Relationship

BACKGROUND: Caffeine can affect depressive symptoms and decision-making. OBJECTIVE: This study aims to examine the relationship between caffeinated beverages consumption with depressive symptoms and decision-making styles. METHODS: This cross-sectional study was conducted with 432 adults working in office environment. The questionnaire consisting of individuals’ socio-demographic attributes, the frequency and the amount of caffeinated beverages consumption, the “Epidemiological Research Center-Depression (CES-D) Scale” and the “Decision-Making Styles Scale” were used. The frequency and amount of caffeinated beverages were determined using the food frequency questionnaire (FFQ). The participants were asked to choose which cup/mug they prefer to drink their caffeinated beverages and what amount they consume that beverage at a time. All the data were collected using online platforms. RESULTS: In the study, 76.7%of the participants were female and the mean age was 31.5±8.0 years. The average daily total caffeine intake of the participants was 425.8±461.4 mg and the total CES-D scale score was 17.7±11.2 points. It was found that as the amount of caffeine consumed increased, intuitive decision-making decreased and depressive symptoms increased (p <  0.05). In linear regression analysis, total caffeine consumption was found to be a significant predictor for the intuitive decision-making score (B: –0.151; p:0.002). When caffeine consumption is controlled, intuitive and rational decision making decreases with increasing depressive symptoms while addiction and avoidance decision making increased (p <  0.05). CONCLUSIONS: As a result, the amount of caffeine consumed daily was related to intuitive decision-making but did not effect depression. It has been observed that depressive symptoms affect decision-making styles in different ways. To our knowledge, our study is the first to examine the effects of caffeine consumption on depression and decision-making styles. Accordingly, future studies may focus on the link between caffeine consumption, depression, and decision-making styles in larger populations and the mechanisms that influence this relationship.

Materialistic Values and Impulsive Behavior in the Purchasing Process between Genders

2015 ◽  
pp. 287-306
Author(s):  
Irene Samanta
Keyword(s):  
Marketing Mix ◽  
Impulsive Behavior ◽  
Purchasing Decisions ◽  
Self Image ◽  
Decision Making Styles ◽  
Material Goods ◽  
Research Findings ◽  
Materialistic Values ◽  
The Relationship ◽  
Purchasing Process

The research investigates the relationship between gender, materialistic values, and impulsive behavior with fashion clothing involvement. Furthermore this study investigates different decision-making styles and the influence of the marketing mix to the purchasing process. A survey was conducted with a sample of 295 consumers. Factor analysis using principle components with varimax rotation was used. Also, the Kruscall-Wallis test was conducted in order to reveal interactions and relationship between different variables. According to research findings young adults have developed materialistic values and therefore material goods are used as symbols by them. The reinforcement of a person's self-image is probably a motivation that plays significant role in individuals purchasing decisions. Thus consumers are engaged in non-planned purchases, which are considered as impulsive. Moreover, men are those who are more involved with fashion clothing in order to bolster their self-image. However women are those who appear to be more impulsive in their purchasing decisions.

scholarly journals Time Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products

2017 ◽  
Vol 33 (2) ◽  
Author(s):  
Tung Dao
Keyword(s):  
Decision Making ◽  
Future Orientation ◽  
Individual Characteristics ◽  
Time Orientation ◽  
Time Perspectives ◽  
The Past ◽  
Significant Relationships ◽  
Significant Difference ◽  
Decision Making Styles ◽  
The Relationship

This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making style, but no significant difference found between decision-making styles. Key words:     Time Orientation, Decision Making Styles (DMS), Vietnamese Customers, Audiovisual products.

scholarly journals RELATIONSHIP BETWEEN PSYCHOLOGICAL FEATURES OF PERSONALITY AND DECISION-MAKING STYLE IN PROFESSIONAL ACTIVITY

2021 ◽  
Vol 1 (45) ◽  
pp. 156
Author(s):  
A. V. Timakova ◽  
D. I. Fedorenko
Keyword(s):  
Decision Making ◽  
Professional Activity ◽  
Professional Activities ◽  
Theoretical Approaches ◽  
Uncertainty Intolerance ◽  
National Economic ◽  
Decision Making Styles ◽  
Psychological Features ◽  
The Relationship ◽  
Selection Of

Third year student, D. I. Fedorenko D. I. Relationship between psychological features of personality and decision-making style in professional activity / Kyiv National Economic University named after Vadym Hetman, Ukraine Kyiv. The article reveals the content of the concept and theoretical approaches to the selection of decision-making styles in professional activities. The psychological features of the personality that determine the choice of a certain style of decision making are considered. The results of an empirical study of the relationship between psychological characteristics of personality and decision-making style in professional activities are highlighted.Key words: decision-making style, psychological features of personality, locus-control, internality, externality, tolerance to uncertainty, intolerance to uncertainty, vigilance, avoidance, hypervigilance, procrastination.

Religiosity, values and consumer behaviour: a study of young Indian Muslim consumers

2019 ◽  
Vol 36 (7) ◽  
pp. 948-961 ◽  
Author(s):  
Tajamul Islam ◽  
Uma Chandrasekaran
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Negative Relationship ◽  
Consumer Decision Making ◽  
Content Type ◽  
Mediating Role ◽  
Decision Making Styles ◽  
Consumer Values ◽  
Fashion Consciousness ◽  
The Relationship

Purpose This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers. Design/methodology/approach Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling. Findings Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness. Originality/value The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

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