Integrated Internet Marketing Communication (IIMC)

2012 ◽  
pp. 1-18
Keyword(s):  
Internet Marketing ◽  
Marketing Channels ◽  
The Other ◽  
Internet Advertising ◽  
Marketing Communication ◽  
The Novel ◽  
Internet Communication ◽  
The Core ◽  
Other Hand ◽  
Comprehensive Framework

The main goal of this book is to improve the reader’s knowledge of Internet advertising and to explore novel marketing channels of communication. The information herein applies to a medium that has been playing a role in business for less than 20 years and yet has made incredible changes in this domain. Integrated Internet Marketing Communication (IIMC) is addressed in the first chapter of this book because, on one hand, it discusses the specific marketing issues related to Internet marketing, and on the other hand, it investigates the ways through which the concept of Internet communication can be expanded. IIMC is introduced as a theoretical comprehensive framework and a vanguard for Internet advertising approach. Explaining new marketing issues using core marketing concepts not only demonstrates the important role played by these concepts, but also illustrates the innovative tasks as applied to these concepts in a modern marketing arena. Hence, this chapter first examines the core marketing concepts and then explains the novel roles played by such concepts in Internet advertising. In this way, the reader is introduced to the IIMC model. Further in this chapter, some creative concepts of marketing, integrated communication and Internet advertising methods such as Self-Pulling and Need for Check, are explained.

The Salvage of Ideas: Schumpeter and the Core Problems Still Confronting Economics

2003 ◽  
pp. 15-26
Author(s):  
P. Wynarczyk
Keyword(s):  
The Other ◽  
The Core ◽  
Other Hand ◽  
The One

Two aspects of Schumpeter' legacy are analyzed in the article. On the one hand, he can be viewed as the custodian of the neoclassical harvest supplementing to its stock of inherited knowledge. On the other hand, the innovative character of his works is emphasized that allows to consider him a proponent of hetherodoxy. It is stressed that Schumpeter's revolutionary challenge can lead to radical changes in modern economics.

Scales in K(ℝ) at the end of a weak gap

2008 ◽  
Vol 73 (2) ◽  
pp. 369-390 ◽  
Author(s):  
J. R. Steel
Keyword(s):  
Induction Hypothesis ◽  
The Other ◽  
Core Model ◽  
The Core ◽  
Woodin Cardinals ◽  
Other Hand

In this note we shall proveTheorem 0.1. Letbe a countably ω-iterable-mouse which satisfies AD, and [α, β] a weak gap of. Supposeis captured by mice with iteration strategies in ∣α. Let n be least such that ; then we have that believes that has the Scale Property.This complements the work of [5] on the construction of scales of minimal complexity on sets of reals in K(ℝ). Theorem 0.1 was proved there under the stronger hypothesis that all sets definable over are determined, although without the capturing hypothesis. (See [5, Theorem 4.14].) Unfortunately, this is more determinacy than would be available as an induction hypothesis in a core model induction. The capturing hypothesis, on the other hand, is available in such a situation. Since core model inductions are one of the principal applications of the construction of optimal scales, it is important to prove 0.1 as stated.Our proof will incorporate a number of ideas due to Woodin which figure prominently in the weak gap case of the core model induction. It relies also on the connection between scales and iteration strategies with the Dodd-Jensen property first discovered in [3]. Let be the pointclass at the beginning of the weak gap referred to in 0.1. In section 1, we use Woodin's ideas to construct a Γ-full a mouse having ω Woodin cardinals cofinal in its ordinals, together with an iteration strategy Σ which condenses well in the sense of [4, Def. 1.13]. In section 2, we construct the desired scale from and Σ.

The Challenge of Terror: A Traveling Essay

2005 ◽  
Author(s):  
John Lederach
Keyword(s):  
Current Situation ◽  
The Other ◽  
Initial Reaction ◽  
Psychological Processes ◽  
Global System ◽  
Basic Trust ◽  
Finger Nail ◽  
The Core ◽  
Other Hand

So here I am, a week late arriving home, stuck between Colombia, Guatemala and Harrisonburg when our world changed. The images flash even in my sleep. The heart of America ripped. Though natural, the cry for revenge and the call for the unleashing of the first war of this century, prolonged or not, seems more connected to social and psychological processes of finding a way to release deep emotional anguish, a sense of powerlessness, and our collective loss than it does as a plan of action seeking to redress the injustice, promote change and prevent it from ever happening again. I am stuck from airport to airport as I write this, the reality of a global system that has suspended even the most basic trust. My Duracell batteries and finger nail clippers were taken from me today and it gave me pause for thought. I had a lot of pauses in the last few days. Life has not been the same. I share these thoughts as an initial reaction recognizing that it is always easy to take pot-shots at our leaders from the sidelines, and to have the insights they are missing when we are not in the middle of very difficult decisions. On the other hand, having worked for nearly 20 years as a mediator and proponent of nonviolent change in situations around the globe where cycles of deep violence seem hell-bent on perpetuating themselves, and having interacted with people and movements who at the core of their identity find ways of justifying their part in the cycle, I feel responsible to try to bring ideas to the search for solutions. With this in mind I should like to pen several observations about what I have learned from my experiences and what they might suggest about the current situation. I believe this starts by naming several key challenges and then asking what is the nature of a creative response that takes these seriously in the pursuit of genuine, durable, and peaceful change.

scholarly journals Grammaticalization of syntactic conflict resolution: Asymmetric constructions

2013 ◽  
pp. 115-135
Author(s):  
I.M. Boguslavskij
Keyword(s):  
Conflict Resolution ◽  
Intermediate Position ◽  
The Other ◽  
Semantic Structure ◽  
The Core ◽  
Other Hand ◽  
Principal Property ◽  
The One

We consider Russian coordinative constructions with paired conjunctions, such as i?i ?both?and?, ili?ili ?either?or?, ni?ni ?neither?nor?, ne tol'ko?no i ?not only?but also?, ne?a ?not?but?, etc. The paper presents a class of syntactic constructions, so-called asymmetric constructions, which are interesting in several respects. They are closely related to coordinative constructions, although they do not share their principal property - the identity of syntactic functions of coordinated elements. They take up an intermediate position between standard syntax and ungrammaticality. On the one hand, the sentence is within the grammatical norm. On the other hand, its structure underwent a deformation that left a trace. We propose a description that accounts for their closeness to and difference from standard - symmetric - constructions. Symmetric constructions with paired conjunctions are convenient to describe as a result of two transformations occurring in the semantic structure: Deletion and Transfer. Asymmetric constructions are obtained when only one of these transformations is applied. Accordingly, two subclasses of asymmetric constructions can be distinguished - ?Deletion-Without-Transfer? constructions and ?Transfer-Without-Deletion? constructions. The latter class has a strong pragmatic marking. The core of this class are ?failed? symmetric constructions. The speaker begins to build a symmetric construction but faces an obstacle of syntactic nature, which prevents him from completing this plan. ?Transfer-Without-Deletion? constructions constitute a legalized way of overcoming syntactic conflicts.

scholarly journals Representation of an Unrecognized State under International Law – Example of the Republic of Artsakh

2020 ◽  
Vol 8 (1) ◽  
pp. 45-63
Author(s):  
Stefania Kolarz
Keyword(s):  
International Law ◽  
International Community ◽  
The Other ◽  
Legal Representative ◽  
The Core ◽  
Other Hand ◽  
The Republic

Since the late 80s, the Armenian inhabitants of Nagorno-Karabakh, a region situated within the internationally recognised borders of the Republic of Azerbaijan, have been struggling for creating their own state – the Republic of Artsakh. The fact that this self-proclaimed entity was not recognised by any of the international actors has not prevented it from constantly committing to intervene on the international plane, separately from Yerevan and Baku. For instance, it is the co-signatory of the Bishkek Protocol. On the other hand, it was refused participation in the core undertaking of the international community designed to settle the dispute – the OSCE Minsk process. The aforementioned situation raises the question as to who shall act as a legal representative of this quasi-state on the international plane? Azerbaijan, as the official centre of authority within the region, Armenia, or rather the separatist government of Nagorno-Karabakh?

scholarly journals TEORI DIALOGISME BAKHTIN DAN KONSEP-KONSEP METODOLOGISNYA

2017 ◽  
Vol 1 (2) ◽  
pp. 235
Author(s):  
Fadlil Munawwar Manshur
Keyword(s):  
Human Life ◽  
Human Existence ◽  
The Other ◽  
Literary Genre ◽  
The Novel ◽  
Other Hand ◽  
The Universe

This paper discusses the theory advanced by Bakhtin about dialogism and methodological concepts. This theory to formulate the concept of human existence on the other, which is based on the idea that humans judge him from the viewpoint of others. Humans understand the moments of consciousness and take it into account through the eyes of others. According to this theory, the essence of human life is a dialogue. The Method of heteroglossia talks about signs in the universe of individuals because of the word "heteros" means "other" or different, while "glossia" means the tongue or language. In this method mentioned that people are saying needs to be heard, and the author also has the same rights that words need to be heard. A word is born from dialogue to address the problems of life. On the other hand, Bakhtin sees carnival method has spawned a new literary genre, the polyphonic novel. The polyphonic novel is a novel that is characterized by a plurality of voice or consciousness, and the voices or the overall awareness dialogical. Polyphonic essentially a "new theory of authorial viewpoint". Polyphonic appear in fiction when the position of the author freely allowed to interact with the characters. The characters in the novel are freely polyphonic appear to argue with each other and even with the author.

scholarly journals Ideas for integrating meaningful immediate repetition tasks in the English as an additional language classroom: promoting fluency

2019 ◽  
Vol 10 (2) ◽  
pp. 32988
Author(s):  
Rafael Zaccaron
Keyword(s):  
Language Learning ◽  
Language Teaching ◽  
The Other ◽  
Teaching Approaches ◽  
The Core ◽  
Contemporary Research ◽  
Other Hand ◽  
Language Classroom ◽  
Speaking Skill

Although repetition is at the core of many different approaches to language learning, either implicitly or not, using this pedagogic practice in the additional language classroom is still negatively perceived by some teachers (Bygate and Samuda, 2005). For contemporary research, on the other hand, the use ofrepetition is not incongruous with communicative additional language teaching approaches that bring the use of tasks to the forefront. The use of immediate repeated tasks can benefit learners because it allows the possibility of repeating slightly altered tasks in a meaningful way. Bearing this in mind, this paper describes three immediate repetition tasks that focus on the speaking skill aiming at developing both fluency and accuracy. All are inherently suited for the additional language classroom and can be easily adapted to better suit specific contexts.

scholarly journals Over de referentiële waarde van Juffrouw Lina (1888) van M. Emants, van Chateaubriand (1908) van E. Masoin en van de gevalsstudies van J.M. Charcot

1970 ◽  
Vol 62 ◽  
pp. 273-288
Author(s):  
Elke Van Nieuwenhuyze
Keyword(s):  
Case Studies ◽  
The Other ◽  
The Novel ◽  
Other Hand ◽  
French Writer ◽  
Starting Point ◽  
The One ◽  
Jean Martin Charcot

The aim of this article is to trace the referential value of juffrouw Lina (1888)as part of its narrative organisation by means of the narrativist historical theoryof Frank Ankersmit. This starting point demands a confrontation of thisnaturalist novel by Marcellus Emants with the contemporary medical biographyof the French writer and politician Chateaubriand by the Belgian physicianErnest Masoin on the one hand and with some case studies of hystericsby the famous French docter Jean-Martin Charcot on the other hand. lt willbe argued that the narrativity of the novel plays a key-role in the constructionof its referential value on various levels.

FROM “CALM CHAOS” TO “COLIBRI”. THE WORKS OF SANDRO VERONESI

2021 ◽  
pp. 122-131
Author(s):  
Tatiana A. Bystrova ◽  
Keyword(s):  
Italian Literature ◽  
The Other ◽  
The Novel ◽  
High Demand ◽  
Surrounding World ◽  
Other Hand ◽  
The One ◽  
First Time

The paper examines two key novels by Sandro Veronesi, the modern Italian writer, Calm Chaos (2006) and Colibri (2020). Both novels were awarded Italy’s main literary prize, the Premio Strega, which is a unique precedent. The relevance of the article comes from the high demand for research on contemporary Italian literature on the one hand and from the novelty of the proposed interpretation for the novel Calm Chaos on the other hand. For the first time, the protagonist of Calm Chaos, Pietro Palladini, is presented not as a preacher of eternal values, returning the reader to the theme of knowing oneself and the surrounding world, but as a mad visionary with clear signs of psychopathy and schizophrenia. The analysis of Veronesi’s latest novel Colibri reveals the character’s evolution and the writer’s narrative manner. The theme of psychiatry in the life of a modern person appears to be one of the key ones in Veronesi’s work.

conflict between tradition and modernity in Amitav Ghosh’s ‘The Shadow lines’

2021 ◽  
Vol 1 (4) ◽  
pp. 31-37
Author(s):  
Mona Beniwal ◽  
◽  
Dr. Anshu Raj Purohit
Keyword(s):  
The Other ◽  
The Novel ◽  
Traditional Values ◽  
Other Hand

The novel presents a variety of characters, each has his own journey. Since the novel puts forth the time of partition (Indo- Bangladesh) and time after it, characters can be seen with traits which are both traditional and modern. It is due to their upbringing and values that their mind has certain inclinations. Because of her traditional values Thamma shows repulsion towards Ila and Tridib. The later ones on the other hand has their own personal set of beliefs to live their lives. Such disparity in thoughts gives a hint of clashes between them in many parts of the novel. However, even the traditional characters carry a spirit of freedom and modernity within them. Also modern characters have an urge to cling to their roots too.

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