Bridging the Gap

2013 ◽  
pp. 1-18
Author(s):  
Divonna M. Stebick ◽  
Mary L. Paxton
Keyword(s):  
Social Media ◽  
Teacher Educators ◽  
Online Discussions ◽  
Social Media Platform ◽  
Face To Face ◽  
Metacognitive Development ◽  
Book Discussion ◽  
Media Platform ◽  
Online Book

In this chapter, the researchers used an ethnographic stance to demonstrate how conversation evolved within a social media platform. They investigated the online discussions and face-to-face dialogues between teacher educators and pre-service teachers. They compared the participants’ reciprocal conversations within this case study to analyze patterns in the language used in each forum in order to identify the affordances and constraints of perceived understanding. Through this discourse analysis the authors sought to identify indicators of each participant’s metacognitive development while engaging in an online book discussion through a social media platform. Data analysis indicated that there was metacognitive growth when comparing the initial reciprocal conversations with the final conversations.

Mediatization of conflict in the social media era: A case study of Sino-Indian border crisis in 2017

Journalism ◽  
2019 ◽  
pp. 146488491987032 ◽  
Author(s):  
Shixin Ivy Zhang
Keyword(s):  
Social Media ◽  
Actor Network Theory ◽  
Social Media Platform ◽  
The Public ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Central Argument ◽  
Actor Networks

Inspired by the concepts of Arrested War and actor–network theory, this study has traced and analyzed four main actors in the wars and conflicts in the social media age: social media platform, the mainstream news organizations, online users, and social media content. These four human and nonhuman actors associate, interact, and negotiate with each other in the social media network surrounding specific issues. Based on the case study of Sino-Indian border crisis in 2017, the central argument is that social media is playing an enabling role in contemporary wars and conflicts. Both professional media outlets and web users employ the functionalities of social media platforms to set, counter-set, or expand the public agenda. Social media platform embodies a web of technological and human complexities with different actors, factors, interests, and relations. These actor-networks and the macro social-political context are influential in the mediatization of conflict in the social media era.

Discourse over a contested technology on Twitter: A case study of hydraulic fracturing

2016 ◽  
Vol 26 (1) ◽  
pp. 105-120 ◽  
Author(s):  
Jill E. Hopke ◽  
Molly Simis
Keyword(s):  
Social Media ◽  
Hydraulic Fracturing ◽  
High Volume ◽  
Simulation Technique ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Drilling Simulation ◽  
Activist Organizations

High-volume hydraulic fracturing, a drilling simulation technique commonly referred to as “fracking,” is a contested technology. In this article, we explore discourse over hydraulic fracturing and the shale industry on the social media platform Twitter during a period of heightened public contention regarding the application of the technology. We study the relative prominence of negative messaging about shale development in relation to pro-shale messaging on Twitter across five hashtags (#fracking, #globalfrackdown, #natgas, #shale, and #shalegas). We analyze the top actors tweeting using the #fracking hashtag and receiving @mentions with the hashtag. Results show statistically significant differences in the sentiment about hydraulic fracturing and shale development across the five hashtags. In addition, results show that the discourse on the main contested hashtag #fracking is dominated by activists, both individual activists and organizations. The highest proportion of tweeters, those posting messages using the hashtag #fracking, were individual activists, while the highest proportion of @mention references went to activist organizations.

User Experience Evaluation Methodology in the Onboarding Process: Snapchat Case Study

2020 ◽  
pp. 106480462096227
Author(s):  
Kata Kapusy ◽  
Emma Lógó
Keyword(s):  
Social Media ◽  
Design Process ◽  
User Experience ◽  
Management Team ◽  
Evaluation Methodology ◽  
Product Management ◽  
Social Media Platform ◽  
Media Platform ◽  
Pain Points

User experience (UX) has been a hot topic and should be an integral part of the design process – from the early concept to the final product. This article introduces a UX evaluation methodology that helps collect the pragmatic and hedonic attributes of an application in the onboarding process. Moreover, the presented method helps not just to understand the UX (including customers’ unconscious need, desire, and pain points) but also to make the development points clear and straightforward to everyone in the product management team. We focus on a social media platform – Snapchat.

The Affective Economy and Online Fan Communities

2020 ◽  
pp. 91-105
Author(s):  
Nur Aliah Mansor ◽  
Rizalniyani Abdul Razak ◽  
Zam Zuriyati Mohamad ◽  
Norrina Din ◽  
Arbaiah Abdul Razak
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Empirical Data ◽  
Complex Interaction ◽  
Social Media Platform ◽  
Fan Communities ◽  
Media Platform ◽  
The 1960S ◽  
Audience Awareness

This chapter explores participation and co-production in affective media experiences in Johnny & Associates' online fan communities. Johnny & Associates is a Japanese all-male talent management company established in the 1960s. As a pioneer in the idol industry, Johnny & Associates and artists under its management have been highly influential in the contemporary Japanese entertainment industry. These artists are collectively known as Johnny's idols or Janīzu. Much of the data are collected through participant-experiencer and interviews. The originality of this case study stems mainly from the empirical data for Johnny & Associates, Janīzu, and the global fan base during Johnny & Associates' transition to a social media platform. This chapter analyses marketing strategy, audience awareness, and behaviour in relation to a mass media phenomenon. The complex interaction among Johnny & Associates, Janīzu, and fans generates tensions and contradictions that mirror the modern mediated life.

Wikipedia: Medium and Model of Collaborative Public Diplomacy

2015 ◽  
Vol 10 (4) ◽  
pp. 396-419
Author(s):  
Caitlin Byrne ◽  
Jane Johnston
Keyword(s):  
Social Media ◽  
Public Diplomacy ◽  
Collective Agency ◽  
Policy Outcomes ◽  
Case Study Approach ◽  
Social Media Platform ◽  
Study Approach ◽  
Media Platform ◽  
Progressive Agenda

Public diplomacy is an inherently social endeavour, engaging public audiences at home and abroad to shape perceptions and influence foreign policy outcomes. Social media has a part to play in this, with sites such as Facebook and Twitter gaining visibility and traction as ‘must-have’ tools for public diplomacy 2.0. This article casts light on the less visible but pervasive social media platform of Wikipedia. Taking a case-study approach, the article posits that Wikipedia holds a dual relevance for public diplomacy 2.0: first as a medium; and second, as a model for public diplomacy’s evolving process. Exploring Wikipedia’s folksonomy, crowd-sourced through intense and organic collaboration, provides insights into the potential of collective agency and symbolic advocacy. The article’s findings highlight the limitations within current approaches towards public diplomacy 2.0, and offer new approaches for public diplomacy’s more progressive agenda.

The Social Networks of Cyberbullying on Twitter

2019 ◽  
pp. 905-922
Author(s):  
Glenn Sterner ◽  
Diane Felmlee
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Comparative Case Study ◽  
Case Study Methodology ◽  
Social Media Platform ◽  
Cyber Aggression ◽  
The Social ◽  
Media Platform ◽  
Study Methodology

This research applies a social network perspective to the issue of cyber aggression, or cyberbullying, on the social media platform Twitter. Cyber aggression is particularly problematic because of its potential for anonymity, and the ease with which so many others can join the harassment of victims. Utilizing a comparative case study methodology, the authors examined thousands of Tweets to explore the use of denigrating slurs and insults contained in public tweets that target an individual's gender, race, or sexual orientation. Findings indicate cyber aggression on Twitter to be extensive and often extremely offensive, with the potential for serious, deleterious consequences for its victims. The study examined a sample of 84 aggressive networks on Twitter and visualize several social networks of communication patterns that emanate from an initial, aggressive tweet. The authors identify six social roles that users can assume in the network, noting differences in these roles by demographic category. Serious ethical concerns pertain to this technological, social problem.

scholarly journals Pemanfaatan Media Sosial Tiktok Sebagai Media Promosi Industri Kuliner Di Yogyakarta Pada Masa Pandemi Covid-19 (Studi Kasus Akun TikTok Javafoodie)

2021 ◽  
Vol 12 (1) ◽  
pp. 65-71
Author(s):  
Chriswardana Bayu Dewa ◽  
Lina Ayu Safitri
Keyword(s):  
Social Media ◽  
Story Telling ◽  
Social Media Platform ◽  
Unique Method ◽  
Media Platform ◽  
Business Income ◽  
Special Region

AbstrakPada masa pandemi Covid-19, banyak sekali pelaku usaha kuliner yang mengalami penurunan pendapatan usaha terutama di daerah wisata seperti Yogyakarta. Hal tersebut membuat para pengusaha kuliner mencari jalan keluar untuk tetap memperoleh pendapatan. Salah satu usaha yang dapat dilakukan adalah melakukan promosi produknya melalui media sosial. Saat ini platform media sosial yang populer adalah Tiktok. Total unduhan aplikasi Tiktok pada tahun 2020 sebanyak 63,3 juta kali dan Indonesia menjadi negara yang paling banyak mengunduh aplikasi tersebut sebesar 11% dari total unduhan aplikasi Tiktok. Berdasarkan fakta tersebut, aplikasi Tiktok berpeluang menjadi media promosi yang efektif dalam memasarkan industri kuliner khususnya di Daerah Istimewa Yogyakarta. Salah satu akun Tiktok yang mempromosikan industri kuliner di Daerah Istimewa Yogyakarta adalah Javafoodie. Akun Javafoodie mempromosikan industri kuliner dengan metode yang unik yaitu story telling dengan nuansa komedi, sehingga diharapkan dapat menarik minat beli konsumen.Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa yang menjadikan Tiktok sebagai media promosi yang efektif pada masa pandemi Covid-19. Peneliti menarik kesimpulan bahwa Tiktok menjadi media promosi yang efektif karena Tiktok memiliki banyak pengguna, mudah digunakan, populer di kalangan milenial, sering digunakan oleh selebriti dan memiliki fitur Tiktok ads yang dapat mengoptimalkan penyebaran konten.Kata Kunci : Media Sosial, Promosi, Tiktok The Utilization Of Tiktok Social Media As A Media For Culinary Industry Promotion In Yogyakarta In The Pandemic Time Of Covid-19(Javafoodie TikTok Account Case Study) AbstractDuring the Covid-19 pandemic, many culinary business actors experienced a decrease in business income, especially in tourist areas such as Yogyakarta. This makes culinary entrepreneurs look for solutions to keep earning income. One effort that can be done is to promote its products through social media. Currently the popular social media platform is Tiktok. The total Tiktok application downloads in 2020 were 63.3 million times and Indonesia became the country with the most downloads of the application, 11% of the total Tiktok application downloads. Based on these facts, the Tiktok application has the opportunity to become an effective promotional media in marketing the culinary industry, especially in the Special Region of Yogyakarta. One of the Tiktok accounts promoting the culinary industry in the Special Region of Yogyakarta is Javafoodie. The Javafoodie account promotes the culinary industry with a unique method, namely story telling with a comedic nuance, so that it is expected to attract consumer buying interest. The purpose of this study is to find out what factors make Tiktok an effective promotional media during the Covid-19 pandemic. Researchers draw the conclusion that Tiktok is an effective promotional media because Tiktok has many users, is easy to use, is popular with millennials, is often used by celebrities and has Tiktok ads features that can optimize content distribution.Keywords:  Social Media, Promotion, Tiktok

scholarly journals Privacy and Digital Data of Children with Disabilities: Scenes from Social Media Sharenting

2020 ◽  
Vol 8 (4) ◽  
pp. 218-228
Author(s):  
Gerard Goggin ◽  
Katie Ellis
Keyword(s):  
Social Media ◽  
Data Management ◽  
Digital Technology ◽  
Children With Disabilities ◽  
Digital Data ◽  
Policy Agenda ◽  
Social Media Platform ◽  
Media Platform ◽  
Research And Policy

Children with disabilities have been an overlooked group in the debates on privacy and data management, and the emergence of discourses on responsibilization. In this article, we offer a preliminary overview, conceptualization, and reflection on children with disabilities, their experiences and perspectives in relation to privacy and data when it comes to existing and emergent digital technology. To give a sense of the issues at play, we provide a brief case study of “sharenting” on social media platform (that is, sharing by parents of images and information about their children with disabilities). We conclude with suggestions for the research and policy agenda in this important yet neglected area.

Look Who’s Talking—Athletes on Twitter: A Case Study

2010 ◽  
Vol 3 (4) ◽  
pp. 501-514 ◽  
Author(s):  
Ann Pegoraro
Keyword(s):  
Social Media ◽  
Personal Lives ◽  
Social Media Platform ◽  
Sport Industry ◽  
Fast Pace ◽  
Media Platform

This case study investigated athletes’ use of a specific social-media platform—Twitter. Social media are a rising force in marketing and have been fully embraced by the sport industry, with teams, leagues, coaches, athletes, and managers establishing presences. Primarily these presences have been focused on Twitter, a microblogging site that allows users to post their personal thoughts in 140 characters or less. Athletes, in particular, have engaged in tweeting at a fast pace, which raises the question, What are they saying? This case study investigated the tweets of athletes over a 7-d period in an attempt to answer that question. The findings indicate that athletes are talking predominantly about their personal lives and responding to fans’ queries through Twitter. The results indicate that Twitter is a powerful tool for increasing fan–athlete interaction.

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