Personally Engaged with Retail Clients

Author(s):  
Ana Isabel Jiménez-Zarco ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta

This chapter examines how social and economic changes of recent years have led to a new consumer profile. Furthermore, it explores how current responsible concerns regarding consumption, as well as a greater concern for welfare sustainability and the environment, are affecting purchasing behavior. With these ideas in mind, this chapter analyses how organizations have to evolve towards a new marketing paradigm in order to link to their customers emotionally. In this regard, the evolution of the marketing concept is reviewed—departing from a Marketing 1.0 paradigm, passing through a Marketing 2.0 paradigm—in order to understand how the so-called Marketing 3.0 emerged. The chapter concludes by analyzing the different rules that guide this new approach and how companies in the distribution sector are applying them in their daily activities.

2015 ◽  
pp. 2060-2078
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
María Pilar Martínez-Ruiz ◽  
Alicia Izquierdo-Yusta

This chapter examines how social and economic changes of recent years have led to a new consumer profile. Furthermore, it explores how current responsible concerns regarding consumption, as well as a greater concern for welfare sustainability and the environment, are affecting purchasing behavior. With these ideas in mind, this chapter analyses how organizations have to evolve towards a new marketing paradigm in order to link to their customers emotionally. In this regard, the evolution of the marketing concept is reviewed—departing from a Marketing 1.0 paradigm, passing through a Marketing 2.0 paradigm—in order to understand how the so-called Marketing 3.0 emerged. The chapter concludes by analyzing the different rules that guide this new approach and how companies in the distribution sector are applying them in their daily activities.


Foods ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 265
Author(s):  
Tingyi Yang ◽  
Senarath Dharmasena

Consumers in the U.S. increasingly prefer plant-based milk alternative beverages (abbreviated “plant milk”) to conventional milk. This study is motivated by the need to take into consideration varied nutritional and qualitative attributes in plant milk to examine consumers’ purchasing behavior and estimate demand elasticities which are achieved by a new approach combing hedonic pricing model with Barten’s synthetic demand system. The method of estimation is enlightened from the common practice of companies differentiating their products in multidimensions in terms of attributes. A research dataset was uniquely created by associating the products’ purchase data from Nielsen Homescan dataset with exclusive first-hand nutritional data. Estimations began with creating a multidimensional hedonic attribute space based on the qualitative information of different types of plant milk and conventional milk available to consumers and then calculating the hedonic distances by Euclidean distance measurement to reparametrize Barten’s synthetic demand system. Estimation results showed that the highest own-price elasticity pertained to soy milk which was −0.25. Three plant milk types had inelastic demand. Soy milk exerted substituting effects on all types of conventional milk products and vice versa. Soy milk, rice milk and almond milk entertained complementary relationships between each other and four types of conventional milk were strong substitutes within the group.


2019 ◽  
Vol 19 (3) ◽  
pp. 476
Author(s):  
Kadarwati Kadarwati ◽  
Rahmi Ulfa ◽  
Elvi Oktarina

Stroke has a negative impact on families who provide care for post-stroke patients, the effect of which is due to functional deficits experienced by post-stroke sufferers which result in dependence on families for daily activities. The research objective was to explore in depth the experiences of families caring for post-stroke sufferers in Jambi city in 2019. This study used a qualitative method with a descriptive phenomenology approach. Participants in this study amounted to nine people who were selected using purposive sampling. Data is collected by semi-structured interview in duration of 60-90 minutes. Data analysis using the colaizzi method. The results found four themes, namely: dependence on daily activities on the family, family efforts to fulfill self-care activities, constraints faced by caregivers and family expectations. Conclusion: Families experience limited knowledge and skills, difficulties in meeting patients' ADLs, changes in physical conditions, changes in rest and sleep, changes in psychological conditions, changes in social activities, and economic changes. Therefore families need to get education from doctors, nurses and stroke team members starting from the time the patient is admitted to the hospital and re-evaluated when the patient is going home, about the knowledge and skills to treat post-stroke patients at home.


2021 ◽  
Vol 14 (1) ◽  
pp. 11-29 ◽  
Author(s):  
Urszula Kizelbach

The Shakespearean stage productions after 1989 reflected social, political and economic changes in the rapidly transforming Polish reality, which gave rise to a modern type of audience whose sensitivity was shaped by popular music, cinema, digital media and the mass culture. Contemporary Polish directors (Jan Klata, Maja Kleczewska, Grzegorz Jarzyna, Krzysztof Warlikowski) recognized that modernity and tradition can (and should) be combined onstage and that canonical texts can express new meanings in new forms. The new approach to the audience and the canon led to the development of the new aesthetics representing the ‘postdramatic theatre’. The new aesthetics gave new rights to the directors; for example, Maja Kleczewska set her Macbeth in a criminal underworld of the Polish mafia in the 1990s, imbuing her production with kitschy costumes and pop culture symbols. For the same reason, Jan Klata located his H. in the Gdansk shipyard, the birthplace of ‘Solidarity’, infusing his adaptation with the music of The Doors, Metallica and U2. In my analysis of the Polish Shakespearean stage in the post-transformational era, I offer a short overview of some key trends in dramaturgical aesthetics and the directors’ approaches to the adaptation of Shakespeare’s drama to the stage in the 1990s and 2000s. Next, I discuss in more detail the ‘postdramatic’ aesthetics of the modern Shakespeare adaptations based on the examples of two chosen artists, Maja Kleczewska and Jan Klata.


Pneumologia ◽  
2019 ◽  
Vol 68 (3) ◽  
pp. 107-113
Author(s):  
Beatrice Mahler ◽  
Alina Croitoru

Abstract Tuberculosis (TB) is still a leading cause of morbidity and mortality worldwide. The impact on patient’s life is significant, leading to physical, mental and social deconditioning, not only in active TB but also in post TB sequela. Although with specific antituberculous treatment sputum negativity can be achieved, TB extrapulmonary symptoms such as cachexia, muscle weakness and depression may persist for a long time. The pulmonary rehabilitation (PR) may be a useful tool in this patient’s therapy in active and also in sequela phase. The benefits of PR are: reducing symptomatology, improving the degree of functional independence and quality of life, and increasing the ability to perform daily activities. This article discusses the components of a PR programme in active TB and TB sequela, and the results obtained by studies so far.


Author(s):  
Gokce Yildirim ◽  
Peter S. Walker ◽  
Jonathan Sussman-Fort ◽  
Jason Boyer

Current total knee replacements solve the problem of arthritic knee joints, but the evidence is that normal patterns of knee motions are not restored (1) In addition; paradoxical anterior sliding of the femur on the tibia can occur in the first half of the flexion range (2). Achieving natural motion is likely to be important for daily activities which involve higher angles of flexion, in terms of restoring normal soft tissue lengths and patello-femoral mechanics. Studies have shown the damaging effects of anterior femoral slide on the tibia affecting both the patella and the patellar tendon (3). Our paper examines new knee replacement designs which incorporate geometrical features to regain anatomical knee motion.


Antiquity ◽  
2011 ◽  
Vol 85 (329) ◽  
pp. 1024-1038 ◽  
Author(s):  
Lisa-Marie Shillito ◽  
Wendy Matthews ◽  
Matthew J. Almond ◽  
Ian D. Bull

Microstratigraphy — the sequencing of detailed biological signals on site — is an important new approach being developed in the Çatalhöyük project. Here the authors show how microscopic recording of the strata and content of widespread middens on the tell are revealing daily activities and the selective employment of plants in houses and as fuel. Here we continue to witness a major advance in the practice of archaeological investigation.


2019 ◽  
Vol 18 (3) ◽  
pp. 73-100
Author(s):  
EMIGDIO LARIOS-GÓMEZ

Objective: The objective of the research was to analyze sustainability and social development, in the search to determine the relationship between the constructs: Ecological Affect (EA), Ecological Concern (EC) and Ecological Knowledge (EK); And green purchasing behavior (GPB) in consumers.Method: It was a quantitative descriptive study in a sample of 1,550 (valid 96%) consumers chosen according to the criterion of convenience (men and women between 21 and 55 years), in Mexico. With the using the Likert scale. Regarding the measurement of dependent and independent variables, he used the various subscales that make up the revised scale of attitudes and environmental knowledge (EAKS).Originality / Relevance: The studies on ecological behavior in Mexico is relatively new, there are few works related to the purchase of environmental products from the perspective of ecological purchasing behavior.Results: The consumer in Mexico presents a positive attitude toward the purchase of organic products and is even willing to stop buying those companies that pollute. The stakeholders (Society, Government, Company and universities) stimulate consumption in those individuals who are really committed to the environment, being aware of the economic change, for a change of health.Theoretical / methodological contributions: This work contributes to the literature of organic consumption behavior in Mexico, little explored until now.Social contributions / for a gesture: A new approach is given to the Maloney Scale, from a sustainable marketing perspective.


1995 ◽  
Vol 33 (2) ◽  
pp. 227-242 ◽  
Author(s):  
Simon Coldham

In January 1991 President Ali Hassan Mwinyi appointed a Commission of Inquiry into Land Matters, under the chairmanship of Professor Issa Shivji, with extremely broad terms of reference. It was mandated not only to review laws and policies concerning the allocation, tenure, use, and development of land, and to make recommendations for reform, but also to examine the nature of the disputes that had arisen, and to propose measures for their solution. More generally, it was to hear complaints from the general public and to look into any other matters connected with land that it deemed appropriate. The appointment of the Commission might be interpreted as tacit official acknowledgement that the land policies of the preceding 25 years had, in many ways, been a failure, and that now was the time to formulate a new approach in keeping with the economic changes embraced in the mid-1980s


Sign in / Sign up

Export Citation Format

Share Document