Relation among ecological affect, concern and knowledge and purchase behavior: a study regarding Mexican Consumers.

Objective: The objective of the research was to analyze sustainability and social development, in the search to determine the relationship between the constructs: Ecological Affect (EA), Ecological Concern (EC) and Ecological Knowledge (EK); And green purchasing behavior (GPB) in consumers.Method: It was a quantitative descriptive study in a sample of 1,550 (valid 96%) consumers chosen according to the criterion of convenience (men and women between 21 and 55 years), in Mexico. With the using the Likert scale. Regarding the measurement of dependent and independent variables, he used the various subscales that make up the revised scale of attitudes and environmental knowledge (EAKS).Originality / Relevance: The studies on ecological behavior in Mexico is relatively new, there are few works related to the purchase of environmental products from the perspective of ecological purchasing behavior.Results: The consumer in Mexico presents a positive attitude toward the purchase of organic products and is even willing to stop buying those companies that pollute. The stakeholders (Society, Government, Company and universities) stimulate consumption in those individuals who are really committed to the environment, being aware of the economic change, for a change of health.Theoretical / methodological contributions: This work contributes to the literature of organic consumption behavior in Mexico, little explored until now.Social contributions / for a gesture: A new approach is given to the Maloney Scale, from a sustainable marketing perspective.

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Relation among ecological affect, concern, and knowledge and purchase behavior: a study regarding Mexican consumers

Virtu@lmente ◽

10.21158/2357514x.v6.n2.2018.2229 ◽

2019 ◽

Vol 6 (2) ◽

Author(s):

Laura Fischer ◽

Emigdio Larios-Gómez

Keyword(s):

Purchase Behavior ◽

Ecological Knowledge ◽

Purchasing Behavior ◽

Ecological Awareness ◽

Independent Variables ◽

Attitudes And Knowledge ◽

Single Field ◽

Quantitative Descriptive ◽

Knowledge Scale ◽

The Relationship

The aim of the research was to analyze the sustainability and social development, in the search for the relationship between the constructs: Ecological Affection (EA), Ecological Awareness (EC), and Ecological Knowledge (EK), and green purchasing behavior (GPB) in consumers - as a single field of application, which should not be analyzed for companies, public persons, places, or brands. This is a quantitative descriptive study in a sample of 1,550 consumers - 96% of them valid - chosen according to convenience criteria - men and women between 21 and 55 years of age -, carried out during the first half of 2015 in Mexico, in the states of Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco, and Querétaro, with the personal application of questionnaires using the Likert scale. Regarding the measurement of dependent and independent variables, we used various subscales that make up the revised environmental attitudes and knowledge scale (EAKS) from Maloney et al. (1975).As a result, it was found that the consumer in Mexico presents a positive attitude towards the purchase of organic products and is even willing to stop buying from those companies that contribute to pollution.

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The relationship between ecological knowledge, ecological concern, ecological affection, subjective norms and the green purchase behavior in Brazil

AFRICAN JOURNAL OF BUSINESS MANAGEMENT ◽

10.5897/ajbm12.1270 ◽

2013 ◽

Vol 7 (34) ◽

pp. 3297-3314 ◽

Cited By ~ 3

Author(s):

R da Silva Tamashiro Helenita ◽

Augusto Giesbrecht da Silveira Joseacute ◽

Monforte Merlo Edgard ◽

Ghisi Marcos

Keyword(s):

Subjective Norms ◽

Purchase Behavior ◽

Ecological Knowledge ◽

Ecological Concern ◽

The Relationship

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GREEN PURCHASE BEHAVIOR: A STUDY REGARDING MEXICAN MILLENNIAL CONSUMERS

FACE Revista de la Facultad de Ciencias Económicas y Empresariales ◽

10.24054/01204211.v2.n2.2019.3689 ◽

2020 ◽

Vol 19 (2) ◽

Author(s):

Emigdio Larios-Gómez

Keyword(s):

Positive Attitude ◽

Descriptive Study ◽

Environmental Knowledge ◽

Purchase Behavior ◽

Purchasing Behavior ◽

Men And Women ◽

Independent Variables ◽

Organic Products ◽

Quantitative Descriptive ◽

Made In

The objective of the research was to analyze sustainability and social development, in the search to determine the Ecological purchasing behavior (EPB) in millennials consumers. It was a quantitative descriptive study in a sample of 500 students, consumers chosen according to the criterion of convenience (men and women between 19 and 32 years), made in the first half of 2017 in Mexico (States of Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco and Querétaro). With the personal application of questionnaires using the Likert scale. Regarding the measurement of dependent and independent variables, he used the various subscales that make up the revised scale of attitudes and environmental knowledge (EAKS) by Maloney et al. (1975). The consumer in Mexico presents a positive attitude toward the purchase of organic products and is even willing to stop buying those companies that pollute. Even though the stakeholders (Society, Government, Company and universities) stimulate consumption to millennials, who are really committed to the environment, they would not pay more for ecological products, they say that they are being aware of the economic change for a change of health, but they want not pay more money for buying ecological products.

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The influence of ecological concern on green purchase behavior

Management & Marketing. Challenges for the Knowledge Society ◽

10.2478/mmcks-2021-0015 ◽

2021 ◽

Vol 16 (3) ◽

pp. 246-267

Author(s):

Eva Fontes ◽

António C. Moreira ◽

Vera Carlos

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Survey ◽

Environmental Behavior ◽

Purchase Behavior ◽

Purchasing Behavior ◽

Environmental Attitude ◽

Ecological Concern ◽

The Relationship ◽

Do So

Abstract The present paper seeks to address a gap in the literature regarding green marketing and examines the relationship between ecological concern, inward and outward environmental attitudes, purchasing behavior and environmental behavior as antecedents of green purchasing behavior. The data was gathered through an online survey carried out in Portugal with 530 valid answers. Structural Equation Modelling Partial Least Squares (SEM-PLS) was used to evaluate the model. A t-test was applied to identify differences between men and women. The results show that ecological concern, environmental attitude, environmental behavior and purchase intention are good predictors of green purchase behavior. Women scored higher than men on all variables, meaning that they are indeed superior environmentalists than men. Green purchase behavior is strongly influenced by both purchase intention and environmental behavior, so green brands should focus on targeting individuals that already take some actions in what concerns the environment, or to those who intend to do so.

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Attitude Towards Shopping Mall Purchasing Behavior

Management Dynamics ◽

10.3126/md.v23i2.35823 ◽

2020 ◽

Vol 23 (2) ◽

pp. 207-228

Author(s):

Raju Bhai Manandhar

Keyword(s):

Strong Association ◽

Sampling Technique ◽

Shopping Mall ◽

Purchase Behavior ◽

Primary Data ◽

Consumer Attitude ◽

Purchasing Behavior ◽

Shopping Malls ◽

The Relationship ◽

Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

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ANCHOR OPINION LEADER TRAITS, USER ENGAGEMENT AND BUYING BEHAVIOR—AN EMPIRICAL CASE IN A NEW SCENARIO

10.12783/dtem/mebit2021/35641 ◽

2021 ◽

Author(s):

YUAN WANG ◽

CHU HUANG ◽

BING-XUE HAN

Keyword(s):

Opinion Leader ◽

Purchase Behavior ◽

User Engagement ◽

Purchasing Behavior ◽

Buying Behavior ◽

User Interactions ◽

Mediating Role ◽

Live Broadcast ◽

Leader Traits ◽

The Relationship

In the emerging marketing scenario of e-commerce live broadcast, there are few studies on anchor-user interactions. By using all the data of the salesmen who introduces the merchandise to the audience through the camera on Taobao website in China in February 2021, a model with user engagement as a mediating variable was constructed to investigate the relationship between anchor opinion leader traits and user purchase behavior. The results show that anchor opinion leader traits positively influence users' purchasing behavior. User engagement plays a fully mediating role in this mechanism. The findings of this paper serve as a guide for the e-commerce industry to better cultivate and select anchors.

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Consumers Purchase Behavior Toward Eco-Labelling

10.32920/ryerson.14651823 ◽

2021 ◽

Author(s):

Madiha Tahir

Keyword(s):

Social Responsibility ◽

Environmental Effects ◽

The Other ◽

Purchase Behavior ◽

Environmental Responsibility ◽

Ethical Responsibility ◽

Purchasing Behavior ◽

Buying Behavior ◽

Environmental Friendly ◽

The Relationship

The primary goal of Eco-labels is to promote the knowledge of consumers about positive environmental effects of products and to guide them toward purchasing environmental friendly products. The purpose of the study is to understand fashion consumers' purchasing behavior toward eco-labelling with respect to four factors: the current fashion system, environmental responsibility, ethical responsibility, and social responsibility. The relationship between these four factors in conjunction with eco-labelling and purchase behavior was tested and analyzed. The results proved that eco-labels did influence consumers' buying behavior. Eco-label help consumers to make their decision faster, distinguish those products that they want to buy from the other ordinary products.

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Persepsi dan Perilaku Konsumen Bisnis terhadap Daging Sapi Beku, Studi Kasus: DKI Jakarta, Indonesia

Jurnal Ilmu Produksi dan Teknologi Hasil Peternakan ◽

10.29244/jipthp.9.1.20-29 ◽

1970 ◽

Vol 9 (1) ◽

pp. 20-29

Author(s):

A. Apriantini ◽

I. I. Arief ◽

L. Cyrilla ENSD ◽

S. Riyanto ◽

R. Adiyoga

Keyword(s):

Product Quality ◽

Significant Relationship ◽

Consumer Perceptions ◽

Consumer Perception ◽

Purchase Behavior ◽

Purchasing Behavior ◽

Face To Face ◽

The Relationship ◽

Consumer's Perception

The perception and purchase behavior to frozen beef from 90 Business consumers in Jakarta,Indonesia were evaluated. Respondents were interviewed face-to-face by a structured questionnaire.The questionnaire was divided into three parts, first part about characteristic of respondents, secondpart about purchasing behavior, and the last part about respondents’ perceptions toward frozen beef.Moreover, the relationship between perceptions and consumer characteristics of frozen beef wasanalyzed. Business consumers in the DKI Jakarta had a good perception of frozen beef. The aspectof product quality had the lowest score and price aspect had the highest score. Business scale had asignificant relationship with consumer perceptions (P<0.05). This result showed that the larger of thebusiness scale cause the better perception of business consumers towards frozen beef. The amount ofbeef consumption per month had a significant relationship (P<0.05) and in line with the level of businessconsumers’ perceptions of frozen beef. This result showed a significant relationship between the levelof consumer perception and the amount of beef consumption per month. the high beef consumptioncause the better the consumer’s perception of frozen beef. The increasing consumption indicates that therespondents had a good perception.

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The Impact of Media Advertisement on Consumers Purchasing Behaviour

Patan Pragya ◽

10.3126/pragya.v7i1.35252 ◽

2020 ◽

Vol 7 (1) ◽

pp. 268-278

Author(s):

Gunja Kumari Sah ◽

Sangita Karki

Keyword(s):

Social Media ◽

Consumer Behavior ◽

Purchase Behavior ◽

Purchasing Behavior ◽

Media Platform ◽

Purchasing Behaviour ◽

Media Habits ◽

The Impact ◽

The Relationship ◽

Structured Questionnaire

Marketers spend a massive amount on various media platforms to influence consumer behavior. Advertisement on every media platform has a different component that involves the Consumer for different purposes. Technological innovation has led to changes in Consumer's media habits. Hence, a deeper understanding of advertisements on various media platforms, and their implications on consumer behavior needs to be established. This study aims to examine the relationship between advertisement dimensions such as printing, broadband, outdoor and social media, and consumer purchasing behavior. Data were collected with the help of a structured questionnaire by email and direct interviews with the consumers located in Kathmandu valley. The findings revealed that the advertisement media dimensions had a strong correlation with consumer purchasing behavior. It also indicated that printing, outdoor and social media were statistically significant, and broadband media were found to be statistically insignificant with consumers 'purchase behavior

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Purchasing Eco-Sustainable Products: Interrelationship between Environmental Knowledge, Environmental Concern, Green Attitude, and Perceived Behavior

Sustainability ◽

10.3390/su13094601 ◽

2021 ◽

Vol 13 (9) ◽

pp. 4601

Author(s):

Erni Rusyani ◽

Rambabu Lavuri ◽

Ardi Gunardi

Keyword(s):

Environmental Concern ◽

Environmental Knowledge ◽

Homogeneity Test ◽

Purchasing Behavior ◽

Snowball Sampling ◽

Sustainable Products ◽

Indian Consumers ◽

Sustainable Marketing ◽

Perceived Behavior Control ◽

Perceived Behavior

Due to eco-sustainable marketing practices, customer consciousness has increased the use of eco-sustainable goods in India. This provides new opportunities for businesses and researchers in terms of eco-sustainable behavior; however, the market analysis in India is weak. This study examines the factors that trigger consumers to purchase eco-sustainable products and the interrelationship between environmental knowledge (EK), environmental concern (EC), green attitude (GA), and perceived behavior control (PB) among Indian consumers. The data were collected from 514 respondents, using purposive and snowball sampling. Using IBM SPSS 23.0 software, we employed exploratory factor analysis, a homogeneity test, Pearson’s correlation, and multiple regression for a multicollinearity test for data analysis. The results revealed that EK, EC, and GA are positively related and strongly influence eco-friendly purchasing behavior. Moreover, EK and EC are the strongest determinants of PB for eco-friendly products. This research will help green marketers to develop new green strategies to increase sales volumes and build relationships with target green customers.

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