Building a Relationship with Ethnic Consumers

2014 ◽  
Vol 3 (4) ◽  
pp. 40-54 ◽  
Author(s):  
Cinzia Maria Rita Panero
Keyword(s):  
Consumer Behavior ◽  
Ethnic Minorities ◽  
Large Scale ◽  
Relevant Literature ◽  
Marketing Strategies ◽  
The Relationship

In recent decades many Countries have become multicultural societies. Many researchers have stressed the relevance of understanding the ethnic cultures and their impact on consumption behaviors and marketing practices. This is even more true in Countries that only recently are facing the presence of ethnic minorities. This article aims at analyzing the beginning of the relationship between indigenous retailers and immigrants. After a review of relevant literature in the area of ethnic consumer behavior and retailer marketing strategies, this article analyzes a case study, involving an Italian large-scale retailer, and its project aiming at targeting ethnic consumers. Issues and implications are then discussed.

scholarly journals Contrasts in Innovation: Pittsburgh Then and Now

2017 ◽  
Author(s):  
Michael J Madison
Keyword(s):  
Steel Industry ◽  
Large Scale ◽  
Production Model ◽  
Local Conditions ◽  
Industrial Economy ◽  
Industrial Regions ◽  
Post Industrial ◽  
The Relationship ◽  
The City

Assessments of the relationship among law, innovation, and economic growth often begin with one or more propositions of law or law practice and predict how changes might affect innovation or business practice. This approach is problematic when applied to questions of regional economic development, because historic and contemporary local conditions vary considerably. This paper takes a different tack. It takes a snapshot of one recovering post-industrial economy, in Pittsburgh, Pennsylvania, USA. For most of the 20th century, Pittsburgh's steelmakers were leading examples worldwide of American economic prowess. Pittsburgh was so vibrant with industry that a late 19th century travel writer called Pittsburgh "hell with the lid taken off," and he meant that as a compliment. In the early 1980s, however, Pittsburgh's steel economy collapsed, a victim of changing worldwide demand for steel and the industry's inflexible commitment to a large-scale integrated production model. As the steel industry collapsed, the Pittsburgh region collapsed, too. Unemployment in some parts of the Pittsburgh region peaked at 20%. More than 100,000 manufacturing jobs disappeared. Tens of thousands of residents moved away annually. Over the last 30 years, Pittsburgh has slowly recovered, building a new economy that balances limited manufacturing with a broad range of high quality services. In 2009, President Barack Obama took note of the region's rebirth by selecting the city to host a summit of the Group of 20 (G-20) finance ministers. The paper describes the characteristics of Pittsburgh today and measures the state of its renewal. It considers the extent, if any, to which law and the legal system have contributed to Pittsburgh's modern success, and it identifies lessons that this Pittsburgh case study might offer for other recovering and transitioning post-industrial regions.

IT Architecture and Information Quality in Data Warehouse and Business Intelligence Environments

2014 ◽  
pp. 112-127
Author(s):  
Samuel Otero Schmidt ◽  
Edmir Parada Vasques Prado
Keyword(s):  
Data Warehouse ◽  
Business Intelligence ◽  
Information Quality ◽  
Relevant Literature ◽  
Research Model ◽  
Structured Interviews ◽  
It Architecture ◽  
Financial Company ◽  
The Relationship

Organizations are currently investing more in information technology to store and process a vast amount of information. Generally, this information does not comply with any standard, which hinders the decision-making process. The cause of the difficulties can be attributed to Information Quality (IQ), which has technical characteristics related to the architecture used in Data Warehouse (DW) and Business Intelligence (BI) environments. On the basis of the relevant literature in IQ, DW, and BI, a research model was created to identify the relations between components of DW/BI architecture and IQ dimensions. This research model was applied in a real case study (Big Financial Company in Brazil). This case study involved semi-structured interviews with managers and analysts. This chapter attempts to provide a better understanding of the relations between IT architecture and IQ in DW and BI environments. The authors hope to motivate the discussion around the development of IQ-oriented architectures for BI and the relationship between these concepts.

Understanding Culture, Motivation, and Ethnic Consumer Behavior

2014 ◽  
pp. 47-65
Author(s):  
Fung Kuen Koo ◽  
Huong Le
Keyword(s):  
Consumer Behavior ◽  
Ethnic Groups ◽  
Good Practice ◽  
Marketing Strategies ◽  
Theoretical Frameworks ◽  
Non Profit ◽  
Culture Motivation ◽  
Depth Interviews ◽  
Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals Determiners in the Consumer’s Purchase Decision Process in Ecotourism Contexts: A Portuguese Case Study

Geosciences ◽  
2020 ◽  
Vol 10 (6) ◽  
pp. 224 ◽  
Author(s):  
Paulo Roseta ◽  
Bruno Barbosa Sousa ◽  
Lara Roseta
Keyword(s):  
Decision Process ◽  
Marketing Strategies ◽  
Destination Image ◽  
Purchase Decision ◽  
Operational Environment ◽  
Tourism Sector ◽  
Local Traditions ◽  
Post Purchase ◽  
The Relationship

Purpose: This paper entails a reflection on sustainability and specific tourism contexts (i.e., ecotourism). It focusses mainly on local communities’ determiners in the consumer’s purchase decision process in ecotourism. This research aimed at understanding the determiners in the process of consumer decisions in ecotourism contexts, as well as verifying the growing importance of ecotourism. Methodology: A questionnaire was conducted (with ecotourism specific contexts), in Portugal. Portugal is a tourist destination that has gained notoriety and recognition in recent years. In total, 197 questionnaires were collected, aiming for a deeper understanding of the real social, economic, cultural and environmental impacts resulting from the uncontrolled development of tourism. This study aimed at testing the proposed conceptual model empirically (i.e., the relationship between destination image and post-purchase behaviour). Findings: Sustainability must be looked at as a vital need for society in general, as well as for the tourism sector. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Research Limitations: The results obtained are limited, considering the availability of most accommodation units in the ecotourism segment in Portugal (e.g., hotels). As next steps, it is advisable that hotel units come to realise the pertinence of such research as they are the main beneficiaries of these initiatives, being then recommended that they collaborate with the process of completing surveys. Originality/Value: Managers and ecotourists can use the outcomes of this study to gain an in-depth understanding of customer experiences (i.e., sustainability experiences), to develop effective marketing strategies, and to create an operational environment that can maximise customers’ perceived experiential values. Destination image plays a fundamental part in terms of experience and the tourist’s own satisfaction, with a need to improve the degree of affectivity towards the hotel unit.

scholarly journals An Intersectional Approach towards Parental Employment in Families with a Child with a Disability: The Case of Belgium

2019 ◽  
Vol 34 (2) ◽  
pp. 228-261
Author(s):  
Julie Vinck ◽  
Wim Van Lancker
Keyword(s):  
Large Scale ◽  
Single Parents ◽  
Childhood Disability ◽  
Disabled Children ◽  
Social Categories ◽  
Parental Employment ◽  
Labour Market Participation ◽  
Employment Probabilities ◽  
The Relationship

For parents with disabled children labour market participation is difficult since these children require care that exceeds typical parental care. At the same time, disabled children often live in families who belong to social categories that are associated with lower employment probabilities. However, the intersection between disability and social categories is hitherto overlooked in the literature. Drawing on a case study of Belgium, this article empirically examines to what extent parental employment is explained by the child’s disability and/or the family’s social disadvantages. For this, unique and large-scale register data are used. The results show that (1) childhood disability overlapped with social disadvantages; (2) childhood disability inhibited parental employment; but (3) the relationship differed by social category: for single parents, parents with low educational qualifications, and parents having multiple disabled children, disability and social disadvantage reinforced each other.

Income Inequality and Crime: An Empirical Analysis of the Italian Case

2011 ◽  
Vol 29 (1) ◽  
pp. 105-122
Author(s):  
Caterina Astarita
Keyword(s):  
Income Inequality ◽  
Relevant Literature ◽  
Dynamic Panel Data ◽  
Inequality Measures ◽  
Italian Case ◽  
Italian Regions ◽  
Empirical Perspective ◽  
Independent Variable ◽  
The Relationship

Abstract This paper examines the relationship between income inequality and crime from an empirical perspective referring to Italy as a case study. Both static and dynamic panel data techniques are applied to a dataset drawn from 19 Italian regions for the period 1980-2004. As the key independent variable selected is the Gini index, further inequality measures are used for checking the robustness of the results. The econometric exercises suggest a negative link between inequality and crime. The finding, infrequently recognized in the relevant literature, can be supported by some broad explanations as well as by some peculiarities of the Italian case.

scholarly journals The Role of Social Class on Consumer Behavior: A Study of Eco-friendly Cosmetic Products

2020 ◽  
Vol 6 (1) ◽  
pp. 113-134
Author(s):  
Shaheera Amin ◽  
Aaliya Manzoor ◽  
Fatima Farid
Keyword(s):  
Consumer Behavior ◽  
Social Class ◽  
Important Change ◽  
Marketing Strategies ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Intention To Purchase ◽  
Relationship Of ◽  
The Relationship

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS.  All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

scholarly journals Consumer Behavior Analysis in Purchase of Freshwater Fish in Bandung City (Case Study in the Traditional Market of Kosambi)

2020 ◽  
pp. 1-8
Author(s):  
Theresia Febrianty Rotuauli ◽  
Asep Agus Handaka ◽  
Achmad Rizal ◽  
Atikah Nurhayati
Keyword(s):  
Consumer Behavior ◽  
Freshwater Fish ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Factors ◽  
Consumer Behavior Analysis ◽  
Traditional Market ◽  
Relationship Of ◽  
The Relationship

This research aimed to analyze the relationship of factors that influence consumer behavior in the purchase decision of freshwater fish in Kosambi Traditional Market. The research was conducted in March 2019 to March 2020. The method used in this research was a case study. The sampling technique was used accidental sampling method with 100 respondents. To analyze the behavior of consumers used attitude measurement analysis as measured by a Likert Scale. Correlation of qualitative data is used to analyze the relationship of factors that influence consumer behavior in freshwater fish purchasing decisions. The results showed that four factors that influenced the purchase decision of freshwater fish products had a significant relationship with the correlation coefficient values as follows: Cultural factors of 0.243, Social factors of -0.278, Personal factors of 0.631, and psychological factors of 0.427. Personal factor is the more dominant variable influencing and being considered by consumers in deciding to purchase freshwater fish because the personal factors are defined as psychological characteristics of a person that is different from others that causes relatively consistent and long-lasting responses to the environment.

scholarly journals Chili Paste Culture in Bangkok Metropolis

2018 ◽  
Vol 4 (2) ◽  
pp. 136
Author(s):  
Ravipim Chaveesuk ◽  
Chayanuch Jitareetep
Keyword(s):  
Logistic Regression ◽  
Consumer Behavior ◽  
Raw Materials ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Survey Study ◽  
Qr Code ◽  
Monthly Income ◽  
High Quality ◽  
The Relationship

This research’s objectives were to study the consumer behavior of instant chili paste in Bangkok metropolis. A survey study in Bangkok and its perimeters with 400 consumers indicated that most popular chili paste in retailed stores was the chili paste in oil. Most Consumers decided to buy the instant chili paste based on a taste satisfaction at convenient stores or supermarkets. Those whose monthly income were less than 865 USD preferred a chili paste in a 90-gram plastic jar and made a purchase with higher frequency than those who earned more and preferred a 230-gram glass jar. Taste, reasonable price to quality, availability near home or workplace and product promotion were consumers’ most important buying decision criteria. The logistic regression model built to represent the relationship between a probability to buy and marketing factors revealed that buying chance would be higher if the consumers perceived that the product were made from high quality materials and were packed in the see-through packaging. Marketing strategies for the chili paste manufacturer are to communicate its high quality raw materials and standard certificate on the label or QR code, product visibility through a transparent package or window on a package and prepare for digital marketing. Proper outlets include convenient stores, supermarkets and hypermarket in a residential area or near a workplace. Recommended promotions are buy one get one free concept,  variety  of  chili  pastes  in  one  pack  and  a  product  tasting  from  time  to  time. Keywords: Bangkok Metropolis; Chili Paste; Consumer Behavior; Logistic Regression 

Sign in / Sign up

Export Citation Format

Share Document